多层商业综合体项目规划设计方案

ShaoxingSuningPlaza

ProjectArchitecture

Design绍兴苏宁广场规划设计方案2018.02目录项目背景PROJECT

BACKGROUND设计愿景PROJECT

VISION方案设计ARCHITECTUREDESIGN1项目背景PROJECT

BACKGROUNDLocation

Analysis

项目区位分析图绍兴——一个具有江南水乡特色的城市Shaoxing，acannalcity.位于浙江中北部，杭州湾南岸Locatedinthenorthof

Zhejiang,southof

HangzhouBay.气候宜人，风景秀丽，文化绚烂的旅游城市Shaoxing,

ownsbeautifulnaturalsceneryandvarioustraditionalcultureswhichmakeitanoutstandingtour-ismcity.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Public

TransportationPlanning公共交通体系规划绍兴北站SHAOXINGSTATION2号线基地SITE绍兴站SHAOXINGSTATION图例Legend高速公路HIGHWAY快速路EXPRESSWAY普通铁路REGULARRAILWAY客运铁路PASSAGER

RAILWAY城际轨道交通TRANSIT

BTWCITY城市轨道交通(规划)TRANSIT

INCITY

(PLANNED)高速出入口HIGHWAYENTRY高速立交HIGHWAYINTERCHAGE互通式立交CONNECTEDINTERCHAGE绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,RetailCircles商圈分布迪扬路商圈WANDA

RETAIL

CIR.柯桥万达商圈KEQIAOWANDARETAIL

CIR.镜湖商圈JINGHURETAIL

CIR.

PAOJIANGRETAIL

CIR.袍江商圈绍兴北站SHAOXINGSTATION解放路商圈:国商、杭州大厦等；JIEFANG

ROAD

RETAIL

CIR.:GUOSHANG,

HANGZHOU

MAI-SON迪扬路商圈:沃尔玛、华润万家、天虹百货等DIYANG

ROAD

RETAIL

CIR.:WAL-MART,

CR

VANGUARD,RAINBOW镜湖商圈：佳源广场、颐高广场、梦享城等JINGHU

RETAIL

CIR.:JIAYUANPLAZA,

YIGAOPLAZA,MENGXIANGCITY2号线基地基地SITESITE柯桥万达商圈：柯桥万达等KEQIAO

WANDA

RETAIL

CIR.:KEIQIAO

WANDA

PLAZA袍江商圈:大润发等PAOJIANG

RETAIL

CIR.:RT-MART绍兴站SHAOXINGSTATION迪荡商圈:银泰城等DIDANGRETAIL

CIR.:YINTAI

PLAZA城南商圈:规划建设现代化商业中心CHENGNANRETAIL

CIR.:MODERNCOMMERCIALCENTERUNDERCONSTRUCTION图例Legend中高端商圈HIGHENDRETAIL

CIR.中端商圈MIDDLEENDRETAIL

CIR.城南商圈解放路商圈迪荡商圈CHENGNANRETAIL

CIR.JIEFANGROADRETAIL

CIR.DIDANGRETAIL

CIR.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,SupportingFacilities

基地周边配套湿地公园PARK住宅RESIDENTIAL奥体中心SPORTCENTER规划文旅综合体MIXUSECOMPLEX商办用地COMMERCIAL行政中心ADMINCENTER住宅RESIDENTIAL商办用地COMMERCIAL湿地公园PARK金融大厦OFFICE文化中心CULTURECENTER越商总部HEADQUARTER住宅住宅佳源广场RESIDENTIAL

RESIDENTIAL规划住宅规划住宅

RESIDENTIALMALL基地SITE湿地公园PARKRESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL规划住宅RESIDENTIAL湿地公园湿地公园PARKPARK湿地公园PARK住宅RESIDENTIAL湿地公园PARK住宅RESIDENTIAL管委会MC中成大厦OFFICE住宅RESIDENTIAL商办用地COMMERCIAL市工商局MC企业总部HEADQUARTER住宅RESIDENTIAL中学住宅RESIDENTIAL小学PRIMARYSCHOOL住宅RESIDENTIAL绍兴市政府GOVERNMENT湿地公园PARK浙江工业职业技术学校图例Legend住宅RESIDENTIAL建材市场梦享城MALL住宅RESIDENTIAL商业用地COMMERCIAL住宅RESIDENTIAL办公用地颐高广场MALLOFFICE行政文化用地CULTURAL

AND

ADMINISTRATION住宅用地RESIDENTIAL教育用地EDUCATIONAL绿化用地PARK绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Vicinity

