2020版高考英语一轮复习Unit1Advertising讲义牛津译林版.docx

Unit 1 Advertising(一)课前自主学习.阅读单词知其意1welfare n纵联1 (个体或群众的)幸福、安全和健康；福利2campaign n. 运动3motto n. 座右铭；格言，箴言4intelligence n. 智力，才智；情报5comprehension n. 理解力，领悟能力；理解练习6amazed adj. 大为惊奇7breath n. 气息；呼吸8publisher n. 出版社，出版机构；出版人，发行人9eyecatching adj. 引人注目的10nationwide adj.& adv. 全国范围的(地)，全国性的(地)11multiply vi.& vt.纵联2成倍增加，迅速增加；乘，乘以.重点单词写其形1mental adj. 心理的；思想的，精神的；智力的2recommend vt.纵联3推荐；建议，劝告；介绍3aspect n. 方面；层面4update vt.& n. 更新；提供最新信息；使现代化5design vt.& n. 设计6analysis n. 分析，分析结果7consult vt. 咨询；请教8react vi. 做出反应，回应9urge vt. 敦促，力劝；竭力主张n. 强烈的欲望，冲动10purchase vt. 购买，采购n. 采购；购买的东西11cure vt. 治愈；解决n. 药物，疗法；对策12comment n. 评论，评价vi. 评论，议论13aim vt.& vi. 以为目标；瞄准n. 目的，目标14tip n. 建议；提示；顶端，末梢；小费vt.&vi. (使)倾斜，倾覆；给小费15bargain n. 便宜货；协议vi. 讨价还价16appeal vi. 有吸引力；呼吁，恳请n. 吸引力；呼吁，恳求17trick n.vt.纵联4 骗局；玩笑，恶作剧；戏法，把戏；诀窍欺骗，欺诈.拓展单词通其变1innocent adj.清白的，无罪的；无恶意的；纯真的innocence n清白，无罪2persuade vt.说服，劝说；使信服persuasive adj.有说服力的；劝说的，劝诱的3advertise vt.& vi.做广告，宣传advertisement n广告；广告宣传advertising n做广告；广告活动；广告业4benefit vt.& vi.使受益；得益于 n益处；救济金；奖金beneficial adj.有益的，有帮助的5promote vt.推广，宣传；促销；促进，推动promotion n促进；晋升；促销活动6determine vt.确定，查明；决定；裁决determined adj.坚决的，果断的，有决心的determination n决心，果断7personally adv.个别地；就本人而言；本人，亲自personal adj.个人的，亲自的8fool vt.欺骗，愚弄 n傻瓜foolish adj.愚蠢的foolishness n愚蠢9latest adj.最新的late adj.& adv.晚的(地)，迟的(地)later adv.后来10poisonous adj.有毒的poison n毒药 vt.毒害纵联1.“多种福利”social welfare社会福利live on welfare靠救济生活public welfare公共福利 child welfare儿童福利纵联2.前缀“multi”的常见成员multicultural adj. 多种文化的multifaceted adj.多方面的 multiform adj.多种形式的multimedia adj.多媒体的 multiply v成倍增加；乘纵联3.各种“推荐”recommend strongly 极力推荐recommend heartily 诚恳地推荐recommend urgently 紧迫地推荐recommend highly 高度赞许纵联4.“欺骗”法多多fool vt.欺骗，愚弄 cheat vt.欺骗，作弊trick vt.欺诈 lie to sb.向某人说谎单元话题广告子话题1广告的流程与形式application n申请 registration n注册summary n简介，概述 display n显示；陈列；炫耀delivery n运送 label n标签discount n折扣 brand n品牌trademark n商标 coupon n(购物)赠券brochure n小册子 agency n代理；代理处admission n入会费；许可，入场子话题2广告的目的与性质recreation n消遣；娱乐 sightseeing n观光consumer n消费者 commercial adj.商业的special adj.专门的 available adj.可利用的creative adj.有创意的 attractive adj.吸引人的unique adj.独特的；独一无二的学考对接活学活用高考采撷(一)阅读中的词汇应用1(2017北京高考完形)Hannah began to speak out about the homelessness in Manitoba and then in other provinces. She hoped to spread her message of hope and awareness. She started the Ladybug Foundation, an organization _ (aim) at getting rid of homelessness. She began to host “Big Bosses” lunches, where she would try to _(persuade) local business leaders to contribute to the cause. She also organized a fundraising (募捐) drive in “Ladybug Jars” to collect everyones spare change during “Make Change” month. More recently, the foundation began another campaign called National Red Scarf Day a day when people donate 20 and wear red scarves in support of Canadas hungry and homeless.用本单元单词替换加黑部分：nationwide用所给词的适当形式填空：aiming，此处的aim at意为“旨在(做某事)”， aim at getting可以用aim_to_get来替换。用所给词的适当形式填空：to_persuade，本句中用到了“劝说某人做某事”这一结构：persuade_sb._to_do_sth.，此结构还可以替换为persuade_sb._into_doing_sth.。加黑词在此处意为：运动，(宣传)活动，此外它还表示：战役，与battle是同义词。2(2015安徽高考完形)Our appetite for new products also contributes to the problem. We are addicted to buying new things. _ (advertise) persuade us that newer is better and that we will be happier with the _ products. The result is that we throw away useful possessions to make room for new ones.