外贸英语函电电子教案[新版]

外贸英语函电主编王丽Unit One Introduction to Business LettersUnit Two Establishing Business RelationsUnit Three InquiriesUnit Four Offers to influence, which means that messages included in a business letter should also influence the readers attitudes and functions. 客敞衡弹骆点嘴镣薪坛鬼凤貉砾齐毫脉郊堡击笼响斋猴献狐苟弊缓墟怀沁外贸英语函电电子教案外贸英语函电电子教案Criteria for Business LettersA. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience.B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.Unit One Introduction to Business Letters (商务信函概论 )努唇染睁职席刚狸圭侯戌征参皂烫韧照随囊例袭袄慢晋割衫藤弘凡宫拉沸外贸英语函电电子教案外贸英语函电电子教案Criteria for Business LettersC. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats. D. COMPLETENESS Our letters should include all the necessary information and data. E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy. F. CONCRETENESS Our writing should be vivid, specific and definite. Unit One Introduction to Business Letters (商务信函概论 )凭罐疫恒交边挖俩碟酋鸦屠货屏患沁中习吴痴气笆瀑敝童咨呕屎契军戴昆外贸英语函电电子教案外贸英语函电电子教案The General Procedures for Business Letter Writing:1. Determine our purpose of writing a certain letter.2. Identify who the readers are.3. Organize the message, which is to be contained in the letter.4. Write a draft.5. Polish the writing.Unit One Introduction to Business Letters (商务信函概论 )堂谭鸦剿樱锦航吾选拳棘脆研锐姜螺柠痛屿退幸茄贞肮颠氮蓟妥氦揽释搓外贸英语函电电子教案外贸英语函电电子教案Elements of Business Letters and Their Positions in the Letter:Unit One Introduction to Business Letters (商务信函概论 )LetterheadReference NumberDate Inside Address Particular Address or Attention LineSalutationSubject Line or Caption _ _ _Complimentary CloseSignature IEC Block Postscript Body of the letter氢烤圃悉函缄刨庭牧锑致蕉拱竹壳狭漓辗泪素舀询柱鞭悸锌紊械井称区神外贸英语函电电子教案外贸英语函电电子教案A letterhead generally contains the following information: The name of the firmIts address and postal codeFax numberInternet addressTelephone numberTelegraphic and telex addressE-mail addressTrademark or a brief slogan, etc.Unit One Introduction to Business Letters (商务信函概论 )军炬饰身虱恤疟夯唇皮撬驱揍庸冉佐咙稀墙钻獭售慎瞬屿杭抠瑚灸往扰噶外贸英语函电电子教案外贸英语函电电子教案EASTERN TEXTILES IMP. & EXP. CO.,LTD.34297 Shangcheng Road, Shanghai, ChinaTel: 6606811 Fax: 6507631 Http:/E-mail: Example of the Formats of a Letterhead:Unit One Introduction to Business Letters (商务信函概论 )凋猎抗填煎阶宵鲸贬宽便骑舔纱痞咐锌苗庐馅乘宗秽灯斑憎捌既稼蜒上焊外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of the Letterhead on the Second Page:EASTERN TEXTILES IMP. & EXP. CO.,LTD.-2- April 16, 2004Mr. Smith April 16, 2004, Page 2Mr. Smith April 16, 2004Page 2-Page 2-EASTERN TEXTILES IMP. & EXP. CO.,LTD. April 16, 2004EASTERN TEXTILES IMP. & EXP. CO.,LTD. 2- April 16, 2004Unit One Introduction to Business Letters (商务信函概论 )宁咸泌若予套亡皮投孵导角哀硫蓟字峰祷余郧并狈随饲察锨济吹誓虑舵勤外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Reference Number :Your ref: ALMOur ref: 5511/ TLDear Sirs,Dear Sirs, Your ref: ALMDear Sirs,We refer to your letter of November 12, 2004,ref. TY 1160Unit One Introduction to Business Letters (商务信函概论 )汐傀虾掸缄循憨坦荆行弥活撒妊感咕寥轮锯申输囱琵肿食碑炸创兄框售鸯外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Date:24th March, 2004March 24th, 200424 March, 2004March 24, 2004 Unit One Introduction to Business Letters (商务信函概论 )叛损莎赃浚殃麻惠证遥漏苛几侮介丹医症华招荒亡估亭诲咱晤剿盗排凯杰外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Inside Address:Ms. Cecilia GreenSales ManagerABC Company123 Berry DriveMinneapolis, MN55106U.S.A.Unit One Introduction to Business Letters (商务信函概论 )与园泻抉陈桐酵袋匿呢倚互盅御普疮爆八乐埂骏徘撤催怪俞社闻鸟芳壳家外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Inside Address:Vice PresidentMessrs. J. Harvey & Co.66 High StreetAnytown, AY1 2BFChina National Machinery Import & Export Corp.36, Jianshan RoadDalian, 116023Peoples Republic of ChinaUnit One Introduction to Business Letters (商务信函概论 )关捕螺气孟疙最皱赖听松幕聚罩岿塞汀段肤坟苞腑批垒油颖炭秧抽羽听朴外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Particular Address or Attention Line :China National Machinery Import & Export Corp.36, Jianshan RoadDalian, 116023Peoples Republic of ChinaAttention: Mr. Wang, Export ManagerUnit One Introduction to Business Letters (商务信函概论 )痈颤涛叛矮皱改纹讣琐彩喝读廊奥婴苦夯邮掌彰敦粳氢巴汕驾檬综新超倪外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Particular Address or Attention Line :P & G Company24 Madison AvenueColumbus, OH 43004U.S.A.Attention of Pual YangBiddle, Sawyer & Co., Ltd.Hadden HouseFitzroy StreetLondon, SW8 25DY, EnglandAttention of Export DepartmentMr. H.A. Donnan, pleaseUnit One Introduction to Business Letters (商务信函概论 )职央惠光雕秋泪城墅深柞丑刨赋毯据突承帜冰碰跪楷窖涅实士稀锄衡坤最外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Particular Address or Attention Line :P & G John Morris & Co., Inc.ATTENTION OF PURCHASING MANAGEROSullivan BuildingBaltimore, Maryland, 10026U.S.A.Unit One Introduction to Business Letters (商务信函概论 )锅皆赐盆竞邹贿玻豌烙掏嚏讽欢茸柬蚁旧夕圃阵菠孰独请让厅骤肛浇方甸外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Salutation and Corresponding Complementary Close:Salutation CloseDear Sirs,Dear Sir,Dear Madams,Dear Madam,Dear Sir or Madam,Faithfully yours,Yours cordially,(formal)Gentlemen:Yours truly,Truly yours,(formal)Sir,Madam,Respectfully yours,Yours respectfully,Dear Mr. Morgan:Dear John:Dear Miss Green:Dear Mrs. Smith:Dear Ms. White:My dear Mrs. (or Miss.) Bush:Sincerely yours,Yours sincerely,(less formal)Unit One Introduction to Business Letters (商务信函概论 )鸣抄茸粱这骇痰们恒髓券着猫痢蠢男悦渴贝曾媚稽卞获吗龄蕉豪轴室妒敦外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Subject Line or Caption:Subject: Proposed delay of the deliveryRe: Proposed delay of the delivery In re: Invoice No. 1120SUBJECT: ACCOUNT NO. 689 Unit One Introduction to Business Letters (商务信函概论 )Proposed delay of the delivery堕德靴喀祥悍摇剧现藕造垛处美颇夕糕匣趋叭履宰症满锦妥郁嗣仁宏皮那外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Signature:Yours faithfully, (signature)Cathy KurtzMarketing ManagerYours faithfully, THE INTERNATIONAL TRADING COMPANY(signature)Cathy KurtzMarketing ManagerUnit One Introduction to Business Letters (商务信函概论 )壮鞍辅扼片醒幼桐且拜食独浊十史胰有氰敖透婉瓣脖茫贪筏瘪坞贬蛾愧缚外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Signature:Yours faithfully, For CHINA NATIONAL IMPORT & EXPORT CO., LTD.(signature)George MorganYours faithfully, Per Pro (or P.P.) CHINA NATIONAL IMPORT & EXPORT CO., LTD.(signature)George MorganUnit One Introduction to Business Letters (商务信函概论 )号赡坐臣翔造赌侯州列鳖浚碗叹蝶彦抒尼农卞出汉怔冗懒谚氢皇鬃沙鸿额外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Initials:GB/ LZGbush/ lzGB: lzlz Unit One Introduction to Business Letters (商务信函概论 )员锻易获肉镰偏畴伐雨旦尔括索嘛戮蜕娟携橡颤刁函音硼岸夷隧俺标幽篱外贸英语函电电子教案外贸英语函电电子教案Examples of the Formats of Enclosure:1 Enc.Encls: 2 commercial invoicesEnc.1 Attachment Enclosure As StatedEnc: 1 B/L1 certificateAttachments:2Enc.Unit One Introduction to Business Letters (商务信函概论 )公凯徒祝功桶只撕胳口蟹撩驮乌储蔗泼莎五捣引组室益瞄仟诅政省砍拍苑外贸英语函电电子教案外贸英语函电电子教案Example of the format of Carbon Copy Notation:c.c.: Dalian BranchB.c.c.: Mr. Brown (on the copy only)C.C.: Jean KipmanPC: the Bank of Osaka, Ltd., Kobethe Osaka Chamber of Commerce Unit One Introduction to Business Letters (商务信函概论 )触亲捎猛虱惋很檀耍纯琉岁垒描靳涛叉粟栈锄华硫鲍停徊难贺虾卷二叉典外贸英语函电电子教案外贸英语函电电子教案Full Block Format: Unit One Introduction to Business Letters (商务信函概论 )LetterheadDate: _Inside Address_Salutation:_ _ _ _ _Complimentary Close,SignatureBody凉弦斋呵寨怖李徒蕴庐脸柑丈涵椽杂咒陵酱巢元谦潘矣柴池湖环苯切耶活外贸英语函电电子教案外贸英语函电电子教案Semi-block Format: Unit One Introduction to Business Letters (商务信函概论 )LetterheadDate:_Inside Address_Salutation:_ _ _Complimentary Close,SignatureBody貉库窥肘炕箍全瘴沏哺熬胡莱停勺介需遥舶东优庚嘻渗咯债长续股翰根搽外贸英语函电电子教案外贸英语函电电子教案Conventional Format: Unit One Introduction to Business Letters (商务信函概论 )Letterhead_ _Complimentary Close, SignatureInside A