啤酒推广的方案汇编

1、2Contents 目录什么啤酒？如何酿造啤酒？啤酒的品种啤酒的服务啤酒品尝啤酒的储藏处理扎啤3What is Beer? 什么是什么是啤酒啤酒?Questions 1.What is Beer? 2.What is the most important reaction during beer making procession? 3.Do you know the components of beer?问题问题 啤酒是什么？ 啤酒酿造过程中最重要的反应是什么？ 您知道啤酒的成份吗？4Whats Beer什么是啤酒？什么是啤酒？ 啤酒以大麦芽、酒花、水为主要原料，经酵母发酵作用酿制而成的，不

2、经蒸馏，饱含二氧化碳的低酒精度酒。 Generically, beer is any alcoholic beverage produced through the fermentation of starchy materials and which is not distilled after fermentation. 重要的反应叫酿造 This process is called brewing. 酿造是通过发酵获得酒精。由于不同地区所使用的谷类不同故获得的啤酒的特点也不同，如颜色，气味，口感。 Brewing is the production of alcohol through

3、fermentation. This reference is mainly used in reference to the production of beer. Because the ingredients used to make beer differ from place to place, the characteristic of beer also differs. As a result, characteristics such as color, smell and taste vary and thus this leads to classification. T

4、OYEASTS(酵母酵母)5How to make beer啤酒的制作过程啤酒的制作过程为什么要使用麦芽？ Why we use malt but not grain?什么是糊化？ Whats burnt？啤酒的苦味是从哪里来的? Where is the bitter taste from the?6顶酵母和底酵母有什么不同？ Whats the different of top yeast and bottom yeast啤酒中的CO2是从哪里来的？ Where the CO2 from?How to make beer啤酒的制作过程啤酒的制作过程7啤酒中的成分啤酒中的成分 水90%以上

5、麦芽 11% - 12% 啤酒花 HOP 酵母8Beer classification啤酒的分类啤酒的分类 基本来说，啤酒分为两大类：淡色啤酒淡色啤酒 和和 浓色啤酒浓色啤酒 At the most basic; all beers are either classified as：lager or ale. 这两种啤酒为基础，变化出上千种不同的啤酒。 Together, these two classes of beer collectively make up thousands of different varieties of beer. 这上千种不同的啤酒将是使用不同的原料或添加不同

6、的口味制成的。水果，蔬菜，香料创造出独特的口味。 Although there are generally only two types of beer, several thousand unique types of beer are created through different combinations of ingredients and added flavors. Fruit, vegetables, spices and so on are added to both lagers and ales to create different and unique beer w

7、ith flavors. 这两种啤酒的不同是因为酿造过程的不同，加入的不同的酵母和发酵环境。如温度和时间。 The difference between the two beverages begins during the brewing process. Whether the beer is a lager or ale is defined by the type of yeast used in the brew and the temperature at which fermentation takes place. 9 Lager 啤酒颜色较淡，口味干，酒精度比啤酒颜色较淡，口

8、味干，酒精度比Ales低。主要有低。主要有4种不同的种不同的Lager Lager tends to be paler, drier and less alcoholic than ales. There are basically four types of beer that fall under the lager category:淡Lager通常更多的碳酸饱和，它的颜色更淡，如百威Pale lager usually contains more carbonation than the other types of beer. It tends to be light in colo

9、r as well as in body, examples are Coors and Budweiser.全麦啤酒是另外一种淡色Lager，它有更明显的特点，口味也更苦一点。All Milt Pilsner is another type of lager that is pale in color. However, pilsners tend to have more distinct flavors and are often more bitter than American style pale lager.浓色啤酒是由烘培过的麦芽和啤酒花制成，所以具有丰富的口味，颜色也更深。D

10、ark lagers are made with roasted barley and hops, and therefore have richer flavor, a very dark color and a full-bodied taste. 淡色啤酒 中的啤酒花和大麦含量比较少，所以它的卡里路和酒精含量低使得它更健康。Light lager beer contains less hops and barleys, which reduces the calorie and alcohol content of the beer making it healthier to cons

