麦肯锡 图表模板

1、CONFIDENTIALFrequently Used Template Conceptual Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material

2、was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.1TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measure* FootnoteSource: Source22X2 TOWERUnit of measure* FootnoteSource: Source35PS MARKETINGPlacePriceProductPackagePositioning pr

3、omotionProduct offeringUnit of measure* FootnoteSource: Source4StrategySkillsSystemsStaffShared valuesStructureStyle7SUnit of measure* FootnoteSource: Source5ARROW 3DUnit of measure* FootnoteSource: Source6CUBES1 3DUnit of measure* FootnoteSource: Source7CUBES2 3DUnit of measure* FootnoteSource: Sou

4、rce8CUBES3 3DUnit of measure* FootnoteSource: Source9TextTextTextTextCUTOUT 3DUnit of measure* FootnoteSource: Source10New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORKUnit of measure* FootnoteSource: Source11TextTextTextTextTextTextTextTextTextTextJOINTUnit of measure* Footnote

5、Source: Source12TextTextTextTextLEVEL SEPARATE 4Unit of measure* FootnoteSource: Source13TextTextTextLINEAR A 3DUnit of measure* FootnoteSource: Source14TextTextTextTextLINEAR B 3DUnit of measure* FootnoteSource: Source15TextTextTextLINEAR C 3DUnit of measure* FootnoteSource: Source16TextTextTextLIN

6、EAR D 3DUnit of measure* FootnoteSource: Source17TextTextTextTextLINEAR E 3DUnit of measure* FootnoteSource: Source18TextTextTextLINEAR G 3DUnit of measure* FootnoteSource: Source19TextTextLINEAR I 3DUnit of measure* FootnoteSource: Source20TextTextTextTextLINEAR J 3DUnit of measure* FootnoteSource:

7、 Source21TextLINEAR N 3DTextTextTextUnit of measure* FootnoteSource: Source22TextTextTextLINEAR P 3DUnit of measure* FootnoteSource: Source23LINEAR Q 3DTextTextUnit of measure* FootnoteSource: Source24TextTextLINEAR Q 3DUnit of measure* FootnoteSource: Source25PlanImplementSupportLINKS 3Unit of meas

8、ure* FootnoteSource: Source26PERSPECTIVE 3DUnit of measure* FootnoteSource: Source27TextTextTextPROPELLER 3DUnit of measure* FootnoteSource: Source28RINGS 3DUnit of measure* FootnoteSource: Source29TextSCALETextUnit of measure* FootnoteSource: Source30TextTextSCALESUnit of measure* FootnoteSource: S

9、ource31TextTextTextTextTextTextSIZES INUnit of measure* FootnoteSource: Source32SPIRAL1 3DUnit of measure* FootnoteSource: Source33SpiralBrakesTube in tubeSPIRAL2 3DUnit of measure* FootnoteSource: Source34TextTextTextTextSPOTLIGHTUnit of measure* FootnoteSource: Source35TextTextTextTextTextTextSTAI

10、RCASEUnit of measure* FootnoteSource: Source36STARS 3DUnit of measure* FootnoteSource: Source37TextTextWIRE CUBESUnit of measure* FootnoteSource: Source38TextTextTextTextTextTextTextARROWSUnit of measure* FootnoteSource: Source39LEVEL 1TextUnit of measure* FootnoteSource: Source40LEVEL 2TextTextUnit

11、 of measure* FootnoteSource: Source41LEVEL 3TextTextTextUnit of measure* FootnoteSource: Source42LEVEL 4TextTextTextTextUnit of measure* FootnoteSource: Source43LEVEL 5TextTextTextTextTextUnit of measure* FootnoteSource: Source44LEVEL 6TextTextTextTextTextTextUnit of measure* FootnoteSource: Source4

12、5FLOW 2TextHeaderHeaderTextUnit of measure* FootnoteSource: Source46TextFLOW 2 TITLETextHeaderHeaderTextUnit of measure* FootnoteSource: Source47FLOW 3TextHeaderHeaderTextHeaderTextUnit of measure* FootnoteSource: Source48TextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure* FootnoteSource:

13、 Source49FLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit of measure* FootnoteSource: Source50TextFLOW 4 TITLETextHeaderHeaderTextHeaderHeaderTextTextUnit of measure* FootnoteSource: Source51FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure* FootnoteSource: Source52TextFLOW 5

14、 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure* FootnoteSource: Source53FLOW 6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure* FootnoteSource: Source54TextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure* Foo

15、tnoteSource: Source55BLADESTextTextTextTextUnit of measure* FootnoteSource: Source56BOXTextTextTextTextUnit of measure* FootnoteSource: Source57BOXTextTextTextTextUnit of measure* FootnoteSource: Source58CYCLE 1TextTextTextUnit of measure* FootnoteSource: Source59CYCLE 2TextTextUnit of measure* Foot

