Chapter4-enquriy-and-offer

1、LOGOChapter 4 Enquiry OfferBusiness English CorrespondenceBusiness English CorrespondenceReview EnquiryInformation RelatedSample Letter StudyUseful ExpressionsTranslatingLetter WritingContentsReview Information Related Enquiry / Inquiry1 First enquiry2 General enquiry3 Specific enquiry4Information R

2、elated An enquiry is a request for information about the goods, including catalogues, samples, prices, payment terms, delivery etc. Enquiries are generally made/sent by buyers/importers to sellers/exporters after seeing an advertisement in newspaper, or visiting a trade fair etc. Enquiries may be ma

3、de by post, fax, e-mail, even telephone or through face-to-face talk. EnquiryInformation Related An enquiry sent to a supplier/exporter that importers have not previously dealt with. It should begin by telling how importers obtained the name of the company and the importer makes an introduction of h

4、is own business.First enquiryInformation Related An enquiry made to get the general information about the goods. In the general enquiry, the importer may only ask for catalogues, price lists, samples, or other information from the exporter.General enquiryInformation Related An enquiry made to get de

5、tailed information about the goods, such as price, terms of payment, delivery etc. concerning particular goods the importer are interested in.Specific enquiry Letters of enquiry Sample letter 5: Sample letter 1: Sample Letter Study Sample letter 3:More samples Sample Letter 1: general enquiryUseful

6、expressionWords and phrasesSample letterWriting stepsWords and Phrases referring tomake purchases online a copy of the latest catalogue 网上订购网上订购一份最新的一份最新的产品目录产品目录with reference to Sample Letter 1 Textbook, P54Writing Steps 1. Tell the reader where you learnt of his company and its products 2. Make t

7、he enquiry: state exactly what you want, such as a catalogueUseful Expression1. 兹就贵公司在兹就贵公司在8月月12日日商业世界商业世界上刊登的广上刊登的广告，可否惠寄我方一份最新的贵公司商品目录？告，可否惠寄我方一份最新的贵公司商品目录？ With reference to your advertisement in Business World, August 12, could you please send us a copy of your latest catalogue.Sample Letter 3:

8、 first enquiryUseful expressionWords and phrasesSample letterWriting stepsWords and Phrases home textile productsall-cotton bed sheetsbed sheets of/in various sizes and designs全棉床单全棉床单各种尺码和各种尺码和花色的床单花色的床单家用纺织品家用纺织品Words and Phrases sample-cutting book place substantial/large orderspay by sight L/C大量

9、订购大量订购即期信用证支付即期信用证支付布料剪样本布料剪样本Words and Phrases be accepted by sb synthetic fiber or blended fiberat a workable price化学合成纤维化学合成纤维或混纺布料或混纺布料以可行的价格以可行的价格Be acceptable /agreeable to sbSample Letter 3Textbook, 55Writing Steps 1. Tell the reader where you learnt of his company and its products. Or/And in

10、troduce your own business. (if this is the first time you write to the reader)2. state exactly what you want (a catalogue, or samples) Mention your own terms of payment, time of delivery, discount, packing or insurance.3. Ending on an optimistic note and request an early reply.Useful Expression1. 贵方

11、若能惠寄产品目录和最新的价格单，我们贵方若能惠寄产品目录和最新的价格单，我们将不胜感激。将不胜感激。2. 如贵方能够以可行的价格提供此种质量的产品，如贵方能够以可行的价格提供此种质量的产品，将来我们将来我们 有可能向贵公司大量订购。有可能向贵公司大量订购。We shall be glad if you will kindly send us your catalogue and latest price list.If you are able to offer products of this quality at workable prices, we may place substant

12、ial orders in the future.Useful Expression3. 我们相信即期信用证的付款方式是贵方可以接我们相信即期信用证的付款方式是贵方可以接受的。受的。 We feel sure sight L/C will be agreeable to you.Sample Letter 5：specific enquiryUseful expressionWords and phrasesSample letterWriting stepsWords and Phrases full specification of products 随函附上的纸张随函附上的纸张产品详细规

