麦当劳swot分析

1、 mcdonalds corporation company executive summarymcdonalds restaurant is a large chain fast food group and it has approximately thirty thousand shops in the world, the main selling is hamburgers, french fries, fried chicken, soda, ice product, salad, fruit. mcdonalds restaurants spread all over the w

2、orld six continents in over countries. in many countries mcdonalds represents of a kind of american way of life.historyinternational expansion industrycompetitorcurrent & future profile 1954, ray kroc as the agents of the franchise of mcdonald, and he deal with the problem of transfer about fran

3、chise rights. and very soon kroc already enable the mcdonald to be a very excellent company. so the people already regarded him as one of the founders of mcdonald.in 1961, mcdonald brother make over the all company to kroc with the price of 2.7 million dollars. in 1966 the mcdonald company turn over

4、 a billion dollars. then kroc enable turner to manage the company and turner decided: expand the chain! in the first two tears turner turn over control the company he massively increase the human being resource of real estate and construction department. purchasing amass real estate. at the same tim

5、e, he makes a surprising goal; set up stores from 100 every year increase to 500 every ernational expansion the most famous mcdonalds brand of mcdonalds has more than 32000 home fast-food restaurants, and it distribution in 121 countries. according to the taste of the local people to adjuste

6、d the mcdonalds meal. in addition, mcdonalds company still control some the other restaurant brand, such as the aroma of coffee (aroma cafe), boston market, chipotle mexican big cornbread fast food restaurant, donates pizza and pert a manger.after the financial crisis, most companies are experiencin

7、g a situation of fund shortage, how to get more profit has become the problem which the fast food industry must be facing with. of course, the advantage of efficiency and convenience will be the important opportunity to help the fast food industry to solve the problem.although mcdonalds is the most

8、profitable in the industry, it also faced many challenges from thier competitors, the competitors like subway, kfc and starbucks also have the great strength and a potential threat to mcdonalds.current & future profile the mainly income of mcdonalds company comes from real estate operating reven

9、ue, from franchisee collection to get service charge and regular chain surplus. mcdonalds company is responsible for helping the alliance business to look for the address of the right stores, and then mcdonald company will hire them to the alliance business. weaknessopportunitystrengththreatexpansio

10、n in low costexpansion in low costmcdonalds has a privilege to franchise mcdonalds uses this franchise to carry out large-scale low-cost expend. with the help of low-cost expend, mcdonalds can gain reasonable profit, and dont refer to the high capital risk. mcdonalds has settled up about thirty thou

11、sand franchise stores. these stores have a deep understand in their area, so they can find business opportunity more easily.the brand purpose is good mcdonalds applies itself to build its good brand image and gain success. many investors dont have so much experience in the market. faced with an incr

12、easingly competitive market, they all in the dry tree, they all want to invest a good outstanding achievement and have a big strengths franchise. recur to its good brand image, excellent management mode and others support system, the investors can risk reduction. so mcdonalds is their right choice.

13、mcdonalds has a good brand purpose; this will attract a number of investors, then mcdonalds will have huge goodness. in many peoples eyes, mcdonalds is a successful company, it has so many strong stores and so many advantages, but mcdonalds also has a lot of questions. mcdonald is a very good compan

14、y, it has a good reputation, but it is only a fast-foodrestaurant. it should try to another direction, with mcdonald reputation, plus good planning, management, can make the enterprise to go further. swot analysia- weaknessesunhealthydecling market sharelack of characteristic not enough safety at th

15、e nightnegative reports besides,mcdonald has thirty thousand franchise stores in the world. these franchise store stand in different areas. so it is different to manage these franchise stores. mcdonald should pay attention to this question. only a unified management system can make success.develop i

16、n the second tier city and remote cities.mcdonalds will be more focusedon the second tier city and remote cities. many second tier city and remote cities receive small influence mcdonalds in the economic crisis. so will focus on these cities. it is a chance for these cities. and it is also a chance

17、for mcdonalds. mcdonald can use this chance to enter greater china in the round. the active cyber economy gives a lot of chances for people.swot analysiaopportunitycyber economy is becoming more popularinternet is becoming more and more popular in the recently years. network industry also becomes mo

18、re and more network industry has important. chinese developed fast,mcdonalds mcdonalds invest more in cyber economy, and chooses “ corporate yahoo! ” to build its portals. the portals are used to manage mcdonalds huge logistics, and it can also serve mcdonalds workers all over the world. the portals

19、 support a terrace for the workers and the people who focus on mcdonald. if mcdonald uses these portals well, the portals will support useful information to help mcdonald develop in a safe way.swot analysia- threat 1. the outside threat economic crisis makes a number of investors have the wait and s

20、ee mind, they also have dark invest mind, so many investors dont want to spend so much money on the invest. 2. the inside threat mcdonalds has been accused to pay low wages for workers. not only in china, in other countries workers also complained about it. its also accused to sell unhealthy food. s

21、wot analysia- threat3.the similar propertys threatmcdonalds also has threaten comes from the similar property, like kfc, pizza hut. many chinese indigenous fast food properties like wallace, disco grab mcdonalds certain extent. as we all know, a company will always have promblems in its development

22、process. mcdonalds facing challenges mainly from the competitors and against fast advocates mcdonald is a very good company, it has a good reputation,but it is only a fast-food restaurant. it should try to another direction, with mcdonald reputation,plus good pianning,management,can make the enterpr

23、ise to go further. mcdonalds has more and more opponents comes from the similar propert,likekfc. many chinese indigenous fasr food properties make him to innovation and to improve service.western fast foodchinese fast food as we all know, a company will always have problems in its development proces

24、s.we should face these problems an use our knowledge to avoid problems.then the company will become more successfully. mcdonalds also has some prombles, we use swot analysis to help mcdonals find its questions.we believe that with the help of analysis,he will make greater success. although mcdonalds facing a lot of threaten and challenge.it internal also have some questions need to solved. we can clear