外贸函电写作教案

1、 外贸函电写作 课程授课总体计划书课程采用 教材商务外贸实训教程商乐、甘利主编 北京师范大学出版社 2011年8月出版教学目的巩固学生所学的基础知识，加强学生对于商务英语的重要性的认识，提高对于商务英语写作能力的应用能力。另一方面，激发学生的对于英语学习的热情。本教程以“应用为先，能力为本”为指导思想，按照高职高专商务英语教学大纲和BEC初、中级的要求，结合我院培养外语实用技能的人才培养目标的要求，贯穿英语听说技能在商务活动中的实际应用的基本理念，以培养复合型英语应用人才为出发点，提高书面英语交际能力；帮助学生取得国际商务英语中级资格证书和具备相关的英语从业资格。教 学 （包 括 实 践 环

2、节） 基 本 要 求在英语专业基础知识和基本技能已得到强化和提高，并在学生已学完或正在学习与商务英语专业密切相关的“国际贸易实务”等课程的基础上，对学生进行各类经贸英语函电写作知识的讲授、写作技巧的训练、英语外贸函电样例的研习和外贸业务与外贸交际交往知识的传授等等。学生通过进行英语外贸函电写作技巧的训练，培养其各类商务英语外贸函电的写作能力，掌握必要的实用写作技能，提高商务业务素质。学生通过研习英语外贸函电样例，从中学习有用的写作知识、常用的写作套语等，从而获得直接的感性认识或经验。并培养学生的商务业务能力、商务意识和交际交往能力。主要参考资料高职高专教育英语课程教学基本要求（试行）国际贸易实

3、务北京大学出版社 丁静辉、杜国荣主编 2007年12月版高校英语应用文写作教程北京大学出版社 傅似逸主编 2003年8月版 教案周次：第 1 周 课次：第 1 课 授课时间：2013年 3 月 4 日General Introduction to International Trade Practices1. The Definition of International TradeInternational trade is buying and selling among countries. All governments take an interest in internationa

4、l trade, because imports and exports speed the economic development and raise the standard of peoples living. Nations trade for many reasons. First, they trade because there are differences in natural resources in different countries. The plants that can be grown are different. The mineral resources

5、 are also different. The second reason nations trade with one another is that it pays to specialize. Specialization makes the best use of a countrys productive resources natural and human resources, facilities, and technology. It pays a country to specialize even if it can produce everything cheaply

6、. In all, we can say that there is no loser in international trade.2. The Conduct of International TradeAn export or import transaction is very complicated and it may take quite a long time to complete it. The whole operation usually undergoes four steps. Each step covers some specific links. Here,

7、a broad outline is given just to provide you with a birds eye view of the whole of the foreign trade.Common Procedures in Foreign TradeStage 1 Preparation for Exporting/ImportingMarket researchEstablishing Business Relations (credit inquiries/investigations)Export promotionStage 2 Business Negotiati

8、on (by writing or verbally)InquiryOfferCounter-offerAcceptance and ConfirmationConclusion of a ContractStage 3 Implementation of ContractPreparing Goods for Shipping / PackingPaymentShipmentCustoms ClearancesInsuranceStage 4 Settlement of DisputesCourse AimCourse Requirements 院教案周次：第 2 周 课次：第 1 课 授课

9、时间：2013年 3 月 11 日Unit 1 Letter Format Objectives:l Knowing the form of business letterl Knowing the structure of business letterl Knowing how to address envelopesTraining:l Write letters in 4 formsl Arrange letter parts in proper structurel Address an envelopeOutcomes/assessment criteria:the student

10、s must be able tol Identify the difference between various letter formsl Arrange letter parts properlyl Address envelopes correctlyImportant and Difficult Points:l writing requirements and formats of business letterPart 1. The Basic Requirements of Business Letter Writing (一般性了解)Part 2. The Basic Pa

11、rts of Business Letters (掌握)1. Seven principle parts:2. Six optional partsPart 3. The Basic Layout / Format of Business Letters (掌握)1. Indented Style/Semi-block Style2. Full-block Style3. Modified-block Style4. Combined-form StylePart 4. Addressing Envelopes (一般性了解)1. The Common Blocked Style (used

12、most for business)2. The Common Indented Style3. The Usage of “C/O” or “Care of”4. The Usage of “By Kindness of.” or “Through the Courtesy of.”Part 5. Practical Training1. Arrange the Following in Proper Form as They Should Be Set Out in a Letter.2. Address an Envelope for the above Letter.Assignmen

