企业战略营销规划方案教育课件ppt模板

1、,公司营销战略规划,该模板适用于年度总结、商业计划书、工作汇报等,汇报人：XXX 部 门：XXX,BUSINESS PRESENTATION,目录 CONTENT,01.为什么做战略规划,03.年度战略规划内容,02.战略规划优势及结构,04.资源配置,为什么做战略规划,年度规划的好处 年度规划来源于战略规划 战略规划的含义,4,年度规划的好处,01,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry

2、s standard dummy text ever since the 1500s, when an unknown.,02,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,03,ADD TITLE TEXT,Lorem Ipsum is simply dummy text o

3、f the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,年度规划来源于战略规划,Copyright zizai powerpoint,5,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy

4、 text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type an

5、d scrambled it to make.,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when unknown.,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys

6、standard dummy text ever since the 1500s, when unknown.,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when unknown.,请在此键入文字,Copyright zizai powerpoint,6,战略规划的含义,Lorem Ipsum is simply dummy text

7、of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make. Lorem Ipsum is simply dummy text of the printing.,Lorem Ipsum is simply dummy text of the printing and typese

8、tting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make. Lorem Ipsum is simply dummy text of the printing.,战略规划优势及结构,战略规划的结构（四个重点） 战略规划的优势,战略规划的结构,Copyright zizai powerpoint,8,战略思想 THOUGHT,Lor

9、em Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,战略目标 AIMS,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy

10、 text ever since the 1500s, when an unknown.,战略定位 POSITIONING,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,核心价值 CORE VALUE,Lorem Ipsum is simply dummy text of the printing and

11、typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,战略思想 THOUGHT,Copyright zizai powerpoint,9,Lorem Ipsum is simply dummy text of the printing and typesetting industry.,Lorem Ipsum is simply dummy text of the printing and typesetting in

12、dustry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since th

13、e 1500s.,战略目标 AIMS,Copyright zizai powerpoint,10,1,2,3,4,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesettin

14、g industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text

15、of the printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry.,Lorem Ipsum is simply dummy text of the printing and typesetting industry.,Lorem Ipsum is simply dummy text of the printing and typesetting industry.,Lorem Ipsum is simply dummy text

16、of the printing and typesetting industry.,Copyright zizai powerpoint,11,战略定位 POSITIONING,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown. Lorem Ipsum is simply dummy text of the pr

17、inting and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,Copyright zizai powerpoint,12,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since th

18、e 1500s, when an unknown.,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,战略规划的优势,Copyright zizai powerpoint,13,01,02,03,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the pri

19、nting and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.,ADD TITLE TEXT,Lorem Ips

20、um is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s.,Copyright zizai powerpoint,14,战略规划的 优势,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard

21、 dummy text ever since the 1500s, when an unknown.,年度战略规划内容,公司宗旨 确定年度目标 SWOT分析 制定策略与措施,公司宗旨,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scramb

22、led it to make. Lorem Ipsum is simply dummy text of the printing. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make. Lorem Ipsu

23、m is simply dummy text of the printing.,Lorem Ipsum is simply dummy text of the printing and typesetting industry.,年度目标体系,Copyright zizai powerpoint,17,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry.,ADD TITLE TEXT,Lorem Ip

24、sum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and types

25、etting industry. Lorem Ipsum has been the industry.,年度目标内容,Copyright zizai powerpoint,18,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the print

26、ing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever.,SWOT分析,Copyright zizai powerpoint,19,ADD TITLE TEXT,Lorem

27、Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dum

28、my text ever since the 1500s, when an unknown.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and t

29、ypesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,制定策略与措施,Copyright zizai powerpoint,20,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 15

30、00s, when an unknown. Lorem Ipsum is simply dummy text of the printing and typesetting industry.,Lorem Ipsum is simply dummy text of the printing and typesetting industry.,资源配置,预算编制的指导思维 预算的核心 预算的年度规划 实施风险 应对风险的措施,预算编制的指导思维,Copyright zizai powerpoint,22,65%,ADD TITLE TEXT,Lorem Ipsum is simply dummy

31、 text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when a

32、n unknown.,预算的核心,Copyright zizai powerpoint,23,75%,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem

33、 Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,ADD TITLE TEXT,Copyright zizai powerpoint,

34、24,65%,35%,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown.,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has

35、 been the industrys standard dummy text ever since the 1500s, when an unknown.,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown. Lorem Ipsum Secret 1 Secret 2 Secret 3 Secret 4,Copy

36、right zizai powerpoint,25,预算的 年度规划,Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown. Lorem Ipsum,实施风险,Copyright zizai powerpoint,26,ADD TITLE TEXT,Lorem Ipsum is simply dummy text of the printing and typesetting industry. L