商务英语函ppt课件

1、An Introduction to the Course of Business Correspondence in EnglishCheng Qian Foreign Languages Department 目录n课程定位n课程要求n课程特点n教学目的n课程学习方法n参考学习资源n学好课程出路n可参与职业证书考试课程定位n商务英语函电是09务经管类专业的专业必修课, 是在修完大学英语1、2、3、4后的专业商务英语课程，和毕业后的实践任务契合度非常高。2学分，15个教学周。课程特点n商务函电词汇专业性强，多专业词、缩略词、外来语词和古词n句型构造复杂，多复合句n格式要求严厉n4Cs: co

2、rrect, clear, concise and courteous n6ws: who, what, why, when, where, how 教学目的n词汇：商务英语常用词汇及缩略语500个；世界著名公司称号50个；国际经贸组织称号50个；常用外贸词400个n语法：主谓；there be；主从复合句虚拟条件句；真实条件句；情态动词用法；被动语态等n写作：电传；电报；电子邮件；信件；广告；阐明书；标书等学好课程出路n出口营销管理 n外贸经理 n外贸业务员 n报关员 n国际货代业务员 n涉外会展谋划管理 n单证员n报检员n涉外秘书n涉外审计n涉外公安n海关n商检可参与职业证书考试n国际商务

3、单证员资历证书n国际商务师资历证书n报验员资历证书n物流师资历证书n涉外秘书资历证书n剑桥商务英语中级资历证书n剑桥商务英语高级资历证书n翻译证书中级、高级n商务部商务英语考试证书课程要求n考勤+课堂表现+作业+平常测试3次+期中考试+期末考试其中：考勤10%；课堂表现10%；作业10%；平常测试3次15%；期中考试15%；期末考试40%n考勤：迟到15分钟内一次，扣考勤分1分；迟到15分钟以上，含15分钟视为旷课；旷课3次取消考试资历；因病事假缺课达全部学时1/3及以上取消考试资历。因公请假不计。n课堂表现：不带课本扣1分；上课说话扣1分；上课期间外出扣1分；不积极参与课堂讨论扣1分；上课睡

4、觉扣1分；不发言扣1分。上课朗诵表现优良，期末课堂成果酌情加2分n作业：不按期交作业扣1分；作业潦草扣1分；作业不完好扣1分；抄袭作业扣1分。作业一向仔细，期末作业成果酌情加分2分n平常测试：抄袭舞弊不给分；字迹潦草难以识别扣该题全部分。n期中考试：抄袭舞弊不给分；字迹潦草难以识别扣该题全部分。n期末考试：抄袭舞弊不给分；字迹潦草难以识别扣该题全部分。课程学习方法n课前预习：预习将学章节，找出要点、难点n课堂学习：仔细听讲；仔细做笔记；积极参与讨论 n课后复习： 复习所学章节，仔细完成作业n大声朗诵加强语感，促进机械记忆n仔细思索，促进了解记忆n根据Hermann Ebbinghaus记忆曲线

5、原理进展记忆训练n折纸分别写出不熟习的词组和单词，方便记忆n组成学习对子，相互调查n自动运用网络学习资料进展自主探求参考学习资源nOneToOneEnglish.co.uk/Businessnbbc.co.uk/ nnonstopenglish/allexercises/business_english nbusinessenglishpod nebizmba/articlesnonlybusiness Office Hours & Ways for ContactWednesday 8:00 9:30 and afternoon in my office at the farthest en

6、d of the second row of the yellow bungalow office complex area in the northern part of this campusMobile Phone: 61340267 : ldtchengqian163Unit One Business Letter-WritingnA Brief IntroductionnTask One: Esentials of Business Letter-WritingnTask Two: The Useful Sentences of Business LettersnTask Three

7、: Mouth Muscle TrainingUnit One Business Letter-Writing (第一周第一周2课时课时)n1、教学目的与要求、教学目的与要求:n了解商务信函写作的要求与格式。了解商务信函写作的要求与格式。n2、教学内容、教学内容: n1) Essentials of Business Letter-Writingna. Clearness b. Conciseness c. Courtesy n2) Layout of Business Letters na. the letter head b. the date c. inside name and add