用本单元单词替换加黑词：urge，其含义为“欲望”。写出加黑词在本单元的同义词：purchase，注意本句话中的be addicted to doing sth.意为“做某事上瘾”。用所给词的适当形式填空：Advertisements选词填空：_A_Alatest BlateClater高考采撷(二)写作中的词汇应用(根据汉语及提示词翻译句子)1(2017江苏高考书面表达)引人注目的广告宣传也促进了票房收入的增长。(eyecatching, advertisement, promote)The_eyecatching_advertisements_also_promote_the_increase_in_the_boxoffice_income.2(2015重庆高考书面表达)作为一名高中生，最重要的任务是学习，这决定着我们的未来。(senior, determine)As_a_student_in_senior_high_school,_the_most_important_task_is_to_study_hard,_which_determines_our_future. (二)课堂重点释疑1persuade vt.说服，劝说；使信服记牢persuade sb. to do sth./into doing sth.说服某人做某事persuade sb. not to do sth./out of doing sth. 说服某人不要做某事persuade sb. of sth./persuade sb. that . 使某人相信练通单句语法填空Dont let yourself be persuaded into buying (buy) things you dont really need.He tried to persuade his father to_give (give) up smoking, but in vain.Eventually, we persuaded him of the wisdom of this decision.句型转换The young mother persuaded her son to have a cup of milk.The young mother persuaded her son into having a cup of milk.We persuaded him out of lending his money to that untrustworthy man.We persuaded him not to lend his money to that untrustworthy man.用准persuade sb. to do sth.表示“说服某人做某事”；若表示“试图说服某人做某事而结果不一定时”，则用try to persuade sb. to do sth.或advise sb. to do sth.。写美(2015浙江高考书面表达)我设法说服同学们接受了我的主意。I_managed_to_persuade_my_classmates_into_accepting_my_idea.2cure vt.治愈；解决；矫正n.C药物，疗法；对策记牢cure sb. of sth.治愈某人的病；改掉某人的不良习惯a cure for sth. 治疗的方法beyond cure 无可救药练通单句语法填空The shock of losing my purse cured me of all my former absentmindedness.Larrys mother couldnt come to terms with the doctors conclusion that her son was beyond cure.Punishment can never be an effective cure for severe social problems.用准cure强调结果，“治疗，治愈”，其后可直接加疾病或用于cure sb. of sth.结构treat强调过程，“治疗”，常用搭配：treat ones疾病或treat sb. for疾病写美(2015江苏高考书面表达)但仅凭规则并不能改掉一些人的不良行为。But_rules_alone_cant_cure_some_people_of_their_bad_behaviors._联想类似cure sb. of sth.的短语还有：rob sb. of sth.抢劫某人某物rid sb. of sth. 摆脱某人某物inform sb. of sth. 通知某人某事warn sb. of sth. 警告某人某事suspect sb. of sth. 怀疑某人某事cheat sb. of sth. 欺骗某人某事remind sb. of sth. 提醒某人某事3aim vt.& vi.以为目标；瞄准，对准；旨在n目标，目的(可数名词)；瞄准(不可数名词)记牢(1)aim at/be aimed at (doing) sth.瞄准；对准；旨在(做)某事aim to do sth. be aimed to do sth. 目标是做某事(2)take aim at . 瞄准；对准with the aim of . 目的是achieve ones aim 达到某人的目标(3)aimless adj. 漫无目的的(4)aimlessly adv. without aim漫无目的地练通单句语法填空(2017全国卷书面表达)I am writing to invite you to join the table tennis team in our school aimed at developing (develop) our interests and improving (improve) our skills.(2015全国卷书面表达)In the newspaper of our school there is a column called “Foreign Cultures”， aiming to_introduce (introduce) American customs and the life of high school students.She went to London with the aim of finding a job.写美句式升级(2016天津高考书面表达)This activity is aimed at improving the students ability of listening and speaking, which is very popular.(用过去分词作状语改写)Aimed_at_improving_the_students_ability_of_listening_and_speaking,_this activity is very popular.4benefit vt.& vi.有益于；有助于；受益n.好处；利益；优势记牢(1)benefit from/by .从中受益；得益于(2)for the benefit of sb. for ones benefit 为了某人的利益get benefit from 从中受益(3)beneficial adj. 有益的be beneficial to . be of benefit to . 