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1、. 1)A first enquiry Dear Sirs, We have learned from Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers. We operate a quality retail business and although our sales volume is not large , we obtain high prices for our goods. Would you please
2、send me a copy of your handbag catalogue with details of your prices and payment terms? We would find it most helpful if you could also supply samples of the various skins from which the handbags are made. Yours faithfully, Sandra Jones Manager = A first enquiry 第一次询价 Dear Sirs, 执事先生: We have learne
3、d from Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers. 从伯明翰.史密斯公司!获悉贵公司制作了一系列款式新颖的皮革手提包. We operate a quality retail business and although our sales volume is not large , we obtain high prices for our goods. 本公司经营高档零售业务,虽然销量不多,但货品属优质高档.
4、 Would you please send me a copy of your handbag catalogue with details of your prices and payment terms? 现恳请惠寄货品目录、价格表和付款方式细则. We would find it most helpful if you could also supply samples of the various skins from which the handbags are made. 此外,如蒙提供各类皮革样本,不胜感激. Yours faithfully, Sandra Jones Man
5、ager = Useful phrases 1.We have learned from . that you 从获悉贵公司 2.We operate a quality retail business 本公司经营高档零售业务 ;. . 3.Would you please send me a copy of your handbag catalogue 现恳请惠寄货品目录 4.We would find it most helpful if you could also supply samples of 如蒙提供各类样本,不胜感激 = Notes段意解说 1.Say how you obt
6、ained the companys address and indicate what you are interested in. 各知如何取得收信人地址及发信原因 2.Introduce yourself and describe your field of activity. 自我介绍有关经营的业务范围 3.Make your main request. 提出请求 4.The second request is going to cost the company more. Make it tactfully. 第二个请求花费较大,需要得体地提出 = Alternative phras
7、es替代用语 We have learned from Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers. (I have been told by/I have heard from.) (.handbags in several different leathers.) We operate a quality retail business and although our sales volume is not la
8、rge , we obtain high prices for our goods. Would you please send me a copy of your handbag catalogue with details of your prices and payment terms? We would find it most helpful if you could also supply samples of the various skins from which the handbags are made. (It would be very helpful if.) (.f
9、rom which you make the handbags.) = Comments 评注 The enquiry is brief and to the point, telling the reader exactly what the enquiry is about. It requests the usual free literature and politely asks for an additional item: samples. 这封信简明扼要,让收信人确切清楚查询内容先要求索取赠阅目录,再礼貌地要求提供样本 (2) Reply to a first enquiry
10、Dear Ms Jones, Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products. We are sending you a copy of our latest catalogue under separate cover, together with samples of some of the skins we regularly use in the manufacture of our products. ;. . I regret
11、to say that we can not send you the full range of samples. You can be assured , however, that such skins as crocodile and ostrich, not include in the watch, are of the same high quality. Mrs Angela Wane, our European Sales Manager, will be in the UK next month and will be pleased to call on you. She
12、 will have with her a wide range of our products. When you see them, we think that you will agree that only the best quality materials are used, and that the high standard of workmanship will appeal to the most discriminating buyer. We also manufacture a wide range of leather belts and gloves in whi
13、ch you may be interested. They are fully illustrated in our catalogue and are of the same high quality as our handbags. Mrs Wane will be able to show you examples when she calls. We look forward to receiving an order from you. Yours sincerely, Damien Carr Marketing Vice-President = Reply to a first
