宝洁公司的信息管理系统

1、Information Technologies in Procter & GambleIT Management SeminarP&G: Company ProfileFast moving consumer goods company162 years oldMarkets 250+ brands to nearly 5 billion consumers in 140 countriesNet sales of $39 billion (FY 2000/2001)P&G Brandsbaby care:beauty care:fabric & home care:feminine pro

2、tection:food & beverage:health care:tissues & towels:PampersPantene, Head & ShouldersArial, Tide, Bold, Ace, LenorAlways, Alldays, TampaxPringles, FolgersBlend-a-Med, VicksSwifferP&G in the Baltics/KaliningradGround operations since 1995Part of Poland/Baltics subsidiary; headquarters in WarsawOffice

3、s in Riga, Tallinn, Kaunas and Kaliningrad60 employees in the Baltics; 1000 in PolandP&G Facing Global ChallengesChanging consumersChanging tradeEmerging trade channels & marketsGlobalization and control over costsSlowing down growthGBUGBSMDOMDOPrinciple Profit Center & NOS CreatorInnovation - Bigge

4、r, Better, FasterDesign Global Success ModelsDeliver Brand Competitive AdvantageDown to Cluster-levelCreate and Leverage CompanyScale via Common: Transaction Processes Administrative Processes InfrastructureDrive/Fulfill Demand. Deliver Drive/Fulfill Demand. Deliver CorporateCorporateCompetitive Adv

5、antage at Cluster/Country-levelCompetitive Advantage at Cluster/Country-levelvia:via: Customer Development Customer Development Market Development Market Development External Relationships External RelationshipsDemandPlanning/S&OPConsumer/Shopper/ShopperUnderstandingUnderstanding CMO LinkagesCMO Lin

6、kages Market CreationMarket CreationCapacity PlanningInbound LogisticsSupplier Mgmt.Make/Pack/ShipOutbound LogisticsOrder Management Optimize SupplyOptimize Supply Working CapitalWorking Capital (e.g., Receivables/Inventory) (e.g., Receivables/Inventory)Business Charter/RolesFinancial 揝ervices?Wareh

7、ouse MgmtTransaction SystemsReporting SystemsHR Processes揢 tilities?Global IT VisionP&G is the best-in-class user of information technology in the consumer packaged goods industry to create competitive advantage and sustain accelerated growthGBUGBSMDOMDOIntegrate and deployInformation Technology toe

8、nhance consumerunderstanding and accelerateproduct innovation.Manufacturing Plant SystemsGBU-specific Data/SystemsKnowledge SystemsBuild, Manage, andMaintain the Company抯Key Production Services: Transaction Systems Corporate Data Bases InfrastructureDevelop, Integrate, and DeployDevelop, Integrate,

9、and DeployInformation Technology acrossInformation Technology acrossGBUs which drives NOS in theGBUs which drives NOS in themarketplacemarketplace Electronic Business Plans Electronic Business Plans Category Management & AnalysisCategory Management & Analysis Customer/Channel Linkages Customer/Chann

10、el Linkages (e.g., Extranets, Distributor Systems)(e.g., Extranets, Distributor Systems) Customer Teams Customer Teams New MediaNew Media Commercial 揘 ets?Commercial 揘 ets? Consumer/ShopperConsumer/ShopperAnalysisAnalysis Co-marketing SystemsCo-marketing SystemsCMO Linkage SystemsCMO Linkage Systems

11、Marketing AnalysisSAP-PP/MMEDI/SupplierLinkages (e.g.,SIMON)Warehouse MgmtSAP-SDCustomer EDI ReplenishmentReplenishment Internet CommerceInternet CommerceReference DatabasesSAP-Financials (G/L)SAP-Demand PlanningSAP-HRData WarehousesStd. Reporting &Info. DeliveryKnowledge MgmtIT Charter/WorkMDO (Loc

12、al) IT Work: MissionWe are adding business value through the right use of IT investmentIn other words, we work to:Drive salesDecrease costsPromote information and knowledge creation and sharingMDO IT Work: Process AreasMarketing systemsKnowledge and collaborationProduct supply systemsSales systemsBu

13、siness decision supportBusiness applicationsMost of IT Investments Are About Changing Business ProcessesExamples:MARSDr. WatsonSource OIT CompetencesInformation systems developmentInformation systems supportInformation systems architectureAnalyticsProject managementPeople development & business mana

14、gementBusiness process engineeringWhat counts in P&G IT(Success Actions for Winning)Business resultsFunctional resultsMastery IT competenciesLeadershipCollaborationSolutionsInnovationRisk-takingInternational IT Management SeminarBudapest, 8-12 April 2002IT Management SeminarWhat is it?IT business co

15、urse: lectures + case studiesReal life simulations just like working in a global organization24 students from Europe, Middle East and AfricaA chance to meet a global companys IT managementA chance to develop your technology and management skillsA lot of fun!IT Management SeminarHow much?ALL EXPENSES PAID BY P&G!Whos eligible?