8、ress d. the solution ne. the message f. the complimentary close g. the signaturen3、重点与难点：、重点与难点：n重点重点: 商务信函写作原那么、组成部分和格式要求。商务信函写作原那么、组成部分和格式要求。n难点难点: 格式要点。格式要点。nWhat is the format of business letter-writing?A Brief IntroductionnBusiness lettersnLimit Them To One Page. nRelegate Technical Detail To A

9、ttachments. nKeep Them Formal and Factual. nCarefully Plan Your Letter. nBe Customer Friendly. nUse Non-Discriminatory Language. Unit Two Establishing Business Relations第二第二周周 2课时课时n1、教学目的与要求、教学目的与要求:n建立商务关系是外贸活动中的重要义务之一，是企业建立商务关系是外贸活动中的重要义务之一，是企业开发市场的第一步。经过本单元的学习，学生须了解开发市场的第一步。经过本单元的学习，学生须了解获取相关信息的

10、渠道以及建立商务关系的表述方式。获取相关信息的渠道以及建立商务关系的表述方式。n2. 教学内容：教学内容： nThe channels through which information can be obtained: bank, chambers of commerce in foreign countries, trade directory, Chinese commercial counselors office in foreign countries, business house of the same trade and advertisements.nSpecimen le

11、tters about establishing business relationsn3、重点与难点：、重点与难点：n重点重点:建立商务关系的目的，对象和表述方式。建立商务关系的目的，对象和表述方式。n难点：建立商务关系的表述方式及信函写作方法。难点：建立商务关系的表述方式及信函写作方法。nI have to take it into account that now it is a time of seasonal change, and it is no wonder so many students are ill.nNever rush for a change in early s

12、pring and late autumn.nBetter late than never.nWhen it comes to study, the library is a good place. nWhen it comes to population, China is the largest country in the world. nWe must take measures to prevent our environment from being polluted. nStudents should make efforts to prevent themselves from

13、 lagging behind in their studies. nThe development of industry has exerted a negative effect on environment. nHe brought a raincoat to me. nHe brought me a raincoat. nComplain aboutnMany students complain about the poor environment of this school.nAt noon, the student cafeteria is usually crowded wi

14、th students. nAddressor addressee nInterviewer interviewee nTrainer trainee nChemicals and chemical fertilizers nTask, mission, undertaking nWith you in charge, I am at ease. nThe reform and opening up to the outside world nWe have to reform and open up to the outside world. Brief Introduction to EB

15、Rn When a seller gets a buyers clear information, he will write his first letter to the buyer for business relationship. When a buyer gets the sellers supply information, he will also write his first letter to the seller for business relationships. If one side cannot get the information quickly, he

16、will post their messages online waiting for some response. All theses letters should be taken careful consideration for first impression. nLend itself to n. nThe library lends itself to concentrated study. The Importance of EBRn Establishing business relations with prospective dealers is the first s

17、tep of starting and enlarging a firms business. It is vitally important for both new firms and the old ones. nWays of Establishing Business Relationsn Traditional Ways:n 1.Writing Letters/Fax/Telex;n 2. Advertising through Radio, Newspapers, TV and Internet;n 3. Friends, subsidiaries, branches, agen

18、ts abroad or other business clients introduction ;n 4. Embassy or Consulate;n 5. Commercial Counselors office n 6. Chamber of Commerce;n 7. Trade Fair or Trade Delegation or Trade Directory;n 8. The market investigationsn 9. The banks;n 10. self-introductions or inquiries received from merchants abr

19、oad;Modern Waysn1. Online Advertisingn2. Search Engine Databasen3. B2B Websites Postingn4. Modern Communication Tools:n ,TradeManager,Skype, ,n MSNn5. E-works/ E-banks/ E-CommerceSteps in the letters for establishing business relationn Step 1: the source of senders information of receivern Step 2: t