Transportation

基地周边交通杭州方向YANGJIANG

WEST

ROAD轨道交通2号线（规划）镜湖中心站基地SITEFENGLIN

WEST

ROAD图例Legend道路ROAD地铁线METROLINE地铁站SUBWAY

STATION公交站BUSSTATION绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,SiteValue

商业价值分析金融大厦OFFICE绍兴规划展览馆、文化馆、科技馆佳源广场CULTURAL

CENTERMALL锦帆路JINFAN

ROAD次要商业街角SECONDARYCORNER主要商业街角MAINCORNER基地SITE湿地公园PARK次要商业街角SECONDARYCORNER主要商业街角住宅RESIDENTALMAINCORNER横湖路HENGHUROAD幼儿园规划住宅规划住宅KINDER-GARTENPLANNINGRESIDENTALPLANNINGRESIDENTAL绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,SiteSurroundingPictures基地周边现状照片1514223543绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,DesignCondition

设计条件道路红线建筑退界线地下建筑退界线说明/NOTE·

基地建筑退东侧地限线不少于8米，退南侧地限线不少于10米，退西侧地限线不少于10米，退北侧地限线不少于10米。·

地下建筑范围同地上建筑范围,建筑面积52464平方米。·

容积率2.5·

建筑密度60%·

绿地率不少于5%绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,2项目愿景PROJECT

VISION现代化ATTRACTIVE赏心悦目的ModernFABULOUSLANDMARK地标的城市雕CITY

SCULP独特性VISIBLEAVANT-GARDE先锋的MARKETPLACEGRANDHALL大峡谷峡谷空间VALLEYSPACE视觉焦点VisualIconATTRACTIVE赏心悦目的FABULOUSMEETINGPLACE天空之SKYJE识别性VISIBLE潮流MODERNJOYFUL欢乐的FUNLIFESTYLE焦点都市City高效FLUENT流畅的Efficent实用主义PRAGMATICCLASSICAL经典的环形流LOOPCIRCULAT标识性UNIQUE共享SHAREJOYFUL欢乐的城市广场CityPlaza绿色生态EXHIBITION展览GreenPLAYGROUND怡人PARTYPLACECOMFORTABLE屋顶花ROOF

GAR3方案设计ARCHITECTUREDESIGNConceptGeneration

概念生成集中的体量创造最大的商业价值SIMLE

ANDSTRAIGHT

FORWARDBOXBUILDINGSHAPE,THATHOUSES

ALL

REQUIREDPROGRAMELEMENTSWHITHINONEINTERIORSPACE.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,ConceptGeneration

概念生成经典环动线结构USINGMOST

RATIONAL

ANDCONTINUOUSRETAILLOOP

LAYOUT,

WE

AREMAXIMIZING

THELEASEVALUE

WHILEMINIMIZING

THEINVESTMENT

COST.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,ConceptGeneration

概念生成打破体量创造新的复合空间CREATNEWDIAGONAL

BROADWAY

AVENUE

AS

AMARKET,

F&B,CULTURAL

ANDENTERTAINMENTHUBOF

THEPROJECT.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,ConceptGeneration

概念生成嵌入源核PLACESKY

JEWEL

AS

A

MEETINGPLACE,SOCIALDESTINATION

AND

A

VISUAL

ICON,FLOATING

ITWITHINGRANDHALL.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,ConceptGeneration

概念生成形态重构SCULPTING

THESKYLIGHT

THATCOMPLETESENVELOPE

ABOVEPROJECT

HUB,

AVANT-GARDEAVENUE.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,CanyonSpace

中央峡谷打断传统环形动线，创造新的复合、令人激动的共享空间。BREAK

TRADITIONAL

LOOP

CIRCULATION

TO

CREAT

ANEXCITINGSHARESPACE.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,CanyonSpace

中央峡谷CREATIVE

MARKET创意集市SKYBRIDGE空中连桥绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,CanyonSpace

中央峡谷COMMERCIALPROMOTION

商业推广COLORFUL

STAGE

炫彩舞台绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,CanyonSpace

中央峡谷CULTURE

STEP文化台阶FOODCOURT

食府天地绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空间在中央峡谷嵌入源核空间，打造焕然一新的空间体验。ADDORIGINCORESPACE

TO

CREAT

A

FABULOUSSPACE

EXPERIENCE.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空间我们创造的是一个完整的社区而不仅仅是商场。IT

IS

ABOUT

BUILDINGCOMMUNITY

FIRST,

AND

THEN

A

MALL.REFERENCE意向图片绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空间REST停留经过一个舒适、怡人、小憩片刻的场所，形成多元的购物体验。THROUGH

