商务交际英语期末复习指导.doc

（2009.06.10）商务交际英语(1) 期末复习指导（文本）杨启宁：商务英语教学：看来电大系统的英语教师们在商务英语教学方面积累了很多经验，希望大家能踊跃参加讨论，介绍自己的宝贵经验！杨启宁：Hope someone can join us.李艳勤：Ii would like to join in ,what should Ii do ?刘世伟： I think we can benefit from this discussion.杨启宁：第一章与第二章学习过本课程的学生经常对于这两章的内容感到不好把握，认为这两章内容太细了，概念又多，是在难以抓住学习重点。第一章介绍了交际的定义，为什么人类要有交际活动？交际活动中重要参与者都是谁？他们怎样进行交际活动？这样捋一下，对于理解学习内容是否有帮助？杨启宁：欢迎评论！李艳勤：交际的定义是不是最好都记下呢？王姣：如果人与人这间没有了交流，你能想象得到这个世界会变成什么样吗？刘世伟：Thank you for your summary.周可宝：是的，现在的学生比原来很不一样，很多学生比较浮躁，上课的时候只要要考试重点，我们有时候真是无能为力。呵呵杨启宁：第三、四、五、六章接下来的这四章的教学内容都是有关商务交际活动中的具体技能。曾经有同学问过，为什么这么多写作的内容？殊不知，写作，尤其是写出复合规范的商务文体，这是交际活动中最为重要的一项技能。俗话说，口说无凭，尤其是涉及经济利益的商务活动，更需要用载体记录。Email的写作，备忘录的写作，商务信函的写作，会议文件的写作，都是商务活动中最基本的技能，也是我们在学习中要掌握的技能。杨启宁：这部分内容难点在哪儿呢？李艳勤：用英文写!还有那些格式.周可宝：杨老师的准备很充分，觉得这样的讨论对于梳理学习要点很有帮助。刘世伟：商务交际英语（1）的网上资源杨老师，您好。商务交际英语（1）的网上资源有哪些？能否介绍一下？周可宝：You can just go to the course site and open the links as you want.杨启宁：Welcome! This afternoon, we are going to talk about English & Communication for Colleges. Welcome everyone to join us.周可宝：todays schedule is busy. we have so many courses at the same time to comunicate.杨启宁：You are right. Hope you can cope with.周小梁：Professor Yang, Im sorry Im late. I tried to make it.杨启宁：You are welcome!周小梁：To be frank, I think the materials for preparing for final exams are needed desperately.周小梁：I mean, for us,the provincial and municipal universites.周小梁：So Im here to ask for your help, professor Yang.周小梁：So Im here to ask for your help, professor Yang.杨启宁：周老师：您能将贵校学生的学习难点介绍一下吗？可以发新帖。周小梁：还是在这个帖子下吧学生反映：一、部分词汇比较专业；二、考试涉及细节导致学生认为课文内容量大；三、部分章节不适用周小梁：Sorry，“适用” should be 实用“。杨启宁：学生意见很好。顺便问一下，周老师，您的学生上网利用本课程的其他媒体资源吗？周小梁：有部分学生在用，不过人数比较少。这门课，学生还是比较喜欢来上面授课。网上资源，我自己也只用过05年1月份到07年7月份的试卷。周小梁：尽管期末考卷涉及教材的内容不少于60%，但由于种种原因，学生要想及格也还是有些困难，当然，并非针对刻苦的学生而言，只是我们的学生，大部分都还需要努力！杨启宁：要鼓励学生多上网，多看网上录像课，IP课，直播课，会有很大帮助。另外，试卷挂在网上？中央电大没有挂过。周小梁：这门课通常是安排在二年级学的，学生已经没有一年级那么听话了，或者我是第一次带这门课，我做得得不够，总之，学生认为我这门课是最难通过的课。试卷我是在我们省电大网站上下载的，省校也有这门课程负责的老师，她整理的。不过很不幸的是，真题似乎没有用。杨启宁：试题中，学生感觉最难的是哪一部分？周小梁：其实对学生来说，有复习资料的就不难，没有复习资料的，就都难。，哎，原谅我的直白。杨启宁：周老师：学生在做试题的过程中，认为最难的部分是什么？周小梁：单纯从做题的角度出发，是写作。第一二部分，由于我上课讲得比较细，大家觉得问题不大，阅读理解和翻译部分大家都能写点东西，写作部分占的分值比较大，一个格式，一个基本功，学生掌握得都不太好。周小梁：杨老师，我准备开会去了，谢谢您的指导！我能不能给您发邮件？杨启宁：谢谢你的参加！欢迎你给我发邮件。再见！杨启宁：本学期的主要学习内容本课程的文字主教材是商务交际英语（上）和练习册（上）。这两本文字教材由美国引进，在中央电大出版社出版，迄今为止已经出版了近4万册。文字教材配有录像教材，为英语基础差的同学提供了汉语解释。本课程还配有IP课，电视课，以及网上辅导材料。希望同学们和老师们能够有效利用这些教学资源，学习效果维持在最佳状态。周可宝：这套教材的确很好，我们成招学生也使用了，反映不错。杨启宁：Thanks!杨启宁：期末复习从何着手？首先要问问自己是否通读了主教材？是否完成了练习册作业？熟悉了主教材的教学内容，有助于同学们归纳总结重难点内容。期末考试按照“课程考核说明”，要“重点测试学生用英语进行商务交际的基本能力。学生应掌握适应不同商务交际目的和不同场合的正确的书面交际的基本技能；能通过阅读获得主要的商务信息；并能进行英译汉段落翻译；用英语写作不同的商务文体。”周可宝：建议采用开卷考试。我们省成招也有这门课，使用的教材也是一样的，我们采用开卷考试。杨启宁：小周，开卷考试？你们自己命题？文彦：支持周老师的开卷考试!杨启宁：命题原则和试卷结构命题原则根据教材所涵盖的有关题目，交际功能以及与教材难度相当的语言材料命题，涉及教材的内容不少于60%。试卷结构考试部分考试内容考试题型分值时间一基础知识选择填空10分5分钟二基础知识正误判断10分5分钟三阅读理解根据短文回答问题20分20分钟四翻译英译汉20分20分钟五写作商务英语写作40分40分钟周可宝：好像与往年没有什么变化。这样好，少折腾才是真。杨启宁：是的，最近一段时间之内，考试题型不会有变化。文彦：希望湖南电大开放直属分校商务英语(1)能组织考前期末复习面授课,因为这个学期没有开课.杨启宁：模拟试卷I. MULTIPLE CHOICE （10小题，每小题1分，共10分）Choose the letter indicating the best choice to complete each sentence or answer each question:1.In the communication process, which of the following is a major responsibility of the receiver?a.analyzing the senderb.reading effectivelyc.assessing the messages environmentd.writing an immediate reply2.Which of the following should be used for a message that is to provide information for a group of people (some are inside the company and some are outside)?a.a letterb.a memorandumc.a reportd.any of the above could be correctly used3.Which of the following is a characteristic of an effective work team?a.Team members are committed to the team and its goals.b.Team members are all well acquainted with each other prior to working together.c.The team gets complete support from all levels of management.d.New team members regularly join the team as other team members drop out.4.What is the objective of a message that asks for information about a product? a.To informb.To requestc.To recordd.To persuade5.Which of the following statements promotes goodwill by using courteous words?a.Return your money in the envelope provided.b.I want my money back because you didnt send the product I requested.c.You made an error on my financial statement.d.Perhaps you overlooked