Establishing a company

1、Item 1.Establishing a companyTips:Naming a company 1 whether the company is already registered 2 to think long-term 3 to be appropriate to your type of business Jack Johnson LLC vs. Jack Johnson Photography Jacks Place vs. Jacks Hometown 4 include certain words in your companys name Limited -Ltd unl

2、imited public limited company -plcRequirements of a remarkable name Easily remember Spell easily starting with a strong consonant (b,c,d,g,k,p,q,t) No explanation Describe your business category Show your benefit Indicate the differenceWays of naming a company 1.Personal names McDonalds ; HP 2 .Desc

3、riptive business names international business machines (IBM) British Airways Kentucky Fried Chicken (KFC) 3. combined business names Ford Motor Company (Henry Ford) Dell Computers (Michael Del) Dunlop Tires (John Dunlop) 4 Brandable business names Amazon Google MicrosoftExercises General Motors 花旗集团

4、（美国）花旗集团（美国） Ford Motor 皇家荷兰壳牌公司皇家荷兰壳牌公司 Wal-Mart Store 通用电气公司通用电气公司 Mitsubishi 丰田汽车公司丰田汽车公司 General Electric 三井公司三井公司 Toyota Motor 福特汽车公司福特汽车公司 Royal Dutch/Shell Group 沃尔玛百货公司沃尔玛百货公司 Citigroup 通用汽车公司通用汽车公司 Exxon 日产汽车公司日产汽车公司 Volkswagen 菲亚特公司菲亚特公司 Simens 西门子公司西门子公司 Nestle 雀巢公司雀巢公司 Fiat 埃克森公司埃克森公司 So

5、ny 大众汽车公司大众汽车公司 Nissan Motor 索尼公司索尼公司Homework Microsoft Micro + Soft Yahoo! Yet Another Hierarchical Officious Oracle Sony the latin word for sound and “sonny” a slang term used in American culture Hewlett-Packard Apple Steve Jobs Item 2 Designing a company logo The principle of effective logo design simple memorable timeless versatile appropriate Think out the successful logo Nike Addidas Think out the unsuccessful l