Unit 2b Company activities.ppt

1、Pass Cambridge BEC PreliminaryUnit 2bCompany activities,（广州铁路职业技术学院）,Vocabulary to describe a companys history It started /was founded /registered in( place) in (year) In the first years the annual turnover /production only came to It expanded rapidly into (market) It formed partnerships with. It be

2、came a public limited company valued at It went global/international by buying /setting up/forming partnerships with It set up a joint venture in It has subsidiaries in. It is nowcompany with employees and a turnover of It will have a brighter future.,Volkswagen: a history,Volkswagen was founded by

3、Ferdinand in Wolfsburg Germany in 1938 , but fell into British hands in 1945 during the war. Heinrich took it over as managing director after the War and it expanded rapidly into foreign markets. Its annual production went from 20,000 to 230,000cars. In 1960 it became a public limited company valued

4、 at DM600m. It went global by setting up its own production facilities , buying car manufacturers and forming partnerships with other foreign companies. Today it is Europes largest car-maker with 242,770 employees and a turnover of $65bn. The future for VW looks every bit as bright as its past.,Samp

5、le dialogue A: When and where was your company founded? B: My company was founded in GZ in 1990. A: Was it very successful at the very beginning? B: Of course, not. Its annual turnover only came to 30,000yuan. We went through a hard time. A: Then? B: Then I took over as the Managing Director and the

6、 success story began. A: What happened then? B: We formed partnerships with a foreign company . As a result, my company expanded very quickly and its annual turnover went to 30m. A: Is your company a public limited company?,B: Yes, it became a public limited company in1998. A: Does your company have

7、 subsidiaries in foreign countries? B: Yes, we founded our first subsidiary in USA in 2002. We went global by setting up our own production facilities and buying manufacturers in foreign company. A: So, your company is very successful now? B: Yes, it is Asias biggest sea food company with 24,000 emp

8、loyees and a turnover of 6bn. A: what do you think of your companys future. B: The future of my company looks every bit as bright as its past. A: Thank you, its a pleasure to have talked with you. B: youre welcome.,Warming Up,If you are the CEO of a shoes company, and you are going to set up a new f

9、actory, where will you choose as the site of your new factory? Why? What do you care about? To make a profit, we need to have: 1. low cost : cheap labor, materials, 2. government investment grants (资助) 3. market, gateway into other markets,Reading 1,Look at the diagram showing car company investment

10、 in central Europe. Answer the questions. You can refer to (参考)the following vocabulary: plant: factory/manufacturer van:有篷货车 assembly :装配, 集结 model: 车型 1. Fiat 2. Volkswagen 3. Volkswagen 4. Poland 5. Slovakia,Part 1 Investing in central Europe,Speaking cheap workforce 低廉的劳动力 generous inward invest

11、ment grants from local governments 当地政府对进口投资慷慨的资助 slow economic growth at home 国内经济增长缓慢 rapid development of central/eastern European car-markets 中、东欧汽车市场的迅速发展,Part 1 Investing in central Europe,good locations for exporting to the former Soviet Union 地理位置有利于向前苏联出口 Having production facilities in Eur

12、ope enables Asian and US companies to avoid restrictions on imports into Europe. 中、东欧洲拥有生产基地使得亚洲和美国的公司可以避开进口欧洲的限制,Part 1 Investing in central Europe,Investments boost local economies and add to market growth. 投资可以促进当地经济和市场发展。 Higher returns on investments due to low-costs 低成本有利于投资的高回报,Grammar,When d

13、o we use the present simple and present continuous? Write each description in the correct group at the top of the opposite page. Present simple: general facts; routines(惯例，常规); states(陈述) Present continuous: sth. happening now; temporary situation; changing situation,Reading 2,Turn to page 18, read

14、the following five extracts(摘录,剪辑) below and then number them in the correct order to complete the newspaper article. 1. Istvann 2. In addition to 3. Volkswagen 4. Companies 5. However,(2) Say whether the following sentences are “right” or “wrong”. If there is not enough information to answer, choos

