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1、Cross-cultural communication refers to the different cultural backgrounds of communication between individuals, that is, people from different cultural backgrounds of the interaction between what happened. In recent years, it is caused most peoples attention. In China, the language teachers to show
2、great interest, reflecting the changes of the times and demands, has attracted people from the perspective of cross-cultural education of foreign language teaching in-depth thinking. Culture diversity in wordsCulture differerce on time Culture differerce on timeCulture diversity in words The General
3、 Motors Corporation The General Motors Corporation named NAVO in Mexico.In Spanish named NAVO in Mexico.In Spanish the NAVO means it doesnt go ,so the the NAVO means it doesnt go ,so the Mexicans will not buy their cars ,at Mexicans will not buy their cars ,at last ,The GM suffer a crushing defeat l
4、ast ,The GM suffer a crushing defeat in Mexico.in Mexico.Clutural difference on manners Hejun is a successful engineer ,Mike is Hejun is a successful engineer ,Mike is his best friend from Canada.When Mike his best friend from Canada.When Mike come to China,Hejun made an carefully come to China,Heju
5、n made an carefully arrangement for him .however ,when Hejun arrangement for him .however ,when Hejun went to Canada for a business trip ,Mike just went to Canada for a business trip ,Mike just made an simple arrangement for him and made an simple arrangement for him and ingored him after he send He
6、jun to ingored him after he send Hejun to hotel ,Hejun was very disappointed and he hotel ,Hejun was very disappointed and he thought ,Mike was very impolite for thisthought ,Mike was very impolite for thisCulture differerce on time A Brazil company went to American A Brazil company went to American
7、 to purchase equipment ,their negotiate to purchase equipment ,their negotiate group was late for 45 minutes ,because of group was late for 45 minutes ,because of their shopping .The American company their shopping .The American company was very dissatisfied for their late .During was very dissatisf
8、ied for their late .During the negotiate ,the American take the Brazil the negotiate ,the American take the Brazil partys late into their head and didnt want partys late into their head and didnt want to bargain with the American party. They to bargain with the American party. They signed the contra
9、ct without considered signed the contract without considered clearly ,At last ,the Brazil suffered a great clearly ,At last ,the Brazil suffered a great loss.loss. Professor Smith and his assistant,Chen Ming,were doing fieldwork in a small city in China. It was hot and humid, and both were casually
10、dressed. One evening as they were leaving for dinner,a local administrator told them that the mayor of the city, who was interested in the type of research they were doing, would like to say hello to Professor Smith. As luck would have it,the Mayor was dining in the same restaurant as Smith and Chen
11、 Ming.Professor Smith said he had to go back to his room to change. “You look fine,Come on,the mayor is waiting,”the administrator said. “No, I cant meet the mayor in my shorts” He Jia had lived in the United States for 7 years before she came back to work in China. She found that she had become acc
12、ustomed to social habits in North America and that some Chinese behaviours now caused her some discomfort. For example, one day, back in China, she was in a queue to use an ATM. She had noticed that people were standing very close to each other. In fact, the person behind her could, if she or he wan
13、ted, to see her enter the PIN of her ATM card. He Jia wanted to make people aware of the discomfort of the user by keeping her distance from the person in front of her. However, the people behind her pushed her to move forward. After living in the States for some time, Ping Li observed that Americans like to comment on each others looks and clothes. So when she saw a fellow graduate student wearing a nice dress at a party, she complimented her by saying. “This is a very beautiful dress.” “Oh thank you , I bought it l
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