16、noteSource: Source60CYCLE 3TextTextTextUnit of measure* FootnoteSource: Source61CYCLE 4TextTextTextTextUnit of measure* FootnoteSource: Source62CYCLE 5TextTextTextTextTextUnit of measure* FootnoteSource: Source63CYCLE 6TextTextTextTextTextTextUnit of measure* FootnoteSource: Source64CYCLE 7TextTextT

17、extTextTextTextTextUnit of measure* FootnoteSource: Source65CYCLE 8TextTextTextTextTextTextTextTextUnit of measure* FootnoteSource: Source66TextINCOMINGTextTextTextTextTextUnit of measure* FootnoteSource: Source67RIBBONTextTextTextTextTextUnit of measure* FootnoteSource: Source68RINGTextTextTextText

18、TextUnit of measure* FootnoteSource: Source69UPON 2TextTextUnit of measure* FootnoteSource: Source70CONTINUOUSTextTextTextTextTextTextTextTextUnit of measure* FootnoteSource: Source71CUTOUTTextTextTextTextUnit of measure* FootnoteSource: Source72LINEAR ATextTextTextUnit of measure* FootnoteSource: S

19、ource73LINEAR BTextTextTextTextUnit of measure* FootnoteSource: Source74LINEAR CTextTextTextUnit of measure* FootnoteSource: Source75LINEAR DTextTextTextUnit of measure* FootnoteSource: Source76LINEAR ETextTextTextTextUnit of measure* FootnoteSource: Source77LINEAR FTextTextTextUnit of measure* Foot

20、noteSource: Source78LINEAR GTextTextTextUnit of measure* FootnoteSource: Source79LINEAR HTextTextTextTextUnit of measure* FootnoteSource: Source80LINEAR ITextTextUnit of measure* FootnoteSource: Source81LINEAR JTextTextTextTextUnit of measure* FootnoteSource: Source82LINEAR KTextTextTextTextTextText

21、Unit of measure* FootnoteSource: Source83LINEAR NTextTextTextTextUnit of measure* FootnoteSource: Source84LINEAR PTextTextTextUnit of measure* FootnoteSource: Source85LINEAR QTextTextUnit of measure* FootnoteSource: Source86PROPELLERTextTextTextUnit of measure* FootnoteSource: Source87STEP 5TextText

22、TextTextTextUnit of measure* FootnoteSource: Source88TextTextTextText2 ON 1Unit of measure* FootnoteSource: Source89TextTextTextTextTextTextAGAINSTUnit of measure* FootnoteSource: Source90TextTextTextTextTextAT WORKUnit of measure* FootnoteSource: Source91TextTextCOUPLED HORIZUnit of measure* Footno

23、teSource: Source92TextTextCOUPLED VERTUnit of measure* FootnoteSource: Source93TextTextTextTextFOCUSEDUnit of measure* FootnoteSource: Source94New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORKUnit of measure* FootnoteSource: Source95TextTextTextPARALLELUnit of measure* Footnote

24、Source: Source96TextTextTextTextSPLITUnit of measure* FootnoteSource: Source97TextSURROUNDUnit of measure* FootnoteSource: Source98TextTextTWISTEDUnit of measure* FootnoteSource: Source99TextTextUP & AWAYUnit of measure* FootnoteSource: Source100TextTextUP & DOWNUnit of measure* FootnoteSour

25、ce: Source101The way managerscollectively behave with respect to useof time, attention,and symbolic actions The people in the organization, consideredin terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how

26、tasks are both divided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aim

27、edat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5SUnit of measure* FootnoteSource: Source102Custo

28、merClientsDistributorsCompetitorsSuppliers3CS TRIANGLEUnit of measure* FootnoteSource: Source103SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to

29、 whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which th

30、ings get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfea

31、ts with ordinary people3S-4SUnit of measure* FootnoteSource: Source104StyleStructureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic actionsCapabilities possessed by the organization as a whole as distinct from the individ

32、uals. Some companies perform extraordinary feats with ordinary peopleThose ideas of what is right and desirable (in corporate and/or individual behavior)which are typical of theorganization and commonto most of its membersThe processes and and procedures through which things get donefrom day-to-dayT

33、he organization chart and accompanying baggage that showwho reports to whom and how tasks are both divided up and integratedThe people in theorganization, considered in terms of corporate demographics, notindividual personalitiesA coherent set of actions aimed at gaining a sustainable advantage over

34、 competition7SUnit of measure* FootnoteSource: Source105Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure* FootnoteSource: Source106Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabil

35、ityIndividual activityEnabling devicesCHANGE BOARDUnit of measure* FootnoteSource: Source107 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programim

