BEC商务英语（中级）阅读模拟试卷110

BEC商务英语(中级)阅读模拟试卷

110

一、概括文意配伍(本题共7题，每题分，共7

分。)

HowtoapproachReadingTestPartOne,InthispartoftheReadingTestyoumatch

sevenstatementswithfourshorttexts.•Firstreadeachshorttextandthenreadthe

sentencestoseewhichonesrefertothetext.,Makesureyoureadeachtextfbroverall

meaning.Donotchooseananswerjustbecauseyoucanseethesamewordsinthetext.,

Lookatthestatementsbelowandtheviewsaboutimprovementprocessesontheopposite

page.•Whichcompany(A,B,CorD)doeseachsentence1-7referto?•Foreach

sentence1-7,markoneletter(A,B,CorD)onyourAnswerSheet.•Youwillneedto

usesomeofthelettersmorethanonce.A"We'reaheadofourcompetitorsinthatevery

yearweinvitecustomerstoheadquarterstodiscusstheirexpectationsforthenextfive

years.Inadditiontocustomers,themeetingincludesapproximately100employeesand

suppliers.Weparadeourfiveyearplan,includingsuchthingsasservice,qualityandon

(imedelivery,andinvolveeveryoneinafeedbackprocess.Theoutcomebecomespartof

ourlong-rangestrategicplan,whichiscommunicated(oeveryemployeein(he

organisation-aprocesswecallmanagementbyplanning."B"Theapproachwefindwe

needtotaketoincreasingcustomersatisfactionissystemic.Thereisn'taneasywaytodo

it.Everythingisinterconnectedandbuilds.Inordertodelightcustomers,youneed

smoothmanufacturingprocesses,whichmeansyouneedanaccuratewarehouse,which

inturnreliesonagoodmanufacturingrequirementssystemandgoodsuppliers.Youcan't

accomplishoneinisolation."C"Aspartofourimprovementprocess,employees

participateactivelyinraisingcustomersatisfaction.Theyestablishtheareasinwhich

theywillbemeasuredthattranslateintoqualityperformance:thingslike,'Howquickly

doyourespondtoacall?'or'Howeffectivearcyourdealingswiththecustomcr?^

Feedbackisprovidedregularlytoemployees.Theyanalysethedatatodeterminewhen

additionalinstructionandsupportareneeded,orwhenprocessesneedtobere-workedor

improved,orwhenourgoalsneedtobechanged.Theyarealsoencouragedtokeepan

eyeonthecompetitionandhowtheyaredoing.Thesedataareusedforplanning

purposes."D"Ourseniormanagersareconstantlypullingthecompetition'sproducts

aparttoseewhatthey'redoing.They'vealsodonesomebenchmarkingagainstourbelter

competitors.Thereareafewgoodones(hatmakeusrunfasterandharder.But.(obe

honest,intermsofnewserviceinitiatives,fbrexample,we'vehadtolookoutsideour

industrytofindwhatcouldbecalled'bestofbreed'.We'vemilkedourownindustry."

1、Staffareinvitedtosetthestandardsthatareusedtoassesstheirproductivity

标准答案：C

知识点解析：暂无解析

2、Long-termaimsarenegotiatedwithpeopleinternalandexternaltothecompany

标准答案：A

知识点解析：暂无解析

3、Staffcontributetothemonitoringofcompetitors'progress.

标准答案：C

知识点解析：暂无解析

4、Differentkindsofcompanyneedtobeexaminedforideasforinnovation.

标准答案：D

知识点解析：担无解析

5、Staffdecideontheirownrequirementsfortraining.

标准答案：C

知识点解析：暂无解析

6、Improvingoneaspectofthebusinessaffectsotheraspects.

标准答案：B

知识点解析：暂无解析

7、Ailstaffarcinformedofthecompany'sfuturedirection.

标准答案：A

知识点解析：暂无解析

二、段落完型(本题共5题，每题7.0分，共5分。)

,ReadthearticlebelowaboutMicrosoftanti-trustsuit.•Choosethebestsentencefrom

theoppositepagetofilleachofthegaps.•Foreachgap8-12,markoneletter(A-G)on

yourAnswerSheet.•Donotuseanylettermorethanonce.WHATNEXTINTHE

MICROSOFTSUITTheJusticeDepartment'stopanti-trustprosecutorsaysthisweek

thatthegovernmentislookingatafullrangeofremedies.Itwantstofindtheappropriate

punishmentfollowingajudge'srulingthatMicrosoftisamonopoly,includingthe

possiblebreakupof(hesoftwarecompany."Wearelookingattherangeofsanctions;

we'retalkingtopeoplein(heindustry,peoplewhoworkwithMicrosoft,peoplewho

manufacturecomputersandwe'redoingananalysistomakesurethatwehavearemedy

thatwillpromotecompetition,assureinnovationandpromoteconsumerchoice,"hesaid.

