U11L3-The-Advertising-Game语言点

1、Lesson 3 The Advertising Game advertisement n. advert n. classical music a certain + (single.)n. = some + (single.)n. corporation cooperation n. name brand be made up of humourous make contributions to sb./sth. contribute to Can you think of some advertisements you have seen? 索尼爱立信索尼爱立信 Sony Ericsso

2、n 公公 益益 广广 告告 Where you have seen advertising? In the street on the bus /at the bus station on the radio on TV advertisement on TV in the newspaper in the magazine advertisement on the Internet some have spokesmen or spokeswomen Some sell products and services Some are the public ads protect the env

3、ironment make contributions to society Public advertisements help to increase public knowledge. Words preview advertise classic certain sew beer corporation brand vt.做广告做广告 adj.一流的，传统样式的一流的，传统样式的 adj.某种，某些某种，某些 vt.缝，缝制缝，缝制 n.啤酒啤酒 n.公司公司 n.商标，牌子商标，牌子 suitable consist of advertiser budget visually boo

4、m visual stand out adj.合适的合适的 由由组成组成 n.广告人广告人 n.预算预算 adv.视觉地视觉地 n.迅速增长迅速增长 adj.视觉的，视力的视觉的，视力的 突出，显眼突出，显眼 concept approach humour contemporary contribution citizen niece nephew n.概念，原则概念，原则 n.方法，方式方法，方式 n.幽默幽默 adj.当代的当代的 n.捐助，贡献捐助，贡献 n.市民市民 n.侄女，甥女侄女，甥女 n.侄子，外甥侄子，外甥 Do you think advertisement will mi

5、slead us by making us believe a product is better than it really is? Your opinion Will you be affected by advertisements when you buy something? What do you think of the design of nowadays advertisements ? wonderful or dull? True or False 1. “Tsing Tao Beer” tells you 3 pieces of information so it i

6、s attractive. 2. Advertisement must be attractive and creative. 3. The purpose of all advertisement is to make customer spend money. F T F Reading 4. Producing public advertisement mentioned in the text is free. 5. The text inferred that advertisement is trying to sell you something makes customers

7、bored. 6. The purpose of advertisement is creating something that has never been seen before. F T F 7. Standing out your advertisements is not easy because people are used to high standards of visual design.T Correct errors 1. Other common ideas including happiness, wealth and success. 2. This is of

8、ten not enough to noticing in a modern city. 3. Repeat old ideas is not a successful idea. 4. Using humor as well as unusual ideas to surprise people are important. include be noticed Repeating is 5. The main purpose of the advertisement is make customers spend money. 6. People are used to see high

9、standards of visual design. 7. People simply enjoy look at attractive advertisements. making seeing looking Listen to the text and answer the questions of EX3. 3 1. When does the simplest type of advertisement work? They work for products that people need and when there is not much competition. 2. W

10、hy are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design. 3. What ideas do todays advertisers use to make you notice their products? humor new and unusual ideas 4. What has the government done d

11、uring the last decade? saving waterfighting aids helping the poor giving up smoking Difficult sentences 1. the last sentence in Para 2 As present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attract

12、ive as possible. As is spent on to make asas possible. 2. the third line of the Para 3 Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive. by combining with full of competitio

13、n linked to the products 3. the second line of the Para 4 They realise that it does not matter how attractive the idea linked with the product is. it does not matter The idea linked with the product is attractive. linked with the product 4. the third line of the last Para There are public advertisem

14、ents which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. There are public advertisements encourageto participate in improving protectingand helping Voice your opinion Do you think advertising actually works? Have you ever bo

15、ught anything because you liked the idea promoted in the advertisement? 1. sb. /sth. be likely to do = It is likely that 有可能有可能, 有希望的有希望的 Tickets are likely to be expensive. 入场券入场券可能可能很贵。很贵。 It is likely that the thieves dont know how much it is worth. 盗贼盗贼很可能很可能不知道此物的价值。不知道此物的价值。 . Language points

16、2. consist of = be made up of 由由 组成组成, 构成构成 The country consists of hundreds of islands. 这个国家是这个国家是由由数百个岛屿数百个岛屿构成构成的。的。 3. link A to / with B 与与相联系相联系 = connect/associate A with B The video was linked to a powerful computer. 摄像机摄像机与与一台功能强大的计算机一台功能强大的计算机相连相连 接接。 The Channel Tunnel links Britain with

17、the rest of Europe. 英吉利海峡隧道英吉利海峡隧道把把英国和欧洲其他国英国和欧洲其他国 家家连接连接起来了。起来了。 4. apply 申请申请; 请求请求 (to sb) (for sth) apply for a job, passport, visa 申请工作申请工作 护照护照 签证签证. 贴贴; 敷敷; 涂涂; 搽搽 apply the glue to both surfaces 两面都涂上两面都涂上 胶水胶水 运用运用, 应用某事物应用某事物 sth (to sth) 这项研究成果能应用於新的技术开发方面这项研究成果能应用於新的技术开发方面. The results

