OBM-ODM-OEM-CM.ppt

1、 Arcadyan Technology Corporation,Product development process HW/SW Integration Process,ODM/JDM/CM,OBM（Original Brand Manufacturer，縮寫作OBM），也譯作原創品牌設計，所指的就是生產商建立自有品牌，並以此品牌行銷市場的一種作法。由設計、採購、生產到販售皆由單一公司獨立完成，或者管理外包。 ODM（OriginalDesignManufacturer的縮寫）指由採購方委託製造方，由製造方從設計到生產一手包辦，而由採購方負責銷售的生產方式，採購方通常會授權其品牌，允許製造

2、方生產貼有該品牌的產品。 JDM（JointDesignManufacturer的縮寫）採購和製造商共同設計，而由採購方負責銷售的生產方式，採購方通常會授權其品牌，允許製造方生產貼有該品牌的產品。 OEM（OriginalEquipmentManufacturer,OEM），又譯原始設備製造商，指由採購方提供設備和技術，由製造方負責生產、提供人力和場地，採購方負責銷售的一種現代流行生產方式。因採購方可提供品牌和授權，允許製造方生產貼有該品牌的產品，所以俗稱貼牌生產。,ODM/JDM/CM,EMS（EMS，Electronic Manufacturing Services），亦稱ECM（Elec

3、tronic Contract Manufacturing），中文又譯為專業電子代工服務。相對於傳統的ODM或OEM服務僅提供產品設計與代工生產，EMS廠商所提供的是知識與管理的服務，例如存貨管理、後勤運輸，甚至提供產品維修服務。 CM(CM，Contract manufacturer)， is a manufacturer that contracts with a firm for components or products. It is a form ofoutsourcing., Arcadyan Technology Corporation,Definition,IBP (Init

4、ial Business Plan) Involve marketing planning, analysis of technical feasibility, cost/benefit analysis, budget plan, schedule plan, and determining product specifications EVT (Engineering Verification Test) Involve detailed engineering design, sample run production, and prototype system function ve

5、rification DVT (Design Verification Test) Involve pilot run production, production function verification, and confirming the manufacturability of the design MP (Mass Production) EOL (End of Life), Arcadyan Technology Corporation,Product Development Process,Initial Business Plan,IBP Meeting,IBP,Desig

6、n,Design Review,Sample Run,EVT Check,EVT,Pilot Run Production,Pilot Run Review,MR Review,DVT,Manufacturing Verification,Mass Production,MP,Engineering Verification Test,Pass,Fail,Design Verification Test,Operation/Support,Phase Out,OP,EOL,Pass,Fail,Pre-IBP,Pre-IBP Meeting,Pass,Pass,Project Kick Off,

7、DVT Check, Arcadyan Technology Corporation,Pre-IBP,Pre-IBP Meeting,Project Kick-off,Pre-IBP,Solution Feasibility Milestone Resources Cost & Benefit Budget plan Customer expectation Product spec, Arcadyan Technology Corporation,IBP,IBP Meeting,Initial Business Plan,IBP,New Product Dev. Plan Schedule

8、Resources BOM cost Expense Target market Discuss product requirement and related issues Initial Product Spec. Key Component Review Initial Test Plan, Arcadyan Technology Corporation,EVT,Design,Design Review,Sample Run I,Engineering Verification Test,EVT Check,Sample Run II /Regression Test,EVT,Produ

9、ct Specification H/W Schematics & Block Diagram H/W Circuit Design Product Design Review S/W High-level Design Product Readiness Review Sample Run Request & Materials Preparation Sample Run Review Production Test Plan Lab (EIT) Test EMI/EMC/Safety pre-test System Function Test Report User Manual BOM

10、 Cost Control DFx EVT Check / R01 Product Design Review,2.5 Month,2 Month,Sample Run I: R0A Sample Run 2: R0B Pilot Run: R01,Engineering Verification Test (Cont.),Design,Design Review,Sample Run I,Engineering Verification Test,EVT Check,Sample Run II /Regression Test,EVT,Sample Run I (R0A) Functiona

11、l Test Lab (EIT) test Thermal & 4 Corner Test Functional Test Power Consumption Measurement Signal Quality Test IEEE conformance test RF Performance Regulatory Test (3rd party lab) EMC Pre-Scan,Sample Run I: R0A Sample Run 2: R0B Pilot Run: R01,Specific Product Test WLAN: Wireless performance MFG Te

12、st Define test items RF pre test (RFPT, ART2 SW) Main board pre test (MBPT) Burn in Final test (FT) S/W provide string/command, Arcadyan Technology Corporation,Engineering Verification Test (Cont.),Design,Design Review,Sample Run I,Engineering Verification Test,EVT Check,Sample Run II /Regression Te

13、st,EVT,Sample Run II (R0B) Regulatory Test (3rd party lab) EMC Certification Reliability Test Environmental Test Shipping Performance Test,Sample Run I: R0A Sample Run 2: R0B Pilot Run: R01, Arcadyan Technology Corporation,DVT,Pilot Run Production (R01),Pilot Run Review,Design Verification Test,Firs

14、t Article Approval,DVT,Repair Training Doc. Final Product Spec. MTBF Calculation EMC/Safety Pilot Run Request & Materials Preparation Pilot Run Review Pilot Run Reliability (Burn-in) Report Maintenance training doc. Technical document First Article approval by customer FAI Approval MP Sign-off,Sampl

15、e Run I: R0A Sample Run 2: R0B Pilot Run: R01,1.5 Month, Arcadyan Technology Corporation,Design Verification Test,Pilot Run Production,Pilot Run Review,Design Verification Test,First Article Approval,DVT,R01 Reliability Test Report Environmental Shipping Performance MTBF Prediction Stress/Regression

16、 Test ORT Test Regulatory Test Report EMC test Safety certification 3rd party Certification Wi-Fi, Arcadyan Technology Corporation,MP,Manufacturing Verification,Mass Production,Operation/Support,Phase Out,MP,OP,EOL,ECN 2nd Source Validation,Delivery Fulfillment,Phase in/out Plan,Hardware & Software Integration,R0A Sample Available,R0A Hardware Verification,R0A Sample to Customer,Customer Start Porting,QCA SDK Image Standard boot code Run time code Hardware Verification Functional Test Thermal & 4 Corner Test Functional Test Power Consumption Measurement Signal Quality Test IEE