英文版爱犬岛2009 Isle of Dogs Brand ID Manual

2009BrandIdentityManual,TheBrand,BrandName:IsleofDogs,Thebrandnameis“IsleofDogs”andshouldbespelledassuchinallapplications.Thebrandnameisnot“IsleofDog”Thebrandnameisnot“IsleOfDogs”Thebrandnameisnot“IODogs”Thebrandnameisnot“TheIsleofDogs”,BrandNameApplications,CorrectApplicationIsleofDogsWithout“The”Abbreviateonlywhenabsolutelynecessaryto“IOD”Useregularupper/lowercasetypefacewhenreferringtothebrandinwriting.Capsshouldbereservedforthelogoonly.,IncorrectApplicationIsleofDog(singular)TheIsleofDogsAbbreviatedasIODogsorasiodogs.ISLEOFDOGS,CorporateBrandLogo,AnatomyoftheLogo,HelveticaNeueLT45Light,HelveticaNeueLT55Romanand45Light,HelveticaNeueLT55Roman,HelveticaNeueLT45Light,Color:PantoneCoolGray3C,AllTypeColor:PlainBlack,Alllettersincaps,LogoReproduction,CorrectReproductionUseprovidedimagefilewithoriginalartonlyProvidethirdpartieswithimagefile/originalartUseappropriatecolors,IncorrectReproductionDonotattempttoreproducelogoDonotaskthirdpartiestoreproducelogoDonotuseunspecifiedcolors,IncorrectLogoReproductions,Missing“TM”TrimmedislandMissingisland,LogoApplications,WhiteBackgroundUselogo“asis”Donotframelogo,ColorBackgroundIfappliedonacoloredbackground,framelogoonwhitebackground,CollectionLogoApplications,CoatureUselogo“asis”DonotframelogoUseonlywhenreferencingCoatureproducts,notthecorporatebrandoranyothercollectionCoatureisalwaystobespelledwithacapitalCandallotherlettersinlowercase.Ifappliedonacoloredbackground,framelogoonwhitebackground,NaturaLuxuryUselogo“asis”DonotframelogoUseonlywhenreferencingNaturaLuxuryproducts,notthecorporatebrandoranyothercollectionNaturaLuxuryisalwaystobespelledwithacapitalNandL,andallotherlettersinlowercase.Ifappliedonacoloredbackground,framelogoonwhitebackground,CollectionLogoApplications,VanitySeriesUselogo“asis”DonotframelogoUseonlywhenreferencingVanitySeriesproducts,notthecorporatebrandoranyothercollectionVanitySeriesisalwaystobespelledwithacapitalVandS,andallotherlettersinlowercase.Ifappliedonacoloredbackground,framelogoonwhitebackgroundVisPantone205U.,SalonElementsUselogo“asis”DonotframelogoUseonlywhenreferencingSalonElementsproducts,notthecorporatebrandoranyothercollectionSalonElementsisalwaystobespelledwithacapitalSandE,andallotherlettersinlowercase.Ifappliedonacoloredbackground,framelogoonwhitebackgroundIslandcolorisPantoneCoolGrey2U.,TheProducts,ProductNameGuide,CoatureUsecorrect,fullnameoftheproductDonotuseabbreviationunlessabsolutelynecessaryDonotreplaceordeleteproductnumberProductnumbermustbeprecededbyNo.,not#oranyvariationthereof,CorrectNo.10EveningPrimroseOilShampooIncorrect#10EveningprimroseoilShampooEveningPrimroseOilShampooNo.10EPOshampoo,ProductNameGuide,NaturaLuxuryUsecorrect,fullnameoftheproductDonotuseabbreviationunlessabsolutelynecessary,CorrectIntenselyNourishingGlossShampooIntenselyNourishingNutrientMasqueIncorrectGlossShampooNaturaLuxuryGlossShampooNLGlossshampoo,ProductNameGuide,VanitySeriesUsecorrect,fullnameoftheproductDonotuseabbreviationunlessabsolutelynecessary,CorrectIsleStyleIsleLiftIncorrectIslestyleislestyle,ProductNameGuide,SalonElementsUsecorrect,fullnameoftheproductDonotuseabbreviationunlessabsolutelynecessaryDonotreplaceordeleteproductnumberUsesuperscriptwheneverpossiblefornumbersNamecapitalizationandparenthesesusageshouldbeexactlyasseenonthelabelstay(clean)sit(still)stand(up)2heal2build4style4control,Correctstand(up)shampoo2healconditioner2healconditionerIncorrectStandUpshampooStandupshampooStand(Up)Shampoo2healconditioner2Heal,TheWeb,WebsiteAddress,A,inlowercaseanduseHelvetica55Romanonthe“dogs”portion.Donotprecedeby“www.”Donotuseinuppercase“IODOGS.COM”Donotmixupperandlowercase“ioDOGS.com”Asmuchaspossible,avoidgivingthirdpartiesthetextastheymaynothavethenecessaryfontsanditisaninvitationtoreproduceitincorrectly.Givethemthe“image”fileinstead,whichincludesoriginalart.,WebsiteLogo,AnatomyoftheWebsiteLogo,HelveticaNeueLT45Light,HelveticaNeueLT45Light,HelveticaNeueLT55Roman,AlltypeinplainblackAlllettersinlowercaseNoneinboldnorinitalics,Signatures,AnatomyoftheEmailSignature,AllIsleofDogsemployeesshouldformattheiremailsignaturesasfollows.SHEENAGOLDBLATTDirectorofMarketingISLEOFDOGSN106W13131BradleyWayGermantown,WI53022sheenaO2622922270F2622922271C,HelveticaNeueBold,allcaps,HelveticaNeue,allcaps,HelveticaNeue,HelveticaNeueBold,allcapsanddoublespaced,HelveticaNeue,allcapsanddoublespaced,HelveticaNeue,PowerPoint,PowerPointTemplate,EveryaspectoftheIsleofDogsPowerPointtemplatewasdesignedwithapurposeandinordertooptimize:PresentationdesignReadingeaseonscreenandonprintInclusionofgraphicelementsBrandingandbrandconsistencyPremiumimageContentinclusion(andexclusion),PowerPointTemplate(continued),EveryFontFontsizeBulletBulletformatTextboxSpace(andwhitespace)istherebydesignandwithapurpose,WhenBuildingPresentations,DonotchangeanyfontsDonot“artificially”enlargeorreducethetypefaceDonotmove,stretchorshrinkthetextbox(es)IfyoucannotfitwhatyouretryingtosayintothetemplateyoureprobablytryingtosaytoomuchinaparticularslideorinaparticularbulletpointIfyouaddgraphics,pleasemaximizethequalityofthegraphics-lookoutforpixelation,cleanborders,size,backgrounds,etc.,Correct&IncorrectPowerPointTemplateUses,CorrectUse,IncorrectUse,IncorrectUse,IncorrectUse,Textboxshrunk,BulletsreformattedWronglogo,TextboxstretchedWronglogo,Questions,IfyouhaveanyquestionsonhowtousetheIsleofDogsbrandassets,pleasedonothesitatetocontac