18、 of this research can be applied to new developments in technology. 集中精力（做事）集中精力（做事）; 专心专心 oneself/sth (to sth/doing sth) 你只有真正专心致志（用功）你只有真正专心致志（用功）, 考试才能及考试才能及 格格. You will only pass your exams if you really apply yourself (to your work). 我们要动动脑筋找出解决的办法来我们要动动脑筋找出解决的办法来. We must apply our minds to f

19、inding a solution. 使（法律等）实施或生效使（法律等）实施或生效; 应用应用; 运用运用 apply a law/rule/precept 执行法律执行法律规则规则/规规 程程 application n. 申请申请 a letter of application. Ive sent off applications for four different jobs. Have you filled in the application form for your passport yet? applicant (c.)n. 申请人申请人 How many applicants

20、 did you have for the job? 5. be used to doing sth. 习惯于做某事习惯于做某事 Im used to getting up at 5:30 am. 我我习惯于习惯于早上五点半早上五点半起床。起床。 be used to do sth. 被用来做某事被用来做某事 These stones can be used to build bridge. 这些石头能这些石头能用来造桥用来造桥。 used to do sth. 过去常常做某事过去常常做某事 As a young man he used to swim in the river east of

21、 his village. 当他年轻的时候当他年轻的时候,常常常常在村东的河里在村东的河里游泳游泳。 used to be sth. 过去是过去是样子样子/状态状态 The village doesnt look like what it used to be. 6. stand out 突出，显眼，出色突出，显眼，出色 He played the violin, and he stood out from all the other musicians. 拉小提琴，他在所有的音乐家中尤为出色。拉小提琴，他在所有的音乐家中尤为出色。 Her dark eyes really stood out

22、 against her pale face. 她的一双黑眼睛衬托在她苍白的面孔上确实很她的一双黑眼睛衬托在她苍白的面孔上确实很 突出。突出。 路牌上的字十分显眼。路牌上的字十分显眼。 The words on the road sign stand out well. 7. suggest 建议建议 suggest doing sth. suggest ones doing sth. suggest that clause 表示表示“建议建议”时，从句用时，从句用“(should)+v. ”的虚的虚 拟语气；表示拟语气；表示“暗示，表明暗示，表明”时，从句用陈述时，从句用陈述 语气语气 他建

23、议晚饭后去散散步。他建议晚饭后去散散步。 He suggested going out for a walk after dinner. 我建议你走路去上班，别开车了。我建议你走路去上班，别开车了。 I suggested your walking to work instead of driving a car. 我建议你走路上班。我建议你走路上班。 I suggest that you (should) walk to work. 我建议他走路去上班，但他不听。（同位语我建议他走路去上班，但他不听。（同位语 从句）从句） My suggestion that he (should) wal

24、k to work doesnt work. 他苍白的脸色表明他生病了。他苍白的脸色表明他生病了。 His pale look suggested that he was ill. 8 . approach n. 靠近；走进；方法；途径靠近；走进；方法；途径 vt. 向向靠近靠近/接近；处理接近；处理 With the approach of Christmas, business booms. 圣诞节即将来临，生意变得火爆起来。圣诞节即将来临，生意变得火爆起来。 All the approaches to the city were flooded. 所有通往城里的道路都被水淹了。所有通往城

25、里的道路都被水淹了。 The teacher adopted a new approach to teaching languages. 老师采用了新的语言教学法。老师采用了新的语言教学法。 New years Day is approaching. 元旦即将来临。元旦即将来临。 The police warned the public not to approach the man if they saw him. He is approaching a difficult task. 9. contribute vt./vi. 捐助捐助; 捐赠捐赠; 贡献贡献 (sth) (to/towa

26、rds sth) contribute (ten pounds) to a charity collection 捐献（十镑）给慈善事业捐献（十镑）给慈善事业 Everyone should contribute what he or she can afford. 人人都应该尽自己的能力作贡献。人人都应该尽自己的能力作贡献。 促成某事物促成某事物 to sth. = help to cause sth 吸烟会导致肺癌吗吸烟会导致肺癌吗? Does smoking contribute to lung cancer? 有助于有助于 to sth Her work has contributed

27、 enormously to our understanding of this difficult subject. 她的著作极有助於我们对这个困难问题的了解她的著作极有助於我们对这个困难问题的了解. 撰稿撰稿; 投（稿）投（稿） (sth) to sth 她给文学刊物投了（几首诗）稿她给文学刊物投了（几首诗）稿. She has contributed (several poems) to literary magazines. contribution n.贡献，促成作用；捐款，捐献物；投稿贡献，促成作用；捐款，捐献物；投稿 The school sees its job as prep

28、aring students to make a contribution to society. He was awarded a prize for his contribution to world peace. the contribution of money to charity 慈善捐款慈善捐款. The editor is short of contributions for the May issue. 编辑缺少五月号刊物用的稿件编辑缺少五月号刊物用的稿件. The signing of such a treaty would be a major contribution