对有益练通单句语法填空A large number of students will benefit from/by the new teaching method.It was for the benefit of your company that we did that.Although a sudden change can be a bad thing, it might often be beneficial (benefit) in the long run.完成句子Keep it in mind, and gradually we can gain this good learning habit and benefit_from/get_benefit_from it.记住它，逐渐地我们就可以养成这种好的学习习惯并且从中受益。That was a health programme to benefit_everyone.那是一项对每个人都有好处的健康计划。写美(2014江西高考书面表达)从长远来看，通过足够的练习，我们可以克服困难并从英语课程中受益。With_enough_practice,_we_can_overcome_the_difficulties_and_benefit_from_English_courses_in_the_long_run.5promote vt.推广，宣传；促销；促进，推动；晋升；发起辨清写出下列句中promote的含义They discussed how to promote cooperation between the two countries.促进，推动The company is promoting its new products on television.推广，宣传He worked hard and was soon promoted.晋升，升级He promoted a campaign to remind the public of protecting the wildlife.发起记牢(1)promote sb. (from sth.) to sth.把某人(从某职位)提升到某职位be promoted to 被提升为(2)promotion n. 提升，晋级，促进get/win/gain promotion得到晋升练通单句语法填空While waiting for the opportunity to get promoted/promotion (promote), Henry did his best to perform his duty.Because of his good performance, he was promoted to a higher position in the company.一句多译经过多年的努力工作，他从职员晋升为了经理。He was_promoted_from_a_clerk_to_a_manager after many years of hard work.(promote)He got/won/gained_promotion_from_a_clerk_to_a_manager after many years of hard work.(promotion)写美(2013浙江高考书面表达)它不仅让我们接近大自然，让我们从繁重的课业中得到放松，还促进了我们之间的友谊。Not_only_did_it_get_us_close_to_nature_and_give_us_relaxation_from_heavy_school_work,_but_also_it_promoted_the_friendship_among_us.6consult vt.咨询；请教；商量；查阅记牢consult sb. about/on sth.向某人请教/咨询某事consult with sb. about/on sth. 与某人商量某事，与某人磋商某事consult a dictionary/a map 查阅字典/查看地图练通完成句子It is recommended that you should consult_your_doctor_about/on your illness.有关你的病情，建议你去咨询一下医生。After consulting_with her daughter and manager, she decided to take on the part.同她的女儿兼经纪人商量之后，她决定接受那个角色。Please dont consult_a_dictionary every time you meet a new word.请不要每次遇到生词就查词典。用准关于“查字典”的表达方式还有：refer to a dictionary, look up a word in a dictionary等。写美(2012山东高考书面表达)我建议你经常去办公室向老师请教关于学习英语的方法。I_suggest_you_should_often_go_to_the_office_to_consult_your_teacher_about_the_method_of_learning_English.7recommend vt.推荐；建议，劝告；介绍记牢(1)recommend sb. sth.recommend sth. to sb.向某人推荐某物recommend sb.as . 推荐某人为(2)recommend doing sth. 建议做某事recommend sb. to do sth. 建议某人做某事recommend that sb. (should) do sth. 建议某人做某事It is/was recommended that sb. (should) do sth. 有人建议某人做某事(3)recommendation n. 推荐；介绍信练通单句语法填空It is because of his recommendation (recommend) that we have such an excellent worker now.We strongly recommend reporting (report) the incident to the police.Finally, I recommend that you (should)_watch (watch) more live broadcasts of international matches at www. weiqitv. com.完成句子He recommended the young man to our firm as_a_salesman. 他向我们公司推荐了这个年轻人做销售员。写美(2017北京高考书面表达)去往长江和泰山的两个旅行，都非常值得推荐。Of_the_two_trips_to_the_Yangtze_River_and_Mount_Tai,_both_are_highly_recommended.联想后接宾语从句，从句中谓语动词用“(should)动词原形”的常见动词有：8design vt.& n设计；图案；构思；计划记牢(1)design .for .为而设计be designed for/to do . 