商务英语听说教程下Unit 3 TradeFair

1、商务英语听说教程 下,主讲人,Contents Unit 1 Customer Service Unit 2 Promotion Unit 3 Trade Fair Unit 4 Trade Negotiation Unit 5 Quality,Quantity and Packaging Unit 6 Payment Unit 7 Transportation Unit 8 Insurance Unit 9 Disputes and Claim Unit 10 Trade Forms,Pre-listening Listening Part A Part B Further Practice

2、 Activities,Unit 3 Trade Fair,Pre-listening,Electronics Show: projector, laser pointer, LCD Furniture Show: wardrobe, bureau Computer Show: laptop, LCD Telecommunications Show: mobile phone Sporting Goods Show: sneaker, racket Packaging Industry Show: wrapping paper, carton Textile & Apparel Show: s

3、carf, pajamas Gift & Stationery Show: stapler,Toy Show: doll Food Show: honey Automobile/Motorcycle Parts & Accessories Show: engine Medical Equipment & Pharmaceuticals Show: thermometer (LCD can possibly be exhibited at two different shows.,Schedule for Guangzhou International Trade Expo 2016,Liste

4、ning,Part A - Task 1 Conversation,D:Good morning. This is Noble Exhibition Company. Can I help you? T:Yes,please.Im calling to . D:OK.What would you like to know? T:Firstly, ? D:In our company, the answer is yes since if you book early, and you will have more time to prepare for your exhibition and

5、what is more important is that . T:I see. So if I book early, how much discount can your company provide? D:It depends on of the stand. Generally speaking, if you book early, . T:I got it. Then what about the size of a stand? D:It should be based on .I suggest that your stand should have more fronta

6、ge than depth for the consideration of better traffic exposure. T:I agree with you. . D:So do you want to book a stand now? T:Sure. D:May I have your name, please? T,ask for some information about stand-booking,do I need to book the stand early,you may receive a discount,you may have a better choice

7、 of stands,the size and the location,we can offer a 15 percent discount,our products displayed and your budget,I really want to select a stand with high traffic flow,Part A - Task 2 Conversation,1. Listen to the conversation once and decide which of the following statements gives the gist of the con

8、versation,2. Listen to the conversation again and decide whether the following statements are true or false. Write T for True and F for False,a. Greetings between trade partners b. Finding a trade partner in China c. Promoting new products d. Negotiation of products styles,)The British company has b

9、een in the line of hardware. ( )The Chinese company enjoys international reputation. ( )The British company wants to find a trade partner which can accept orders based on special request. ( )Both the materials and styles of the sample products are unique. ( )Finally, the Chinese company takes the or

10、der from the British company,F,F,T,T,F,Part A - Task 2 Conversation,Useful Sentences or Expressions Below are useful sentences or expressions for doing business activitiess at a trade fair. Stand Booking Im calling to ask for some information about stand-booking. Do I need to book a stand early? If

11、you book early, you may receive a discount. What is more important is that you may have a better choice of stands. How much discount can your company provide? It depends on the size and the location of the stand. What about the size of a stand? It should be based on your products displayed and your

12、budget. I really want to select a stand with high traffic flow. Products and Company Promotion Our products enjoy wide reputation in China. Our company is dealing in the line of chinaware. Our company has been in the production line of porcelain for 20 years. Business Negotiation at a Trade Fair We

13、are trying to find a trade partner here in China. Have you read our company profile and products catalogue? Ive learned some information about your company and products. Thats the reason why I feel interested in some of your products. I wonder whether you accept special orders according to our reque

14、st. Have you brought the samples with you? We require that the materials, styles and colors should be in exact compliance with the samples. Shall we talk about the terms in detail? Your development of electronics has been remarkable. Ill be expecting you tomorrow morning,Part A - Task 3 Follow-up,Ma

15、ke and perform a conversation in pairs based on the following information. You may use the sentences or expressions above,Setting: At the Furniture Show Participants: Ms.Anderson, the purchasing agent of ABC Publishing Group and Mr.Scott,the salesman of the manufacturer Event: At a Furniture Show. M

