商务英语写作11道歉信与祝贺信

2020/5/7,1,BUSINESSWRITING商务英语写作,2020/5/7,2,Chapter11LettersofApologyandCongratulation,道歉信与祝贺信,2020/5/7,3,Apology,Sometimeseventsdonotrunasplanned,anditisyourfault.Lookingback,yourconductisregrettable,orsomecircumstancehaspreventedyoufromdoingyourbest.Insuchcases,apologiesarenecessaryforyourownpeaceofmindandforgoodfuturerelationshipwithanoffendedperson.,2020/5/7,4,However,peoplewhohavemademistakestendtocondemnthemselvestooseverelyordescribetheerrortoovividly,whichmayreinforceirritationoftheotherside.Thatreinforcementwouldworkagainstthepurposeofapology.Thewritershouldapologizedirectlyandusegeneraltermstoavoidreinforcingtheunpleasantnessofthemistakes.Empathyisthekeytoanappropriateapology.Peoplewhohavetherightattitudehavethebestchanceoffindingtherightwords.,2020/5/7,5,Letterofapology,Anunsolicited(自愿的，主动的)letterofapologyremovesabarrierorevenpreservesabusinessrelationship.Whenyouhavetoapologize,youmustbesincere,direct,andbrief.,2020/5/7,6,Guidelines,Beginwiththeapologyandrevealthepurposeoftheletter.Presentthespecificcircumstanceforwhichyouapologize.Anddiscussmethodstoredressthesituation,ifneeded.Closewithapositivelooktofuturebusinessorpersonalrelationship.,2020/5/7,7,UsefulExpressions,ImustapologizetoyouforIamverysorrythat.IamafraidwhatIhavedonehascausedmuchinconveniencetoyou.IsincerelyhopeyouunderstandthatIoffendedyouquiteunintentionally.IbelieveyoucanunderstandthatIhavenotintendedtohurtyou.Ioweyouanapology.,2020/5/7,8,UsefulExpressions,Iamtoblameforthisunpleasantthing.Pleasepardon/excuse/forgiveme.Isincerelyhopethatyouwillkindlyacceptmyapologies.Ihopeyouwillkindlyforgivemylapseofattention.Iamsosorrytohaveputyouto/intosomuchtrouble.,2020/5/7,9,Sampleversion,DearDavid:Pleaseexcusemefornothavingansweredyourletterdated7,Decembersooner.Whenyourletterarrived,IwasjustinHongKong.Asmyfamilycouldnotforwardittomeduringmyabsence,ithasbeen,therefore,lyingonmydeskuntilthemomentwhenItookitup.,2020/5/7,10,NowthefirstthingIhavetodoistowritetoyouthesefewlinestoexpressmydeepregret.Ienjoyedmanypleasantsightsduringmytrip.IshallbepleasedtogiveyouanaccountofthemwhenIseeyounext.Sincerelyyours,2020/5/7,11,TranslationPractice,亲爱的戴维：请原谅我收到您12月7日的来信后迟迟未复。您的来信到来时，我正巧在香港，家人无法及时转递。你的信一直放在我写字台上，直到我回到才看见，拖至今天才回信，深表歉意。这次出去旅行饱览了许多美丽景色，下次见到您时，将告诉您一切。,2020/5/7,12,Congratulation,Sendinglettersofcongratulationprovidesaverygoodwayforbusinessmentobuildgoodwill,fortheyarealwayspositive.Howdelightedyouwouldbeifyoureceivedaletterofcongratulation!Therearemanysituationscallingforcongratulations,suchaselection,promotionorothersignificantachievements.Therefore,thelettersofcongratulationareinorder(合乎时尚).,2020/5/7,13,Guidelines,Theguidelinesforsuchlettersareverysimple.Beginwiththereasonforwriting.Youshouldpresentthecongratulationsatthefirstpartoftheletter.Tellhowyoulearnaboutthegoodnewsandmakethereaderfeelcertainthathe/shedeservesthepraise.Endtheletterbyusinganencouragingandconversationaltone.,2020/5/7,14,Lettersofcongratulationareusuallybriefprompt.Besuretosendtheletterwithinafewdaysaftertheevent;otherwise,allyoureffortswillbefruitless.,2020