牛津英语模块四-power

Blank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof______(attract)picturesand_______(excite)languagestosellproductsorservices.________(general)speaking,therearetwomaintypes:____________(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe________(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?

第1页WordPowerUnit1Usingsuffixes第2页Howtoformadjectivefromnounsandverbs?WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsascommercialads,like

attractivepicturesandexcitinglanguages,buttheyarenotmeanttotrickus.commercen.

commercialattractv.

attractiveexcitev.

excitingUsingsuffixes第3页Noun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicnationnationaldangerdangeroushelphelpfulVerb+ed+ing+able+iveamazeamazedexciteexcitingenjoyenjoyableattractattractiveCanyouthinkofmoreexamples?第4页SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulcharacterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful

cloudless,hopeless第5页WordPuzzlecommercial1.commerce2.health3.hero4.attraction5.help6.excitement7.origin8.danger12345678HiddenwordFoodand________arequiteimportanttoourhumanbeings.用所给单词形容词形式填空healthyheroicattractivehelpfulexcitingoriginaldangerousclothing第6页Exercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)lucky(8)fantastic

Let’slearnmoreaboutsuffixes.第7页Sales&marketing第8页Words-matchingsales/marketingdepartmentconsumersmarketsharesalestargetssalesfiguresmarketresearch消费者市场份额销售目标销售量市场调查销售