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1、小米:海外市场和IOT业务驱动公司2019年营收达到2058亿元根据小米发布的2019年财报,2019年公司营收同比增长18豚2058亿元,调整后净利润为115亿元,同比增长34.8%。IOT、互联网业务增长强劲,海外市场扩张取得成效,显著驱动了业绩的增长。In 2019Total revenue was RMB205.8 billion, up 17.7% YoYAdjusted net profit1 was RMB11.5 bl Ilion tUp 34.8% YoYR0M&nLRM白 bITC40Xiaomi has achieved tremendous growthsinc

2、e our inception205.Su174 gCAGP 112,22010 2Q11 2012 2013 2014 2015 2016 2017 2D I S 2Q19公司2010年成立以来,以年复合增长率112%勺增速高速成长,目前已经是年营收规模超过2000亿元的公司。2010 Xiaomi was ffoundied2012 Revenue surpassed RMB10 billion201 4 Revenue surpassed U&D10 billion, the fastest ever32017 Revenue surpassed RMB100 billion20

3、19 Became the youngest company on Fortuno Global 500 lit in August< ranked Nq,4682019 Rgverig surpassed AMB200 bMion4季度,公司总营收为565亿元,同比增长27.1%,智能手机营收同比增长22.8%, iOT营收同比增长30.5%,互联网服务营收同比增长41.1%,各业务版块均取得显著增长。In Q4 20194019.5Total revenue was RMB56.5 billion, up 27.1% YoY30.5%Adjusted net profit1 was

4、RMB2,3 billion, up 26.5% YoY25 J30. a iratnwiQ4 2019 I喇blMiyl* fro«iuE:iB Onvi公司在研发方面持续保持较大投入,2019年整个研发投入为75亿元,预计2020年将超过100亿元。Increasing investments in R&DAccumulative R&D expenses from 2016 io 2020 expected to surpass RMB2S.6 billionR&D expenses in 2019 increased 297% YoYR&D e

5、xpenses in 2020 expected to surpass RMB1 0 bilbon公司奏响向高端手机进军的号角,2020年发布的米10系列产品以不妥协的品质和交个朋友的价格获得了用户的认可,销售超出预期。Mi 10 series has achieved success in the premium marketMi 10 ProLaunched on February 1 3, 20208GB+256GB RME?4,99912GB+256GB RMB5.4991 2GB+51 2GB RMB5.999Mi 1 0 Pro is we卜received by the mark

6、et,with shipments exceeding our original targetMI 10Pro手机也首次取得DXOMARK高的分数Mi 10 Pro - Top scores in DXOMARKDXQMARK0dxQmark0h*OH4LE_|uMEVM£E-; L &翳MOBILE_'SELFIEAUUHoJ124Mi 10 PrO124到Huawei Mate 30 Pro 5G123Huawei Mute- 2Q XTil75He V30 Pro122&p0e iPhorw! XS MaxIDG8Z74HujwEi Mttfr JO P

7、lQ12119m60Apple iPhofte 11 PrtS Max1173171Xi*口ml Ml CC9Premliix12154AtaJf ROG PTwt N3569No Jin overall camera, video and audio scores1库存周转天数从公司加快向5G迈进,采取谨慎的运营策略降低手机库存,65天下降至54天,从而使得公司可以在迈向 5G时轻装上阵nvomory 1Prudent operation strategy during the 4G to 5G transition in 201 9 positions Xiaomi well to cap

8、ture 5G opportunities红米的定位是让高端技术大众化,2019年底,公司推出了 一款价格仅为1999 元的5G手机,加速5G手机的普及。Redmi makes high-end technologies readily accessibleRedmi K30 5G - Bringing 5Gtechnology to the mass market10+ 5G models bn our 2020 pipelineto accelerate 5G penetrationLaunched on December 1 0, 2019,with pricing starting f

9、rom RMB1,999, bringing the price of 5G smartphone to below RMB2.000 for the first time新冠疫情爆发对公司的影响:国内供应链已经恢复,3月份产能恢复至80-90%=在国内消费端,线下渠道影响较明显,但需求在快速反弹,得益于线上 渠道优势,小米受到的影响相对同行影响较小。国际市场看,预计2Q会受到影响,手机需求会延迟,根据中国市场的经验,公司对海外市场的长期增长潜力保 持乐观。SupplychainMainlandChinaCOVID-19 outbreak's short-term impact on

10、our businessesPr&ducfloci was tmrfteilfhd belwn Fehrus"珅M a Arty MArch. but Mas rfiumed to 90% 0% of normal as< of end of MiarcJh 2020Offline consumption was aNecledl initially,. b<Jt demands have ieen a quick teeover7Vias bam eonriparAtivelv 岫当i匕 t*d due t。cm历 oinhntt clumnelA* Ov

11、71;rMA% markets impacl expecttd to M 品 02 2020. Demand likely b« tfftrred rather th>ft lost,日*日福 on frHpertfrflCA 哺 ChlMj SEartphS。demarMli r9 r畲制li4nl MW Will riBMuMl Quickly" Wrtn a stronHp global footnoW and contmuaus expansion im口 new rnarkets, we rematfi optlmtstic about eh» l