14、enquiry 答复第一次询价 Dear Ms Jones, 琼斯女士: Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products. 7月16日来函询价忆收到.得悉贵公司对我们的产品有兴趣,实感荣幸. We are sending you a copy of our latest catalogue under separate cover, together with samples of some of the skins we regularl
15、y use in the manufacture of our products. 兹奉上我们最新的产品目绿和常用的皮革样本,谨供参考. I regret to say that we can not send you the full range of samples. You can be assured , however, that such skins as crocodile and ostrich, not include in the watch, are of the same high quality. 很抱歉未能寄上全套样本,但其它诸如鳄鱼皮、驼鸟皮等皮革都是同样优质上乘
16、的. Mrs Angela Wane, our European Sales Manager, will be in the UK next month and will be pleased to call on you. She will have with her a wide range of our products. When you see them, we think that you will agree that only the best quality materials are used, and that the high standard of workmansh
17、ip will appeal to the most discriminating buyer. 本公司欧洲营业经理安杰拉.韦恩太太将于下月携同各类产品前赴英国,.届时您若能抽空与她面谈和看看我们的产品,相信也会同意我们的产品质料上乘、手工精巧,能吸引最有鉴赏力的买主. We also manufacture a wide range of leather belts and gloves in which you may be interested. They are fully illustrated in our catalogue and are of the same high qu
18、ality as our handbags. Mrs Wane will be able to show you examples when she calls. 除了手提包外,本公司亦制造多种系列精美的皮带和手套,贵公司如感兴趣,可参看产品目录;. . 中所刊登的插图.韦恩太太拜访时将向您展示样本. We look forward to receiving an order from you. 期待接到您的订单. Yours sincerely, Damien Carr Marketing Vice-President 销售部副总经理 = Useful phrases 1. We are p
19、leased to hear that you are interested in our products. 得悉贵公司对我们的产品有兴趣,实感荣幸. 2. I regret to say that we can not send you the full range of samples. 很抱歉未能寄上全套样本 3. She will have with her a wide range of our products. 携同各类产品 4. We think that you will agree that only the best quality materials are used
20、 相信也会同意我们的产品质料上乘、手工精巧 5. The high standard of workmanship will appeal to the most discriminating buyer. 能吸引最有鉴赏力的买主. = Notes段意解说 1.Make the reference clear and respond. 确认来函,作出响应. 2.State what acting you are taking 详述现正采取的措施 3.Explain why you have not been able to meet the request in full 解释未能满足收信人所
21、有要求 4.Add details of any follow-up action 告知其它后续措施 5.Broaden the customers interest, hoping to sell additional products. 吸引收信人对其他产品的兴趣,尽量推销 = Alternative phrases替代用语 Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products. (I refer to your.) (I am glad t
22、o.) We are sending you a copy of our latest catalogue under separate cover, together with samples of some of the skins we regularly use in the manufacture of our products. I regret to say that we can not send you the full range of samples. You can be assured , however, that such skins as crocodile a
23、nd ostrich, not include in the watch, are of the same high quality. (I am sorry to.) ;. . (I can assure you, however,.) Mrs Angela Wane, our European Sales Manager, will be in the UK next month and will be pleased to call on you. She will have with her a wide range of our products. When you see them
24、, we think that you will agree that only the best quality materials are used, and that the high standard of workmanship will appeal to the most discriminating buyer. (.that we use the best quality materials.) (.the most discerning.) We also manufacture a wide range of leather belts and gloves in whi
25、ch you may be interested. They are fully illustrated in our catalogue and are of the same high quality as our handbags. Mrs Wane will be able to show you examples when she calls. We look forward to receiving an order from you. = Comments评注 This is a concise, yet full, response to the enquiry. It dem
26、onstrates the efficiency and dynamism of the companys approach. The visit of a sales representative will almost certainly lead to a sale. 本信精要详尽,同时显示发信人公司处理效率和冲劲.派营业代表到访将可建双方的合作关系. (3)An enquiry for steel screws Dear Sirs, We are interested in buying large quantities of steel screws in all size. We