13、t:Review the vocabulary of Unit 1 and preview Unit 2. 教案周次：第 3 周 课次：第 1 课 授课时间：2013年 3 月 18 日Unit 2 Establishing Business Relations Objectives:l Understanding basic requirements for letters of establishing business relationsl Familiar with common words and useful expressions used in establishing bus

14、iness relationsl Acquiring skills in writing letters of establishing business relationsTraining:l Reading and translating the example lettersl Translating useful sentences from Chinese to Englishl Composing a letter according to given messagesOutcomes/assessment criteria:the students must be able to

15、l Understand correctly the in-coming English lettersl Express themselves properly in Englishl Write letters with appropriate content, structure, tone and correct grammarImportant and Difficult Points:l Writing skills and the usage of useful expressions and sentence patternsPart 1. Basic Knowledge Co

16、ncerned (一般性了解)The Significance of Establishing Business RelationsThe Main Channels and Methods for Establishing Business RelationsThe Main Contents of a Letter for Establishing Business RelationsPart 2. Letter-writing Guide (掌握)For letters requesting for the establishment of business relations1. Te

17、lling the prospective customers how and where their names and addresses are known2. Self-introducing3. Indicating your purpose and desire4. Expressing your expectationFor letters in reply to the letters requesting for the establishment of business relations1. Expressing your thanks for the incoming

18、letter or stating your letter-replying purpose2. Expressing your agreement /desire/ wish3. Indicating the action you are going to takeAssignment:Review Part 2 and preview Part 3. 教案周次：第 4 周 课次：第 1 课 授课时间：2013年 3 月 25 日Unit 3 Inquiry and reply Objectives:l Understanding basic requirements for inquiry

19、 and replyl Familiar with common words and useful expressions used in inquiry and replyl Acquiring skills in writing letters of inquiry and replyPart 3. Other Commonly Used Expressions and SentencesTask 1. Expressions (20 minutes) (掌握)Steps:Ø T asks Ss to read the useful expressions of this uni

20、t aloud.Ø T explains some difficult words and expressions to Ss.Ø T asks Ss to translate the useful expressions of this unit aloud.Ø T gives comments on Ss work.Task 2. Beginning Training (25 minutes)Steps:Ø Put the following English into Chinese.Ø Read the following letters

21、 and choose the best one from the given answers for the missing prepositions.Ø Ss do the exercises individually.Ø Check the answers.Task 3. Typical Sentences (20 minutes) (提高)1) Indicating your desire or reasons to obtain credit information in courteous phrases and appreciative terms.2) Em

22、phasizing the importance of keeping the information in confidence in a positive tone.3) Offering the credit information in the form of “describing the facts”.Task 4. Intermediate Training (25 minutes)Steps:Ø Put the following Chinese into English.Ø Supply the missing words in the blanks of

23、 the following letter. The first letters are given.Ø Ss do the exercises individually.Ø Check the answers.Assignment:Review Part 3 and preview Part 4. 教案周次：第 5 周 课次：第 1 课 授课时间：2013年 4 月 1 日Unit 3 Inquiry and reply Objectives:l Understanding basic requirements for inquiry and replyl Familia

24、r with common words and useful expressions used in inquiry and replyl Acquiring skills in writing letters of inquiry and replyTraining:l Reading and translating the example lettersl Translating useful sentences from Chinese to Englishl Composing a letter according to given messagesOutcomes/assessmen

25、t criteria:the students must be able tol Understand correctly the in-coming English lettersl Express themselves properly in Englishl Write letters with appropriate content, structure, tone and correct grammarImportant and Difficult Points:l Writing skills and the usage of useful expressions and sent

26、ence patternsPart 1. Basic Knowledge Concerned (一般性了解)1. An Inquiry2. The Reply to an Inquiry3. Categories of Inquiries4. The Main Contents of a Letter for InquiryPart 2. Letter-writing Guide (掌握)For letters making inquiries1. Telling the addressees how and where their names and addresses are known

27、(source of information)2. Self-introducing3. Indicating the intention of writing the letter and the specific goods you want to purchase4. Inviting a quotation or an offer5. Stressing the point that the quotation or offer should be reasonable and competitive; Stating the possibility of placing an ord