20、he senders intention of writing the lettern Step 3: the business scope of senders firmn Step 4: the reference as to senders financial position and integritynSome useful expressions for the above stepsnStep 1: the source of senders information of receivern We have obtained your name and address fromn

21、 Your firm has been recommended to us byn Through the courtesy of , we come to know your name and address.n We own your name and address ton We are indebted tofor your name and address.n Your name and address have been given to us byn We are given to understand thatn On the recommendation of, we hav

22、e learned with pleasure the name and address of your firm.Some useful expressions for the above stepsnStep 2: the senders intention of writing the lettern We have the pleasure to introduce ourselves to you with the hope that we may have the opportunity of cooperating with you.n We write to you today

23、 in the hope of establishing business relations with you. n We would like to enter into direct business relations with you on the basis of equality, mutual benefit and exchange what one has for what one needs.(我们希望在平等互利，互通有无的根底上与贵方建立直接的贸易关系。)n We are one of the largest importers of in and shall be p

24、leased to establish business relations with you. n At present we are interested in yourand shall be glad to receive your lowest quotation as soon as possible.n We are one of the leadingimporters. There is a steady demand here for them.n We have obtained your address fromand now hope to establish bus

25、iness relations with you.Unit Three Status Enquiry第三周第三周 2课时课时n1、教学目的与要求、教学目的与要求:n了解如何进展财务情况咨询。了解如何进展财务情况咨询。n2、教学内容：、教学内容：nStatus enquiry (private and confidential) nFavorable/unfavorable reply (Private and confidential)n3、重点与难点：、重点与难点：n重点重点: 如何撰写财务情况咨询以及回复的信函。如何撰写财务情况咨询以及回复的信函。n难点：掌握此类信函的写作。难点：掌握此类

26、信函的写作。n4、本单元思索题：、本单元思索题： What are the courteous phrases in letter-writing?nWe write an inquiry when we want to ask for more information concerning a product, service or other information about a product or service that interests us. These letters are often written in response to an advertisement tha

27、t we have seen in the paper, a magazine, a commercial on television when we are interested in purchasing a product, but would like more information before making a decision.nRemember to place your or your companys address at the top of the letter (or use your companys letterhead) followed by the add

28、ress of the company you are writing to. The date can either be placed double spaced down or to the right. Important Language points to RemembernThe Start: Dear Sir or Madam To Whom It May Concern - (very formal as you do not know the person to whom you are writing) nGiving Reference: With reference

29、to your advertisement (ad) in.Regarding your advertisement (ad) in . nRequesting a Catalogue, Brochure, Etc.: After the reference, add a comma and continue - . , would (Could) you please send me . nRequesting Further Information: I would also like to know .Could you tell me whether . An example lett

30、ernKenneth Beare2520 Visita AvenueOlympia, WA 98501 nJackson Brothers3487 23rd StreetNew York, NY 12021 nSeptember 12, 2000 nTo Whom It May Concern: nWith reference to your advertisement in yesterdays New York Times, could you please send me a copy of your latest catalogue. I would also like to know

31、 if it is possible to make purchases online. nYours faithfully n(Signature) nKenneth BeareAdministrative DirectorEnglish Learners & Company Unit Four Enquiries and Replies第周围第周围 2课时课时n1、 教学目的与要求教学目的与要求:n了解如何撰写询价以及回复信函。了解如何撰写询价以及回复信函。(enquiry and reply) n2、教学内容：、教学内容： nThe aim of making enquiries, de

32、tails in enquiresnReplies to enquiriesn3、重点与难点、重点与难点: n重点：重点：Letter-writing guiden难点：掌握此类信函的写作方法。难点：掌握此类信函的写作方法。n4、本单元思索题：、本单元思索题：How can you write enquiries and replies?Placing Orders nUseful Key Phrases nWould you please send . nAccording to your website / magazine / leaflet, . nCOD (cash on deliv

33、ery) nNOTE: The initials at the bottom of the letter indicate who the letter is from followed by who typed the letter - for example: from Ken Beare typed by Ron Easton = KB/re Example LettersnMay 23, 1999 nMr. Jack Brown,DirectorUsed Books OnlineSeattle, WA 98795 nDear Mr. Brown: nWould you please s