13、格产品详细规格 the attached sheetconfirmed irrevocable sight letter of credit保兑的不可保兑的不可撤消即期信用证撤消即期信用证Sample Letter 5Textbook, 57Writing Steps 1. Introduce your own business. 2. State exactly what you want ( specific products, quantity, terms of price) Mentioning your own terms of payment, time of delivery,

14、 discount, packing or insurance.3. Ending on an optimistic note and request an early reply.Useful Expression1. 随信附上我方需求的产品的详细规格。随信附上我方需求的产品的详细规格。2. 如果贵公司能够提供好的价格和服务，我们将很高兴如果贵公司能够提供好的价格和服务，我们将很高兴经常性地向你方大量订货。经常性地向你方大量订货。A full specification of our requirements is given on the attached sheet.If you can

15、 provide us with a good price and service,we will be happy to place more substantial orders on a regular basis.More samples 1v Dear Mr Ongv Office furniturev Would you please quote for delivery and installation of new furniture for the refectory areas of our company?v 1. The refectory area is approx

16、imately 30m20m and we require six dinning tables, each with four chairs from your Easidine range. v 2. Can you please quote prices inclusive of transportation and insurance, and inform me when delivery will take place?v I look forward to receiving your quotation soon, as we shall need to make a fina

17、l decision in this matter before the end of the financial year.v Yours sincerelyv (Mr) Lim Kian Guanv Office ManagerMore samples 2From: Stephanie.JTo： ASubject: Inquiry about Silver Streak Mountain BicycleDear WardWe are interested in your Silver Streak mountain bicycles.Could you answer the followi

18、ng questions: 1. If we order 100 units, how much would they cost? 2. Could you give us a discount? If so, how much? More samples 2 3. How long does the guarantee last? 4. How soon could you deliver when you receive our order?Would you please let us know as soon as you can?Best regardsTomUseful Expre

19、ssion1. 兹就贵公司在兹就贵公司在8月月12日日商业世界商业世界上刊登的广告，上刊登的广告，可否惠寄我方一份最新的贵公司商品目录？可否惠寄我方一份最新的贵公司商品目录？ With reference to your advertisement in Business World, August 12, could you please send us a copy of your latest catalogues2. 我们相信即期信用证的付款方式是贵方可以接我们相信即期信用证的付款方式是贵方可以接受的。受的。 We feel sure sight L/C will be agreeab

20、le to you.Useful Expression3. 贵方若惠寄产品目录和最新的价格单，我们将贵方若惠寄产品目录和最新的价格单，我们将不胜感激。不胜感激。4. 如贵方能够以可行的价格提供此种质量的产品，如贵方能够以可行的价格提供此种质量的产品，将来我们有可能向贵公司大量订购。将来我们有可能向贵公司大量订购。We shall be glad if you will kindly send us your catalogue and latest price list for bed sheets in various sizes and designs.If you are in a po

21、sition to offer products of this quality At workable prices, we may place substantial orders in the future.Useful Expression5. 随信附上我方需求的产品的详细规格。随信附上我方需求的产品的详细规格。A full specification of our requirements is given on the attached sheet.If you can provide us with a good price and service,we will be happ

22、y to place more substantial orders on a regular basis.6. 如果贵公司能够提供好的价格和服务，我们将很高兴如果贵公司能够提供好的价格和服务，我们将很高兴经常性地向你方大量订货。经常性地向你方大量订货。Translation v 我们是中国家用纺织品的主要出口商之一。我们是中国家用纺织品的主要出口商之一。v We are one of the leading exporters of home textile products in China. v 我们在中国日报上看到你们刊登的广告，对你们的产品感我们在中国日报上看到你们刊登的广告，对你们

23、的产品感兴趣，希望得到你们打印机的目录和价格单。兴趣，希望得到你们打印机的目录和价格单。v We have seen your advertisement in China Daily and are interested in your products. Would you please send us a copy of catalogue and price list of your printers?v 我们想购买你们公司目录所列的机动玩具。我们想购买你们公司目录所列的机动玩具。v We would like to place an order for the mechanical

