雷克萨斯展示中心大白主题暖场体验活动策划方案.pptx

1、,BIGTITLE,LEXUS,智能车管家体验,雷克萨斯智能车系统展示体验,大白车管家体验、超能陆战队主题活动,免费汽车保养、清洁,活动 概述,1,Activity Overview,活动 概述,活动时间： XXXX年X月X日,活动地点：雷克萨斯展示中心,邀约人群：V IP客户、目标客户,活动调性：全智能、科技化、超能陆战队主题性,活动 流程,来宾签到并把车辆停至保养清洗停车点，将车钥匙交予工作人员。,来宾至展厅体验、工作人员清洗保养车辆。,工作人员将车辆清洗保养结束后停至出口处，来宾参观体验结束后方可驾车离开。,以“大白”为活动主线（主人公）,与智能家居合作在展厅开展智能家居体验,大白为您全

2、自动洗车、保养,趣味暖场项目,全程茶歇特别供应,跑跑卡丁车、智能赛车体验,活动主线,活动 内容,2,Activity Content,This is sample content, please insert your own content This is sample content, please insert your own content This is sample content,安排多款限量版车型现场展示,邀请国际智能家居品牌合作在展厅内搭建智能家居体验馆,与智能家居 强强联手,大白为您全自动洗车、保养,活动当天受邀客户开车前来即可享受免费的全自动洗车、保养服务。,专业汽车清

3、洁保养团队贴心服务，把车交给我们，您放心进展厅参观体验。,智能赛车体验,在展厅内部安排多款赛车体验模拟机器，现场来宾可以自行参与体验一下速度与激情。,跑跑卡丁车体验,在展厅室外的广场搭建卡丁车赛道真人体验区。现场的来宾都可参与体验卡丁车的乐趣。,茶歇全程供应,高端定制的西式糕点、饮品触动味蕾，特别定制的雷克萨斯LOGO蛋糕体现品牌服务的调性。 精美的摆台布置表达了视觉的艺术展示。,趣味暖场活动,方程式赛车模型DIY、趣味3D体感游戏让来宾在智能化的活动中体验乐趣。,现场 布置,3,SCENE,1,智能家居体验馆 活动现场搭建智能家居体验区域，与商家合作布置，并且现场安排智能机器人服务。,现场布

4、置,2,自动洗车、保养区布置,现场布置,户外安排全自动洗车房为来宾清洁车辆，并布置汽车保养区域。（以桁架搭建）,3,This is sample content, please insert your own content,现场布置,This is sample content, please insert your own content,This is sample content, please insert your own content,This is sample content, please insert your own content,This is sample co

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