/5/7,15,LetterAApologizingforBadManners,DearMr.Peter:Inordernottohaveanymisunderstandingbetweenus,pleaseacceptmyapologyforthemannerinwhichoursecurityofficerspoketoyouthismorning.Oursecurityofficershadbeeninstructedtokeepcertainparkingspacesopenforcompanyofficers,buttheyshouldhave,2020/5/7,16,rememberedtheirobligationtobecourteousandhelpful.Thechiefofsecurityhasalreadydisciplinedtheofficer,askinghimtoattendthehumanrelationsseminars.Whenyoucallatourofficesagain,youcanexpectefficiencyandcourtesy,whichhavebeenourgoalsforthepast12years.Sincerely,2020/5/7,17,LetterBCongratulationsonPromotion,DearMr.Stewart:Pleaseacceptmywarmestcongratulationsonyourpromotiontogeneralmanager!Wehavejustlearnedthatyouhavebeenappointedtothisposition.Itcameasnosurprisetousinviewofyourunusualabilities.Youdeservethepositionafteryearsofserviceinthecompany.YourexperienceinthisfieldwillsurelybringinmoreprofitsforXYZCompany.Wearesendingyouourbestwishesforthefuture.,2020/5/7,18,Through3yearsofworkingwithyou,manyofusknowclearlyhowmuchyouhavecontributedtobuildingtherelationshipbetweenourtwocorporations.Youalsohavecometoknowuswellduringthepast3years,andwearereadytoofferyouthesameserviceinthedaysahead.Welookforwardtothecontinuinggrowthofyourcompanyunderyourenlightenedleadership.Sincerelyyours,2020/5/7,19,Openingandcongratulation,IwasdelightedtohearthatIwasverypleasedtolearnthatItsapleasuretohearthatIwouldliketoextend/sendmywarmest/sincere/heartfeltcongratulationstoyou.Mycolleaguesjoinmeinsendingyouourwarmestcongratulations.Pleaseacceptourheartfeltcongratulationsonyour,2020/5/7,20,Commentsontheaccomplishmentorachievement,Webelievethatyouradvancementproperlyreflectsthequalityanddiligencethathascharacterizedyourworkineveryarea.您在工作中的各个方面都能发挥卓越才能并尽最大努力，今日的升迁是必然的结果。Iknowthatyourenthusiasmandexperienceinyourworkaretheveryqualitiesthatareneededforthisimportantposition.我知道，以您的工作热情和丰富经验，担当这一重要职位是恰当的。,2020/5/7,21,Close,Iwishyoueverysuccessinyourfuturecareer.Bestwishesforyourcontinuedsuccess.Welookforwardtoanevencloserassociationinthefuture.,2020/5/7,22,TranslatethefollowingcongratulatoryletterintoChinese,热烈祝贺贵公司北京办事处成立。贵公司在中国的发展令人瞩目，良好的前景也让人很受鼓舞。我们万科国际集团所有员工祝贵公司在这一市场的业务蒸蒸日上，顺利成功。,2020/5/7,23,Samplepage1,PleaseacceptourwarmestcongratulationsontheopeningofyourBeijingOffice.,2020/5/7,24,Samplepage2,TheexpansionofyourbusinessinChinaisveryimpressiveandyourbrightprospectisalsoencouraging.,2020/5/7,25,Samplepage3,WeatWankeInternationalGroupwishyoueverysuccessinyourincreasedinvolvementinthismarket.,2020/5/7,26,QuestionsforComprehension,1.Whatarethebasicprinciplesofwritinglettersofapologyandcongratulation?2.Dothetwolettersusethedirectorder?Why?3.Howabouttheendoftheletters?Doyouthinkthattheybothexpressgoodwill?4.Whatinformationcanyoulearnaboutfromeachletter?5.Whatsthepurposeofeachletter?6.Howdothewritersconveytheinformation?7.Doyouthinkitisgoodforalettertobeginandendwithapologywhenitspurposeistoapologize?8.Shouldawriterusestrongadjectivestodescribeonceagainthemistakeforwhichanapologyispresented?9.Whatbenefitsareobtainedfromwritingcongratulatoryletters?10.Listtheguidingprinciplesrecommendedforlettersofapologyandcongratulation.,2020/5/7,27,ApologyforDelayinSendingCatalogueandPrice-list,DearMr.Zhang:Thankyouforyourrequestforourcatalogueandpricelist.1WearesorrywecannotsendyouimmediatelythecatalogueandpricelistyouaskedforinyourletterofMay5th.2Wewillsendyouassoonaspossible.3Weaskforyourunderstandingandofferyouourassuranceofbetterserviceinthefuture.4Yoursfaithfully,Contrast,Poor,1.