24、toys illustrated in your catalogue.v 如能提供有关价格、可供数量及其它有关细节的信息，我如能提供有关价格、可供数量及其它有关细节的信息，我们将不胜感谢们将不胜感谢v We would appreciate it if you will provide/send us information about prices, quantity available, and the other relative particulars.Translation v 请贵方报以下各项商品最优惠的新加坡到岸价，包括我方请贵方报以下各项商品最优惠的新加坡到岸价，包括我方3%的

25、佣金。的佣金。v Please quote your best CIF Singapore prices for each of the following items, including our 3% commission.Translation Translate1. 兹就贵公司在兹就贵公司在8月月12日日商业世界商业世界上刊登的广告，上刊登的广告，可否惠寄我方一份最新的贵公司商品目录？可否惠寄我方一份最新的贵公司商品目录？ With reference to your advertisement in Business World, August 12, could you pleas

26、e send us a copy of your latest catalogues2. 我们相信即期信用证的付款方式是贵方可以接我们相信即期信用证的付款方式是贵方可以接受的。受的。 We feel sure sight L/C will be agreeable to you.Translate3. 贵方若惠寄产品目录和最新的价格单，我们将贵方若惠寄产品目录和最新的价格单，我们将不胜感激。不胜感激。4. 如贵方能够以可行的价格提供此种质量的产品，如贵方能够以可行的价格提供此种质量的产品，将来我们有可能向贵公司大量订购。将来我们有可能向贵公司大量订购。We shall be glad if y

27、ou will kindly send us your catalogue and latest price list for bed sheets in various sizes and designs.If you are able to offer products of this quality at workable price, we may place substantial orders in the future.Translate5. 随信附上我方需求的产品的详细规格。随信附上我方需求的产品的详细规格。Enclosed is a full specification of

28、 our requirementsfor products.If you can provide us with a good price and service,we will be happy to place more substantial orders on a regular basis.6. 如果贵公司能够提供好的价格和服务，我们将很高兴如果贵公司能够提供好的价格和服务，我们将很高兴经常性地向你方大量订货。经常性地向你方大量订货。Useful expressions in enquiry v We shall be glad if you will send us ?v We s

29、hall appreciate it (very much) if you could send us v Could you please send us .?v Would you please send us .?v Would it be possible for you to send ?v We should like you to send us .v Please quote us your best CIF price.v Is the term of payment by sight L/C acceptable to you?Useful expressions of e

30、ndingv Thank you in advance for your help. （对于您的帮助，提前表示感谢。）v Thank you very much for your cooperation in this matter. （多谢合作。）v I should like to express my appreciation for your assistance in this matter.(对于您的帮助， 在此谨表示感谢。)v We look forward to receiving an early reply to this enquiry.Letter WritingLet

31、ter writing 1Letter writing 11 keyLetter writing 2Letter writing 22 keyLetter writing 3Letter writing 33 keyWrite a specific enquiry according to the following particulars: Messrs. Arthur Grey & Son write to China National Import & Export Corporation, stating that they would liketo order some table-

32、cloths. They request samples in handsome designs and best quality, and inquire the CIFLondon price for 1000 pieces, the terms of payment, time of delivery etc.Letter Writing 1假设您通过Rochester Industries 公司得知 Dynapower 公司的掌上电脑（pocket computer）。请撰写电邮向该公司查询产品的资料以及在香港市场是否有潜力。你要索取宣传手册、价格单等重要资料，同时也想询问该公司在香港

33、是否有代理商。你想借此机会附上你们公司（ supter e-Notes, Ltd.）的宣传手册，介绍有关情况，获得代理权。Letter Writing 2Letter writing 3利用以下词汇， 替Gary Parks撰写给KIF Office Furniture的查询信：interested in; L/20 KIF folding chairs; 250 in stock? Unit price? Discount for order of this size? Delivery date? Key to letter writing 1 v Dear Sirsv We are ap

34、proached by one of the famous hotels in this city for the supply of table-cloths. As we learn from the Bank of China here that you are the leading exporters of the same, we write to see if you could meet their requirements.v The table-cloths they require should be best quality linen in handsome desi