last months statement, as your account is past due.6.The end of the minutes should show the signature of _.a.the person who presided over the meetingb.the person who sent out the agendac.the person who recorded the minutesd.the person who heads the company7.The heading of a memo in traditional format consists of _.a.TO, FROM, DATE, and TOPIC linesb.TO, FROM, DATE, and SUBJECT linesc.TO, FROM, DATE, and DISTRIBUTION linesd.TO, FROM, SUBJECT, and DISTRIBUTION lines8.Which of the following would be the best beginning for an acknowledgment?a.Thank you for your order. Your business is sincerely appreciated.b.Here at ABC Company, we sincerely appreciate your business.c.Your letter came to me today.d.I received your order for 15 speaker sets.9. Which of the following should be part of an informational report?a.facts.b.conclusionsc.recommendationsd.all of the above10.Which of the following is a supplementary part of a formal report?a.executive abstractb.bibliographyc.table of contentsd.all of the aboveII. TRUE / FALSE （10小题，每小题1分，共10分）Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the course book.T / F_ 11. Software that is easy to use is described as user friendly. _ 12. Using abbreviations helps keep messages short and, therefore, makes them more understandable for someone who does not speak or read English fluently. _ 13. Word processing is the same as information processing. _ 14. The direct-indirect order is best when the writer has both positive and negative messages to communicate. _ 15. The language in business conversations is always more formal than the language used in other conversations. _16. The hard copy of a memo or e-mail is sometimes filed and later retrieved to provide a record of a specific decision. _ 17.Claim letters are designed to be negative letters because they must persuade the receiver to do what the sender wants. _ 18. For the reasons of the negative message to be effective, they must be sender-oriented. _ 19. A hypothesis is a possible explanation of a problem. _ 20. Both a memo of transmittal and a letter of transmittal can be used for informal reports.III READING COMPREHENSION （10小题，每小题2分，共20分）Read the following two passages and answer the questions.Passage One:Speed, efficiency and time. In the world of business these concepts are inescapable. Customers demand faster and better service. Managers demand more from their employees in less time. But are speed and efficiency really what they want?As with anything, there are tradeoffs (权衡). More speed often brings higher costs. More efficiency often leads to less direct contact with customers. As the saying goes, “Be careful of what you ask for; you may get it.”We spoke recently with a manager at a manufacturing company who had just finished a year-long analysis on how decreasing delivery time to their customers led to increased customer complaints. Over an 18-month period, they had successfully lowered the time shipments took to get to the customer. What the manager discovered, however, was that during those 18 months, employees and management were so concerned with time reduction that other issues fell by the wayside.In hindsight (后见之明)，he now recognizes that they may have been able to accomplish both goals at the same time. As a result of their focus on delivery time, customer complaints rose by 35 percent and sales were off by 20 percent. He attributes much of that decrease to the one-goal focus.The company is now attempting to learn from its mistakes and to rebuild customer service while keeping distribution time at its current levels. Their experience teaches a lesson that many of us might keep in mind.21.Speed, efficiency and time are a.important for both customers and companies.b.concerns of business only.c.important at the managerial level.22. How many months did the study last?a.Twelve b.Eighteen c.Thirty five23. What mistake did the company make?a.It concentrated on both time and service.b.Service was not considered as important as time.c.Marketing became the most important factor.24. Customer service complaints and salesa.initially rose but them fell sharply.b.both fell significantly.c.moved in opposite directions.25. When did the manager realize the importance of customer service?a.At