旨在；打算被用来做(2)by design on purpose 故意地；蓄意地练通单句语法填空They asked me to design a poster for the campaign.The programme is designed to_help (help) people who have been out of work for a long time.She arrived just as we were leaving, but Im not sure whether this was by accident or by_design.写美(2011新课标全国卷书面表达)这门课程是作为该科目的入门课而开设的。This_course_is_designed_as_an_introduction_to_the_subject._9determine vt.确定；查明；决定；裁决辨清写出下列句中determine的含义Have you determined the date for the wedding？确定The policeman wanted to determine all the facts.查明He determined that his son shall have a good education.决定记牢(1)determine on/upon (doing) sth.决定(做)某事determine to do sth.决定做某事(表示动作)(2)determined adj. 坚决的；有决心的be determined to do sth. 决心做某事(表示状态)(3)determination n. 决心练通单句语法填空From the determined expression on his face, we knew that he was determined to take up the job, which needed great patience and determination.(determine)I have determined on/upon working as a volunteer teacher in the countryside after graduation.Im determined to_go (go) all out to live up to my parents expectations.句式升级Because he was determined to study hard, he bored a hole in the wall to “steal” light from his neighbor to read at night.(用过去分词作状语)Determined_to_study_hard,_he bored a hole in the wall to “steal” light from his neighbor to read at night.用准在句中作状语时，常以determined to do sth.的形式出现，类似结构还有：faced with, satisfied with, lost in, caught in, absorbed in, devoted to, buried in, convinced that .等。写美(2012浙江高考书面表达)的确，我们的未来是由很多事情决定的，比如机遇和他人的帮助，但是我们自己的态度、决心和努力工作起着更重要的作用。Its_true_that_our_future_is_determined_by_many_things,_such_as_opportunities_and_help_from_others,_but_our_own_attitude,_determination,_and_hard_work_play_a_more_important_role.10appeal vi.有吸引力；呼吁，恳请vi.& vt.上诉；申诉n.吸引力；呼吁，恳求辨清写出下列句中appeal的含义She appealed to the high court against her sentence.上诉Our school appeals to the students to set aside at least an hour every day to take exercise in order to raise learning efficiency.呼吁Wolf Warriors has appealed to so many people to go to the cinema since it was showed.吸引The annoyed mother appealed to her children to make less noise.恳求记牢(1)appeal to呼吁；上诉；恳求；对 有吸引力，使感兴趣appeal to sb. to do sth. 呼吁/恳求某人做某事appeal to sb. for sth. 为某事而向某人呼吁(2)make an appeal to sb. for sth. 为某事向某人呼吁或请求make an appeal to sb. to do sth. 呼吁/恳求某人做某事(3)appealing adj. 吸引人的；引起兴趣的练通单句语法填空The government is appealing to everyone to_save (save) water.They made an appeal/appealed to us for support, but their plan didnt appeal to us.Harry Potter stories are so appealing (appeal) that they encourage children to read more.完成句子The police are_appealing_to_the_public_for_any_information about the missing girl.警察呼吁公众提供有关这个失踪女孩的任何消息。写美(2018全国卷书面表达)体育运动已成为一种重要的娱乐形式，吸引着所有学生。Sports_have_become_an_important_form_of_entertainment,_appealing_to_all_students.11react vi.做出反应，回应记牢(1)react with .与起反应react to 对作出反应react against 反对；反抗；反叛(2)reaction n. 反应练通单句语法填空Which of the metals in the table reacts the most with oxygen and water?Children tend to react against their parents by going against their wishes.How did the audience react to his lecture?He was surprised that his question should have caused such a strong reaction (react)写美(2014重庆高考书面表达)当你与朋友分享故事时，你会更加在意他们是如何反应的。When_you_share_a_story_with_your_friends,_you_care_a_lot_more_about_how_they_react.12urge vt.敦促，力劝；竭力主张n.强烈的欲望，冲动记牢(1)urge sb.to do/into doing sth.力劝/敦促某人做某事urge that .(should) do sth. 