35、gns, ranging from 200cm to 250cm in length and from 100cm to 150cm in width. Could you quote us your best CIF London price for 1000 pieces？And can you deliver the goods by the end of next month?v We usually pay by sight L/C. Is it acceptable to you? v We look forward to your early reply.v Yours fait

36、hfullyFrom: michael.downingsuper-e-.hkTo: sales Subject: Inquiry about Dyna Power Pocket Computer Dear Sir:We learned about your DynaPower pocket computer through Rochester Industries.Would you please send us a brochure, price list and any other details that would give us a better understanding of y

37、our product? We were impressed by the the computers user-friendly features and think that with proper marketing it would competer quite well in Hong Kong and Mainland China.Key to letter writing 2Key to letter writing 2Would you also let us know if you are currently represented by a Hong Kong compan

38、y? If so, could you give us their name and address? If not, would you consider exclusive representation by our company?Super e-Notes, Ltd. is one of Hong Kongs major importers of sophisticated electronic equipment and computer systems and has a very extensive market network in Hong Kong and Mainland

39、 China. To give you a better idea of our operations, wer have enclosed our annual report.Sincerely yoursMichael DowningKey to letter writing 3v Dear Sirv I am particrlarly interested in your L/20 KIF folding chairs and would like to know if you have 25 in stock. Also, would you please let me know th

40、e unit price and if you could give a discount for an order of this size?v Finally, how soon could you deliver them when you receive the order?v I am looking forward to hearing from you.vSincerelyvGary Parks Review of EnqriryWords and Phrases home textile productsall-cotton bed sheetsbed sheets of/in

41、 various sizes and designs全棉床单全棉床单各种尺码和各种尺码和花色的床单花色的床单家用纺织品家用纺织品Words and Phrases sample-cutting book place substantial/large orderspay by sight L/C大量订购大量订购即期信用证支付即期信用证支付布料剪样本布料剪样本Translation v 我们是中国家用纺织品的主要出口商之一。我们是中国家用纺织品的主要出口商之一。v We are one of the leading exporters of home textile products in Ch

42、ina. v 我们在中国日报上看到你们刊登的广告，对你们的产品感我们在中国日报上看到你们刊登的广告，对你们的产品感兴趣，希望得到你们打印机的目录和价格单。兴趣，希望得到你们打印机的目录和价格单。v We have seen your advertisement in China Daily and are interested in your products. Would you please send us a copy of catalogue and price list of your printers?v 我们想购买你们公司目录所列的机动玩具。我们想购买你们公司目录所列的机动玩具。

43、v We would like to place an order for the mechanical toys illustrated in your catalogue.v 如能提供有关价格、可供数量及其它有关细节的信息，我如能提供有关价格、可供数量及其它有关细节的信息，我们将不胜感谢们将不胜感谢v We would appreciate it if you will provide/send us information about prices, quantity available, and the other relative particulars.Translation v

44、请贵方报以下各项商品最优惠的新加坡到岸价，包括我方请贵方报以下各项商品最优惠的新加坡到岸价，包括我方3%的佣金。的佣金。v Please quote your best CIF Singapore prices for each of the following items, including our 3% commission.Translation OfferInformation RelatedSample Letter StudyUseful ExpressionsTranslatingLetter WritingContentsInformation Related Firm of

45、fer3 Non-firm offer4 Quotation1exerciseoffer2Information Related A reply to an enquiry is a quotation A quotation is a statement of the current price of an article that you intend to sell. A quotation is an offer in simple form without fixed time of validity. It mainly deals with price and is usuall

46、y not legally binding upon the seller.QuotationInformation Related.v a promise to supply goods on the terms and conditions stated not only terms of price but all necessary terms of sales.offerInformation Related Promise to supply certain quantity of goods at a fixed price within a stated period of t

47、ime. Other terms such as quantity, specifications, packing and payment must be clear and definite.v A firm offer is binding on the exporter. It cannot be revised or withdrawn once it is accepted by the buyer within the validity.Firm offerInformation Relatedv It is an offer without engagement.v It al