the beginning of the project.b.After the project.c.In the middle of the project.Passage Two:Technology is the application of knowledge to production. Thanks to modern technology, we have been able to increase greatly the efficiency of our work force. New machines and new methods have helped cut down time and expense while increasing overall output. This has meant more production and higher standard of living. For most of us in America, modern technology is thought of as the reason why we have cars and television sets. However, technology has also increased the amount of food available to us, by means of modern farming machinery and animal breeding techniques, and has extended our life span via medical technology.Will mankind continue to live longer and have a higher quality of life? In large measure the answer depends on technology and our ability to use it wisely. If we keep making progress as we have over the past fifty years, the answer is definitely yes. The advantage of technology depends upon research and development, and the latest statistics show that the United States is continuing to pump billions of dollars annually into such efforts. So while we are running out of some scarce resources, we may well find technological substitutes for many of them through our research programs.Therefore, in the final analysis, the three major factors of production (land, labor, and capital) are all influenced by technology. When we need new skills on techniques in medicine, people will start developing new technology to meet those needs. As equipment proves to be slow or inefficient, new machines will be invented. Technology responds to our needs in helping us maintain our standard of living.26. Which of the following is the main idea of the passage?a.Modern technology is the key to the improvement of living standard.b.The three major factors of production - land, labor and capital are influenced by technology.c.Technology is the response to our needs.27. The improvement of technology relies on _.a.cars and television.b.research and developmentc.peoples living standard28. Which of the following is not true about natural resources?a.People are running out of some resources.b.Natural resources are limited and cannot meet the needs of mankind.c.We need not worry about resources; technology can solve all the problems.29. According to the passage, people can live a long life with the help of _.a.Higher quality of lifeb.Medical technologyc.Modern farming machinery30. From the passage, we can infer that this article is probably _.a.a part of introduction to American businessb. followed by a passage about factors of productionc. both a and bIV. TRANSLATION（4段短文，每段5分，共20分）Translate the following passages into Chinese:31. Your ability to establish and build relationships affects every aspect of your life. Whether in your social, academic, or professional life, this ability determines the depth of your relationships with your friends, loved ones, family, classmates, and coworkers.32. Memos are messages that supervisors and peers will use to judge your on-the-job performance; therefore, use them with care. Also, choose carefully the people to whom you send these internal documents. The content and tone of your memos must not be offensive to anyone. Knowing how and when to use memos is critical to success in your career.33. Communication is receiver-oriented; therefore, senders should view messages from the receivers perspective. This perspective helps the sender obtain the desired response from the receiver.34Thank you for posting the announcement for incentive awards in our department. I would like to enter the competition with some suggestions that could increase line production by perhaps as much as 50 percent. Please let me know when we can get together to discuss these ideas. Thanks.V. WRITING （40分）35. According to the given facts, format a business envelope: (10分)The sender:Mr. Lynn Mackintosh, Sales & Marketing Division of Precise Instruments, Inc.202 37th Street, New York, NY, U.S.A. 10018Tel: (020)2000000Fax: (020)2000001The receiver:Mr. Ai Zhiguo, Managing Director of Overseas Trading Co. Ltd.2345 Xizang Road, ShanghaiChina 20001036. Write a correctly laid out memo according to the following situation.