从乔家大院品晋商风韵1.ppt

从乔家大院品晋商风韵 Qiao Compound,Shanxi Merchants ； Jin-Merchant ；Jinshang （晋商）,清朝时，涌现出一批晋商巨富，如平遥的李家，祁县的乔家、渠家，太谷的曹家、孔家，介体的侯家，冀家，蒲州的范家、张家，洪洞的李家，临猗的阎家，大同的薛家，万荣的潘家，阳城的杨家，壶关的王家等。清代全国最著名的票号51家，山西就占了43家。当时票号 业（banking postsan early form of banking institution）最著名的10大财东，山西就占了9个。专家学者把平遥古城誉为“十九世纪中国的华尔街”，现被联合国确认为“世界珍贵文化遗产”之一。,(Business concepts )经商理念,一、维护商誉，信誉第一(credit) 二、诚信为本、童叟无欺的经营理念(integrity ) 三、协力同心、忠心爱岗的敬业精神(cooperation ) 四、倡导良贾、善贾、诚贾的晋商文化(kindness),乔致庸,Goal: Erecting banking houses throughout China to facilitate trade.(汇通天下，货通天下),abacus,Qiao Compound,Qiao compound located in Qixian county in Shanxi Province,54 KM south of Taiyuan.This is a kind of civil house,it is the most complete civil house which is preserved in China. 乔家大院位于山西省祁县乔家堡村，北距太原54公里，是清代全国著名的商业金融资本家乔致庸的宅第。始建于清代乾隆年间，于民国初年建成一座宏伟的建筑群体,是我国保存下来的最完整的一座民居建筑。,Murals 彩绘,Beautiful gold murals are located under each eave of the compound. Some of these paintings portray fables and some others concern more prosaic subjects such as flowers, birds, railway lines, railway stations, clocks, etc. Although exposed to the wind and sun for hundreds of years, they are still shining! 整个大院所有房间的屋檐下部都有漂亮的真金彩绘。内容有人物故事，还有较平凡的花草虫鸟，以及铁道、火车、车站、钟表等多种多样图案。虽然已经历数百年的劲风与烈阳的洗礼，它们还是保持经久不褪，色泽鲜艳。,Daughter Wall,Some girls in large families could not resist the temptation of the outside world, so they managed to climb up the high wall to look at the outside world that was forbidden to them. Gradually, this kind of wall became known as Nver (daughter) wall. The exquisite design and meticulous craftsmanship make these walls unrivalled. 一些大家闺秀无法抗拒外界的诱惑，因此爬上这高墙的探望口观看外面的景色。慢慢地这种墙就被称为女儿墙；,Daughter Wall,喜,Viewed from above, the Qiao Compound looks very much like the double Chinese character of xi, which means happiness and luck. As one enters through the main gate, an eighty-meter (about 262 feet) long paved path leads to the main hall, at the western end of which, is the ancestral temple of the family. This path divides the compound into two parts: the Southern Yard and the Northern Yard. The Southern Yard is further divided into three sections respectively called the Southeast Yard, the South Yard and the New Yard. The three subdivisions of the Northern Yard are respectively called the Old Yard, the Northwest Yard and the Study Yard. 从高空俯视院落布局，很似一个象征大吉大利的双“喜”字。进入乔家院大门是一条长80米（约262英尺）笔直的石铺甬道直达大堂，西尽头处是乔家祠堂。甬道把六个大院分为南北两排，南面三个大院依次为东南院、南院与新院。北面三个大院，从东往西依次叫老院、西北院、书房院。,Layout 布局,喜喜,It consists of six main courtyards, twenty smaller courtyards and 313 rooms. The specialists and scholars commend it as”a bright pearl of the civil houses in north.” 大院为全封闭式的城堡式建筑群，建筑面积4175平方米,分6个大院，20个小院，313间房屋。被专家学者誉之为：“北方民居建筑史上一颗璀璨的明珠”，因此素有“皇家有故宫，民宅看乔家”之说，名扬三晋，誉满海内外。,Bedroom( red lantern, heatable brick bed ),Bed room(heatable brick bed,wooden ),Tablets牌匾,There are many tablets in the compound, two of which are most valuable. 大院各个门庭所悬的牌匾很多，其中有两块最有价值。,仁周义溥ren zhou yi fu,1. The tablet ren zhou yi fu displays the handwriting of Li Hongzhang (1832-1901, a famous general in Chinese history during the Qing Dynasty). At the time when the Qing Army was at war with the invaders, the Qiao Family donated 400,000 taels of silver (705,479 ounces) towards a warship. Li wrote this tablet in praise of their patriotism. （一）由李鸿章（1832-1901，清朝光绪年间的著名将军）亲自书写的“仁周义溥”。当清军与外国侵略者抗争时，乔家向朝廷捐助40万两银子建战舰，李鸿章题词推崇他们的爱国精神。,The tablet fu zhong lang huan was presented to the Qiao Family under the verbal instruction of the Empress Dowager Cixi（1836-1908） who made her escape after the Eight Powers Allied Army seized Beijing. When she arrived in Shanxi Province, the Qiao Family donated 400,000 taels of silver (705,479 ounces) to pay for her journey. （二）慈禧太后（1836-1908）面谕送给乔家的“福种琅环”。八国联军攻陷北京后，慈禧逃亡至山西时，乔家捐赠40万两银子给她作路费。,福种琅环,conclusion,1. To have business mind, through the integrity legal business to create wealth;要有经商头脑，通过诚信合法经营来创造财富；2. Be Patriotic, do good, have national responsibility爱国，行善，有 民族责任感,1。Get rid of the traditional concept of real estate buying blindly, must have the innovation consciousness, prompt understanding market dynamic, timely expanded reproduction and enhance their competitiveness.摆脱一味买房置地的传统观念，要有创新意识，及时了解市场动态，适时