28、er and expectation of an offer6. Expressing your expectationFor letters in reply1. Expressing your thanks for inquiries2. Making an offer3. Explaining the no-stock situation and assuring that you will revert to it once supply becomes availableAssignment:Review Part 2 and preview Part 3. 教案周次：第 6 周 课

29、次：第 1 课 授课时间：2013年 4 月 8 日Unit 4 Offer and counter offerObjectives:l Understanding basic requirements for offer and counter offerl Familiar with common words and useful expressions used in offer and counter offerl Acquiring skills in writing letters of offer and counter offerTraining:l Reading and t

30、ranslating the example lettersl Translating useful sentences from Chinese to Englishl Composing a letter according to given messagesOutcomes/assessment criteria:the students must be able tol Understand correctly the in-coming English lettersl Express themselves properly in Englishl Write letters wit

31、h appropriate content, structure, tone and correct grammarImportant and Difficult Points:l Writing skills and the usage of useful expressions and sentence patternsPart 1. Basic Knowledge Concerned (一般性了解)1. Offer and Quotation2. Offer and Bid3. Firm Offer and Non-firm Offer4. The Contents of an Offe

32、rPart 2. Letter-writing Guide (掌握)For letters making offers1. Expressing your thanks for the inquiry, if any2. Indicating all the details of the goods and the main terms of transaction as requested3. Indicating the period for which the offer is valid if it is a firm offer, or remarking to the effect

33、 that the offer is made without engagement4. Making favorable comments on the goods themselves and the prices or drawing the customers attention to other products likely to interest the buyer (It is not necessary the case however.)5. Expressing your hope for an orderAssignment:Review Part 2 and prev

34、iew Part 3. 教案周次：第 7 周 课次：第 1 课 授课时间：2013年 4 月 15 日Unit 4 Offer and counter offerObjectives:l Understanding basic requirements for offer and counter offerl Familiar with common words and useful expressions used in offer and counter offerl Acquiring skills in writing letters of offer and counter offe

35、rPart 3. Other Commonly Used Expressions and SentencesTask 1. Expressions (20 minutes) (掌握)Steps:Ø T asks Ss to read the useful expressions of this unit aloud.Ø T explains some difficult words and expressions to Ss.Ø T asks Ss to translate the useful expressions of this unit aloud.

36、16; T gives comments on Ss work.Task 2. Beginning Training (25 minutes)Steps:Ø Put the following English into Chinese.Ø Read the following letters and choose the best one from the given answers for the missing prepositions.Ø Ss do the exercises individually.Ø Check the answers.Ta

37、sk 3. Typical Sentences (20 minutes) (提高)1) Stating the receipt of an inquiry and making an offer with pleasure.2) Describing all the details of goods and the main terms of transaction concretely.3) Indicating the period for which the offer is valid clearly.4) Making favorable comments on the goods

38、and the offer concisely so as to invite an acceptance.Task 4. Intermediate Training (25 minutes)Steps:Ø Put the following Chinese into English.Ø Supply the missing words in the blanks of the following letter. The first letters are given.Ø Ss do the exercises individually.Ø Check

39、the answers.Assignment:Review Part 3 and preview Part 4. 教案周次：第 8 周 课次：第 1 课 授课时间：2013年 4 月 22 日Unit 5 Order and confirmationObjectives:l Understanding basic requirements for order and confirmationl Familiar with common words and useful expressions used in order and confirmationl Acquiring skills in

40、 writing letters of order and confirmationPart 3. Other Commonly Used Expressions and SentencesTask 1. Expressions (20 minutes) (掌握)Steps:Ø T asks Ss to read the useful expressions of this unit aloud.Ø T explains some difficult words and expressions to Ss.Ø T asks Ss to translate the

41、useful expressions of this unit aloud.Ø T gives comments on Ss work.Task 2. Beginning Training (25 minutes)Steps:Ø Put the following English into Chinese.Ø Read the following letters and choose the best one from the given answers for the missing prepositions.Ø Ss do the exercises

42、 individually.Ø Check the answers.Task 3. Typical Sentences (20 minutes) (提高)1) Declaring clearly that you accept the offer or counteroffer, or confirm the acceptance.2) Stating that you have enclosed an order form, a contract or a sales confirmation, or asking the addressee to prepare the rele

43、vant papers.3) Expressing your hope and expectation of friendly business relations in the future.Task 4. Intermediate Training (25 minutes)Steps:Ø Put the following Chinese into English.Ø Supply the missing words in the blanks of the following letter. The first letters are given.Ø Ss