(10分)You work in the head office of Wood Garages, Urban Road, Altruncham, Cheshire WA15 8BH. The office manager is Mr. Francis Davis.Mr. Davis is rather concerned that the arrangement for the annual staff dinner is not finalized. He asks you to take over the organization. He suggests that you send a memo to all the section and department heads, reminding them of the function and asking them to let you know who is going to attend from their section/department.You make the following list of points to be included:Dress informal (smart); partner/guest welcome; RSVP by 11 May (latest!); Who is coming? Any vegetarian/special diets? Place: Royal Hotel Restaurant; 7:30 p.m. for 8 p.m. 18 May; Meal free (pay for wine / drinks)37. Write a letter according to the situation below, using the block format and open punctuation. (20分)Situation: You are the marketing manager of the Expert Marketing Consultants, 21 Blackett Street, Manchester, MC1 3PQ. A company which manufactures balloons carrying advertising slogans has asked you to organize a display of its products for one week in the lobby of a local hotel. From the offices of your marketing consultancy, write a letter to the manager of Hotel Grande, 13 Force Street, ManchesterMC3 7NJ. Explain that you would like to rent a space in his hotel lobby. Specify the sort of display stand you would like to erect and other necessary details. Make up any information necessary for this letter.杨启宁：Teaching Suggestions（1）CHAPTER 1COMMUNICATING IN YOUR LIFETeaching Suggestions1.To illustrate how the communication process can break down, use the following procedures:a.Ask six class members to leave the room and remain far enough away so that they cannot hear what is taking place in the classroom.b.Tell the class that you will read two paragraphs and then ask someone to repeat the information in the paragraphs. Read the following paragraphs to the class:* Form the mental habit of checking your alignment when you are in a standing position. Leaning against the nearest wall when standing and talking with someone is tempting, but this attitude projects the impression that you are tired or weak. Instead, stand in a relaxed manner with knees slightly bent and feet at an angle. Stay on your feetyou dont need any extra support.Smooth, graceful movement while walking requires, first, good muscle structure, and second, practice. Keep your shoulders back and your head up. You dont need to examine the ground before each step. Move your legs from the pelvic sockets in a fluid motion. Your heel should touch the ground first; then transfer the weight across the arch to the ball of the foot. You should be able to walk a straight line without toeing in or out. Relax your arms at your sides with a slight swing accompanying each stride.c.Call in the first of the six members who left the classroom. Select someone from the class to repeat the information he or she has just heard to the person who has returned the classroom.d.Call in the second of the six members who left the classroom. Have the first member who left the classroom repeat the information to the second member. Continue this process until all six members who left the classroom have heard the repeated information in the paragraphs.e.Read the paragraphs again and compare the paragraphs with the sixth students version. Ask these questions:(1)Why were changes made in the content?(2)How much information was lost?(3)Why did the communication process break down?ANSWERImpossible to remember everything and faulty symbol selection.(4)What happens to communication sent orally through the levels in the hierarchy in an organization?ANSWERAccuracy will be lost.How could you overcome this problem?ANSWERSend the message in writingchannel selection is important.点评：第一章“日常生活中的交际活动”，主要讲解了交际活动在您的工作和生活中的重要性；交际的理念，过程，影响交际活动的障碍等等。这里提供的教学建议，主要联系本章的教学内容“交际过程”，设置了一场类似我国的一个传统小游戏“传话”，形象地为学生解释了影响准确和有效交际的因素，并借此活动点出了写作在交际活动中的重要性。在这个教学小方法中带“*”号的段落可以根据教学目的和学生的学习水平做相应的调换。针对练习所给出的“ANSWER”仅作参考。这样的教学活动，或许可以为老师们的教学提供一种借鉴方法，起到“抛砖引玉”的作用。老师们可以按照各地教学情况的不同，设计类似的教学活动，促进同学们的学习兴趣以更好地理解教学内容，并有效地获取宝贵知识。希望各地电大讲授本门课程的老师能将你们的教学体会发表在网上，供大家分享。Teaching Suggestions（2）CHAPTER 2COMMUNICATING IN A DIVERSE WORKPLACETeaching Suggestions1. Before stu