Unit 11 Products Introduction

1、Unit 11 Products IntroductionTeaching Objectives1. To develop the students listening skill.1. To train the students ability to grasp the details about how to introduce and promote the products.2. To give the students more chances to talk about something in relation to what they have heard on the tap

2、e.3. To develop the students speaking skill.The important and difficult pointsTo familiarize the students with how to use the language they learn to practice the activities in relation to introduce and promote the products.Teaching Time4课时（180分钟）Teaching steps: Lead-in activities1) Ask the students

3、to read the following letter.22 January 2001 Mr. Tom AlbrightBrighton and Sons Trading36 Causeway RoadHong KongDear Tom, The Home Furnishings Show here in Taipei runs from the 16th to the 21st of next month at the Taipei World Trade Center Exhibition Hall. Furnix will have a booth at the show (Hall

4、C, Booth Number 124). Wed like to take this opportunity to invite you to come visit our booth. We have a number of new products well be showing for the first time at the show. I think youll be especially interested in our new knock-down shelves and cabinets. We wont have space to show our full produ

5、ct line, but I can arrange to take you to our showroom if youd like. Also, if you need any help arranging accommodations or would like someone to pick you up at the airport, just let me know. I look forward to seeing you at the show! Best regards,Vincent LinManager Furnix Enterprises 2) Divide the s

6、tudents into four groups and ask them to make a dialogue according to the requirements in the following chart.You are Vincent You handle international sales and purchasing for a medium-size furniture export-import company. Your company will be participating in a home furnishings show, and you are th

7、e companys representative, manning the booth at the show. Your mission is to try to get new customers and new product information for your company.Mary MoneyewllRick GubhertzBrad MugwumpLana LeskowitzYou greet her first.He asks questions.You suggest a trial order.You request samples.You promote prod

8、ucts.You promote products.You ask for product information.She asks questions.3) Feedback (Choose two students from each group to tell the class their dialogue) .4) The teacher summarizes the students work and introduce the new words and expressions in related to the material of this part.5) Ask the

9、students to discuss the lead-in activity in their books. 11-1 Promoting Products (1)This part is designed to make the students learn how to promote products and grasp the words and expressions about it.1. Pre-listening activitiesAsk the students read the choices in Task 1, and try to predict the ans

10、wer.2. While-listening activities1) Play the dialogue once and let the students get the main idea of the material. And then the teacher explains the difficult language points.2) Play the dialogue twice and let the students do Task 2 & 3.4) Play the dialogue the third times and let the students repea

11、t after the tape and then do Task 4. 3. Post-listening activities1) Give the students time to make a similar dialogue and do role play with their partners.2) Check the students work. (Ask some students to do role play in front of the class.)3) Introduce the following sentences: (1). Please take your

12、 time, and let me know if you need anything. 请慢慢看吧, 需要什么告诉我.(2). That closet has been selling very well. 这种壁橱卖得很好.(3). Its made from a new composite which is very light, and it resists scratching and warping. 它是由一种很轻的新型合成材料做成, 不容易被刮伤,也不容易变形.(4). The FOB price is 船上交货价格/ 离岸价格是 现代国际贸易中使用的价格术语，基本上是国际商会

13、在2000年通则中归纳整理的十三种术语，其中以FOB、CFR、CIF、FCA、CPT和CIP运用较广。 （a）FOB Free on Board(named port of shipment)船上交货（指定装运港）是指卖方必须在合同规定的日期或期间内在指定装运港将货物交至买方指定的船上，并负担货物越过船舷为止的一切费用和货物灭失或损坏的风险。 （b）CFR Cost and Freight(named port of destination)成本加运费（指定目的港）是指装运货物越过船舷，卖方即完成交货，卖方必须支付将货物运至指定目的港所需的运费和其他费用。 （c）CIF Cost, Insur

14、ance and Freight(named port of destination)成本、保险费加运费（指定目的港），是指在装运港当货物越过船舷时，卖方即完成交货。卖方必须支付将货物运至指定目的港所需的运费和其他费用，而且卖方必须就买方货物在运输途中灭失或损坏的风险办理保险。 （d）FCA Free Carrier(named port)货交承运人（指定地点），是指买方只要将货物在指定的地点交给由买方指定的承运人，并办理了出口清关手续，即完成交货。 （e）CPT Carriage Paid to(named place of destination)运费付至（指定目的地），是指卖方向其指定的

