福特汽车公司的英文案例

1、a1Team members:a21 9 0 31 9 0 81 9 1 31 9 9 92 0 0 02 0 0 32 0 0 9 The History亨利亨利福特和福特和T型车型车a3Strategic leadershipAlan Mulally 艾伦艾伦 穆拉里穆拉里William Clay Ford 小威廉小威廉克莱克莱福特福特a4Lincoln 林肯林肯a5Some competitive threats to FordPowerful competitors in the U.S. Auto Marketa6Suppliers Finance troubles for supp

2、liers providing raw materials in the auto industrya7Customers Hash competition from the current surplus of dealerships has minimized profit margins Consumers have access to more information from the Internet to compare products.1.Well-informed consumers directly negotiate the price with dealerships,

3、 which diminishes a salespersons tactical advantage.a8Additional competitive threatsThe improvement of public transportation via rail and busForeign automakers entered and established themslves in the United State and targeting a niche marketa9 Land Rover 路虎路虎Trucka10Research and DevelopmentSafety F

4、eatures Convenience Features a111.Safety Features Ford has been working to improve the safety features of its vehicles. In an effort to reduce the probability of a rollover, Ford developed Roll Stability Control for the Volvo XC90, Lincoln Navigator, Lincoln Aviator, Ford Explorer, Mercury Mountaine

5、er, Ford Expedition, and For a E-Series vans.Additionally, Ford implemented what they call AdvanceTrac, which is designed to increase vehicle stability in emergency maneuver situations. Ford-engineered safety features reduce the likelihood of serious injury or death in case of a collision.The safety

6、 canopy and “Intelligent Safety System”a122 .Convenience Features Cell phone for voice-activated dialing and hands-free operation, voice integration for GPS navigation, entertainment, climate control, retractable roof Terrain response system.a13Financial Condition a14Comparative Operating Margin, 19

7、96 to presenta15Fords declining economic performance can be attributed to two major factors, dwindling demand for its product and the rising cost of production and operational expenses.Another financial constraint results from Fords agreements with labor unions and its defined benefit plan, which sp

8、ell out its obligations to provide post-retirement benefits for former employees.a16Jaguar 美洲虎美洲虎a17a18lFord BrandsFord markets automobiles in the US contains:uFord(福特)：Cost-effective. uLincoln(林肯) ： Comfort and luxury uMercury(水星) ：between Lincolns and Ford uMazda(马自达) ： Auto lightweight uVolvo(沃尔沃

9、) ：the most safety caruJaguar(美洲虎or捷豹) ：Beautiful and Fast CarsuLand Rover(路虎) ：superior off-road capability uAston Martin(阿斯顿马丁) ：racing car and limited cara19lMarketing StrategiesFord regard customer as the core :uIncreasing online traffic on dealership Web SitesuCreating fresh product designsuOff

10、ering attractive financing and discountuParticipating in automotive exhibitions and adding films and televisions adsa20lCorporate StrategiesFords portfolio of automotive businesses includes auto manufacturers from around the world, replacement auto parts, and financial services.However, with so many

11、 car industries, Ford run loss in competition. With the new CEO in place, Ford determined to decrease the influence of the finance department and ridding Ford of needless complexity.Additionally, Ford will concentrate more on the worldwide market and customers, and work to better utilize its global assets and capabilities.The last, the new CEO has been working clos