感谢收到对方信函。,2.为不能马上满足对方要求道歉。,3.告知解决办法。,4.希望对方理解，并表示愿意提供更好服务的愿望。,2020/5/7,28,DearMr.Zhang:IamsorryfornotbeingabletosendyouimmediatelyourcatalogueandpricelistyouaskedforinyourletterdatedMay5th.1Weappreciateyourinterestinourproducts,butthepresentcataloguedoesnotincludesomenewitemswehaverecentlydeveloped.Besides,theincreasinglyrisingcostinlaborhaspushedthecostofourproductshigher;therefore,ourpriceswillhavetobeadjustedaccordingly.Nowweareintheprocessofmakingnewcatalogueandpricelisttoportraitallthesechanges.2Wewillsend,Improved,1.为不能马上满足对方要求道歉。,2.说明不能满足对方要求的原因。,2020/5/7,29,themtoyouaftertheyarereadyintendays.Meantime,wewouldbegladtoofferinformationthatyouneedforparticularproducts.Justsendyourrequestbye-mail.3Wearelookingforwardtotheopportunityofprovidingourproductstoyou.4Yourssincerely，AdamEvens,3.告知如何解决，及其眼下的补救办法。,4.进行促销。,2020/5/7,30,这是封因不能及时给对方寄产品目录和价格表致歉的信。第一封写得不是很成功。采用的是间接法写作方式，开头表达不明确，可能令对方产生误解，对方会以为寄信人能够马上满足他们的要求:寄送目录与价格表。第二段对因无法立即寄送对方要求的目录和价格表表示歉意，并说明会尽快按照要求寄送。然后请求谅解。整封信看起来比较空洞，既没有交代无法满足对方要求的原因，也没有站在对方的角度，替对方找到解决问题的办法。第二封信弥补了第一封信的所有不足。一开始就致歉，直截了当，然后讲明不能满足对方要求的具体原因，并提出补救办法。最后，面向未来，期望能做成交易，有效地完成了沟通任务。,2020/5/7,31,2.CongratulationsonWinningaPrize,DearKate:IhaveheardthatyouwintheSpeechContest.1Iwouldliketosaycongratulationsonyourrecenthonor.2Thisprizeshouldbegiventoyou.3Keepupthegoodwork.4Sincerely,Paul,Poor,1.提及有关对方最近的好消息。,2.向对方表示祝贺。,3.说明祝贺的理由。,4.鼓励对方。,2020/5/7,32,DearKate,CongratulationsonyouwinningthesecondplaceintheMapleUniversityStudentsEnglishSpeechContest2011.1Towinanawardinahigh-levelEnglishspeechcontestwaswhatyouhaddreamedforsinceyoucametocollege.Forthis,youhavebeenworkinghardinimprovingyourEnglishandpresentationskill，andyoutookeveryopportunitytopractice.Youreffortsandpersistencewererewarded.2Iheardthatboth,Improved,1.表示祝贺,并指明祝贺的具体事由。,2.细述对方为此做出的努力。,2020/5/7,33,theaudienceandjudgeswerefavorablyimpressedbyyourpresentation.3Youdeservethehonor.4Ishareyourhappinessandwishyoumoresuccessinthefuture.5Sincerely，Paul,theaudienceandjudgeswerefavorablyimpressedbyyourpresentation.3Youdeservethehonor.4Ishareyourhappinessandwishyoumoresuccessinthefuture.5Sincerely，Paul,5.表示为对方感到高兴，并致以良好的祝愿。,4.说明祝贺理由。,3.提及对方现场表现。,2020/5/7,34,这是封对对方取得英语讲演赛第二名表示祝贺的信函。第一封开始似乎写明了祝贺的原因：演讲比赛获胜，而且也致以了祝愿，表面看来是符合要求的。但是仔细观察会发现，这种祝贺有些敷衍了事的味道，信息不具体,语气不够真诚。第二封则完全不同，信息完整，具体，看出作者对对方十分了解,并十分关注,读者会感受到对方的祝贺是发自内心,十分真切。,2020/5/7,35,UsefulSentencePatterns,1.besorry.Wearesorrywecannotsendyouimmediatelythecatalogueandpricelistyouaskedfor.十分抱歉我们不能及时寄出您所要求的目录和价格表。Iamverysorryforgivingyousomuchtrouble.对不起，给您添了很多麻烦。,2020/5/7,36,2.Pleaseacceptmyapologyfor.Pleaseacceptourapologyforanyinconveniencethismatterhascausedyou.造成诸多不便，在此致歉。