16、s. Anderson is to purchase 100 sets of office tables and chairs. Shes interested in two types of pine wood products of Mr.Scotts company. Mr.Scott explains that the one made of natural pine wood is more expensive but of superior quality. The one made of synthetic materials is more durable and less e

17、xpensive. Ms.Anderson asks for a specific quotation of the two types and finally decides to buy the cheaper one,Part B - Task 1 Vocabulary Building,Match the Chinese translation with the English word which has a similar meaning,Part B - Task 2 Conversation,1.Listen for the first time and answer the

18、following questions. a. What did Mr.Brown say about the development of electronic products in China? Your development of electronic products has been remarkable. b. During the conversation, whats the product that drew Mr.Browns attention? A television phone which was still experimental. c. Had Mr.Br

19、own made his decision on the final order? Not yet.He had seen some items he was interested in but he wanted to study them further. d. When would Mr.Brown and Ms.Zhang meet again? They would meet tomorrow morning at nine,2. Listen to it again and number the events to show the order in which they occu

20、rred,a. Mr.Brown and Ms.Zhang exchanged cards and introduce themselves to each other. b. Mr.Brown and Ms.Zhang arranged an appointment date. c. Ms.Zhang showed Mr.Brown around in the showroom. d. Ms.Zhang asked Mr.Brown about his decision on order. e. Mr.Brown made positive comments on the developme

21、nt of the electronics industry in China. f. Mr.Brown showed his interest in some products. g. Mr.Brown showed his attitude towards the products he was interested in. h. Mr.Brown showed his inclination to go around seeing some electronic products,h,a,c,e,f,d,g,b,Part B - Task 3 Monologue,2. Listen fo

22、r the second time and fill in the following blanks with the information you hear,a. If you are banking on the trade show circuit to build business, you need . b. To make all this happen, . c. Create a store-type environment . d. If you have a sitting area, with built-in storage space. e. As a genera

23、l rule,1. Listen for the first time and answer the following questions. a. Besides drawing attention, what other functions should a booth have at the trade fair? It needs to stop traffic and draw in customers and must express who your company is and immediately show what you offer. b. What did Gwen

24、Parsons say for the open-floor concept? It should be ensured that at least 60% of floor space is open and at least 60% of the frontage is open. c. What should be done to prevent further barriers? Prevent further barriers by stocking product in closed cabinets. d. How can the booth design be differen

25、t? By building an asymmetrical display. e. Whats Parsons overall suggestion? Be creative,bold and professional to get noticed,to ensure the overall effectiveness of your booth,begin by thinking of your booth as your product,utilizing beautiful shelving,use stools and table bases,place the highest po

26、int at the center of your space,Further Practice Activities,Task 1 Reading,Read the following passage about the historical development of trade fair and make a brief summary orally after reading,Task 2 Role-play,Make a conversation between a foreign client and a Chinese salesperson at a trade fair.

27、Mr.Liu, a sales representative of Zhejiang Textile Products Import & Export Corp. receives a British client, Ms.Bruce at the Textile & Apparel Show. At the beginning, Ms.Bruce just wants to walk around the booth. Later, due to Mr.Lius friendly and thorough introduction of his corporation and some pr

28、oducts with unique features, Ms.Bruce makes her decision to make a large order with the Chinese company and their conversation ends with a successful business deal,The historical traditions of trade go back to Ancient Egypt, the Greek Civilization and the Roman Empire, when journeying traders met lo

29、cal producers in market places and bazaars. The Romans began to host fairs from fluid locations to permanent places, thus developing a kind of “Fair Industry”. The term “fair”, which was only used for the first time in the Middle Ages, comes from the Latin word “feria”, meaning a religious festival,

30、 usually taking place near a convent or a church. The process of industrialization, which began in the 18th century, required new sales and distribution channels, thus affecting the trade fair business. During the 18th and 19th centuries, fairs indeed evolved from sites for direct sales to sites dis

31、playing a broad range of available goods: only samples of much more diverse product ranges were exhibited. These fairs were known as Sample Fairs, initiated for the first time by the Leipzig Fair. These sample fairs, with a wide range of investment and consumer goods, dominated the fair scene in Europe up to the middle of the 20th Century. In addition, at the end of the 19th Century, and in the early decades of the 20th Century, numerous exhibitions of national significance were organized, mostly