34、end me the following used books via COD? According to your Web site, orders need to include the title, author, and publisher. nTitle: Driving HomeAuthor: Peter LawfordPublisher: Jackson and Co.nTitle: Landscaping for FunAuthor: Janet PattersonPublisher: Nature Ltd.nFred Finkleham,Professor, OUS nFR/

35、to nIf business letter writing is important to your career, Id consider purchasing 3,001 Business and Sales letters. This reasonably priced package provides templates of English business letters for just about any business situation imaginable. For more detailed help with standard business writing s

36、kills, I highly recommend these business English books. nTitle: Christmas MythAuthor: Margaret SmithPublisher: Smoothers nThank you very much, n(signature here)Kenneth Beare2520 Visita AvenueOlympia, WA 98501 nJackson Brothers3487 23rd StreetNew York, NY 12021 nSeptember 12, 2000 nTo Whom It May Con

37、cern: nWith reference to your advertisement in yesterdays New York Times, could you please send me a copy of your latest catalogue. I would also like to know if it is possible to make purchases online. nYours faithfully n(Signature) nKenneth BeareAdministrative DirectorEnglish Learners & Company 60

38、days open account是什么意思nopen account是赊账的意思，意指他出完货后先把单据给客户，客户提到货后，什么时候卖完，什么时候付他钱。此种贸易风险极大，没有非常的收汇把握，不建议他接受。 60 days open account是指赊账60天。但是他没有阐明是提单60天还是货到60天。假设他想接受赊账的话，需求他跟客户确认一下。Open account n(1)Definition： Open account is an arrangement in which the credit is extended to an individual, firm, corpora

39、tion or other legal entity based on an estimate of the general ability to pay, as distinguished from the credit that is extended and supported by a note, mortgage or other formal written evidence of indebtedness. (2)Procedure of using open accountnOpen account is quite simple to use.First, the selle

40、r dispatches the goods. Then he sends the invoice to the buyer and waits for payment from the buyer.When the goods are dispatched, the title to the goods transfers to the buyer from the seller. Normally, the seller will stipulate a time period in which payment is to be made. For instance, 2/10means

41、that the buyer can take two percent off the invoice amount if he pays within 10 days, and n/30 means that full invoice value must be paid within a month. Unit Five Quotations, offers and counter-offersn1、教学目的与要求：、教学目的与要求：n了解如何写报盘和还盘信函。了解如何写报盘和还盘信函。n2、教学内容：、教学内容： nA satisfactory quotation including:n

42、1thanks for the enquiry n2details for prices，discounts and terms of paymentn3) a statement or clear indication of what the prices covern4) an undertaking as to date of delivery or time of shipmentn5) the period for which the quotation is valid nA letter of rejection:n1thanks for the offer n2express

43、regret at inability to acceptn3) Make a counter-offer if, in the circumstances, it is appropriaten4) Suggest other opportunities to do business togethern3、重点与难点：、重点与难点：n重点：重点： A quotation or an offer, A letter of acceptance or rejectionn难点：难点：Language and format used in such lettersn4、本单元思索题：、本单元思索题

44、：In response to an enquiry what may be sent?Unit Eight Sales Promotion第七周第七周 2课时课时n1、教学目的与要求：、教学目的与要求：n了解如何写促销信函。了解如何写促销信函。n2、教学内容：、教学内容： nWriting of sales letter and revivern3、重点与难点：、重点与难点：n重点：重点： The rules used in writing of sales letter and revivern难点：难点： Language and format used in such lettersn

45、4、本单元思索题：、本单元思索题：What essentials should be consisted of in a good sales letters?Unit Seven Orders and their Fulfillment第八周第八周 2课时课时n1、教学目的与要求：、教学目的与要求：n了解如何写订单与销售确认书。了解如何写订单与销售确认书。n2、教学内容：、教学内容： n The essential qualities of an order including obligations of both buyer and sellern3、重点与难点：、重点与难点：n重点：重

