外贸英语函电 第十版 课件 CHP2 Business Letters

时间：2025.02DUFECHP2:BusinessLetters:Structure,Layout,andWritingTechniques

WritingaBusinessLetter02StructureandLayoutofaBusinessLetter01FormattingtheEnvelope03目录ContentsExercisesUsefulSentencesforBusinessLetters0405StructureandLayoutofaBusinessLetterPart01HeadingContent:Includesthesender'saddress,referencenumber,anddate.Example:Address:128HuchiuRoad,Shanghai,ChinaRef.No.:SH/CNLIP/20210323Date:March23,2021Purpose:Providesessentialcontactinformationandreferenceforthecorrespondence.InsideAddressContent:Recipient'sname,company,andaddress.Example:H.G.WilkinsonCompany,Limited245LombartStreet,Lagos,NigeriaPurpose:Ensurestheletterreachesthecorrectrecipientandmaintainsformality.SalutationContent:Formalgreetingtotherecipient.Example:"DearSirs"Purpose:Setsapoliteandprofessionaltonefortheletter.CaptionContent:Briefsubjectlinesummarizingtheletter'spurpose.Example:"Re:SewingMachines"Purpose:Quicklyinformstherecipientoftheletter'smaintopic.OpeningSentencesContent:Introductiontotheletter'spurpose.Example:"WethankyouforyourletterofMarch16enquiringaboutthecaptionedgoods."Purpose:Engagestherecipientandclearlystatesthereasonfortheletter.BodyoftheLetterContent:Detailedinformation,requests,orresponses.Example:"TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection."Purpose:Providesnecessaryinformationandaddressestherecipient'squeriesorneeds.ClosingSentencesContent:Summarizestheletterandexpresseshopeforaresponseoraction.Example:"Welookforwardtoreceivingyourearlyreply."Purpose:Reinforcesthemainpointsandencouragesfurthercommunication.ComplimentaryCloseContent:Politeclosingphrase.Example:"Yoursfaithfully"Purpose:Maintainsaprofessionalandcourteoustone.ComponentsofaBusinessLetterDate:March23,2021Example:Description:Alltextisleft-aligned,includingthedate,insideaddress,caption,andclosing.BlockStyleInsideAddress:H.G.WilkinsonCompany,Limited,245LombartStreet,Lagos,NigeriaPurpose:Providesaclean,modernlookandiswidelyusedincontemporarybusinesscorrespondence.LayoutStylesWritingaBusinessLetterPart02Sender'sInformation:ChinaNationalLightIndustrialProductsImport&ExportCorporation,ShanghaiBranch128HuchiuRoad,Shanghai,ChinaEmail:xx@Date:March23,2021Recipient'sInformation:H.G.WilkinsonCompany,Limited245LombartStreet,Lagos,NigeriaGreeting:"DearSirs"SubjectLine:"Re:SewingMachines"HeadingInsideAddressSalutationCaptionIntroduction:"WethankyouforyourletterofMarch16enquiringaboutthecaptionedgoods."MainContent:"TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection."Conclusion:"Welookforwardtoreceivingyourearlyreply."ClosingPhrase:"Yoursfaithfully"OpeningSentencesBodyoftheLetterClosingSentencesComplimentaryCloseSampleBusinessLetterFormattingtheEnvelopePart03Content:Recipient'sname,company,andaddress.Example:Mr.F.M.Richard211BroadAvenueLosAngeles,CA91640U.S.A.Purpose:Ensurestheletterisdeliveredtothecorrectrecipient.LayoutOptions:Canincludeorexcludepunctuationattheendofeachline.Example:Withpunctuation:Mr.F.M.Richard,211BroadAvenue,LosAngeles,CA91640,U.S.A.Withoutpunctuation:Mr.F.M.Richard,211BroadAvenue,LosAngeles,CA91640,U.S.A.Purpose:Maintainsconsistencywiththeinsideaddressformat.PunctuationSuperscriptionUsefulSentencesforBusinessLettersPart0401Example:"Wearepleasedtoinformyouthatwehavereceivedyourorder."Purpose:Clearlystatesthepurposeoftheletter.Informing02Example:"Weconfirmourletterofthe10thofthismonthregardingtheshipment."Purpose:Reinforcespreviouscommunications.ConfirmingOpeningSentencesExample:"Welookforwardtoreceivingyourearlyreply."Purpose:Encouragespromptresponsefromtherecipient.RequestingaReplyExample:"Weassureyouofourbestservicesatalltimes."Purpose:Assurestherecipientofcontinuedsupport.OfferingAssistanceClosingSentencesExercisesPart05Instructions:Arrangethegiveninformationintoaproperlyformattedbusinessletter.Components:Sender'sName:ChinaNationalLightIndustrialProductsImport&ExportCorporation,ShanghaiBranchSender'sAddress:128HuchiuRoad,Shanghai,ChinaSender'sEmail:xx@Date:March23,2021Receiver'sName:H.G.WilkinsonCompany,LimitedReceiver'sAddress:245LombartStreet,Lagos,NigeriaSalutation:"DearSirs"Subject:"SewingMachines"Message:"WethankyouforyourletterofMarch16enquiringaboutthecaptionedgoods.TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection."ComplimentaryClose:"Yoursfaithfully"TaskFormattedLetter:Heading:ChinaNationalLightIndustrialProductsImport&ExportCorporation,ShanghaiBranch128HuchiuRoad,Shanghai,ChinaEmail:xx@Ref.No.:SH/CNLIP/20210323Date:March23,2021InsideAddress:H.G.WilkinsonCompany,Limited245LombartStreet,Lagos,NigeriaSalutation:"DearSirs"Caption:"Re:SewingMachines"OpeningSentences:"WethankyouforyourletterofMarch16enquiringaboutthecaptionedgoods."BodyoftheLetter:"TheenclosedbookletcontainsdetailsofallourSewingMachinesandw