27、would be obliged if you would give us a quotation per kilogram C&F Liverpool, England. It would also be appreciated if you could forward samples and your price list to us. We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you
28、 are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products. We look forward to hearing from you by return. Yours faithfully, Nigel Brown Purchasing Manager = An enquiry for steel screws 钢螺钉询价 Dear Sirs, 营业部主管, We are interested in
29、 buying large quantities of steel screws in all size. We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England. ;. . 本公司有意大量购买各型号钢螺钉,欲知每公斤送抵英国利物浦的成本加运费价格.如蒙惠赐上述报价单,不胜感激. It would also be appreciated if you could forward samples and your price list to us. 如能惠寄样本和价格表,亦必
30、感谢不尽. We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products. 本公司素来向其它公司购买此类货品,闻悉贵公司货品质优价廉,故欲与贵公司建
31、立合作关系. We look forward to hearing from you by return. 专此候复. Yours faithfully, Nigel Brown Purchasing Manager 采购部经理 = Useful phrases实用短语 1.We would be obliged if you would give us a quotation per. 如蒙惠赐上述报价单,不胜感激. 2.It would also be appreciated if you could forward samples and your price list to us. 如
32、能惠寄样本和价格表,亦必感谢不尽. 3. We have confidence in the quality of your products. 闻悉贵公司货品质优价廉 = Notes段意解说 1.State the enquiry clearly, giving details. 详细告知询价项目和细则 2.State any additional requests 说明其它请求 3.Explain why you are approaching this particular company 解释选择与收信人公司接洽的原因. 4.Ask for a quick response 要求尽早回
33、复. = Alternative phrases替代用语 We are interested in buying large quantities of steel screws in all size. We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England. (We would like to purchase.) (We would be grateful if.) It would also be appreciated if you could forward s
34、amples and your price list to us. (We would appreciate it.) We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality
35、of your products. ;. . (We previously purchased.) (.we are given to understand.) (.more competitive prices.) We look forward to hearing from you by return. = Comments 评注 The enquiry is clearly stated with all relevant details at this stage. It makes it clear that the prospective purchaser wishes to
36、buy quite large quantities but wants top quality products at very competitive prices. 有关询价项目和细则均清楚列明.此外,发信人亦表示只要货品质优价廉,便会大批购买. (4)Reply to an enquiry for steel screws Dear Mr Brown, Thank you for your enquiry of 2 October 1995. In reply, we would like to make the followings offer, subject to our fin
37、al confirmation: Production: Steel screws Specifications: As per the attached list Packing: Loose in boxes of 5kg net Quantity: 100 boxes Price: As per the attached list Shipment: January/February 1996 Payment: Confirmed, irrevocable letter of payable by draft on sight to be opened 30 days before th
38、e time of shipment. Under separate cover, we have sent you samples of various sizes, our catalogue and price list. If you find our offer acceptable, please telex or fax us for confirmation. Yours sincerely, K T Chang Sales Manager = Reply to an enquiry for steel screws 答复钢螺钉询价 Dear Mr Brown, 布朗先生, T
39、hank you for your enquiry of 2 October 1998. In reply, we would like to make the followings offer, subject to our final confirmation: 贵公司1998年10月2日询价函收悉.如下报价需在本公司确认后,方可有效: Production: Steel screws 产品:钢螺钉 Specifications: As per the attached list 规格:依照附表 Packing: Loose in boxes of 5kg net ;. . 包装:凈重5公
40、斤散装箱 Quantity: 100 boxes 数量:100箱 Price: As per the attached list 价格:依照附表 Shipment: January/February 1999 装运:1999年1月至2月 Payment: Confirmed, irrevocable letter of payable by draft on sight to be opened 30 days before the time of shipment. 付款:保况不可撤销即期信用证,需于装运前230天开立 Under separate cover, we have sent y
