课程介绍-Advancia.doc

The Introduction of Courses in ADVANCIA, FranceIn-company role play 商业模拟The 3rd-year in-company role-play is a group work. Strategic decisions refer to marketing as well as finance, cost accounting or human resources.第三年级的企业角色扮演课程旨在让学生更进一步的了解现实中的商业运作状况，在团队合作的情况下学会根据市场状况、财政状况、成本账目和人力资源做企业决策。Personal development 个人发展To get the student prepared for the “wild west” of business and finance. The student must sustain a verbal argumentation in favor of or dissenting from the point of views expressed in the sentence, articulate his point of views, understand, accept and balance criticism, as well as master the appropriate articulated response, build and sell consensus.通过一个个案例分析使学生更加了解在商业和金融领域中的应用模型。用数学、统计技术和经济分析的综合来解释现实生活中的经济现象。学生须要对经济现象加以测量，而且能够判断案例是根据一定的经济理论进行计量的。此课程的目的是增强每个学生个体对经济现象和统计分析的敏感度，以提升同学的经济分析能力。Business English 商务英语- Holding a meeting to resolve a management problem.- Setting up a research project related to economic new presenting its finding.- Encouraging individual initiative on the part of students.- 学会如何通过会议来解决管理商业团队中遇到的问题- 建立一个和经济相关的研究计划来解决现实存在的经济问题- 鼓励每个同学主动参与到模拟商业计划中Business French 商务法语Permettre auc etudiants doptimiser leur sejour detudes en immersion linguistique et culturelle.Le cours vise une consolidation de leurs acquis linguistiques dans pays dirgine et un elargissement de leurs competences ecrites et orales, en comprehension et en expression, dans un context de communication avec les francais.掌握最基本的商务沟通中所需法语，帮助同学在法国的职业生涯奠定基础。从口语到听力，从阅读到写作，在学习商业活动中所需法语的同时提高同学的综合法语能力。Business negotiation 商务谈判- Team building effect on the group, thanks to intensive shared action and also some fun exercises.- Focus on tools and techniques that make a difference.- Learning by doing: a negotiation simulation is at the core of each session.- 在一个严格的商务环境下形成团队建设，并将团队的核心性质定义为金融分析团队- 模拟在真正的期货交易过程中所遇到的问题，并进行双方协商谈判- 在每个期货交易环节中积累宝贵的商务谈判实践经验International trade 国际贸易- Get an understanding of today global firm approach and cross cultural selling.- Get an overview of international trade within globalization context.- Learn a methodology to target international markets/countries/customers.- Learn to use specific international trade tools: incoterms, methods of payment.- Get an overview of specific exporting logistics.- 了解现今社会的全球性企业是如何通过跨文化交流来实现交易- 掌握国际贸易的概况，以了解全球化的概念- 学习进入目标市场、国家、消费者的方法- 学习应用特殊的国际贸易工具：国际贸易术语付款方式- 掌握特定的出口后勤概况Strategic analysis 策略分析- Learning the basic concepts of strategic management.- Understanding the link between strategies, planning and organization.- Accent will be placed in particular on the strategies most likely to be needed by the students in the early stages of their professional life.- 学会基本策略分析的基本概念- 理解策略、计划和组织的不同之处与相互联系- 强调在特殊策略的实施过程中，让学生掌握职业生涯的所需的最基本策略实际分析企业运营中的数据与其采取的策略，总结商业、金融及统计学上的规律。以了解如何通过分析统计所得到的商业数据做出商业决策。Export management 出口管理- An examination of the techniques of small-to-medium-sized companies who wish to develop an international activity.- Preparing to become an export manager or assistant export management.- Acquisition of the necessary tools for the establishment and management of an international network of distributors.- 对于希望实现国际发展的小中型企业给出时效性的策略建议- 帮助同学准备成为一个出口管理经理或者辅助出口管理的人才- 掌握建立和管理一个国际化分销商网络的必要工具Marketing concepts 市场营销策略To help Advancia International students to understand the main marketing concepts particularly dedicated to high rotating consumer goods sold in Europe. It is also to give them concepts and tools to implement an operational marketing action plan in mature markets and also in new emerging markets.帮助Advancia的国际学生更好的理解最核心的市场营销策略，特别是针对欧洲的高端客户产品。同时也向同学传达关于制定成熟市场和新兴市场的可实用市场营销策略的概念和工具。International marketing 国际市场营销- This course focuses on the marketing operations of multinational firms and their foreign subsidiaries.