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1、洗衣液十年内仍难撼洗衣粉市场（Washing liquid for ten years is still difficult to shake the washing powder Market）Nelson data show that in 2008 the entire laundry detergent in the market in the proportion of negative growth for the first time; the blue book in 2009 China cosmetics industry development trend also sh

2、ows that in 2008 the liquid detergent far faster than the growth rate of synthetic detergent. But industry insiders point out -Washing liquid for ten years is still difficult to shake the washing powder MarketRecent data industry seems to be good and not good washing liquid washing powder, washing l

3、iquid and washing powder, the enemy approached the walls encounter challenges , washing liquid with powerful momentum impact washing powder market has become a hot argument. However, the relevant person in charge of washing powder and washing liquid enterprises told reporters, in fact, laundry deter

4、gent on the washing powder market little impact, the next ten years is still difficult to impact on the washing powder market.Another look at the laundry fluid sales dataA series of laundry detergent sales data, a sign of strong sales, more and more people in the industry believe that the sound, liq

5、uid detergent began with a strong momentum of growth in the washing powder take cities and seize territory originally belonging to the territory. However, this new washing powder detergent market can really shake the original capacity of tens of billions of dollars?The first thing that leaves public

6、 opinion for washing liquid is a series of data. One of the most popular media attention is a data Nelson, the data show that in 2008, washing powder in the washing agent market in the proportion of the first negative growth in sales and share sales share fell by 0.6% over the previous year and 6.1%

7、, and xiyiye sales have achieved annual growth rate of up to 65%. Another data pointed out that Chinas washing agent market grew by 4.8%, of which washing powder was 2.2%, laundry fluid was 27.2%For this data, relevant industry insiders pointed out that the base difference is the main reason. The ge

8、neral manager of marketing experts, PHPC Asia Consulting Co. Ltd. Gu Jun pointed out: the high growth rate of liquid detergent is mainly because of the low starting point, is also a very low base, this data does not explain the washing liquid to form the impact of washing powder. Procter & Gambles d

9、irector of external relations Hu Xinru also pointed out that the current market share of washing liquid is very small, basically no impact on the washing powder market.Second, the industrys focus is on liquid detergent sales in recent months. Reporters in the major supermarkets to xiyiye Duitou most

10、ly in the striking position, business promotional activities carried out every kind of washing - contrast, gift samples, trial, discount etc. These promotions have directly pushed up sales of laundry detergent in the past few months. Sales of washing liquid in April and May were two or three times h

11、igher than in the same period last year, according to Huaruns best selling data. And PARKnSHOP April and May sales of washing liquid over the same period last year, an increase of more than 15%.Sales are brisk, and industry insiders point out that the peak season is the main reason. Wei new laundry

12、detergent Market Manager producer Wiley Co. Ltd. He Jiannong told reporters that in March and April is the beginning of laundry detergent sales season, merchants in advertising, promotional activities and other aspects have put a lot of skill, so this a few months sales growth significantly xiyiye.O

13、bviously, the rapid growth of the liquid detergent market is not comprehensive in view of the growth of the sales season.Price factor determines that liquid detergent is still a supporting roleIn the interview process, the industry insiders pointed out that the current domestic market is still in th

14、e washing washing powder for the mainstream, at least ten years are not liquid detergent for washing powder impact, and the main factors restricting the price is.Cosmetic experts, researcher China Brand Research Institute Chen Haichao pointed out that at present, liquid detergent and washing powder

15、market share not only has the effect of par, in the high-end consumer, underwear and infant clothing, from the product category, washing liquid is added and the subordinate status, the so-called impact of washing powder market is not. Wiley day where Jiannong also pointed out that the washing liquid

16、 is a high-end market, even a relatively high economic level of the foreign market, washing liquid and washing powder ratio is one to one, for Chinese, liquid detergent market capacity is about five hundred million a year, much less than a month of washing powder the amount of. In my opinion, the Ch

17、inese market will still be dominated by washing powder for the next ten years. Gu Jun also believes that the washing liquid may be a little effect of washing powder in the forefront of the market, but only affects the growth rate of washing powder, washing powder did not let the sales decline, while

18、 in the two or three line of the market is far from the impact, in the three line of the market is more washing powder of the world.Analysis of the industry, the price is the main reason for the formation of the current poor competition between laundry detergent and laundry detergent. It is understo

19、od that the current market is generally 2 liters of liquid laundry, the price is probably between 3060 yuan, and a bag of three kg heavy laundry powder will be more than 10 yuan, from the intuitive feeling, washing powder obviously preferential many. Gu Jun pointed out that the laundry detergent pri