11、ume.Lager10Ales; ale, porter & stouts 总的来说，总的来说，Ale的酒精含量较高，比的酒精含量较高，比Lagers口感更丰富，更烈。主要包括下列三种口感更丰富，更烈。主要包括下列三种 Generally, ales are higher in alcohol content, more robust and complex than lagers. The main types of beer that are referred to as ales include brown ale, porter and stout. Brown Ale 通常是红色或铜

12、色，它的口味相对温和。 Brown ale is usually red or copper colored rather than brown. It has a milder flavor than the other types of ale beer. Porters是黑色并丰满的，黑啤酒通常有很强的烘烤麦芽的口味而让人回忆起巧克力。啤酒花的口味中等。 Porters are darker and more full bodied. Porters usually have a more noticeable barley flavor that is reminiscent of c

13、hocolate, along with a mild hop flavor. Stouts 是最黑的一种啤酒，几乎是黑色的。它有很强的大麦和啤酒花的味道。 Stouts are the darkest type of beer, almost black in color. They are thick and taste strongly of the barley and hops that they are made from.11按生产方式分类：按生产方式分类： 鲜啤酒：Draught 熟啤酒: Bottle BeerBeer classification啤酒的分类啤酒的分类12Be

14、er Brand啤酒的品牌啤酒的品牌 HeinekenHolland BudweiserAmerican Tiger Singapore San Miguel Philippines CarlsbergDenmark AsahiJapan Corona Mexico GuinnessIrish13Beer & food啤酒和食品的搭配啤酒和食品的搭配 Fine dining and beer is making a comeback! Countries with a long beer drinking tradition have developed cuisines highly com

15、patible with their favorite beverage. German sausages and smoked goods go down well with pilsner and the British love ale with their fish and chips. Stout compliments oysters and Welsh rarebit while the French developed terrines and pates to serve with a glass of beer in the brasseries. Modern Austr

16、alia eats an enormous diversity of foods thanks to its multicultural nature and genuine love of beer! 好的啤酒和食品搭配会使客人再次光临不同国家的习惯和传统使得啤酒和食品成为良好的配搭。如：德国香肠和烟熏的食品同暗色lager 搭配，而英国人则喜欢Ale同他们的鱼和薯片搭配。Stout 适合和生蚝和野兔，法国人也用啤酒搭配拼盘。而时尚的澳大利亚人更喜欢用啤酒搭配各种意大利美食。14 Chinese and Malaysian/中餐和马来餐中餐和马来餐 A flavored packed dis

17、h like Cantonese stir fry, rich duck or Singapore fried noodles deserve a refreshing ice cold light beer such as: Budweiser light ice, Fosters light ice or Michelob Ultra. Thai and chili dishes/泰国和辣菜泰国和辣菜 When its hot and spicy dishes that are heating up your taste buds, cool them with a thirst quen

18、ching Corona or Sol beer. Indian/印度菜印度菜 An aromatically spicy and hot curry can be well contrasted with a refreshing Stella Artois or Heineken. Japanese/日本菜日本菜 This flavorsome yet refreshing cuisine requires a beer to compliment each mouthful. A perfect match would be a nice dry bottle of Asahi or T

19、ooheys extra dry. Light lunches / fish / chicken and salads/清淡午餐清淡午餐/鱼鱼/鸡肉和沙拉鸡肉和沙拉 Complimenting simple light dishes with a crisp Budweiser or a smooth Fosters lager makes for an enjoyable lunch or light dinner Sunday roasts/周末烧烤周末烧烤 You just cant go past John smiths or a BoddingtonsA few quick food

20、 matches!几种食品的啤酒的搭配几种食品的啤酒的搭配15How to pour the perfect pint; from the tap如何从水龙接啤酒如何从水龙接啤酒Select a branded glass to match the beer that has been ordered.选择合适的酒杯Check that the glass is cool, clean, unchipped and streak free.检查杯子是否 凉，干净，无缺口Handle the bottom half of the glass only the top half belongs t

