辅导机构全年计划方案

1、2012年度 招生目标及工作计划,logo,4,2012年招生目标,1,2,3,5,营销计划,成本投入,一.2012年度招生计划, Image information in product Image : Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.,（一）招生目标 1.各分校招生目标 2.目标汇总（公司全年） 3.目标制定的合理性分析 4.重点发展

2、项目,A.华南新城分校招生目标,B.骏景花园分校招生目标,C.逸景翠园分校招生目标,D.珠江帝景分校招生目标,E .御景湾分校招生目标,2.培训中心年度总目标,3.目标制定的合理性分析,1）春季目前为止招生人数基本上确定了。 2）除御景湾分校之外，其他校区各目标制定 都是以一年同期的招生人数作为参考的。 同期对比：,3）合并之后，有的校区下半年的规划是增加新课程。所以在制定招生计划的时候，也把预算做进去了。 比如御景湾、珠江帝景、逸景翠园 基于不断向前发展原则、和敢于挑战的精神，我们认为这个招生目标的制定是合理的，,让我们同心协力， 一起为实现目标共同努力！,2,营销计划,工作重点和方向,员工

3、培训 分工合作 责任到岗,团队建设,宣传策划,引进新课程,逸景翠园的文化课 珠江帝景的精品班 御景湾的艺术课程,海报包装 活动策划 课程优惠,尤其是暑假及下半年，可分为三大部分,一.引进新课程,1.逸景翠园： 文化课的打造将是接下来的重点工作内容，尤其是引进了陆老师教师团队之后的小升初冲刺班、作文入门班、作文提高班、奥数班、幼小衔接班等课程； 2.珠江帝景： 精品小班是珠江帝景的办学特色。根据市场需求反映，接下来开设书法班、围棋班、小主持人班、美狮英语、乐高科技体验班是攻坚方向。,3.御景湾分校： 1）陆老师团队文化课 2）根据教室结构，我认为接下来可以引进书法班、珠心算 围棋班、跆拳道班 就

4、霭德教育目前的课程资源、以及课程的市场需求，我们可以做调查分析，一起探讨。,二.宣传策划,1.海报包装（招生方面） （1）社区明显位置的海报张贴 （2）大堂（电梯）课程广告 （3）对外的折页制作 （4）每个课程的单张,2.活动策划 活动形式的招生推广对于业主来说冲击力是最强、时效性也是最好的。 （1）社区的游园活动（联合各合作单位） （2）较大的节假日庆祝活动 （3）优势课程的家长会 （4）试听课（公开课）,3.课程优惠 （1）培训中心的社区性质决定了对业主、尤其是老学员情 感的维系的重要性。 （2）品牌和师资实力决定了我们的价格取向，即不要去跟 一般的机构做价格上恶性竞争。 （3）所以，我们

5、需要稳定的、良好的优惠制度体系。在每 期的招生之前落实对我们招生的效率有很大的关系。,往年优惠制度： 一期报读3科以上可以获得9.5折优惠（1对1除外） 一次性报满4个月可以减免200元（托管） 老学员优惠（不详细、不稳地） XX号前报名获得XX优惠（偶然性大）,三.团队建设,1.员工培训 1）业务能力培训； 新的师资介绍、课程熟悉、销售技巧、 礼仪、服务意识、危机处理等； 2）调动积极性； 招生目标（含提成）、优秀员工的奖评 公司内部的考核晋升,2.分工合作 1）根据每个员工的能力特点更好的分工分岗，提高 工作效率； 3.责任到岗、到人 目标管理的重点内容就是责任制 责任到分校 到负责人 到

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