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1、total quality leadership: a primer archester houston, ph.d. steven l. dockstader, ph.d. department of the navy total quality leadership office about the tqlo the mission of the department of the navy (don) total quality leadership office (tqlo), is to assist the don leaders in their quality-focused
2、improvement efforts. the tqlo also provides techni- cal advice to organizations inside and outside government. the tqlo has responsibilities in six key areas: information and communication the tqlo educates the don about tql policies and initiatives through the tqleader and through articles and pres
3、entations at conferences. it has developed an electronic bulletin board and an internet site to facilitate communication. assessment systems are needed to assess and enhance tql implementation in the don. the tqlo designs and develops feedback mecha- nisms in support of mission accomplishment. it al
4、so develops new approaches to improving organizational effectiveness. consultant services tqlo members provide technical advice to the under secretary of the navy and other senior don leaders on the application of tql principles and methods within the don and on strategic planning. advice may also t
5、ake the form of recommendations on implementing new laws, such as the government performance and results act, as well as on related initiatives. education and training the tqlo is responsible for ensuring the technical accuracy of the don tql curriculum. having overseen the design and development of
6、 the courses, the staff now advises on the integra- tion of tql material into training pipelines. the tqlo continues to publish handbooks and other materials on organizational change and to design new courses. networking liaison the tqlo has much to share with other organizations, govern- ment and p
7、rivate, and much to learn from them. staff members participates in tql-related networks and organizations. new technologies technology can provide critical support to don quality improve- ment efforts. the job of the tqlo is to assess new technologies related to organizational change and process imp
8、rovement and translate them into applications for the don. total quality leadership: a primer archester houston, ph.d. steven l. dockstader, ph.d. department of the navy total quality leadership office tqlo publication number 97-02 4 5 foreword the department of the navy (don) began in 1984 to impro
9、ve organizational performance through the use of total quality leadership (tql) within its logistical organizations. since that time, the practice of tql has been de- ployed throughout the don. the change from past management practices to tql is substantial and impacts the jobs of every person in a
10、naval organization. because of this, the transition to tql must be learned, planned for, and put into place in a systematic fashion. the implementation process must be led by the commanding officer (co). a training program that provides all of the information to get started with tql has been develop
11、ed and is available to all naval organizations following the training of the co. total quality leadership: a primertotal quality leadership: a primer 6 7 this document is intended to provide an overview of some of the major elements of the department of the navy approach to tql. the don tql primer c
12、overs the definition of tql, underlying philosophy, implementation roles, approach and management structure, and how the scientific method is applied to improve work processes. while it is not a substitute for edu- cation and training, it will provide information on the basics of the don tql approac
13、h and perhaps serve to dispel some misconceptions. the authors of this primer, drs. archester houston and steven l. dockstader, were two of the first people involved in the development and application of the don tql approach while they worked at the navy personnel re- search and development center,
14、san diego, ca. this primer draws upon their extensive knowledge and experience in its application. our intention was to produce a useful docu- ment. please direct any questions you have about it to dr. houston, don tql office: voice: 703-602-8944 dsn 332-, fax: 703-602-8942, internet: houston-arches
15、terhq.secnav. navy.mil. linda m. doherty, ph.d. director, total quality leadership office department of the navy total quality leadership: a primer introduction . 9 purpose of the primer . 10 background . 10 the five cornerstones of tql . 12 basic concepts . 14 section 1: definition of total quality
16、 leadership . 17 “the application of quantitative methods . . .” . 18 “. . . and the knowledge of people . . .”. 18 “. . . to assess and improve . . .” . 19 “. . . all significant processes within the organization . . .” . 20 “. . . now, and in the future.” . 21 total quality leadership: a primer 8
17、9 section 2: adoption of the deming philosophy . 23 the economic rationale for the practice of tql . 24 the three components of the deming philosophy . 27 viewing and managing organizations as systems . 29 the role of leaders . 32 section 3: don implementation approach . 35 process management . 37 s
18、trategic management . 39 strategic measurement . 43 strategic management and pdca . 44 organizational implications of strategic management . 44 section 4: tql roles and management structure . 47 introduction process management and the structure of teams . 48 tql team structure and the chain of comma
19、nd . 52 total quality leadership, or tql, provides the section 5: application of the scientific method . 55 use of the pdca cycle . 56 tql adaptations of the pdca cycle . 56 summary . 61 bibliography . 63 demings 14 obligations of leadership . 70 total quality leadership: a primer means for departme