36、plementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding, belief and contribution

37、to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure* FootnoteSource: Source108Natural owner Relative ability to extract value Low Medium Value-creation potenti

38、al in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack” Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydiv

39、est DivestDivest orliquidate MACSUnit of measure* FootnoteSource: Source109Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGYUnit of measure* FootnoteSource: Source110Restructuring framework 1 5 4

40、3 2 PENTAGONUnit of measure* FootnoteSource: Source111Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFITUnit of measure* FootnoteSource: Source112Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top d

41、ownaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure* FootnoteSource: Source1133.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARDUnit of mea

42、sure* FootnoteSource: Source114Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of measure* FootnoteSource: Source115Sel

43、ling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal s

44、elling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITYUnit of measure* FootnoteSource: Source116MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATIONUnit of

45、measure* FootnoteSource: Source117Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence

46、 of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCESUnit of measure* FootnoteSource: Source118GANTT10HeaderTextUnit of measure* FootnoteSource: Source119GANTT15HeaderText#Unit of measure* FootnoteSource: Source120TextTextVENN 2Unit of measure* Foo

47、tnoteSource: Source121TextTextTextVENN 3Unit of measure* FootnoteSource: SourceCONFIDENTIALFrequently Used Template Data DrivenTemplate June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organiza

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49、e1245040302010Label 1Label 2Label 3Label 4Label 5BARUnit of measure* FootnoteSource: Source12550403020105040302010Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2Unit of measure* FootnoteSource: Source12640302010550403025155550453025

50、Label 1Label 2Label 3Label 4Label 5BAR BUTTEDUnit of measure* FootnoteSource: Source127504030201023254565964323232323Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesBAR STACKEDSeriesUnit of measure* FootnoteSource: Source128504030204550607080901020304050Label 1Label 2Label 3Label 4Labe

51、l 5000000000000000100%=SeriesSeriesBAR STACKED 100%SeriesUnit of measure* FootnoteSource: Source1290100200300400500600700050100150200250TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLEUnit of measure* FootnoteSource: Source1302030405060Label 1Label 2Label 3Lab

52、el 4Label 5COLUMNUnit of measure* FootnoteSource: Source13120304567762030456776Label 1 Label 2 Label 3 Label 4 Label 5Label 1 Label 2 Label 3 Label 4 Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2Unit of measure* FootnoteSource: Source132203040506040506070405060708030Label 1Label 2Label 3La

53、bel 4Label 5COLUMN BUTTEDUnit of measure* FootnoteSource: Source1332030405060202020202020304050202020253020Label 1Label 2Label 3Label 4Label 5 SeriesSeriesSeriesSeries000000000000000COLUMN STACKEDUnit of measure* FootnoteSource: Source1343035405060303540202020151020102015101010Label 1Label 2Label 3L

54、abel 4Label 5SeriesSeriesSeriesSeries100%=000000000000000COLUMN STACKED 100%Unit of measure* FootnoteSource: Source135201510104520203030TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100% = 000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMNUnit of measure* Footnot

55、eSource: Source136050100150200250300050100150200TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVEUnit of measure* FootnoteSource: Source13710304570851001501760204060801001201401601802001990199119921993199419951996199701002003004005006007008009001,000TitleUnit of m

56、easureTitleUnit of measureDUAL COLUMN LINEUnit of measure* FootnoteSource: Source1380204060801001201401601802001990199119921993199419951996199701002003004005006007008009001,000TitleUnit of measureTitleUnit of measureDUAL LINEUnit of measure* FootnoteSource: Source139010020030040050060019901991199219

57、931994199519961997Label 1Label 2Label 3Label 4LINEUnit of measure* FootnoteSource: Source1404520151010Label 1Label 2Label 3Label 4Label 5PIEUnit of measure* FootnoteSource: Source14145201510104520151010TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measureLabel 1Label 2Label 3La

58、bel 4Label 5PIE 2Unit of measure* FootnoteSource: Source14205010015020025019901991199219931994199519961997RANGE HIGH LOWUnit of measure* FootnoteSource: Source143050100150200250300050100150200SCATTER X & YUnit of measure* FootnoteSource: Source144WATERFALL BAR25456550185Label 1Label 2Label 3Labe

59、l 4Label 5Unit of measure* FootnoteSource: Source145WATERFALL COLUMN2020208020Label 1Label 2Label 3Label 4Label 5Unit of measure* FootnoteSource: SourceCONFIDENTIALFrequently Used Template Named ObjectsTemplate June 2002 This report is solely for the use of client personnel. No part of it may be cir

60、culated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.147ARROWSUnit of measure* FootnoteSource: Source148DISCLAIMERS CLIENTThis report is solely