干果果营销方案

holiday, pension and health, cultural and creative experience, sports health, farming, rural bed and breakfasts in new formats. Three is the brand to create articles. XX agricultural comparative advantage into full play, especially the exclusive advantages of climate, mountains and sea resources, to create a group of the city, the provinces called XX seafood, snack foods and safe agricultural products brand characteristics. Meanwhile, new industry guidance, support more farmers to participate in entrepreneurship, promoting large-scale projects such as bed and breakfasts, farm, seed breeding base construction. Four is the mechanism innovation of the article. Deepen agricultural reform, focusing on supporting foster professional major, family farms, cooperatives, enterprises and other new subjects of agricultural management, improve agricultural production and operation of large-scale, professional level. Advance the reform of property right system in rural areas, to pay special attention to land rights, improve the function of property rights trading center to guide land management to professional users, family farms, cooperatives, leading enterprises in circulation. Spare no effort to promote the provinces Trinity farmer cooperative economy organization system reform of County building, and actively explore the Trinity of production, supply and marketing, creditFarmer cooperative economy organization system, real organic aggregates up to all kinds of business entities, closely linked to the all aspects of production and marketing. (B) to make the countryside more beautiful. Promoting the construction of new towns and new countryside reactions together, strengthening the construction of rural eco-environment, create the beautiful countryside construction upgrades, making rural areas more livable, suitable for industry, and travel. A focus on rural environment improvement. As far as the rural, the most basic is to make the environment clean and orderly. Pollution to extensively mobilize the masses continue to carry water, clear rivers, down violations, treatment of bleaching, such as waste reduction, flowering tree big six, vigorously carry out waste reduction, resource recovery, improve the cleaning mechanism, enhance the level of meticulous management of the village. Second, we must pay special attention to the beautiful residential building. Adhere to the planning ahead, because village system, combination classification implementation, demolition, alteration simultaneously policy, vigorously implement the five hundred beautiful countryside construction, actively promote beautiful house pilot expansion. Around 104 national road, Ling Road, longjindadao, sea road, Ju XI Liao road to catch the five sides of the main roads in about 200 villages, beautiful countryside features boutique village created, good job on planning, environmental protection, cultural heritage, industrial development, crafting lines to create the beautiful rural scenery, boutique village breed characteristics. No matter which干果类食品营销策划方案按照“一岗双责”的要求，成立了系统党风廉政建设工作领导小组，班子成员既要抓条线业务工作，还要对分管的科室人员负廉政领导责任as long as they caught up peach Lake and village after eight acres to create a standard, even if the County financial to be nervous, the County Government will fulfil their commitments, and 3 million Yuan/village of subsidies. Third, we must pay special attention to development of beauty industry. Construction and traditional villages and beautiful countryside protection of history and culture village, rural tourism, bed and breakfast in combining economic, on rural tourism development in precise and accurate positioning, precision marketing, supply, and vigorously promote the beautiful rural landscape of rural tourism complex, line, fashion boutique farm village construction and strive to build a group of XX feature quality