15、e “Doesnt say”. 1. B 2. A 3. A 4. C 5. B 6. B (3) Look at the words in italics(斜体) in the context. Write the words in the correct group below. Addition: and; in addition; furthermore; moreover; also; not onlybut also. Contrast: but; however; although; in spite of,Part 2 Driving eastwards,cheap workf

16、orce 低廉的劳动力 generous inward investment grants from local governments 当地政府对进口投资慷慨的资助 slow economic growth at home 国内经济增长缓慢 rapid development of central/eastern European car-markets 中、东欧汽车市场的迅速发展 good locations for exporting to the former Soviet Union 地理位置有利于向前苏联出口,Part 2 Driving eastwards,Having prod

17、uction facilities in Europe enables Asian and US companies to avoid restrictions on imports into Europe. 中、东欧洲拥有生产基地使得亚洲和美国的公司可以避开进口欧洲的限制 Investments boost local economies and add to market growth. 投资可以促进当地经济和市场发展。 Higher returns on investments due to low-costs 低成本有利于投资的高回报,Part 2 Driving eastwards,

18、1. Driving eastwards: 本文谈的是汽车的事，因此 driving eastwards 可以是驱车东行，但其真正的含义是向东进发，开拓市场，将汽车制造业及其销售市场移至东欧各地。 2. but he would earn around eight times as much 句中 would + 动词原形earn , 表示与现在事态相反的情况，而不是过去将来时。例如：If I were to tell him all I know, he would be amazed. 如果我把我知道的告诉他，他会很吃惊的（事实是：“我“并没有这么做）。As much : (在此) 同样数

19、量。例如：He has 50 Yuan, and I have as much. 他有50 元钱，我也有这么多。,Part 2 Driving eastwards,3. in addition to : 除了、之外（还），例如：In addition to apples you asked for, I bought your oranges. 除了你要的苹果之外，我还给你买了橘子。 4. sales are growing by up to 41 percent by : （表示数量、程度等）以、之差，例如：The rate of growth fell by 3 percent. 增长率下

20、降了3%。Up to: （数目上）多达，达到，例如：This tend can take up to 10 men. 这顶帐篷至多可睡10人。,Part 2 Driving eastwards,5. Volkswagen, is spending $ 1.8 bn on the car and engine plants 注意spend 的用法：（1） 用（钱），花费。 例如：He spend 200 dollars on a new TV set. 他花200 美元买了一台新的电视机。 （2）花（时间），度过。 例如：I wish you wouldnt spend so much time

21、 (in) watching TV.我希望你不要花这么多时间看电视。 He spent a lot of time on sports. 他花很多时间在体育运动上。,Part 2 Driving eastwards,6. not only but also: 是连词词组，其中also 可以省略，要注意的是 not only 和 but (also) 所连接的结构要相同。例如：He speaks not only English but also French. 他不但会说英语，而且还会说法语。I not only heard it but saw it. 我不但听到了，还看到了。 7. in

22、spite of: 不顾，不管。例如：In spite of what you say, I still believe he is honest. 不管你说什么，我还是相信他是诚实的。,Part 2 Driving eastwards,Useful expressions: to invest 投资 be located In/at 位于 to produce a new model 生产新车型 to build new factories/ plants in在建新厂 to have a joint venture 拥有一家合资企业 our markets in develop rapid

23、ly 我们在的市场发展迅速,How to make an article cohesive(连贯)?,Cohesion(连贯) of an article：use words refer back to (回指) the previous paragraph. 1.using synonym(同义词) : low wages=cheap labor; the worlds largest car-makers= Volkswagen and Fiat 2. repetition of the same word: companies such as VW and Fiat refer back

24、 to the VW and Fiat in the previous paragraph. 3. using connectors of addition and contrast: however, in spite of, contrast with the advantages mentioned before.,Assignment,1. Do exercises in the section of self-study 2. Preview Unit 3a 3. Write an article about your hometown, using some of the connectors of addition and co