商务导论Lecture1sofbusiness

1、l o g ointroduction to businessteachers profilename: liu hudieeducation background: m.a. in business english, 2005-2007 , uibeteaching experience: since 2007. 9lecture 1introduction to businessvbilingualvelementary/preparatoryvcomprehensivevtheoretic vintensive inputlecture 1 through learning this c

2、ourse, the students will be able to 2) express business-related ideas, describe business-related phenomena and conduct business-related activities in english1) have a general picture of the whole process of running a business, so as to lay a foundation for future learning of specific subjectslecture

3、 1subject knowledgeeconomics management finance marketing international trade others:hrmtourismlawfundamentals of businesslecture 1presentation theory group discussion & oral reportteacher explains subject matter knowledge and linguistic knowledge with illustration of powerpoint.students may pre

4、sent their understanding of assigned subject matter knowledge with powerpoint;students fall into groups: discuss related topics and cases. terminologystudents are required to memorize and learn to explain all the specialized terminologies listed in each chapter.summaryquestions will be given to summ

5、arize key points of each lecture. students are required to answer these questions.lecture 1course planchaptersubject matter lecture 11starting your businesslecture 22marketing: an overviewlecture 33products lecture 43pricinglecture 54distributionlecture 65promotionlecture 76finance - money and banki

6、nglecture 87 & 9finance - financing & securitieslecture 98finance - accountinglecture 1012going globallecture 1113management and leadershiplecture 1214human resources managementlecture 1315motivationlecture 1417business environment and responsibilityself-learning 10, 11, 16, 18lecture 1requi

7、rementsperformance 20%attendanceclass involvement homework in-class discussionreport / presentationfinal exam 80%previewgroup reportno absencelecture 1starting up a businesschapter 1lecture 1types of business organizations corporationpartnershipsole proprietorshipfranchisinglecture 1definitionsv sol

8、e proprietorship business owned and usually operated by one person, who is responsible for all of its debtsv partnership business co-owned by two or more personsv corporation business that is legally considered an entity separate from its owners and is liable for its own debts; owners liability exte

9、nds to the limits of their investments.lecture 1advantages and disadvantages1234advantagesfreedomprivacylow startup costsease of starting and ending the businessdisadvantages unlimited liabilitylimited resourceslack of continuityoverwhelming time commitmentsole proprietorshiplecture 11234advantagesi

10、mproved access to resourcesbetter prospect for growthdefinite legal frameworkno special taxesdisadvantagesunlimited liabilityshared profitspotential lack of continuityinternal conflictspartnershipadvantages and disadvantagesterminology- responsible for paying all the debts of a business- liable for

11、a business debts only to the limits of their personal investments in it-partner who actively manages a business and has unlimited liability for its debts-partner who does not share in a business management and is liable for its debts only to the limit of his or her investment-business with two or mo

12、re owners, who share in both the operation of the business and financial responsibility for its debts-type of partnership consisting of limited partners and an active or managing partnerunlimited liability / limited liabilitygeneral partner / limited partnergeneral partnership / limited partnershipl

13、ecture 11234advantageslimited liabilityease of raising money and attracting talentslong life and large sizeseparated ownership and managementdisadvantagesdouble taxationlarge start-up costshigh organizing costslack of secrecycorporationsituation in which taxes may be payable both by a corporation on

14、 its profits and by shareholders on dividend incomesadvantages and disadvantageslecture 1types of companylsole proprietorshiplpartnershiplcorporation (c=conventional corporation)ls corporationllimited liability company注：公司都享有“有限责任”。公司名称一经注册不得随意更改。lecture 1franchisevarrangement in which a buyer (fran

15、chisee) purchases the right to sell the good or service of the seller (franchiser)vcharacteristics franchisor allows a franchisee to use its trade name, marks and brands franchisor exercises continuing control over a franchisee franchisor is obliged to provide training and assistance to a franchisee

16、 franchisor requires a franchisee to make an initial and continuing payments to the franchisorlecture 1franchising12345advantageseasy startuplow risktraining & guidancepersonal ownershipinstant recognitiondisadvantagesless independence/freedomhigh franchise feeshared profitcoattail effectfraudulent franchisorsadvantages and disadvantagesq: what are the advantages and disadvantages for franchisors?lecture 1summarylwhat is a sole proprietorship, partnership, corporation and franchise?lwhat ar