21、o the Guest 拿杯子的底部-杯子的上半部是客人使用的部位Place the glass under the beer tap at a 45 degree angle to prevent foaming of the beer.将杯子放在龙头下斜45度角以免杯子充满泡沫。 Ensure the glass does not touch the beer nozzle.确保杯子没有碰到啤酒龙头口。Using your free hand, gently pull the tap handle down, releasing the beer stream.用空着的另一只手打开龙头让啤

22、酒流出。 Keep the glass at a 45 degree angle until glass is half full.保持杯子45度角倾斜直至杯子半满。If the beer head at this point is too big (over 2cm) stop the pour and let the beer settle.如果啤酒沫太多（超过2公分）停止接啤酒让泡沫落下If the head is acceptable continue the pour in a single motion by bringing the glass to an up right po

23、sition to finish the pour.如果沫不多就继续倒满啤酒并直立酒杯Always present a pint with a 1 2cm head.总是预留1-2厘米的空16How to pour the perfect pint; ale / stout!如何接黑啤如何接黑啤 Select the correct branded glassware to match the drink that has been ordered. 选择正确的杯子。 Always hold the lower part of the glass the top half belongs to

24、 the guest and should not be touched by server.拿杯子的底部-杯子的上半部是客人使用的部位 Check that the glass is cool, clean, unchipped and streak free.检查杯子是否 凉，干净，无缺口 Hold the glass at a 45 degree angle under the beer nozzle being careful not to let the glass touch the beer nozzle.将杯子放在龙头下斜45度角以免杯子充满泡沫 开始时要小心不要让被子碰到龙头

25、 Gently pull the handle down to release the flow of beer, Pour product until glass is 3/4 full. 让啤酒流出至被子3/4满处。 Place glass down and let the ale / stout settle in color (approx 1 min). 将杯子放下，并让啤酒静止以便颜色显现。（大约1分钟） Once product has settled, continue pouring until glass is full. 当酒稳定后，继续将被子倒满。 Allow 1-2

26、cm for the beer head. 杯口允许1-2公分的空间17How to pour the perfect pint; from the bottle!如何倒瓶啤如何倒瓶啤 Do not agitate the bottle this may cause the beer to gush when opening 不要晃动酒瓶，以免开启时泡沫喷出 Always hold the bottle by the shoulder never from the top or the base 拿啤酒瓶的中部，不要拿底部或杯口 Check the beer temperature make

27、sure it is cold! 检查啤酒的温度-确保它是冷的！ Place the neck of the bottle over a clean glass 瓶口放到杯子里 Quickly raise the bottom of the bottle to a high angle - causing the beer to agitate into the bottom of the glass 快速提起瓶子的底部-以使啤酒冲到杯子底部 Lower the bottle to reduce the flow until the head rises to the rim! 慢慢放低杯子降

28、低酒的流动直到酒达到杯边18The general causes;主要的问题：主要的问题：Glasses are not “beer cleanNot enough CO2 pressure in the linesCooler or dispensing system too coldLeak in pressure in the tubing or barrelsLoose tap or pressure connectionsDefective pressure check valve in tapSluggish pressure regulatorObstruction in lin

29、e near barrelAir compressor used for pressureLong exposure to air instead of CO2 pressurePressure required does not correspond to beer temperature (system is not balanced)Beer line system is not as cold as beer in the barrelBeer dispensed through small-diameter tubing into large shanks and faucets1.