15、承运人交货，且卖方还必须支付将货物运至目的地的运费，亦即买方承担交货值后的一切风险和其他费用。 （f）CIP Carriage and Insurance Paid to(named place of destination)运费及保险费付至（指定目的地），是指卖方向其指定的承运人交货，且卖方还必须支付将货物运至目的地的运费，亦即买方承担卖方交货之后的一切风险和额外费用。(5). Is 100 units your minimum order? 最少要订100件吗?(6). We can ship smaller amounts, but the price is higher. 我们可以少量

16、船运, 但价格很高.Task 1 Listen and choose.1. What kind of products does Vincent promote?A. Closets. B. Plastic bags. C. Chairs. 2. What is the introduced product made from? A. Wood. B. A new composite. C. Steel.3. How much is the product per one hundred units? A. $250. B. $2500. C. $25.Task 2 Listen and fi

17、ll.1. V: All right. Please _ take your time_, and let me know if you need anything.M: O.K. _Thank you._. 2. V: That _closet has been selling very well_. M: _Is that so? _ The plastic looks a little flimsy.3. V: Take your time, and let me know if you have any questions. Task 3 Match the sentences bet

18、ween salesman and customer.Salesman Customer1. Hello, do you need any help?BA. Hmm. Whats the price?2. Let me know if you need anything.CB. No, thank you. Im just looking around.3. Actually, its very durable. A C. O.K. Thank you. Task 4 Learn the useful sentences and practice with your partner.has b

19、een selling very well.is very popular in Chinese market.enjoys good market in Europe.1. That closet a new composite.recycled plastic（再生塑料）.nanophase materials（纳米材料）.2. Its made from scratching and warping.water.shock.3. It resists it will bring about closer ties between us.it will sell well in your

20、country.it is to our mutual benefit.4. I have no doubt that Task 5 Role play.A A salesmanB A customerB is looking at a product show. A is introducing.11-2 Promoting Products (2)In this part, we should train the Ss abilities to grasp important details of promoting products.Teaching steps1.Pre-listeni

21、ng activities1) Ask the students to read the sentences in Task 1 and make guesses about the situational dialogue before they listen to the dialogue.2) The teacher can give the students some key words and sentences listed in New Words and Expressions and notes to help the students to form the situati

22、onal dialogue.2. While-listening activities1) Play the dialogue and ask the students to focus their attention on the sentences in Task 1, and then do Task 1. 2) Play the dialogue again and the students do Task 2.3) Play the dialogue the third times and ask the students to repeat the sentences after

23、the tape.3. Post-listening activities1) Ask the students to do Task 3 in pairs.2) Ask the students to do Task 4 first, then check with their partners, and the teacher makes feedback. 3) Give the students some minutes to make a dialogue with their partners according to the information given in Task 5

24、.4) Ask the students to do role play in front of the class.Task 1 Listen and decide true or false.1. Mary has no questions about these computer desks. ( F )2. They only have gray, white models. ( F )3. Mary wants to have taller desktop shelves. ( T )4. Mary wants to have a quotation on the base mode

25、l. ( T )5. Mary has to leave for Taiwan tonight. ( F )Task 2 Listen and fill.1. Excuse me, but I have _some questions_ about these computer desks. 2. Are they _available_ in any other colors? 3. We have gray, white and wood grain models, and we also do customizing_ for large orders.4. I see. _How ab

26、out_ the desktop shelves? Could we have taller ones? 5. That would be a little more _difficult_ because we dont have the _stock_. 6. Could you give us _a quotation_ on the base model.Task 3 Learn the useful sentences and practice with your partner.sizes?colors?materials?1. Are they available in any

27、otherCould you give us a quotationCould you please quoteCould you make a quotation2. on the base model with customized color?coming back to our booth tomorrow?faxing it to me?doing customizing for large order?3. Would you mind Task 4 Complete the sentences.1. Excuse me, but I _some questions_(有些问题)

28、about these computer desks. 2. M: Are they _any other colours_(有别的颜色可以提供吗)? V: We have gray, white and wood grain models, and we also do customizing_ (根据用户要求定制) for large orders. 3. M: I see. Could we have taller shelves? V: That would be a little more difficult because we dont have the _stock_ (库存)