44、do the exercises individually.Ø Check the answers.Assignment:Review Part 3 and preview Part 4. 院教案周次：第 9 周 课次：第 1 课 授课时间：2013年 4 月 27 日Unit 5 Order and confirmationObjectives:l Understanding basic requirements for order and confirmationl Familiar with common words and useful expressions used in

45、 order and confirmationl Acquiring skills in writing letters of order and confirmationPart 4. Sample Letters (掌握)Task 1. Sample Letters 1 & 3 The Buyer Accepting An offer & The Seller Accepting A Counter-offer (20 minutes)Steps:Ø T asks Ss to read the sample letters.Ø T explains fo

46、rmat and general content.Ø T explains some expressions and sentence patterns in the sample letters.Task 2. Advanced Training Letter Composing (20 minutes)Steps:Ø Ss read the instruction of letter composing.Ø Ss compose the letter individually in class.Ø T walks around in the clas

47、sroom while Ss are discussing and offers help if necessary.Ø T picks out several pieces of Ss writings and comments briefly.Task 3. Sample Letters 2 & 4 The Seller Confirming an Acceptance & A Reply to Sample 3 (The Buyers confirmation) (5 minutes)Steps:Ø T asks Ss to read the samp

48、le letters.Ø T explains format and general content.Ø T explains some expressions and sentence patterns in the sample letters.Task 4. Advanced Training Letter Replying (20 minutes)Steps:Ø Ss read the instruction of letter composing.Ø Ss compose the letter individually in class.

49、16; T walks around in the classroom while Ss are discussing and offers help if necessary.Ø T picks out several pieces of Ss writings and comments briefly.Assignment:Review important expressions and sentences of Unit 7 and preview Unit 8. 教案周次：第 10 周 课次：第 1 课 授课时间：2013年 5 月6 日Unit 6 Payment and

50、receiptObjectives:l Understanding basic requirements for payment l Familiar with common words and useful expressions used in payment l Acquiring skills in writing letters of payment Training:l Reading and translating the example lettersl Translating useful sentences from Chinese to Englishl Composin

51、g a letter according to given messagesOutcomes/assessment criteria:the students must be able tol Understand correctly the in-coming English lettersl Express themselves properly in Englishl Write letters with appropriate content, structure, tone and correct grammarImportant and Difficult Points:l Wri

52、ting skills and the usage of useful expressions and sentence patternsPart 1. Basic Knowledge Concerned (一般性了解)1. Orders and Their Effect2. Contract1) Confirming the business agreement.2) Stating that you have enclosed an order form / contract / sales confirmation.3) Requesting the return of one copy

53、 duly signed for your file.4) Expressing your expectation of the counter-signature, promise or hope that the contract would be fulfilled smoothly and successfully, and that the mutual business would be expanded in the future.Part 2. Letter-writing Guide (掌握)For letters concerning orders1. Using orde

54、r as an offer2. Using order as an acceptance or accepting an order3. Using order as an confirmation or confirming an order4. Using order as an counter-offer or counter offering an order or recommending suitable substitutes.For letters concerning contracts1. Confirming the business2. Stating that you

55、 have enclosed an Order Form /Contract/Sales Confirmation.3. Expressing your expectationAssignment:Review Part 2 and preview Part 3. 教案周次：第 11 周 课次：第 1 课 授课时间：2013年 5 月13 日Unit 6 Payment and receiptObjectives:l Understanding basic requirements for payment l Familiar with common words and useful expr

56、essions used in payment l Acquiring skills in writing letters of payment Part 3. Other Commonly Used Expressions and SentencesTask 1. Expressions (20 minutes) (掌握)Steps:Ø T asks Ss to read the useful expressions of this unit aloud.Ø T explains some difficult words and expressions to Ss.

57、16; T asks Ss to translate the useful expressions of this unit aloud.Ø T gives comments on Ss work.Task 2. Beginning Training (25 minutes)Steps:Ø Put the following English into Chinese.Ø Read the following letters and choose the best one from the given answers for the missing prepositions.Ø Ss do the exercises individually.Ø Check the answers.Task 3. Typical Sentences (20 minutes) (提高)1) Sentences concerning orders.2) Sentences concerning contracts.Task 4. Intermediate Training (25 minutes)Steps:Ø Put the following Chinese into English.Ø