- The objective of the course is to familiarize students with the different marketing activities that take place at headquarters or within the overseas branches.- 这门课程主要关注跨国公司和他们的海外分公司的市场营销策略- 这门课程的目的是使学生熟悉企业总部和海外分支的不同的市场营销活动这门课介绍了跨国公司及其子公司在国际环境下的营销策略与结算盈利模式。在不同的商业环境下，跨国公司总部及其海外分支机构需根据其所处特殊环境做出不同的营销决策及结算模式，使其利益最大化。Consumer behaviour 消费者行为Consumer behavior investigates the manner that people interact with products and their marketing environment. Since we are all consumers in the market place in some form consumer behavior can also tell us something about ourselves. Understanding consumers enable marketers to more effectively meet the needs of buyers in the market, and be more successful in the market.这门课研究了消费者的行为如何与商品及其所处的营销环境相互影响相互作用。作为市场消费者中的一员，这门课同时可以分析我们自己的行为，让我们更加了解消费者的购买模式。了解消费者心理与行为可以是市场营销者以更加有效率的方式满足购买者的欲望，以求在市场中盈利。Business communication 商务交流This course is designed to enhance students awareness of the requirements in building writing, speaking and listening skills that are necessary in the modern-day workplace. Courses are aimed at introducing students to ways in which effective communication can be achieved in organizations that are changing to meet new social, economic, and technological demands.这门课设立的目的在于使学生们意识到在现代商务工作环境下，准确恰当的口语、写作交流的重要性，并提高学生们必不可少的听、说、写技巧。通过向学生们介绍企业中实际有效的交流方式，使其满足不同并且不断变化的社会、经济及科技需求。French economy 法国经济This course is designed to enhance students knowledge of current trends of the French economy. France is growing more international. Frances multinational firms are as global as they come. In almost any industry one finds a leading global French company. However weaknesses of the current French model are well-known: structural unemployment, overweight public sector, weakness of small businesses.这门课程是为增强学生对当下法国经济的知识而设计的。法国正在变得越来越国际化。法国的跨国公司也在一步步发展。在多数产业中都可以发现法国企业处于领先地位。但我们也应该看到法国经济模式中的不足：结构失业、过重的公共部门、小企业的缺陷。Intercultural communication 跨文化交流This course aims at helping learners acquire intercultural competencies thus enabling them to work efficiently in a cross cultural work environment. It will help them develop creative approaches to communicating at various levels with a multi-cultural team. Through research and class activities students will look at themselves in the mirror, look at the stereotypes which they have of different cultures and, most importantly, of their own. Through case studies and research projects learners will see how they can build strategies to communicate more effectively in a multicultural environment.这门课程旨在帮助学生获得跨文化能力，同时使同学们在一个跨文化环境中更有效的工作。这将帮助他们发展创新。以便更好的和各个阶层的多文化团队交流。通过研究和课堂活动，学生将在镜子中重新审视自己，审视对不同文化的不同的刻板印象。通过案例研究，学生们将会看到他们为跨文化有效交流提供策略的能力。International relations 国际关系International relations is a social science based on an interdisciplinary approach of the set of international problems, issues, and events where politics and economics intersect, connect and overlap creating a dynamic interaction. It is an opportunity to study some of the most interesting issues and questions in the world for the future of mankind.国际关系是社会科学的一个互动的方式的基础上成立的国际问题,以解决政治和经济事件而相关联,连接和重叠创造动态的相互作用。这是学习一些在世界上人类未来的发展趋势中最有趣的问题和待解决疑问。International element 国际环境The objective of the experience is to give you the skills to become autonomous, particularly in the area of developing intercultural skills, such as the subject of finance. This will allow you to demonstrate your capacity to integrate into a different educational and cultural environment, and help you realize and study in certain area, finance, business environment, etc.国际环境这门课程的目的是通过体验和感受身处的国际氛围来获得独立自主生活的技能，特别是在发展跨文化交流的技巧方面，比如财政主题等。这将让同学有机会展示同学们在适应各种不同教育和文化环境的能力，帮助同学实现在一个特定范畴内的学业，比如在不同财经、商业环境中如何发挥等。Sex and the city . And Europe 欧洲社会特征This course is meanly about introducing the European lifestyle through all kinds of media. Anglicising different character by the color of hair, judging people by their appearance