20、ces are significantly higher than the washing powder, currently only stay in the economically developed large and medium-sized cities supermarkets, the largest consumption of detergent in small and medium cities and rural areas,The threat of washing powder is within sight. Even if Procter & Gamble,

21、Unilever and other big head to intervene in this market, but due to price factors, but also only in the first tier cities competition, if it is to say when the laundry detergent will have an impact on the laundry is still too early.Of course, the prospects for liquid detergent are not to be underest

22、imated. Developed countries in the market, laundry detergent in the proportion of general high, in Europe accounted for about 20% to 30%, in the United States as much as 70% to 80%, but only about 4% in China, there is still much room for development. Nelson also expects domestic laundry detergent t

23、o reach 19% of the detergent market in 2010, up from 30% after 2015.Washing powder enterprises always stare at laundry detergentHowever, such a high rate of growth in the detergent market, the international day of giant Procter & Gamble, Unilever and domestic detergent giant Liby and nice will be wi

24、lling to act only as a spectator?Gu Jun pointed out that the detergent giant is not completely indifferent, Liby and nice have been doing the washing liquid, and in the promotion, the future will certainly be more enterprises to join the field of washing liquid for washing powder, liquid detergent e

25、nterprises, development is not a new field, which is to supplement the original product line, and washing liquid is a high added value of things, why not?Liby spokesman Xu Xiaodong responded, first of all, two former white washing powder quarter sales growth rate of more than 10%; second, the white

26、morning there is do washing liquid, but only as part of the product line, the proportion of overall sales in Liby is relatively small, is not the main push products, as to whether or not the main how to push and push changes will always pay attention to the future of the market. At the same time, he

27、 does not deny that washing liquid will be a very fast growing market. Procter & Gamble Hu Xinru also told reporters that Procter & Gamble will not do laundry in China in the short term, but will always pay attention to changes in the Chinese market.Chen Haichao believes that in the washing liquid i

28、n the game, Procter & Gamble, Unilever, Kao, nice, Liby hold collective silence of the situation, the matter is not, but do not want to. Every customer buys a bucket of laundry detergent, which means he buys less than a pack of laundry detergent. Washing powder giant is to make people to develop the

29、 market for washing liquid attitude, their intentnesses washing powder earned money, although profit margins, but the large amount of washing liquid into the consumer market reached a certain scale, too late to start again. He also pointed out that in the city, the detergent market five years will b

30、e a scale, are estimated to be about 3 billion of the scale, will directly touch the washing powder market, Procter & Gamble, Unilever joined the detergent market, the detergent market will become a bloody red sea.Related reportsThe detergent market who will win?The industry pointed out that, for th

31、e current is not very mature liquid detergent market, its brand concentration is relatively high, the national brand has Wei Xin, blue moon, and the other there are some regional brands. So, for this emerging market xiyiye who will have to discuss the new King David VS blue moon, domestic brands, fo

32、reign brands of VS.Wei new VS blue moonOne is the boss of the hand washing liquid, the blue moon, and the other is the old Walch of disinfectant water. The two similarly located in Guangzhous home cleaning company, each in its own field, after all, coincidentally, the two brilliant growth point in t

33、he laundry liquid category.The real concern for blue moon laundry detergent is Nelsons data. The data show that the blue moon liquid detergent from December 2008 to February 2009 for the 3 consecutive month to occupy more than 30% market share, the market share of sales in February reached 32.7%, is

34、 2.6 times ranked second brands.For this data, the industry is obviously not selling accounts. Wei new marketing manager club Valle Co. He Jiannong said that the authority would not comment on the investigation data, because each company has a different sample database, but from the Wei new market p

35、erformance is not affected in any of the blue moon. According to reports, Wei Xin is the second half of 2006 began pilot listing, 2008 sales doubled in 2007 than in, it is estimated that in 2009 sales will double than in 2008.Informed sources also pointed out that the sales of gold not blue moon is

36、too high, blue moon priced higher than similar products on the market, the cost value is roughly the same, while the blue moon main purpose of improving the price is enough profit space for the advertising campaign.For the two brand competition, insiders pointed out that the new blue moon and Wei ha

37、ve hired full-time sales channels, are selected in the KA market as a breakthrough point, combined with the special offer three + + call means selling gifts, the two sides face to face in the marketplace competition is more diffuse from the smoke. From the perspective of brand extension, Walch seems

38、 to be more authoritative than clothes, disinfectants and clothes washing. The blue moon seems to be a long way from hand washing to laundry.In addition,For the blue moon clean and protection and listing slogan pH neutral, the industry pointed out that the hype, washing liquid and washing powder the biggest difference is that the pH value is neutral, the characteristics of this will be without hurting hands or clothes, this is not a brand patent technology.