boutique accommodation project. (C) efforts to get farmers to become even richer. Off not well-off, the key to fellow, the three agriculture, final destination was improving farmers welfare, improving farmers living standards. Focus on three aspects: one is increasing income-generating efforts. Actively developing the characteristic agriculture, processing, e-commerce, farm and bed and breakfast in economy, ensure a stable operating income growth. Deepen the three rights rights empowering the reform, promoting the property income growth. Strengthening of farmers skills training, increase employment levels, promoting sustained growth in wage income. Guide enterprises to strengthen social responsibility, equality and mutual benefit, and signed a contract of purchase and sale of agricultural products for farmers, cooperatives and farmers are encouraged guaranteed earnings + share distribution system, sharing the value-added benefits of industrial development. Second in the growing collective efforts. City has developed the implementation of village-level collective economy three years cultivating meter, Requires three years of hard work and largely kongkecun, the majority of villages have operating income. Against this target, we have to be based on local conditions, use your head, and actively explore and find ways, and ensure completion of tasks in the city. Third, work on strengthened safeguards. Advancing precision of poverty, improve the low-income household tracking, dynamic management mechanism, especially for unemployed can hold, unable to get out of poverty of poverty, further strengthening the fallback of subsistence allowances and social assistance, and address the basic needs of poor people. Deepening the reform of public services in rural areas, focus on resolving prominent weakness of rural public service and peoples livelihood facilities, such as through the teaching, medical and other ways to improve educational levels, improving health conditions in rural areas. By encouraging the Central village to set up day care centres to promote old-age home, rural elderly pension problems. Third, firmly grasp and continued to play well five water treatment of winning the war on February 29 this year, the provinces five water treatment目 录一、发展前景1二、4P营销组合2（一）产品策略2（二）价格策略2（三）渠道策略2三、消费者市场分析3（一）消费人群3（二）购买目的4四、swot分析4（一）优势：4（二）劣势5（三）机会5（四）威胁：5五、结论51坚果营销方案坚果是植物的精华部分，一般都营养丰富，含蛋白质、油脂、矿物质、维生素较高，对人体生长发育、增强体质、预防疾病有极好的功效。它又称壳果，多为植物种子的子叶或胚乳，具有很高的营养价值。美国时代杂志曾评选它为现代人的10大营养食品之一。它一般可分为两类：一是树坚果，包括杏仁、腰果、榛子、核桃、松子、板栗、白果（银杏）、开心果、夏威夷果等；二是种子，包括花生、葵花子、南瓜子、西瓜子等。 坚果中分别含有蛋白质36.0%、脂肪58.8%、碳水化合物72.6%，还含有维生素（维生素B、E等）、微量元素（磷、钙、锌、铁）、膳食纤维等。另外，其中还含有单、多不饱和脂肪酸，包括亚麻酸、亚油酸等人体的必需脂肪酸。它对人体健康的好处有清除自由基、降低妇女发生2型糖尿病的危险、降低心脏性猝死率、调节血脂、提高视力、补脑益智等。一、发展前景近年来，坚果炒货食品作为我国传统的营养型休闲食品，随着我国经济的快速发展，全行业呈持续快速发展态势，每年产值、利税的增幅均在30%以上。据不完全统计，2009年规模以上企业(销售500万元以上)销售达280亿元，全行业500亿700亿元2006年规模以上企业(年销售额500万以上)，销售收入达200亿元，全行业超过500亿元，已占全国休闲食品社会另售总额的35%左右。坚果炒货市场经过十多年的发展，不论从行业规范性、市场规模以及产品形态上都有了巨大的转变，出现了洽洽、真心、大好大、徽记、姚生记等一大批成熟的企业，前景十分广阔。二、4P营销组合（一）产品策略1、首先我们需要了解客户需要的是什么样的产品，在产品同质化越来越严重的今天我们需要为顾客提供有创意，非常有个性化的产品，要不停的创新。2、产品档次：跟据市场及消费者分析情况，该产品定位为高档休闲食品，满足中高层次消费的女性。3、包装风格：以国外同类产品为参考依据，颜色柔和、图案略带卡通；包装艺术、高档、人性化，洋味十足；每一种口味的产品有明显的区别性。4、产品架构：分为杏仁、核桃、花生、开心果、松子、榛子、腰果等7种口味，每种口味分别有60g和120g规格，共14个品项。同时为利用公司现有的资源优势，我们还可以把这7个口味的产品组合起来，做成一款大礼包。（二）价格策略它的价格是以国内市场的干果的价格为标准，价格非常的透明，市场上同类商品的价格差别不大。（三）渠道策略1、销售渠道：（1）实体店产品架构搭建完成后，我们根据产品定位，要解决消费者如何买到我们产品的问题，消费者通常在哪里活动、会在什么地方购买、什么地方消费等等，这样才能够实现产品卖点与消费需求的准确对接。主要销售渠道：K/A类商超、酒吧、迪吧、KTV吧、炼歌房、茶楼、电影院、歌剧院、休闲场所、俱乐部、体育场所。铺助销售渠道：写字楼、酒店、餐厅、健身中心、饭店、宾馆、景点、公园、车站、马头、飞机场。（2）淘宝交易平台2、进货渠道：直接从生产干果类的厂商那里进货（1）促销策略（2）利用网络载体进行轰炸式宣传。（3）积极开展各种网购活动（如：秒杀、团购、买一送一、限时折扣 ）（4）会员制度，为会员提供价格更优惠的产品，并且在节日期间给会员发去祝福短信以及节日礼品。（5）以健康、时尚、新潮为主题，宣传产品时尚、新潮的形象；（6）以无发胖成份、有降脂、健胃、补脑、滋发功效作为辅助宣传，以此深入地提高消费者对产品的美誉度。三、消费者市场分析（一）消费人群不同品类不同价位的产品所针对的目标消费人群存在明显的差异。如：与薯片、瓜子、松子等差异还是比较明显的。开心果的目标消费者更多是年轻女性中的白领；