极力主张；强烈要求It is urged that .(should) do sth. 坚决要求(2)urgency n. 紧急；紧急情况urgent adj. 紧急的；迫切的in urgent need of 急需练通单句语法填空In case of urgency (urge), call the police.The people in the earthquakestricken area are in urgent (urge) need of food, medicine and shelters.My mother always urges me to_do (do) my homework as quick as possible.单句改错They urged that the library was kept open during the vacation.wasbeWhat is most urgent that the patient should get to hospital.WhatIt一句多译在准备讲座时，我主张你做一些阅读。In_preparation_for_lectures,_I_urge_you_into_doing_some_reading.In_preparation_for_lectures,_I_urge_that_you_should_do_some_reading.写美(2013天津高考书面表达)因此，我主张组织一些活动，希望他们通过互相帮助来学习更多的知识，交更多的朋友。Thus,_I_urge_that_we_should_organize_some_activities,_hoping_that_they_will_learn_more_knowledge_and_make_more_friends_by_helping_each_other.词汇过关综合训练.单词拼写1He was charged with murder but found innocent (清白的) later.2Many people are confused about what to do in the face of a mental (心理上的) health emergency.3Could you tell me the tricks (诀窍) of making such tasty cakes?Well, I just follow the directions in the cookbook.4Do you have any comment(s) (评论) to make about the cause of the fire?5There is no doubt that the government are concerned for the babies welfare (幸福、安全和健康)6I want to consult (咨询) several experienced experts before I make the decision.7He does excellent work and obviously he is a man of very high intelligence (智力)8The company employs 20,000 people nationwide (在全国范围内)9The new system needs to be in operation for five months before it can be updated (更新)10They wanted to design (设计) a machine that was both attractive and practical. .单句语法填空1So difficult did I feel it to live in an Englishspeaking country that I determined to_learn (learn) English well.2Here are some tips on how to talk with your parents.3In this box are some stem cells that are urgently (urge) needed for a patient.4We trust you; only you can persuade him to_come (come)5This range of clothing is specially designed for shorter women.6I have every confidence that hell get a promotion (promote) soon.7The project aims to_get (get) kids a stage called “deep reading”， where they can read to learn.8(2016天津高考书面表达)It has been two weeks since you came to our school for the exchange program, which has been of great benefit to all of us.9As a retired ear doctor, I heartily recommend TV Ears to people with normal hearing as well as those with hearing loss.10The company has conducted a survey to find out the employees reaction (react) to the new regulations.单句改错1We appeal all students and teachers to keep the environment clean and to make our campus a beautiful home.appeal后加to2Finding a cure of this disease is one of the greatest challenges scientists are facing.第一个offor3It is often recommended that one loses weight to reduce cancer risk.loseslose4Determining to make a breakthrough in his career, he worked day and night in the company.DeterminingDetermined5Its an attractive little home, and I think its bargain.bargain前加a6Consult your doctor how much exercise you should get.doctor后加about.完成句子1As we all know, books are the ladder of human progress. I believe we can benefit_a_lot_from_reading_books (从读书中受益匪浅)2The fresh air and exercise cured_him_of_his_sleeplessness (治好了他的失眠), wh