牛津译林版高中英语模块4 Unit 1 Section Six Project 1 课件

1、Unit 1 Section Six Project 1 课件How do you build an ad campaignTwo main types of advertisements ?commercial adsPSAsStep one: Lead ineducate people about health, safety, or any other problem that affects public welfarepromote products or serviceAn ad campaign ?.Questionsv1.What is an ad compaign?vAn a

2、d campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.v2.When you start a successful ad campaign, what must you have in mind?vA clear aim and an audiencev3.Before building an ad campaign, what questions you must consider first?v1Who is the audienc

3、e for your ad campaign?v2What do you want your ad campaign to say?v3How do you reach your audience?.Fill in the blanksvWhat differs from a _ ad, an ad campaign is a _ programme of ads using various kinds ads to reach a certain audience. The _ of the questions you must first consider are as below:sin

4、gleplannedmajority1、Who is the audience for your ad campaign?vThe people you want to know are your _audience. _ determine your audience, what you will need to do _ a little research and analysis _ of time.targetToareahead2.What do you want your audience to say?vYou _ decide what you want your audien

5、ce to know or think about _you have decided who your audience is. It is important to _ to the audience to get them to _ in a certain way.wontuntilappealreact3.How do you reach your audience?vThere are a great number of approaches to _ your message _ when you are putting together an ad campaign. The

6、decision _ way you want to use should rely mostly on your target audience and which kinds of ads _ that group best.gettingacrosswhatreachKey phrasesv促进公共福利促进公共福利v一个关于社会关注点的广告运动一个关于社会关注点的广告运动 v使用不同的广告来影响目标观众使用不同的广告来影响目标观众v 心里有明确的目标及观众心里有明确的目标及观众v理解，明白理解，明白v让某人做某事让某人做某事v利用不同的媒体利用不同的媒体v 考虑三个主要的问题考虑三个主要

7、的问题v 确定你的观众确定你的观众v提前做研究及分析提前做研究及分析v试图吸引观众试图吸引观众v 设计一次公共福利活动设计一次公共福利活动v关心关心/ 关注一个社会问题关注一个社会问题v 对对感兴趣感兴趣v 影响他们的生活影响他们的生活v 让你的信息被理解明白让你的信息被理解明白v 主要取决于你的目标观众主要取决于你的目标观众Key sentencesvIt is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.v You w

8、ill need to explore what the audience already thinks.v When planning a public welfare campaign, you may want to ask yourself. v There are a lot of ways to get your message across when you are putting together an ad campaign.v This decision should depend mainly on .Questions based on Article 2v1.What

9、 is not the reason for anti-smoking? vA. Every year millions of people around the world die due to smoking.vB. Every pack of cigarettes contains poisonous chemicals leading to lung cancer and heart diseases.vC. Smoking costs a lot and causes great damage to the welfare of the people.vD. So as to dev

10、elop huge numbers of smokers in Asia.Dv2.Whos the target audience and why?vTo discourage high-school teenagers, who are the target audience, from smoking.v3.The following approaches to achieving the goal are used except _.A. Tell teenagers to care about health and future. B. Educate teenagers about

11、the bad physical effects of smoking and those on the people around them.C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible.D. Convince the parents to urge their children to give up smoking.v4.How many kinds of forms be used to promote the information o

12、n anti-smoking? _v5.Why do they chose the picture Smoking kills as their logo?vBecause many people think that smoking is cool or enjoyable without fully realizing the damage it does to their health.Fill in the blanksvEvery year millions of people around the world _ due to smoking, _ is why we have c

13、hosen anti-smoking as the subject of our ad campaign. Our target audience is high-school teenagers and our aim is to _ young people from smoking.vOur campaign will start on 31 May, World No Tobacco Day, _ we willdiewhichdiscouragewhen put large posters around the school with logo and slogan. Our web

14、site will _ students with more information about smoking. We will also _ an article in the school magazine _ students about the dangers of smoking, and we will _ an essay competition as _. providepublishinformingorganizewellvIt is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it _ _ their health _we choose this picture as our logo. We want to _ people into _ that many people smokers di