48、ways contains a reservation clause like “We offer without engagement” or “The offer is subject to our final confirmation”, etc.v It can be revised or withdrawn at any time.v It may be sent in the form of a letter, a price list, a pro forma invoice, a catalogue, or a quotation sheet.Non-firm offerPoi

49、nt out which of the following expressions are firm offers:v 1. We are making you , subject to your acceptance before the end of this month ,the undermentioned offer:v 2. Our offer is subject to change without notice.v 3. Our offer is subject to goods being unsold.v 4. Our offer is subject to your co

50、nfirmation reaching here on or before the 25th this month.v 5. We offer you , subject to our final confirmation , the following goods :v 6. Our offer is subject to your reply reaching here by August 15, Beijing time. Key: 1. 4. 6 Letters of offer Sample letter 2: Sample letter 4: Sample Letter Study

51、Sample letter 6:Non-firm Offer More samplesSample Letter 2Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases the latest edition of our catalogue to make purchases online to welcome you as our customer网上订购网上订购欢迎成为我们欢迎成为我们的客户的客户最新版的最新版的商品目录商品目录 Sample Letter 2 Textbook, P54W

52、riting Steps 1. Thank the customer for their interest in your products2. Say that you are sending to them, such as a catalogue, a price list, advertising literature etc3. End on an optimistic note and encourage the customer to phone or fax you for more informationUseful Expression1. 贵方某日关于某事的咨询已收到，谢

53、谢！贵方某日关于某事的咨询已收到，谢谢！2. 请随时和我们联系请随时和我们联系！Thank you for your enquiry of (asking) forPlease feel free to let us know/ contact us.Sample Letter 4Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases punctual/prompt shipmentPlease see (to it) thatwithin the stipulated time请注意请注意/确

54、保确保 在规定的时间内在规定的时间内及时交货及时交货或者装运或者装运Words and Phrases meet the increasing demandassure sb. of sth.向某人确保某事向某人确保某事满足增长的需要满足增长的需要 Sample Letter 4 Textbook, P56Writing Steps 1. Thank the customer for their interest in your products and confirm that you can help.2. Answer the enquiry: catalogue, price list

55、, Terms of payment 4. Promote your product and explain how it suits the customers needs. Introduce marketability (市场市场适销性适销性).5. End on an optimistic note and encourage the customer to phone or fax you for more information.Useful Expression1. 为保证所订货物及时发运，请确保信用证在规为保证所订货物及时发运，请确保信用证在规定的发运日前定的发运日前30天开到

56、我处。天开到我处。2. 如需其他信息，请随时与我们联系。如需其他信息，请随时与我们联系。In order to ensure punctual shipment of the goods to be ordered, please make sure that the L/C reaches us at least 30 days before the stipulated time of shipment. If you are in need of any other information, please feel free to let us know.Sample Letter 6U

57、seful expressionWords and phrasesSample letterWriting stepsWords and Phrases (sth) be available from stock/ we can supply from stock Quote as follows/as the followingOut-perform our competitors products in some respects报价如下报价如下产品在某些方面产品在某些方面胜过竞争对手胜过竞争对手有现货供应有现货供应 Sample Letter 6 Textbook, P58-59Writ

58、ing Steps 1. Thank the customer for their interest in your products and confirm that you can help.2. Quote： Quantity, price, payment4. Promote your products.5. End on an optimistic note and encourage the customer to ask you for more information.Useful Expression1. 此报价为实盘，此报价为实盘，2月月18日前复函才有效。日前复函才有效。

59、2. 随函附我方产品的详细规格。随函附我方产品的详细规格。This offer is firm, subject to your reply reaching here by Feb. 18.Enclosed is a full specification of our products. Non-firm Offer 25 June, 2006Dear Mr. JonesThank you for your letter of 15 June inquiring about our raincoats. Our “DD” range is particularly suitable for

60、warm climates, and during the past years we have supplied this range to dealers in several tropical countries. From many of them we have already hadrepeat orders, in some cases more than one. This range is popular not only because it is light in weight, but also because the material used has been sp