46、点：the details of description, quantities and prices and quote articles numbers, etc. n难点：难点：Language and format used in such letters n4、本单元思索题：、本单元思索题：What particulars are to be repeated in a letter confirming an order?Unit Eight Terms of Payment第十二周第十二周 2课时课时n1、1、教学目的与要求：、教学目的与要求：n了解外贸中的支付方式和信誉证。了解

47、外贸中的支付方式和信誉证。n2、教学内容：、教学内容： nPart I PaymentnThe procedures for issuing an L/C, The function of bank in the payment, The content and format of an L/CnPart II Urging Establishment of L/CnPart III L/C Amendment and Extensionn3、重点与难点：、重点与难点：n重点：重点：L/Cn难点：难点：L/C D/P D/An4、本单元思索题：、本单元思索题：Why is the proble

48、m of payment rather complicated in foreign trade?n贸易合同中，PAYMENT_TERMS普通作为“付款条款；举例： D/P即期、L/C即期、L/C远期、T/T即期T/T即期以人民币方式支付、 T/T远期、贷记凭证以人民币方式支付贷记凭证、商业承兑汇票、银行承兑汇票、银行承兑汇票180天以人民币方式支付、银行承兑汇票30天以人民币方式支付。国外客人付款terms of payment, Net 30 days和T/T 30天，各有什么区别和风险呢？ Unit Nine Insurance第十三第十三周周 2课时课时n1、教学目的与要求：、教学目的

49、与要求：n了解各种险别和如何写保险信函。了解各种险别和如何写保险信函。n2、教学内容：、教学内容： nInsurance policy kinds of risksn3、重点与难点：、重点与难点：n重点：重点：Details in insurance policyn难点：难点：Terms in insurance risk contractn4、本单元思索题：、本单元思索题：What risks are covered under an insurance policy in foreign trade?nDear Adjuster,nOn October 15, 2005, my 2001

50、Honda Civic was struck by your insured, Joe Smiths 2002 Volkswagen Jetta, at the corner of Elm and Main in Silver City when Mr. Smith ran a stop sign. His cars front end hit my drivers side door and left fender causing $3,500 in property damage, paid by your company. My seatbelt was on. The police r

51、eport shows Mr. Smith was at fault. He received a ticket for running the stop sign. nAn ambulance took me to Town Hospitals emergency room where I was x-rayed and examined. My injuries were severe bruises to my upper body, left arm and left hip, and soft tissue damage to my neck and back. I was rele

52、ased from the hospital after several hours and sent home with instructions to stay in bed for a few days, use ice, wear a neck brace, and take Vicodin for pain and Flexiril to relax my muscles. nI stayed home from my job as a teacher for one week. I had follow-up treatment with my family physician,

53、Dr. Harvey Stein, six days later. He told me to continue icing three times a day, and referred me to a physical therapist for my neck and back. I saw Julie Lyons, RPT, for 4 weeks, twice a week, and then for 4 more weeks, once a week. I am still doing the stretching and strengthening exercises at ho

54、me. Ive gone back to see Dr. Stein twice and have another appointment with him next week. I still have quite a bit of pain in my neck and back.nMy medical bills totaled $3,450 as follows (Copies of bills attached):nAmbulance: $650nHospital E.R, x-rays, exam, neck brace: $490nDr. Stein: $225nJulie Ly

55、ons, RPT: $1216nPrescriptions: Flexeril, Vicodin: $219nI have lost wages in the amount of $1000. (Documentation attached.)nAs a result of the accident, I had to cancel reservations for a conference. The nonrefundable fee was $240. (Receipt attached.)nAs a result of being hit by Mr. Smiths car, I cou

56、ldnt take my children to school and back for a week. I hired someone to help with that for $75 (Receipt attached.) I also had to hire a cleaning person to take care of the house and I will continue to need someone as long as I have pain in my neck and back. So far, this has cost me $600. (Cancelled checks attached).nMy special damages come to $5,365. My future damages may be another $1,500 for medical bills and house cleaning. nI have had co