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amdocs TheWorld sLeadingProviderofBillingandCRMfortheCommunicationsIndustry DrWeimingLiVicePresidentSales AmdocsAPACDivision ConvergentBilling CRMKeytosuccessofMobileServiceProviders FocusChange LandGrab vs RevenueMaximisation Nolonger Growthatanycost ConflictingKPIs SubscriberGrowthandARPU Lowvalue vs Highvalue customersCantheybeidentified DifficultiesindeterminingbestcandidatesforVASDisparatesystemsfordata voice prepaidpostpaidobscuretheviewofthecustomerbase TheMobileMarketDrivingProfitableGrowth IncreaseCustomerLoyalty ReduceCosts ProfitableGrowth AchieveasinglecustomerviewSegment identifymostvaluablecustomersImprovecustomersatisfactionIncreaseARPU reducechurn Consolidatesystems reduceduplicationAutomateandstreamlinekeyprocessesLowersystems totalcostofownership TCO Optimizeassetsamongpartnersandvendors RapidlylaunchnewservicesBundleandtargetrightcustomerwithrightofferEfficientlyscale assurerevenuesStrengthenroleinvaluechain content commerce CommunicationServiceProviders BusinessVision CommunicationServiceProviders BusinessDrivers ChallengesofEmergingServices RobustOnlineChargingCapabilities Voice Data Content Commerce IntegratedCRM Billing DecreasingTime to Market AdvancedRating EnhancedCustomerService NetworkTouchpointsfor3rdparties FlexiblePaymentMethods Prepaid Postpaid Nowpaid SupportingUnlimitedGrowth Scalability ConvergentBilling CRMToday sFragmentedReality Separatebillingsystemstosupportprepaid postpaid voice dataetc increasesaMSPstotalcostofownership TCO maintenance upgradeandoperationalcosts andseparatebillingandCRMplatformsforcustomersupportobscuredviewofthecustomerbaseinabilitytoofferinnovativeserviceandpriceplanbundlesbasedon businessintelligencewithrespecttocustomerprofiles behaviorandsegmentation strategicroleforpostpaidservicestoretaincustomers sustainrevenues rapiduptakeofprepaidservices Prepaid PostpaidConvergence What shappeninginAsia Pac RecentEvolution ClosingtheGap Challenges EnhancedCustomerServiceIntegratingBillingandCRM Support Replenishment Analytics SingleviewofthecustomerAoCandBudgetControlCustomerempowerment Self Care MultiplereplenishmentmethodsviamultiplechannelsFlexiblereplenishmentpolicies Identificationofhigh valuecustomersCross Sell Up SellOpportunities Balances MultiplebalancespercustomerfortotalflexibilitySharedbalancesbetweenmultiplecustomerFlexiblebalancepolicies Givingthecompanyaconsistent singleviewofthecustomerGivingthecustomerasingleviewofthecompanyAnalyzingcustomerinformationandpredictingcustomerbehaviourConductingeffectivemarketingcampaignstoincreasehigh valuedcustomerbase 360degreeview CSPChallengesCustomerRelationshipManagement Monitoring OperationalCRM AnalyticalCRM AmdocsBusinessInsight ClarifyCRM Customer EmergingServicesIntensifyingtheNeedforReunion Tightintegrationofthecustomerlifecycle productlifecycleiscritical Prepaid PostpaidConvergence andBeyond Growingdesireforconvergentaccountsflexibilitytoset upsomeservicesasprepaid someaspostpaid AndBeyond selectpaymentmethodatthetimeofpurchasei e Nowpaid E g acustomerconsumingamobilegamewithaone timechargecandecidefrom aprepaidbalancepostpaidaccountacreditordebitcardloyaltypoints FlexiblePaymentMethodsPrepaid Postpaid Nowpaid Unifiedplatformincreasesoperationalefficiencies AmdocsEnabler Excelcom 3rdMSPinIndonesia ConvergentPrepaid PostpaidBilling CRM ACustomerCaseStudy Oct1996 highlysuccessfullaunchofmobilephoneservicesToday customerbaseexceeds2million 97 prepaid 3 postpaid Morethan130MSProamingpartnersinover60countries excelcomBackground ConvergentsupportforprepaidandpostpaidservicesReduceTCOviamodernizationandconsolidationpreviously2disparatebillingsystemsforprepaidandpostpaidRapidlyintroduceinnovativeservicesandmoreflexiblepaymentoptionstomeetcustomerneedsandincreasesatisfactionandloyaltyAchievecarrier gradescalabilitytosupportcustomergrowth excelcomBusinessObjectives Amdocs Enabler ClarifyCRMandPRMReplacementofexistingpostpaidandprepaidbillingsystemsPhase1 AmdocsEnablerextendedwith Pre integratedBalanceManagementVoucherFormatterReplenishmentManagementapplicationsFeb2003 CompletionofPhase1wasannounced excelcomAmdocsImplementation excelcomBusinessBenefits Prepaid PostpaidConvergence Eliminatingtheneedformultiplebillingsystemsincreasingoperatingefficiency loweringTCOModernizationandconsolidation excelcomestimatessavingsof20 30 inbillingoperatingcosts40 reductionincapitalexpenditureMorecompetitiveserviceofferings fastertimetomarket andincreasedcustomersatisfactionexcelcomexpectstobeabletoreduceTTMfornewservicesfrom6 9monthsto3 4weeks excelcomBusinessBenefits Prepaid PostpaidConvergence UnifiedviewofthecustomerforenhancedrevenueperformanceacrossALLservicesandpaymentmethodsEffectivesegmentationofcustomerbasewithaviewtoup sell cross sellofhighervalueservicesRelevantandTargetedofferings TheWayForwardRequirementsfortheNextGeneration BusinessStrategy Driver Increas

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