20、nt of the navy (don) organizations to more efficiently and effectively respond to current and future mission require- ments. these requirements appear in such documents as the dons forward from the sea, the navy policy book, and the commandants planning guidance. these documents describe the need to
21、 meet new and enhanced mission requirements with fewer resources, a compelling reason for the don to fundamentally change its organizations, its people, and its leadership practices. total quality leadership: a primer 10 11 purpose of the primer the purposes are twofold: (1) to document the basic co
22、ncepts and principles for the practice of total quality leadership (tql), and (2) to provide this information in a concise and read- able form to those who may not have had any training on the subject. this primer is not a substitute for the education and training necessary to effectively practice t
23、ql. it provides an overview of the basic concepts and summarizes some organizational implications of implementation. it also attempts to dispel misconceptions about tql. background in the spring of 1984, the naval matriel com- mand tasked the navy personnel research and development center (nprdc) to
24、 investi- gate the feasibility of using statistical process control (spc) and quality management meth- ods to improve mission performance (houston, sheposh, (2) identifying differences in quality management approaches of crosby, deming, and juran, and the relationship of these ap- proaches to spc me
25、thods (suarez, 1992); (3) determining the suitability of commercially available quality management and spc total quality leadership: a primer training programs for naval use, and, finally, (4) identifying conditions needed in naval organizations for effective use of quality man- agement and spc (doc
26、kstader, 1984). major conclusions of the research were that: the integrated application of quality man- agement and spc was feasible in naval organizations. active participation of top leaders was a critical element for success. organizational changes must be made to establish and sustain improvemen
27、t through the application of quality management and spc. based on the findings, the naval air systems command (navair) leaders decided to test a quality management approach based on the philosophy of w. edwards deming, a prominent quality consultant who contributed to japans economic gains following
28、 wwii. the first tests were conducted at north island naval aviation depot. as a result of success in quality im- provement there, the approach was extended to other aviation depots, shipyards, and supply centers. in 1985, the label “total quality man- agement” (tqm) was coined in the don to describ
29、e this approach. in 1990, the chief of naval operations replaced the label “total total quality leadership: a primer 2 1 3 12 13 quality management” with “total quality lead- ership” (tql) to emphasize the crucial role leaders have in the quality approach. this change in labels did not change any of
30、 the major elements of the approach. total quality leadership is now used throughout the depart- ment, including headquarters, logistical com- mands, operational units, field activities, and systems commands. for more detailed coverage on the origin of the don tql approach, the following readings ar
31、e recommended: deming management at work by mary walton (1990) and thinking about quality by lloyd dobyns and clare crawford- mason (1994). the five cornerstones of tql tql is an approach to quality management that is based upon five major elements or cornerstones. this section describes briefly tho
32、se cornerstones and presents information about some related concepts that are central to tql: definition. tql is defined as “the applica- tion of quantitative methods and the knowl- edge of people to assess and improve (a) materials and services supplied to the organi- zation, (b) all significant pr
33、ocesses within the organization, and (c) meeting the needs of the end-user, now and in the future.” total quality leadership: a primer this definition describes the “what” of tql (“application of quantitative methods and the knowledge of people to assess and improve”), the “where” of the effort (“al
34、l significant pro- cesses performed within the organization”) and the “when” (“now, and in the future”). “significant” is used to emphasize that tql practices should address processes central to mission performance, not those that are inci- dental to it. this emphasis avoids committing scarce organi
35、zational resources to less impor- tant issues. the deming philosophy provides the basis for tql. w. edwards deming (1900- 1993) was a physicist and statistician who developed a management philosophy for im- proving quality. the principal elements of the philosophy come from the (a) theory of varia-
36、tion; (b) application of systems theory to man- aging organizations; (c) psychology of work, and (d) use of the scientific method to pursue optimal mission performance. these elements were adapted for implementation in naval organizations. department of the navy implementation approach. the approach
37、 to implementation is two-phased (doherty, 1990). the first phase concentrates on planning and conducting quality improvement efforts. education and training resources for process improvement are required for success. the second phase ad- vances and sustains the continual improvement total quality l
38、eadership: a primer 4 5 14 15 throughout the organization, including suppli- ers. strategic planning and management are used to enhance future mission performance. management structure. changes in systems and processes are managed through the chain of command. significant mission-related processes t
39、ypically cross functional areas. therefore, cross-functional teams at the executive, middle, and supervi- sory levels must be linked for communication and coordination of efforts. these teams con- centrate on gathering and applying information to improve mission effectiveness. a scientific approach.