Pleaseacceptmyapologyforthemannerinwhichoursecurityofficerspoketoyouthismorning.由于我们的保安今天早上跟您说话的方式不当，我们在此向您致歉。,2020/5/7,37,3.Ioweyouanapologyfor.Ioweyouanapologyfordiscrepanciesbetweentheshippingcontractsandtheactualshipment.我就实际装运与合同不符一事向您道歉。Ioweyouanapologyforanyinconveniencethisclericalerrorhascausedandwilldoourbesttoseethatsucherrorsdonotrecur.此次业务上失误，为贵方带来不便，深感抱歉。今后我们必定尽力，使这类错误不再发生。,2020/5/7,38,4.Iveryregretthat.IveryregretthatyourletterofMay9wasmisplaced.Ifeelveryembarrassedaboutthisoversight.5月9日的来信因误放别处，造成疏忽，深感内疚。Weregretthatwecannotagreetoyourrequestforareplacementpair.本公司非常抱歉未能接受更换要求。,2020/5/7,39,5.Ioffermysincereapologiesfor.Weofferoursincereapologiesforthedelay.Shouldyouhaveanyfurtherproblems,pleasedonothesitatetocontactusimmediately.对此次延误，谨表歉意。如果有任何问题，欢迎与本公司联络。,2020/5/7,40,6.Iapologizefor.Iapologizeforouroriginalerrorandunfortunatedelayinansweringyourcomplaint.对于我们的失误以及未能及时回复您的投诉，我深表谦意。Iapologizeforthewayheacted,andwouldliketorectifythesituationassoonaspossible.对于其行为，本人深感歉意，并会尽快采取行动，纠正这种现象。,2020/5/7,41,7.Pleaseforgivemefor.Pleaseforgivemeforastupidchoiceofwords.请原谅我的用词不当。Pleaseforgivemeformyoversight.我疏忽了，请接受我的道歉。,2020/5/7,42,8.Hereismydeepestapologyfor.Hereismydeepestapologyforforgettingtheappointmentwehadmade.我把约会给忘了。对此谨表深深的歉意。Hereismydeepestapologyfortheinconveniencecausedbythelapseincommunication.由于联络上的差错增添了麻烦，深感抱歉。,2020/5/7,43,9.Congratulationson.Congratulationsonyourpromotion!祝贺您荣升！Congratulationsonyournewbaby!祝贺你们喜添贵子！,2020/5/7,44,10.Iamdelightedtohear.IamdelightedtohearthatyoucapturedtheNO.1positioninsalesinyourmarket.欣悉你的销售额在你们的市场销售中名列第一。,2020/5/7,45,11.Letmeofferyoumywarmestcongratulationson.Letmeofferyoumywarmestcongratulationsonthehappyoccasion.值此大喜之际，请接受我最热烈的祝贺。Letmeofferyoumywarmestcongratulationsonthehappiesteventofyourlife.对你们一生中莫大的喜事，请接受我由衷的祝贺。,2020/5/7,46,12.Iwouldliketooffermycongratulationson.Iwouldliketooffermycongratulationsonyourbeingelectedchairman.祝贺您当选主席。Iwouldliketooffermycongratulationsonyourfiftyyearsofbusinessenterprise.祝贺贵公司开业50年。,2020/5/7,47,13.Wish./May.Wishyoueverysuccessinthefuture.祝您成功，万事顺利。WishyouthebestofblissandblessintheNewYearsDay.祝新年快乐！Mayyougofromstrengthtostrengthforthenext5years.祝您在今后的五年飞黄腾达。Mayyouandyourshaveajoyfulholidayseason.祝您及全家节日快乐。,2020/5/7,48,14.Congratulations!Congratulations!Allofusfeelproudofyourremarkableachievements!祝贺你！我们都为你所取得的巨大成就感到骄傲。,2020/5/7,49,15.Pleaseacceptourwarmestcongratulationson.Pleaseacceptourwarmestcongratulationsontheopeningofyournewbranch.贵公司的新店开张，谨致贺意。Pleaseacceptmywarmestcongratulationsonyourgraduationfrom.值此你毕业于之际，特向你致以衷心的祝贺。,2020/5/7,50,Condolenceletters慰问信,Beginwithadirectstatementofsympathy.Concentrateonpositivememoriesandpositivedevelopmentsthatmaylieinthefuture.Offerwishorhelp.,2020/5/7,51,Adirectstatementofsympathy,得知深表关切WewereverysorrytolearnofIwasdeeplydistressedtohearofIwasdeeplyconcernedwhenIlearnedthat惊闻逝世，深致哀悼WewereshockedtohearofthesuddenpassingofIwasindeedgrieved(deeplydistressed)tohearoftheuntimelypassingofItiswithgreatsorrow(regret)thatwehavereceivedthesadnewsofthelossof,2020/5/7,52,Positivememoriesandpositivedevelopments,W