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1、课题名称Unit1 Vocabulary (2)课型新授课课时No.5【学习目标】1.To learn and master the new words.2.To understand and use the new words correctly.【学习重点】1.To help the students read the new words correctly.2.To help the students learn the new words better.【学习难点】1.How to make the students understand and master the usage of

2、 the new words.2.How to help the students finish all the exercises.【学法指导】Read, copy, practice; individuals, pairs 【导学过程】(学习方式,学习内容,学习程序,问题)个案补充课前自主学习预习导学(10分钟)一、预习Unit1第11至19页上的单词。(P678P69)二、根据预习的情况默写出下列单词和短语。(A级)1.名词(1)设计师 (2)软件 (3)建议,小费 (4)标识,徽标 (5)标语,口号 (6)(大)公司 (7)条,酒吧 (8)设计 (9)更新 (10)年轻人,青春 (11

3、)方面,层面 (12)食谱 (13)便宜货,协议 (14)奖金,额外津贴 (15)空想,幻想 (16)大众传播媒介 (17)海报 (18)目标,靶子 (19)分析,分析结果 (20)吸引力,呼吁 (21)反对吸烟 (22)小包,小盒 (23)肺 (24)癌症 (25)吸烟者 (26)手指甲 (27)冲动,强烈的欲望 (28)烟草,烟叶 (29)小品文,论说文 (30)震惊,惊愕 2.动词(1)vt./ vi.(使)倾斜,给小费 (2)vt./ vi.成倍增加,乘 (3)vt.设计 (4)vt.更新 (5)vi.讨价还价 (6)vt.想象,猜想 (7)vt.瞄准,以为目标 (8)vt.确定,决定

4、 (9)vi.有吸引力,呼吁 (10)vi.做出反应,回应 (11)vt.敦促,力劝 (12)vt.使震惊,使惊愕 3.形容词和副词(1)adj.引人注目的 (2)adj.味道好的,好吃的 (3)adj.精致的,绚丽的 (4)adv.个别地,亲自 (5)adj.有毒的 4.短语 (1)弄清楚,计算出 (2)吸引,呼吁 (3)把表达清楚 (4)死于 课中合作探究展示导思(25分钟)1. determine v. 确定;决定 determination n. 决心;果断;坚定【常用搭配】 determine to do sth. 决心做某事determine sb. to do sth.使某人下定

5、决心做某事determine 后接that引导的宾语从句时,用虚拟语气 e.g.1)_我们决定立刻去火车站2)His encouragement determined me to go on with my study._ _determined adj. 有决心的,决定的(在句中常作定语或状语) 【常用搭配】be determined to do sth.=make up ones mind to doe.g. He_.他决心要赢得那场比赛2. appeal to 迎合,对有吸引力,引起兴趣 恳求, 呼吁【常用搭配】 appeal to sb. for sth.为某事而向某人呼吁appeal

6、 to sb. to do sth. 呼吁某人做某事make an appeal to sb. 向某人提出呼吁【拓展】 appealing adj. 有吸引力的,有感染力的e.g. 1)Toys_.玩具对小孩具吸引力。2)The government is .呼吁每个人保护水资源。3. urge urge sb. to do sth. / urge that (should) do sth.1)vt. 催促;力劝;激励;极力主张;强烈要求e.g. They urged us to go at once. _ _My friends urged that I (should) apply for

7、 the job. _He urged that they go to New York. _ 2)vi. 极力主张;强烈要求e.g. The citizens urged for the construction of a new hospital. _3) n. C. 强烈的欲望;冲动;迫切的要求e.g. The vacation is coming and I have an urge to travel. _ 4. get across 传达;被理解;使人了解e.g. This is the message that we want to get across to the publi

8、c._ _The bridge was destroyed so we couldnt get across the river._ _I couldnt get my point across in the debate._ _【短语辨析】 get along /on (with sb/sth) 与sb相处;某事进展如何get over 克服,战胜 get through 用完,接通,通过课堂自主检测 检测导练(10分钟)一、根据首字母和上下文完成句子.(B级)1. The news on this web is u every day; you can get informationabo

9、ut what happens around the world in time.2. Jim, if you were free to d your own dream house, what would thathouse look like?3.I felt it so difficult to live in an English-speaking country that I (决定) to learn English well. 4.How did they r_ to your suggestion?5.He a_ to his friends for support 6.The

10、y put up p_ all round the town advertising the circus(马戏团)7. Its best to write about the things you have experienced _ (亲自)。8. He made a b_ with his wife:“ You take care of the children and Ill cook.”9. They u_ that we (should) take these steps.10. This medicine is p if taken in large quantities.二、M

11、ultiple choice. (B级)( )1.Teaching as a career_ to many people because of the long holidays.A. attracts B. calls C. appeals D. pulls( )2.He was unable to to the students what he meant.A. get through B. get across C. get down D. get around( )3.He left the place, _never _back again. A. determined; to c

12、omeB. being determined; to comeC. determined; comingD. determining; coming( )4.Word came that the government hanged the hero. Local residents _ angrily to it.A. acted B. reacted C. reportedD. adapted( )5.They _ him to prepare for the coming exam, but he spent all day playing computer games.A. persua

13、ded B. urged C. suggestedD. made三、Reading comprehension.(C级)A good brand agency (代理) can create for you a brand identity (身份) of your products. Having the best agency to help with your business, no matter how small, can be one of the biggest steps you can take in letting the world know and get famil

14、iar with your products and brands. Brand agencies work hand in hand with the company in advertising the brand and its products. The company has to tell the agency how they would like the public to see their products. The agency then talks with the company about the progress of the brand in the marke

15、t.Working with brand agencies is a two-way street. When the company is happy and satisfied with how the agency has advertised the brand, the trust the company has in the agency grows. Similarly, when the agency does well in its work, the companys brand and products get good ideas from buyers and the

16、 market. Regarding the identity of the brand, agencies can help a lot in this aspect. For a brand to have a lasting influence on the buyers, an identity of the brand needs to be formed. If the brand is good, then buyers will feel at ease (轻松自在) buying the products of this brand. ( )44. We can learn

17、from the text that the best agency is necessary for business EXCEPT for _. A. letting customers know about the productsB. earning money directly from the productsC. helping create brand identities for the products D. helping the brand have a lasting influence on customers( )45. The text is mainly wr

18、itten for _.A. customers B. salesmen C. researchers D. managers( )46. Whats the writers purpose of writing this text? A. To explain the meaning of teamwork.B. To introduce the importance of a brand agency.C. To tell the roles of the salesmen.D. To describe how to run the company.( )47. Whats the writers attitude towards the brand agency?A. Doubtful. B. Supportive. C. Worried. D. Disapproving.Period 51.We determined to go to the railway station at once. 他的鼓励使我下定决心继续学业。was determined to win the game.2.appeal to little children. appealing to everyone t

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