41、ou samples of various sizes, our catalogue and price list. 另函附寄各型号样本、商品目录和价格表. If you find our offer acceptable, please telex or fax us for confirmation. 如题公司接受上述报价,请尽早落实定单为盼. Yours sincerely, K T Chang Sales Manager 销售部经理 = Useful phrases 1.We would like to make the followings offer, subject to our
42、 final confirmation 如下报价需在本公司确认后,方可有效 2. Under separate cover, we have sent you samples of various sizes, our catalogue and price list. 另函附寄各型号样本、商品目录和价格表. = Notes段意解说 1.Acknowledge the enquiry identifying the reference 确认来函和查询事宜. 2.Tabulate the details of the offer for absolute clarity. Define the
43、method of payment (letter of credit) precisely. 把各项要点详列成表.清楚注明付款规定. 3.List samples and other enclosures to be sent in a separate parcel. 告知有关附件和样本将另函寄奉. 4.Encourage a speedy reply 敦促早日回复. = Alternative phrases替代用语 Thank you for your enquiry of 2 October 1995. In reply, we would like to make the foll
44、owings offer, subject to our final confirmation: (In reply to your enquiry of.) (The offer is conditional on our final confirmation.) Production: Steel screws Specifications: As per the attached list Packing: Loose in boxes of 5kg net ;. . Quantity: 100 boxes Price: As per the attached list Shipment
45、: January/February 1996 Payment: Confirmed, irrevocable letter of payable by draft on sight to be opened 30 days before the time of shipment. Under separate cover, we have sent you samples of various sizes, our catalogue and price list. If you find our offer acceptable, please telex or fax us for co
46、nfirmation. (If our offer is acceptable.) = Comments评注 The offer is concise and clear. The method of payment, letter of credit, is the securest form of payment when dealing with export orders. Tabulating details of an offer provides a simple checklist for the customers to follow. The offer is condit
47、ional to allow for any unforeseen problems such as cost increases. 报价简洁明确,项目详列成表.令收信人一目了然.需经发信人最后确认方为有效.可避免因其它因素而引致的成本上涨.以信用证付款是处理出口订货最可靠的方法. (5)Asking for a pro forma invoice Dear Sirs, One of our clients has asked us to obtain a pro forma invoice for the following product: Lion Brand Nail Clippers
48、 Model 21 chrome plated. Please send us your pro forma invoice in triplicate for 500 dozens of the above product as soon as possible so that we can get our clients confirmation. We will have to no problem in obtaining the import licence. As soon as this is approved, a letter of credit will be opened
49、 in your favour. Yours faithfully, T S Khayam Import Manager = Asking for a pro forma invoice 索取形式发标 Dear Sirs, 执事先生: One of our clients has asked us to obtain a pro forma invoice for the following product: 本公司客户要求获得下列产品的形式发票 Lion Brand Nail Clippers Model 21 chrome plated. 狮牌21型镀铬指甲钳2500打 Please se
50、nd us your pro forma invoice in triplicate for 500 dozens of the above product as soon as ;. . possible so that we can get our clients confirmation. 现请贵公司尽快寄送一式三份的形式发票给我们,以便取得该客户的确认. We will have to no problem in obtaining the import licence. As soon as this is approved, a letter of credit will be o
51、pened in your favour. 申请进口许可证并无困难.此事一经同意,本公司将立即开立以贵公司为收款人的信用证. Yours faithfully, T S Khayam Import Manager 进口部经理 = Useful phrases实用短语 1.One of our clients has asked us to obtain . 本公司客户要求获得 2. We will have to no problem in obtaining the import licence. 申请进口许可证并无困难. 3. As soon as this is approved, a
52、letter of credit will be opened in your favour. 此事一经同意,本公司将立即开立以贵公司为收款人的信用证. = Notes段意解说 1.State the request and identify the product 告知请求和有关的产品. 2.Give details of the proposed order and the reasons for requesting the pro forma invoice 详细暂拟订单细节和请求发出形式发票 3.Add any other details and state the proposed method of payment 附加其它资料和列明暂拟的付款方法. = Alternative phrases One of our clients has asked us to obtain a pro forma invoice for the following product: (One of our customers has asked us to get.) Lion Brand Nail Clippers Model 21 chrome plated. Please
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