29、 . 4. Could you give us _a quotation on the base model _(基于现有样品的报价) .5. M: Please _fax_(传真) it to the number on my name card. V: All right, Ill do that. Thank you. Task 5 Role play.A Salesman B A customer from GuangzhouB is asking for some information about the furniture. A is introducing. 11-3 Intr

30、oducing Products In this part, we should develop the students ability to grasp important details of introducing products. Teaching steps1. Pre-listening activity1) The students work in pairs to discuss Task 1 first, and the teacher can give the students some key words to help them do it.2) Choose tw

31、o or three pairs to report their tasks.2. While-listening activities1） Play the dialogue once, and then the teacher explains some difficult words and sentences listed in Words and Expressions and Notes .2）Play the dialogue again, and the students do Task 2.3）Play the dialogue the third times, and as

32、k the student to do Task 3.4）Play the tape another times and ask the students to repeat after the tape.3. Post-listening activities1) Ask the students to do Task 4 & 5 in pairs.2) Give the students some minutes to prepare the role play in Task 6, and then ask some pairs of the students to do in fron

33、t of the class.Task 1 A man is asking for products information. You act as a salesperson. Try to respond to what he asks. (omitted)1. Id like to ask about this CD rack.2. Where is it manufactured?3. Hows the quality?4. How about the materials?5. Can you do any customization work?1. _.2. _.3. _.4. _.

34、5. _.Task 2 Listen and choose.1. Where is it manufactured? A. Mainland China.B. Thailand.C. Taiwan.2. Hows the quality? A. It just won ISO 9002 certification .B. Just so so.C. Its made to a very high standard.3. How about the materials? A. The materials are from Taiwan. B. The materials are from Tha

35、iland.C. The materials are from Taiwan, mainland China or Thailand.Task 3 Listen and decide true or false.1. The customer would like to ask about a CD.( F )2. The plastic used to make the CD rack is from Taiwan.( T )3. Theyd like the same color. ( F )4. The factory cant offer different colors of CD.

36、 ( F )5. The saleswoman does not have the name card. ( F )Task 4 Learn the useful sentences and practice with your partner.mainland China.Thailand.America.manufacturedproducedmade1. Its inmaterials?quality?price?2. How about the Task 5 Match the questions with the answers. Questions Answers1. What w

37、ould you like to know?CA. Its produced in Thailand.2. Where is it manufactured?AB. The materials are from Taiwan, mainland China or Thailand.3. Hows the quality? D C. Id like to ask about this CD rack.4. How about the materials?BD. Its made to a very high standard.Task 6 Role play.A A salesman of DE

38、LL computer companyB Mr. Green from TaiwanB is asking for information of the computer. A is introducing.Home Listening and PractisingThis part is given to the students as their homework. 11-4 Practice1. Listen and complete the sentences.(1) That closet has been selling very well.(2) Could you give m

39、e a price list and a catalog?(3) Take your time and let me know if you have any questions.(4) Please fax it to the number on my name card.(5) What colors are available?(6) Im interested in this CD rack.(7) Its made to a very high standard.(8) Can you do any customization work?(9) If you just give me

40、 a name card and a data sheet, Ill contact you.(10) We have some new models coming out soon that you might be interested in. 2. Listen and choose.(1) Whats the price? A. $1200. B. $2000. C. $2500.(2) What does the first speaker want? A. A price list. B. A catalog. C. Both A and B.(3) What colors are

41、 available? A. Gray, blue and white. B. Gray, white and wood grain. C. Green, white and wood grain.(4) How will the second speaker get the quotation? A. He will get it at the booth. B. He will get it in the mail. C. He will get it by fax.(5) Whats the first speakers request? A. He wants different co

42、lors. B. He wants different designs. C. He wants a lower price.3. Translate the phrases.(1) a very high standard 很高的标准(2) enjoy the show 喜欢展出的商品(3) a nice design 精细的设计(4) come out 出来(5) base model 现有模型(6) 由制成 be made of(7) 数据单表 a data sheet(8) 名片 name card(9) 新样式 new models(10) 别着急，放松 take your time

43、4. Complete the following sentences.(1) That bookshelf _is selling very well_(卖得很好).(2) _What kind of material_(什么材料) is it made of?(3) Its a new rubber and plastic composite. Thats very_durable (很耐用), and it _resists scratching and warping._(不易刮伤, 不易变形).(4) The FOB price is _$750 per one hundred units_(每100件750美元).(5) Could you give me _a price li