天猫2016年度各类目技术服务费年费一览表

1、天猫2016年度各类目技术服务费年费一览表 天猫2016年度各类目技术服务费年费一览表备注：1）涉及跨类目问题费用缴纳及返还，全部参照相对高的类目的标准，即入驻时缴纳年费的金额参照商户选择经营的类目中对应年费金额的最高档；结算时参照有效月份内销售额占比最大类目对应的返还标准；年费返还条件：除表格中规定的销售额条件外，商户店铺在协议期间（包括期间内到期终止和未到期终止，实际经营期间未满一年的，以实际经营期间为准）内各项DSR平均不低于4.6分。2）由于类目划分较细，二级类目、三级类目仅列出与一级类目扣点或固定年费不同的类目，各一级类目下完整的二级类目、三级类目列表以商品发布页面为准。3

2、）该标准在法律允许范围内如需调整，天猫将依法提前公示并通知商家。天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）服饰服饰配件/皮带/帽子/围巾5%30,000180,000600,000女装/女士精品5%60,000360,0001,200,000男装5%60,000360,0001,200,000女士内衣/男士内衣/家居服5%60,000180,000600,000鞋类箱包箱包皮具/热销女包/男包5%60,000180,000600,000女鞋5%60,000

3、180,000600,000流行男鞋5%60,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）运动户外运动鞋new5%60,000360,0001,200,000运动服/休闲服装5%60,000360,0001,200,000运动/瑜伽/健身/球迷用品5%电动车/电动车配件2%60,000180,000600,000其他二级类目5%60,000180,000600,000自行车/骑行装备/零配件2%60,000180,00060

4、0,000户外/登山/野营/旅行用品5%60,000180,000600,000运动包/户外包/配件5%60,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）珠宝配饰ZIPPO/瑞士军刀/眼镜5%60,000180,000600,000手表5%瑞士腕表2%60,000180,000600,000智能腕表2%    60,000180,000600,000其他二级类目5%60,000180,

5、000600,000饰品/流行首饰/时尚饰品新5%60,000180,000600,000珠宝/钻石/翡翠/黄金5%黄金首饰（新）0.50%60,000180,000600,000K金首饰2%    60,000180,000600,000-铂金/PT（新）2%60,000180,000600,000其他二级类目5%60,000180,000600,000化妆品(含美容工具)彩妆/香水/美妆工具4%30,000360,0001,200,000美发护发/假发4%30,000360,0001,200,000美容护肤/美体/精油4%30,000360,0001

6、,200,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）家装家具家纺基础建材2%家用五金5%30,000180,000360,000其他二级类目2%30,000180,000360,000家居饰品5%60,000180,000600,000五金/工具5%施工保护2%30,000180,000360,000钢材2%30,000180,000360,000铝型材2%30,000180,000360,000其他二级类目5%30,000180,000360,00

7、0电子/电工5%电线2%30,000180,000600,000其他二级类目5%30,000180,000600,000特色手工艺5%60,000180,000600,000家装主材5%浴霸2%30,000180,000600,000其他二级类目5%30,000180,000600,000商业/办公家具5%60,000180,000600,000住宅家具5%60,000180,000600,000床上用品5%60,000180,000600,000居家布艺5%60,000180,000600,000鲜花速递/花卉仿真/绿植园艺5%60,000180,000600,000全屋定制2% 

8、 30,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）图书音像书籍/杂志/报纸2%30,000180,000600,000音乐/影视/明星/音像2%30,000180,000600,000乐器乐器/吉他/钢琴/配件2%30,000180,000600,000服务大类餐饮美食0.50%30,000180,000600,000休闲娱乐0.50%30,000180,000600,000电影/演出/体育赛事0.50%30,0

9、00180,000600,000本地化生活服务0.50%30,000180,000600,000医疗及健康服务3%      30,000180,000600,000教育培训0.50%30,000180,000600,000婚庆/摄影/摄像服务0.50%30,000180,000600,000购物提货券/蛋糕面包0.50%30,000180,000600,000超市卡/商场购物卡0.50%30,000180,000600,000个性定制/设计服务/DIY2%30,000180,000600,000网店/网络服务/软件2%30,0001

10、80,000600,000装修设计/施工/监理2%30,000180,000360,000室内设计师2%30,000180,000360,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）汽车及配件汽车/用品/配件/改装3%汽车美容/保养/维修2%汽车养护品2%底盘装甲3%30,000180,000600,000其它四级类目2%30,000180,000600,000其他三级类目  30,000180,000600,000汽车零配件2%其

11、他三级类目2%30,000180,000600,000油品汽车发动机机油1%30,000180,000600,000其它四级类目2%30,000180,000600,000汽车影音/车用电子/电器2%30,000180,000600,000汽车GPS导航仪及配件2%30,000180,000600,000实体服务2%30,000180,000600,000汽车改装2%    30,000180,000600,000加油卡/加油充值0.5%    30,000180,000600,000出租/培训/代驾/其他0.5%

12、    30,000180,000600,000车码头汽车服务2%    30,000180,000600,000其他二级类目3%30,000180,000600,000摩托车/配件/骑士装备2%30,000180,000600,000整车（经销商）   500,00050,000,000不返还新车/二手车（品牌商） 1,000,000技术服务年费=固定技术服务年费（人民币60万元）+阶梯技术服务年费（人民币40万元）阶梯技术服务年费返还金额=阶梯技术服务年费-店铺全年交易成

