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1、1 1Human Resource Management:Human Resource Management: Gaining a Competitive Advantage Gaining a Competitive AdvantageChapter 2Strategic Human Resource Management2 2Learning ObjectivesLearning ObjectivesDescribe the differences between strategy formulation and strategy implementation.2. List strate

2、gic management process components.3. Discuss HRM functions role in strategy formulation.4. Describe the linkages between HRM and strategy formulation.5. Discuss typologies of strategies and associated HRM practices.Describe HR issues and practices associated with various directional strategies.3 3In

3、troductionIntroductionGoal of strategic management is to deploy and allocate resources in a way that gives an organization competitive advantage.HRM function must be integrally involved in the companys strategic management process.4 4 What is Strategic Management? What is Strategic Management?Strate

4、gic human resource management is the pattern of planned HR activities and deployments intended to enable an organization to achieve its goals.Strategic management is a process to address the organizations competitive challenges.5 5 Strategic Management Process Phases Strategic Management Process Pha

5、sesStrategy Implementation- process of devising structures and allocatingresources to enact acompanys chosenstrategy.6 65 Categories of Directional Strategies5 Categories of Directional Strategies7 75 Strategic Management Process Components5 Strategic Management Process Components8 8HRM PracticesHRM

6、 Practices9 9Strategic Management Process ModelStrategic Management Process Model1010Strategy-Strategy- Decisions About Competition Decisions About CompetitionWhere, how and with what will we compete?Where- in what markets? How what criteria? cost? quality? reliability? delivery?With what resources?

7、 - How will we acquire, develop and deploy resources?1111Strategic Planning and HRMStrategic Planning and HRM Linkages Linkages 1212Strategy FormulationStrategy Formulation 1313 Strategy Formulation Strategy Formulation Mission is a statement of the organizations reasons for being.Goals are what the

8、 organization hopes to achieve in the medium-to long-term future.External analysis examines the organizations operating environment to identify strategic opportunities and threats.Internal analysis identifies the organizations strengths and weaknesses.Strategic choice is the organizations strategy,

9、which describes the ways the organization will attempt to fulfill its mission and achieve its long term goals.1414Strategy Implementation VariablesStrategy Implementation Variables1515 Strategic Implementation Strategic Implementation 1616HRM PracticesHRM Practices1717 Job Analysis and Design Job An

10、alysis and DesignJob Design- defining the way workwill be performed andtasks required in agiven job.1818 Recruitment and Selection Recruitment and SelectionSelection- process by which an organization identifiesapplicants withnecessary knowledgeskills, abilities and characteristics that will help it

11、to achieveits goals.1919 Training and Development Training and DevelopmentDevelopment- acquisition of knowledge, skills andbehaviors that improvean employees abilityto meet changes in jobrequirements and inclient and customerdemands.2020Performance ManagementPerformance Managementthe means through w

12、hich managers ensure that employees activities and outputs are congruent with the organizations goals.2121HRM Practice OptionsHRM Practice OptionsJob Analysis & DesignRecruitment & SelectionTraining & DevelopmentPerformance ManagementPay Structure, Incentives & BenefitsLabor & Em

13、ployee Relations2222 Strategic Types Strategic Types Porters Strategies Porters Strategies competitive advantage stems from a companys ability to create value in two waysCost leadershipDifferentiation2323HRM Needs HRM Needs Strategic Types Strategic TypesDifferent strategies require different types

14、of employees. Role Behaviors:Cost strategy firms seek efficiency, carefully define needed employee skills and use worker participation to seek cost-saving ideas.Differentiation firms need creative risk takers.2424 Directional Strategies Directional Strategies 25252 Ways HR Provides 2 Ways HR Provide

15、s Competitive Advantage Competitive Advantage Emergent Strategies- strategies that evolve from the grass roots of the organization. Enhancing Competiveness- developing human capital in a learning organization2626SummarySummaryHuman resources are the most important asset and single largest most controllable cost within the business model.HR professionals must develop business, pro

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