29、towards world peace. 签订这样一签订这样一 项条约项条约, 是对世界和平的重大贡献是对世界和平的重大贡献. 10. participate 参加参加, 参与（某活动）参与（某活动） (in sth) =take part or become involved (in an activity) participate in a competition, discussion, meeting 参加竞赛参加竞赛 讨论讨论 会议会议 她积极参与本地政治活动她积极参与本地政治活动. She actively participates in local politics. How m

30、any countries will be participating (in the Olympic Games)? 有多少国家要参加（奥林匹克运动会）有多少国家要参加（奥林匹克运动会）? participant n.参加者参加者 (in sth) =person or group of people who participate in sth All the participants in the debate had an opportunity to speak. 所有参加辩论的人都有机会发言所有参加辩论的人都有机会发言. participation (u.)n.参加参加 (in s

31、th) = (action of) participating in sth. Union leaders called for the active participation of all members in the day of protest. 工会领袖号召抗议那天全体会员积极参加工会领袖号召抗议那天全体会员积极参加. Translation 1. 成人组由成人组由15人人组成组成。 The adult group consists of 15 persons. 2. 未来的未来的24小时内小时内可能可能有雪。有雪。 It is likely to snow in the next

32、24 hours. 3. 警察认为这些谋杀案之间有警察认为这些谋杀案之间有关联关联。 Police think the murders are linked. 4. 我肯定会我肯定会习惯习惯这项艰苦工作的。这项艰苦工作的。 Im sure Ill get used to the hard work. Read these words together and match them with the most suitable definitions. approach, boom, budget, classic, concept, consist of, contemporary, corp

33、oration, neighborhood, suitable a) traditional, typical b) company c) right for something d) contain classic corporation suitable consist of 5 e) plan of how money should be spent f) rapid increase g) idea h) method i) belonging to the present time j) area around where you live budget boom concept a

34、pproach contemporary neighborhood Grammar Read these sentences and tell the Gerunds function. 1. a lot of money is spent on applying modern techniques of design to make these.after a preposition 2. Others try to create advertisements that people simply enjoy looking at. object 3. For example, it cou

35、ld be “Shanghai Sewing Machine,” 4. Using humour as well as new and unusual ideas to surprise people is important in modern. 5. My job is teaching. telling the use of noun subject predicative Complete the sentences with the verbs in their correct form. 1. Im an early bird, and Ive got used to _ (get

36、 up) at 5:00 a.m. 2. There is only one programme worth _ (watch) today-the science programme on volcanoes. getting up watching 8 3. Its no use _ (worry) about it. You cant do anything to change it. 4. I regretted _ (not apologise) to the old man for my bad behaviour. 5. My little niece and nephew ar

37、e always excited to set out on a _ (camp) trip. worrying not apologising camping 6. For fifty years, she did her job without _ (complain). 7. _ (Ask) about other peoples personal business is not polite. 8. I feel like _ (not do) anything at all this evening. complaining Asking not doing Rewrite the

38、following sentences using the gerunds. 1. Its bad for you to watch too much TV. Watching too much TV is bad for you. 2. Mary collects stamps. Thats her hobby. Collecting stamps is Marys hobby. or Marys hobby is collecting stamps. 9 3. He suggested that we should ask the boss for his opinion first. H

39、e suggested asking the boss for his opinion first. 4. He rushed to the school. He didnt have breakfast. He rushed to the school without having breakfast. 5. Dont talk to her. Its no use. She never listens. Its no use talking to her. She never listens. 10 Fill in the gaps with the words in the box. U

40、se the correct form of the verbs. Keys: 1. becoming 2. ask 3. help 4. winning 5. show 6. believe 7. creating 8. is Translation 1. 学习学习语言不同于数学。语言不同于数学。 Learning a language is different from learning math. Our bodies are strengthened by taking exercise. Similarly, our minds are developed by learning.

41、2. 身体是靠身体是靠锻炼锻炼强壮的，同样，大脑强壮的，同样，大脑 是靠是靠学习学习开发的。开发的。 (2000上海上海) I like listening to pop music. 3. 我喜欢我喜欢听听流行音乐。流行音乐。 Seeing is believing. 4. 眼见眼见为为实实。 1. All the staff in our company are considering to the city centre for the fashion show. (2007上海春上海春) A. to go B. going C. to have gone D. having gone

42、2. Can I smoke here? Sorry. We dont allow _ here. (2007江苏江苏) A. people smoking B. people smoke C. to smoke D. smoking 3. Robert is indeed a wise man. Oh, yes. How often I have regretted _ his advice! (2007安徽安徽) A. to take B. taking C. not to take D. not taking 4.As a result of the serious flood, two thirds of the buildings in the area_. A. need repairing B. needs to repair C. needs repairing D. need to repair Pro