商务英语案例展示Thebestsolutionarketing课件

1、商务英语案例展示thebestsolutionformarketing1the best solution for marketing组员：何志伟、颜晓文、王举劲、陈宇锋.caferoma制作by陈宇锋商务英语案例展示thebestsolutionformarketing2possible solutions1.respositioning the product2.pricing3.advertising4.multiple brands5.own brand label products6.a new product7.stretching the brand. .awhats the a

2、dvantages and dis advantages for those solutions商务英语案例展示thebestsolutionformarketing3. . advantage： lowing the original position in order to satisfy the demands of different people in different class.disadvantage: customers need some time to adapt to the new image .1.respositioning the product商务英语案例展

3、示thebestsolutionformarketing4. . 2.pricingadvantages: attracting more customers to purchase the product. broadening the market so that gain the share of in-advanced market share.disadvantage: decreasing the customers credibility to the brand.商务英语案例展示thebestsolutionformarketing5. . 3.advertisingadvan

4、tages: making customers aware of more new information about the product. expanding the popularity of the brand.disadvantage : increasing the cost of the production.商务英语案例展示thebestsolutionformarketing6. . 4.multiple brandsadvantage： developing different markets.disadvantage: less efficient to make pr

5、ogress.商务英语案例展示thebestsolutionformarketing7. . 5.own brand label productsadvantage： increasing the competence among the competitors and the products market share.disadvantage: weakening the brands influence.商务英语案例展示thebestsolutionformarketing8. . 6.a new productadvantage： strengthening the feeling o

6、f freshness to attract more customers. launching a healthy variety to be accepted by consumers.disadvantage: the possibility of not being accepted by the old customers.商务英语案例展示thebestsolutionformarketing9. . 7.stretching the brandadvantage： cooperating with different manufacturers to improve the bra

7、nd awareness and make more profits. creating more opportunities to be noticed.disadvantage: may damage the image of the original brand.商务英语案例展示thebestsolutionformarketing10. .summaryto stop the decline in the products market share and to increase the profits . the company are supposed to reposition the product to satisfy different customers taste. besides, its necessary to develop a new advertising campaign to improve the brand image .also , stretching the brand to allow some makers to use the cafer