A

CONFORTABLE,PLEASANT

SPACE,

WEGAINMUTIDIMENSIONAL

SHOPPINGEXPERIENCES.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空间THINK思考一杯咖啡、一本书、可以尽情的呆上一天，思考下一段体验。ENJOY

THELIFE

AND

THINK

ABOUT

THENEXT

TRIP.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空间SELECT选择丰富的不同业态，回到源点，再一次选择。STARTFROM

THEORGINCORESPACE.绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,折纸ORIGAMI-ART

OF

FOLDING

PAPER钻石天幕DIAMOND-BUILDING

FORMPerspective

效果图Perspective

效果图Perspective

效果图Perspective

效果图References

参考意向MasterPlan

总平面示意道路红线建筑退界线绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Summary

经济技术指标PROJECTSUMMARY经济技术指标SITEAREA61578.7基地面积(m²)CONSTRUCTIONFLOORAREA(CFA)260,110总建筑面积(m²)GFA(m²)地上计容总建筑面153,946积(m²)FAR容积率FOOTPRINT2.5036,900首层占地面积(m²)DENSITY建筑密度(%)GREENRATIO605.00绿地率(%)商业13,836COMMERCIAL超市SUPERMARKET自行车库4,000地下一层B1FLOOR(54632m²)6,200BASEMENTAREABICYCLEPARKING106,164地下建筑面积(m²)机动车库16,806VEIHCLEPARKING其他13,790OTHERS地下二层B2FLOOR51,532PARKINGNUMBER停车位PARKINGNUMBER2,0253,100非机动车位绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level1首层平面图零售RETAIL次主力店JUNIORANCHOR餐饮F&B儿童业态KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET书店BOOKSTORE开放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR货梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP首层建筑面积：32450m2停车PARKINGFIRST

FLOOR

AREA:

32450M2绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,LevelB1B1层平面图零售RETAIL次主力店JUNIORANCHOR餐饮F&B儿童业态KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET书店BOOKSTORE开放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR货梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEPB1层建筑面积：54632m2停车PARKINGB1FLOOR

AREA:

54632M2绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level2二层平面图零售RETAIL次主力店JUNIORANCHOR餐饮F&B儿童业态KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET书店BOOKSTORE开放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR货梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP二层建筑面积：26450m2停车PARKINGSECONDFLOOR

AREA:

26450M2绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level3三层平面图零售RETAIL次主力店JUNIORANCHOR餐饮F&B儿童业态KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET书店BOOKSTORE开放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR货梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP三层建筑面积：25640m2停车PARKINGTHIRDFLOOR

AREA:

25640M2绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level4四层平面图零售RETAIL次主力店JUNIORANCHOR餐饮F&B儿童业态KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET书店BOOKSTORE开放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR货梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP四层建筑面积：26630m2停车PARKINGFOURTHFLOOR

AREA:

26630M2绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level5五层平面图零售RETAIL次主力店JUNIORANCHOR餐饮F&B儿童业态KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET书店BOOKSTORE开放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR货梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP五层建筑面积：27270m2停车PARKINGFIFITHFLOOR

AREA:

27270M2绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level6六层平面图零售RETAIL次主力店JUNIORANCHOR餐饮F&B儿童业态KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET书店BOOKSTORE开放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR货梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP六层建筑面积：15510m2停车PARKINGSIXTHFLOOR

AREA:

15510M2绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,LevelB2B2层平面图零售RETAIL次主力店JUNIORANCHOR餐饮F&B儿童业态KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET书店BOOKSTORE开放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR货梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEPB2层建筑面积：51532m2停车PARKINGB2FLOOR

AREA:

51532M2绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析特色餐饮-LOFT空间F&B-LOFT

SPACE绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析特色餐饮-开放式主力店F&B-OPENHOUSE绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析书店BOOKSOTRE绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析创意集市CREATIVEMARKET绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析屋顶艺术中心ROOFTOP

ARTCENTRE绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析国际名品LUXURY

STORE绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析美食广场FOODCOURT绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析精品超市BOUTIQUESUPERMARKET绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析儿童娱乐CHILDREN’SCREATIVEENTERTAINMENT

ANDEDUCATION绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析健身/影院FITNESS,CINEMA

ANDIMAX绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS业态分析特色餐饮-景观餐饮F&B-VIEWRESTAURANT绍兴苏宁广场项目规划设计方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Traffic

Entrance

交通组织方式