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1、12Three apples changed the world. The first one seduced Eve. The second one awakened Newtown. The third one was in the hands of Steve Jobs.3Mr. Jobs with Steve Wozniak, the other Steve of Apple. Both Steves and Ronald Wayne founded the firm in 1976 in the garage of Jobs parents. 乔布斯和沃兹尼亚克、韦尼于1976年在父

2、母家的车库里共同创立了苹果公司。 4Steve Jobs and the Apple II, which was introduced in 1977. It was not yet “insanely great”, as he wanted it to be, but one of the first successful personal computers. 1977年,乔布斯和他的苹果2电脑。这还不是乔布斯想象中的“酷毙了”的电脑,可它已经是首批最成功的个人电脑了。5Introducing the first Macintosh in 1984. The now-legendary

3、computer was announced to the wider public by a television commercial, aired during the Super Bowl in January of that year. It was the first computer do not use DOS.1984年推出首款麦金塔计算机。这款大名鼎鼎的计算机在当时通过在橄榄球超级杯大赛中插播广告而广为人知。 它是第一款不用DOS指令的电脑。6Mr. Jobs at the NeXT headquarters in Palo Alto. After an internal

4、power struggle, he was fired from Apple in 1985 and later founded NeXT with $7m of his own money. 乔布斯在帕洛阿尔托的NeXT总部。1985年,乔布斯在苹果高层权力斗争中离开了苹果并用自己的700万美元的资产创立了NeXT公司。 7Pitching NeXTs machines ata computer conference in 1991. Although the computers were generally acclaimed, they did not sell well. In 19

5、93 NeXT became a software-only company. 1991年,在发布会上推广NeXT的ata计算机。尽管这款计算机得到普遍的认可,销量却不如人意。于是,1993年NeXT成了一家只做软件的电脑公司。 8At a press conference in San Francisco. In late 1996 Apple bought NeXT for $429m. a few months later, Gil Amelio, Apples boss, was ousted and Mr. Jobs became “interim”, then full CEO.

6、在旧金山的新闻发布会上。1996年,苹果斥资四亿两千九百万美元收购NeXT公司。数月后,乔布斯取代苹果原CEO吉尔阿梅里奥,重新执掌苹果。 9Steve Jobs in 1993, in what became his characteristic outfit: a black turtleneck shirt with jeans and sneakers. Always wearing the same clothes saved him time every morning because he did not have to decide what to wear. 1993年,乔布

7、斯的标志性装扮:高领黑色休闲衫搭配牛仔裤,运动鞋。这种不变的穿衣风格节省了他很多时间,使他不用再为每天早上穿什么而纠结。 10One of Mr. Jobss most surprising moves after his return to Apple was to open a chain of flashy Apple Stores, starting in 2001. The decision was mocked by analysts but proved to be hugely successful. Apple now has over 350 stores. 乔布斯重回苹果

8、后做出的最让人意外的举动之一,从2001年起,开办苹果专卖店。这一决定使他成为分析家们一时的笑柄,但事实证明,此举非常成功。现在苹果已拥有超过了350家专卖店。 11Steve Jobs launches a special U2-branded iPod with Bono, the bands lead singer, in 2004. The iTunes Music Store, launched in 2003, quickly became the leading online-music retailer. 2004年,乔布斯和U2乐队的主唱博诺一同推出为U2定制的iPod。20

9、03年推出的iTunes在线音乐商店迅速成为在线音乐零售的领导者。 12Steve Jobs makes a surprise appearance at the Apple Store in Palo Alto, California, for the launch of the iPhone 1 in June 2007. Large queues formed at Apple Stores around the world, sometimes days in advance. 2007年7月,乔布斯在帕洛阿尔托的苹果专卖店现身,为iPhone的推出造势。全世界的苹果专卖店都排起了长龙

10、,有的甚至会提前几天就开始排队。 13Steve Jobs shows a scene from “Up”, a Pixar film, during his speech introducing the iPad in 2010. Pixars flotation in 1995 made Mr. Jobs a billionaire. The firm was subsequently taken over by Disney, of which Mr. Jobs became the largest shareholder. 2010年,乔布斯在推广 iPad 时,展示了皮克斯公司制作的

11、电影“飞屋环游记”。皮克斯公司于1995年上市,使乔布斯跃居亿万富翁的行列。迪斯尼后来收购了皮克斯,也令乔布斯成为了迪斯尼最大的股东。 14A gaunt Mr. Jobs at the launch of the iPad 2 in March 2011. It was not just Apples products that got thinner over the past decade. So too did Mr. Jobs, who was diagnosed with a rare form of pancreatic caner in 2003. 2011年3月,乔布斯身形憔悴的出现在了iPad2的发布会上。在过去的

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