12、o<igateiTn potennba) of our overseas ma/ikels* BotH lime spervl and waliue-added service reveruje grew strongly* EdMWthim白 budgM$ 11rMi c*rt«in citool wariiciK w*® imptcttdii下面是分业务的细项进展:【智能手机】2019年营收同比增长7.3%至1221亿元,出货量达到1.246 亿部,4Q营收同比增长22.8%至308亿元。Smartphone revenue20182019Q4 201804 20

13、19RMB billion201 9 smartphone revenue reached RMB122J billion, up 7.3% YoYSmartphone shipments reached1 24.6 million units in 201904 201 9 smartphone revenue wasRMB30.8 billion, up 22.3% YoY4Q公司手机出货量增速行业排名第一Highest growth1 in smartphone industry in Q4 2019Smartphone companies, worldvvide shipments a

14、nd market share口 20 19 5*pfr*M VotrnwM 201 B Market SiweCM 201B ShRprwni ¥ciu*neCM. NOf Mark« Siusro¥TflUamu11.71V.7Wfk%TMiv?n«»IX3警HUh9MrQlS6dD60l-TH*。M7Mirj%OPPO3aL3局,4J9jQ>B.1WO|h*riIOOJ才1 -TkAiI3B.Tloo.mtCdMMfFt 麻叫“ InB3tnr«n*rn by 渣i双品牌战略让小米可以心无旁警地专注高端市场Dual-bra

15、nd smartphone strategy successfully propelledXiaomi into the high-end market*丽0 ungwH Itw nwd- io high-ind atP cfiwersH'ied user flrkeisAvdrni pnducts wrfti th# unjiiiMe pi lee- peH wrnance ia1»HCriMf MwE ehU* g旗PnamiiNTifHigh-endAMB5,0GQ Md nlwuoRM03.Q«i-5.<XX)RM 82,000-3,00001 Mi

16、10 /I 10 Pro 5G门 Mi 3 Pro0 5G Mi CCS Fra /Mt Note 10 RdKlml K3Q Pro 5GR&dmb K30 5GRM Bl .500-2,000RMB1.000-1.500R&dmi Note B ProRMmi Note SRedmi K3D 4GEnlry lewl RMBI.Odd and MSwRedmi &R&dmi 8A5G mgcteisAIOT1 2019年IOT业务营收同比增长41.7%至621亿元,4Q营收同比增长 30.5%S 195亿元。loT and lifestyle product

17、 revenue reached RMB62,1 billion in 2019, up 41.7% from 20134 revenue was RMB19.5 billion, up 30,5% YoYloT and lifestyle nrodUctIOT活跃联网设备数达到2.35亿,同比增长55.6%,拥有5个设备以上的用 户达到410万人,同比增长77.3%。&nbsp;235 million4.1 millionLeading global consumer AloT platformCannected d总vie也专】MoY grcwth of 55.后弘Users wi

18、th S or more devicesconnH&cted to Xiaornfs HoT platform1YoY growth of 77.3%2019 年Eri以智能电视为例,目前是中国第一品牌,正在持续扩大海外市场中国市场小米电视销量达到1000万台。印度市场智能电视第一,全球电视品牌 排名第五。No-1 TV brand in mainland China,continuously expanding our presence overseasTV shipments reached -12,8 n】i扣on u ilts In 209Tp 51.9% YoYNo.1 TV

19、 brand in mainland China:Xiaomi set an unprecedented record of achieving over TQ million annual shipments, accounting for 20 %1 of market shareNo.1 smart TV brand in India7No.5 TV brand globallyKtaomi'& overseas market expansion expected to continue in 2020II /兀 4Ml JQIt mM-W, toV 冲MM20IB- H

20、VC, w'Bcflh ;W1M-也4fe. bf aHrnanii2019年小米全球可穿戴设备出货量排名第一。Xiaomi ranked NoJ in global wearable band marketsby shipments in 2019MldCrfi ufiN1Global top 5 wearable band companies by shipment volumey*HpnW1E V-OtlTlA2019 Ml指1M 防修W B 19ahpVwe201B Matkm SlwaVa*X*3T.?1 _a14.4%Hu*w*53j0I3,CM9.3Li%11T%16点1

21、3.V101MISMSjiHMAJOgft T1s ML安一也MMdhwiMM3,D3TjmX恨Total1M.4mmIDA 口工45%lAxow 4LwidHi wv«Aiita1 EmmIwri Bmih Iwi#语音助手MAU±到6040万,同比增长55.7%,【互联网服务】2019年互联网服务营收同比增长24.4%至198亿元,4季度 营收同比增长41.1%至57亿元,其中广告业务同比增长17.8%,在线游戏同比增 长44.4%,其他互联网服务同比增长104%HMB billioninternet services revenue reached RMB19.8 billion in 2019, up

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