13、功买家数（去重后）*人民币100元；如店铺全年交易成功买家数（去重后）*人民币100元>阶梯技术服务年费，则阶梯技术服务年费返还金额为0，超出部分不再另收。详情请看FAQ。天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）电子票务凭证电子凭证0.50%30,000180,000600,000居家日用居家日用5%60,000180,000360,000节庆用品/礼品5%60,000180,000360,000收纳整理5%60,000180,000360,000

14、家庭/个人清洁工具5%60,000180,000360,000洗护清洁剂/卫生巾/纸/香薰2.50%60,000180,000360,000厨房/烹饪用具5%60,000180,000360,000餐饮具5%60,000180,000360,000宠物/宠物食品及用品5%犬主粮2.50%30,000180,000360,000狗零食2.50%30,000180,000360,000猫主粮2.50%30,000180,000360,000猫零食2.50%30,000180,000360,000其他二级类目5%30,000180,000360,000天猫经营大类一级类目技术服务费费率二级类目技术服

15、务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）母婴奶粉/辅食/营养品/零食2%30,000180,000600,000童装/婴儿装/亲子装5%60,000180,000600,000童鞋/婴儿鞋/亲子鞋5%60,000180,000600,000孕妇装/孕产妇用品/营养5%孕产妇营养品2%60,000180,000600,000孕产妇护肤/洗护/祛纹2%60,000180,000600,000妈妈产前产后用品2%60,000180,000600,000孕产妇奶粉2%60,000180,000600,000其

16、他二级类目5%60,000180,000600,000玩具/童车/益智/积木/模型5%早教/智能玩具5%早教机/点读学习2%60,000180,000600,000其他三级类目5%60,000180,000600,000学习/实验/绘画文具2%60,000180,000600,000儿童包/背包/箱包5%60,000180,000600,000尿片/洗护/喂哺/推车床2%背带/学步带/出行用品5%汽车安全座椅/安全背带3%30,000180,000600,000其他三级类目5%30,000180,000600,000童床/婴儿床/摇篮/餐椅5%30,000180,000600,000婴儿手推车

17、/学步车5%30,000180,000600,000其他二级类目2%30,000180,000600,000模玩/动漫/周边/cos/桌游5%60,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）食品零食/坚果/特产2%30,000180,000600,000酒类2%30,000180,000600,000咖啡/麦片/冲饮2%30,000180,000600,000茶2%30,000180,000600,000粮油米面/南北干货

18、/调味品2%米/面粉/杂粮1%30,000180,000600,000食用油/调味油1%蚝油2%30,000180,000600,000鱼露2%30,000180,000600,000花椒油2%30,000180,000600,000麻油2%30,000180,000600,000香油2%30,000180,000600,000其他三级类目1%30,000180,000600,000其他二级类目2%30,000180,000600,000水产肉类/新鲜蔬果/熟食2%30,000180,000600,000保健品及医药传统滋补营养品3%30,000180,000600,000成人用品/情趣用品3

19、%      30,000180,000600,000保健食品/膳食营养补充食品3%30,000180,000600,000OTC药品/医疗器械/计生用品3%30,000180,000600,000精制中药材3%      30,000180,000600,000隐形眼镜/护理液3%30,000180,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返10

20、0%年费对应年销售额（元）3C数码网络设备/网络相关2%30,000360,0001,200,000DIY电脑2%30,000360,0001,200,000品牌台机/品牌一体机/服务器2%30,000360,0001,200,000数码相机/单反相机/摄像机2%30,000360,0001,200,000MP3/MP4/iPod/录音笔2%30,000360,0001,200,000手机2%30,000360,0001,200,000电脑硬件/显示器/电脑周边2%30,000360,0001,200,000笔记本电脑2%30,000360,0001,200,0003C数码配件2%30,000

21、360,0001,200,000电子元器件市场2%      30,000360,0001,200,000闪存卡/U盘/存储/移动硬盘2%30,000360,0001,200,000电玩/配件/游戏/攻略2%30,000360,0001,200,000平板电脑/MID2%30,000360,0001,200,000智能设备2%30,000360,0001,200,000办公设备/耗材/相关服务2%30,000360,0001,200,000电子词典/电纸书/文化用品2%30,000360,0001,200,000包装2%30,0001

22、80,000600,000天猫经营大类一级类目技术服务费费率二级类目技术服务费费率三级类目技术服务费费率四级类目技术服务费费率技术服务费年费（元）返50%年费对应年销售额（元）返100%年费对应年销售额（元）家用电器影音电器2%30,000360,0001,200,000厨房电器2%30,000360,0001,200,000生活电器2%30,000360,0001,200,000大家电2%30,000360,0001,200,000个人护理/保健/按摩器材5%口腔护理5%电动牙刷2.5%  30,000360,0001,200,000其他三级类目5%  

23、;30,000360,0001,200,000美发工具5%电吹风3%  30,000360,0001,200,000其他三级类目5%  30,000360,0001,200,000美容/美体辅助工具5%体重秤/健康秤3%  30,000360,0001,200,000电子计步器3%  30,000360,0001,200,000体脂秤3%  30,000360,0001,200,000其他三级类目5%  30,000360,0001,200,000按摩器材3% &#

24、160;  30,000360,0001,200,000家用保健器材3%    30,000360,0001,200,000家用护理辅助器材5%家用氧吧3%  30,000360,0001,200,000其他三级类目5%  30,000360,0001,200,0005%清洁美容工具5%剃须刀2%30,000360,0001,200,000其他三级类目5%30,000360,0001,200,000各类配件5%清洁美容工具配件5%剃须刀配件2%30,000360,0001,200,000其他四级类目5%30,000360,0001,200,000其他三级类目5%30,000360,000