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1、possible investment and prospect forvalentino chocolatescontents: our decisionour choicecour opinion about investment options (from 1 to 8) ab1.buy new machineryplanning new research and marketing strategy is more important than buying a new machine.also, several test and proper processing are deman

2、ded to new machine. we wont invest to buy new machinery.2.invest in more research and developmentthis option is most important. (for us) 1. r&d is basis of marketing strategy. 2.we give new ice cream flavor to consumers. whatever the cost is , this option must be chosen. why?2.invest in more res

3、earch and development3.buy out a local competitorunreasonable cost and low success-possibility.danger of excessive m&a.not select!4.set up a factory in the us in the us, construction and labor cost are higher than those of the developing country. (ex: china, india) us is saturation! china5.finan

4、ce a market survey and research trips to the us cheap cost 、broad marketand and satisfactory result.(低廉的成本,广阔的市场、令人满意 的结果)learning of us public tastes and products.(学习美国大众的口味和产品)6.invest in an existing group of cafesour opinion is negative to this option.(我们对于这一观点的选择是负面的)in the caf , cheese cake or

5、bread is more popular than chocolate biscuit and product.(在咖啡馆,乳酪蛋糕或面包比巧克力饼干和产品更受欢迎。)cafes may have original chocolate product of each. (咖啡馆可能有原来的每一个巧克力产品)7.set up online salescorrect shipment and promotion are very important.management and check must be guaranteed. 8.buy a new fleet of carsthis is

6、very useless waste of budget.(for us)这是非常无用的浪费的预算。(对于我们)really important matter is reformation of custom and existing action.(真正重要的事是实际的行动和改革的理念)will only bring more cost to the company, can not solve the actual problem.(只会给公司带来更多的花费,解决不了实际问题)our decision: we want tremendous development of valentino chocolates.we will choose option 2 , 5, 7.our choice:1. invest in more research and development 200,000 .finance a market survey and resea

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