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1、 订货会策划方案准备过程:1、派专车、工作人员到机场、车站迎接客户2、发送邀请函 3、场景布置 4、地点、时间的确定 5、模特、化妆师选定 6、产品款式准备齐全7、加盟手册,产品标志视觉识别系统说明书 8、赠送客户入场证 活动策划(营销会议) 1、经理首席发言,欢迎各界人士的到来 2、公司营销专家诉解产品的营销方案3、研讨过程,与客户共商产品营销方案 4、请知名营销人员指点迷津 5、解答客户营销疑点(对公司目前营销方案的疑点)6、中间要安排休息时间,会议以茶话会形式召开 7、就餐安排订货会策划: 1、副总发言 2、负责人发言,概述公司远景,加盟优势,简介公司 3、模特秀活动 4、播放幻灯片(有
2、条件的前提下),展示产品风格,给人直观、方便的感觉5、有条件就邀请媒体参与,扩大公司形象 6、产品标志视觉识别系统解说 7、进入加盟程度 a、赠发加盟手册 b、客户出示必备条件(三证,专卖店地点.) c、公司核实 d、签约 8、客户代表发言 a、赠送礼品(手提袋、雨伞等) 负责人总结发言 b、公司负责人陪同客户参观公司 c、晚宴就餐 d、欢送客户 补充 1、会场大厅应展示产品 2、会场应设置咨询台、医疗台、会场标志应准备3、治安保证 4、停车场秩序维护 5、没有入场证人员不得入内 所需道具 1、产品款式 2、加盟手册 3、邀请函4、产品标志视觉识别系统说明书 5、模特师、化妆师 6、横幅条联、
3、花篮、氢气球、拱门 7、公司迎接牌 8、入场证9、礼品(手提袋、雨伞、必须带有公司标志)10、发言搞 11、全场平面图和方向标 12、幻灯片(含公司产品内容) qcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3p tgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2
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10、ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2tgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3p
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16、dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawger4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkag
17、hn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav hhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xt
18、kknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawger4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60
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