40、 the aim of tql is to enhance mission effectiveness. this is achieved by using an objective, disciplined approach to making changes in the processes and systems that affect mission performance. the performance of current processes and systems is analyzed and an improvement plan is developed. the pla
41、n is carried out and per- formance is analyzed to determine the effects of changes. changes that result in improve- ment are retained. basic concepts in addition to the five cornerstones of tql, other important concepts are: total quality leadership: a primer quality focus for the naval service, qua
42、lity refers to the extent to which naval organizations satisfy their mission requirements. while mission require- ments can involve products, they are more frequently associated with services. some of these are delivery of supplies, medical care, engineering support, successful aircraft launchings,
43、ordnance on target, etc. customers and end-users the term “customers” refers to those people who buy and/or use products and services. in the world of commerce they ultimately define quality. under tql, the focus of quality im- provement efforts is to meet mission require- ments as defined by the op
44、erational forces. the sailors and marines are the customers or, more appropriately, “end-users” of products and services provided by the don. sailors and marines are the ultimate judges of the quality of the supplies, medical care, engineering support, weapons systems, training, etc. improvement the
45、n must address all the signifi- cant processes that enable the sailors and marines to fight, win, and survive. while tql is not used to conduct operational missions in real time, operating forces can use the same procedures to improve the processes that contribute to mission readiness (doherty howar
46、d, 1992; wasik guidance for strategic management is given in strategic management for senior leaders: a handbook for implementation by wells (1996). strategic planning is defined as “the process by which the guiding members of an organization total quality leadership: a primer 40 41 envision its fut
47、ure and develop the necessary procedures and operations to achieve that future” (adapted from goodstein, nolan, they are not a regular part of the system. correcting the effects of special causes usually can be accomplished through problem-solving. actions taken on special causes can lead to immedia
48、te results, but actions on the common causes can generate the greatest and most lasting benefits. help organizations to be proactive. by anticipating and preventing poor perfor- mance, the organizations overall effective- ness is improved and limited resources are used efficiently. the organization
49、can also use the pdca cycle in conjunction with strategic plans to identify and respond to new requirements. are cyclical. as indicated above, status quo is not good enough. changes in mis- sion requirements, resources, and opera- tional constraints require naval organiza- tions to continually seek
50、out new and better total quality leadership: a primer ways to achieve their missions. effective application of the pdca cycle requires the ongoing acquisition and use of new knowl- edge to address emerging mission needs. are value-focused. pursuing improvement through tql does not mean quality at an
51、y cost, but rather quality at a cost the user is willing to pay. improving mission effective- ness begins with reducing complexity and activities that do not add value. process redesign or re-engineering efforts that may follow initial improvements are designed to increase the value of the process a
52、s it relates to mission performance. this value- based orientation is fundamental to tql. total quality leadership: a primer 60 61 summary significant reductions in the budget of the department of defense have been ongoing. the department of the navy is committed to the use of tql as an approach to
53、improve mission effectiveness under conditions of reduced resources. this approach embraces a definition of tql that addresses short- and long-term organizational goals, adoption of the deming philosophy, an implementation ap- proach, a management structure and roles, and the application of the scie
54、ntific method. requirements for the successful use of tql include education and training, leadership, and teamwork. the don tql approach requires that com- manding officers begin the practice of process total quality leadership: a primertotal quality leadership: a primer 62 63 management in their or
55、ganizations. once implementation is underway, the leader is responsible for expanding improvement to all significant processes and ultimately the entire extended system. then leaders can focus on setting a strategic direction for the organization and systematically deploying the goals throughout the
56、 organization. in this way the products and services can be directed at meeting the future requirements of the naval forces to ensure a strong defense in the 21st century. total quality leadership: a primer bibliography brassard, m., & ritter, d. (1994). the memory jogger ii: a pocket guide of tools
57、 for continuous improvement and effective planning. methuen, ma: goal/qpc. commandants planning guidance (july 1, 1995). washington, dc: headquarters of the u.s. marine corps. deming, w. e. (1986). out of the crisis. cam- bridge, ma: massachusetts institute of technology, center for advanced engi- n
58、eering study. deming, w. e. (1993). the new economics for industry, government, education. cam- bridge, ma: massachusetts institute of total quality leadership: a primer 64 65 technology, center for advanced engineering study. department of the navy. (march 1994). de- partment of the navy total qual
59、ity lead- ership glossary (tqlo pub. no. 94-01). washington, dc: total quality leadership office, department of the navy. gluck, f. w., kaufman, s., & walleck, a. s. (1982). four phases of strategic manage- ment. journal of business strategy, 2(3), 9-21. goodstein, l. d., nolan, t. m., & pfeiffer, j
60、. w. (1992). applied strategic planning: a comprehensive guide. san diego, ca: pfeiffer & co. department of the navy. (september 7, 1994). from the sea: preparing the naval ser- vice for the 21st century. washington, dc: author. dobyns, l., & crawford-mason, c. (1994). thinking about quality. new yo
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