30、 Beer has pulled incorrectlyBeer trouble shooting; flat beer倒酒时可能遇到的问题倒酒时可能遇到的问题19 Look 一看：* 看酒体色泽* 看透明度 * 看泡沫 Smell 二闻：闻香气 Tasting 三尝：品尝味道 Beer Tasting啤酒的品尝啤酒的品尝20 Cloudy beer/啤酒混浊啤酒混浊 1. Faucets in bad or worn condition2. Kink, dent, twist or other obstruction in tubing near faucet3. Beer line sys

31、tem is too long, unrefrigerated or un - insulated4. Beer warm in barrel and/or in dispensing system5. Too much pressure (system is not balanced)6. Creeping gauges or increasing pressure7. Frozen glasses Off tasting beer/味道变质味道变质 1 Hot spots in beer lines2. Beer hose in poor condition3. Dirty lines4.

32、 Defective pressure check valves, causing contaminated pressure system5. Contaminated pressure source6. Beer that has been frozen faucets 7. Old stock8. Dirty glassesBeer trouble shooting; cloudy & off tasting beer啤酒的问题啤酒的问题21There are five key things to remember when storing beer:啤酒的储藏主要注意以下五点：啤酒的储

33、藏主要注意以下五点：Rotate your stock - beer does not improve with age. Do not stack new deliveries in front of or on top of old stock.库存流动 啤酒的品质不随时间增长，不要将新的啤酒放在旧的啤酒之前Storage temperature - storage temp should not exceed 70 degrees F as high temperature causes the flavor of the beer to depreciate rapidly.储藏温度

34、仓库的温度应该不超过21摄氏度。否则会使啤酒味道降低Storage cleanliness - keep all storage areas clean and dust free. 库房卫生 保持库房干净无灰尘Keep it dry dampness breeds mold or mildew. Damp cardboard cartons can fall apart causing breakage.保持干燥 潮湿会滋生细菌，而潮湿的箱子容易破碎造成破损Storage areas for bottled beer should be dark many beers are sensiti

35、ve to light hence why many bottled beers are bottled in brown glass. Too much excessive light can cause beer to smell bad!库存成瓶啤酒的仓库必须保持黑暗 很多种啤酒对光线敏感，所以啤酒瓶通常是暗色的。光照会使啤酒变味Storing your beer:啤酒的储藏啤酒的储藏22Draught beer handling:处理扎啤处理扎啤 Temperature is by far the most important issue when it comes to dispen

36、sing keg draft beer. Almost all draft beer problems are temperature related. Most draft beer is not pasteurized, so it must be kept cold. The temperature of non-pasteurized Ale & Lager type beers must be maintained between 1-3 C all the way to the point of dispense. Temperatures even half a degree a

37、bove 4-5C will cause CO2 to break out of the beer and result in foam and promote sour/cloudy beer. When temperature rises above 10-15C, bacteria growth rapidly begins to spoil flavor and cloud the beer. Simply put, keg beer storage can be compared to milk storage: if it is not kept cold, it will spo

38、il. Things to remember when handling draught: check cooler temperatures daily; keep a log of the check remind employees and delivery men to keep the cool room door closed to minimize temperature loss never stack other items on top of full kegs do not store any food stuff with draft beer check that g

39、as (co2) is constant and uniform in pressure23 对小桶的扎啤来说温度是最重要的 几乎所有的扎啤问题都是因温度引起的。大部分的扎啤都没有经过杀菌所以它必须冷冻保存。温度必须保持在1-3度。 即使温度仅比4-5度超出半度，也会使二氧化碳挥发导致啤酒变质和发酸/或混浊。 当温度上升到10-15度，细菌就会大量滋生破坏啤酒的口味。简单来说啤酒的储存和牛奶的相似“如果不保持冷藏就会坏掉” 处理扎啤时应注意的几点： 每天检查冰箱的温度，并记录在工作日志上每天检查冰箱的温度，并记录在工作日志上 提醒员工和送货人及时关闭冰箱门以保持低温提醒员工和送货人及时关闭冰箱门以保持低温 不要在啤酒桶上存放其他物品不要在啤酒桶上存放其他物品 不要同扎啤一同存放食品不要同扎啤一同存放食品 check that gas (co2) is constant and uniform in pressure 检查检查CO2气罐的压力参数保持一致气罐的压力参数保持一致Draught beer handling:处理扎