Hethoughtthejudgewasquiteclearthatinnovationhasbeenimpairedandhehadheard

alltheevidence.Meanwhile,MicrosoftChairmanBillGatessaidinaletterpublished

todaythatthesoftwaremakeriscommittedto"afairandresponsible"resolutionofthe

anti-trusttrial.(8)"We'vebeenherebeforeinafirstlawsuit,'hesaid."Andeventually

thecourtscameoutonthesideoftheconsumer,sayingthatallcompaniesshouldhave

theabilitytoinnovatetheirproductsandtaketheirchancesinthemarketplace."(9)"As

thiscasemovestowardresolution,Microsoft's30,000employeesarefocusedoncreating

thenextgenerationofproductsthatwilldeliverthebenefitsoftheInformationAge,

anytime,anywhereandonanydevice,"Gateswrote.(10).OilFriday,Jacksontook

Microsofttotaskfornumerousinstancesofanti-competitivebehavior,includingits

dealingswithAmericaOnlineoverthelatter'sbrowserchoices,itscontractswithPC

makers,whichforcedthemtofeatureprominentlytheInterne:ExplorerWebbrowser

insteadofNetscape'scompetingproduct.(II).ThejudgenotedthatMicrosoft'sown

studiesconfirmedthatMicrosoftcouldhavechargedonly$49perWindowsupgradeand

stillremainedprofitable,and(hatithadenoughpowerwithinthemarkettocharge$89.

(12)Ilisthroughhigh"barrierstoentry",inotherwords,bymakingitmorecostlyto

createcompetingsoftware.ABobHerbold,theexecutivevicepresidentandchief

operatingofficerfbrMicrosoft,saidthatthejudge'srulingthisweekisjustafirststepin

(heprocessthatisjustgettingunderway.BMicrosoft'scompetitorsknow(hatthe

companyinfacthasarefereestartingdirectlyovertheshouldereverytimeitmovesona

playingfield.CWhat'smore,Microsofterectedthebarrierstokeepothersoutofthe

marketplace.DTheJusticeDepartment'stopanti-trustprosecutorsaysthisweekthatthe

governmentislookingatafullrangeofremedies.EJacksonsaidthatthecompanytook

thatadditionalprofitandinvesteditnotinitsownproductsbutineffortstokeepother

companiesoutofvarioussofhvaremarkets.MeanwhileBillGates,inafull

advertisementpublishedintheWashingtonPostandaddressedtothecompany's

customers,partnersandshardiolders,commentedonFriday'sruling.GHeclaimedthat

Microsoftiscommittedtoresolvingthismatterinafairandresponsiblemanner,while

ensuringthat(hefundamentalprinciplesofconsumerbenefitandinnovationare

protected.

8、

标准答案：A

知识点解析：暂无解析

9、

标准答案：F

知识点解析：暂无解析

10、

标准答案：G

知识点解析：暂无解析

11、

标准妙宏.C

知识?解扁暂无解析

12、

标准答案：E

知识点解析：暂无解析

三、常规阅读理解(本题共6题，每题分，共6

分。)

—Read(hearticlebelowabcutafast-foodchainandthequestionsontheoppositepage.

—Foreachquestion13-18,markoneletter(A,B,CorD)onyourAnswerSheetforthe

answeryouchoose.Turningaroundafast-foodchainSparrowisawell-establishedfast­

foodchain,with200restaurantsrunbyfranchisees,andalmostasmanycompany-owned

ones.Someyearsago,thegrouptowhichSparrowbelongedwastakenoverbyanother

company,whichownedavarietyofretailbusinesses.AlthoughdemandforaSparrow

franchiseshowednosignofdeclining,overallthechainwasinanunhealthystate.Its

properties,themajorityoftheminsmalltowns,neededrefurbishmenttostand

comparisonwithitscompetitors.Withmoreandmorefast-foodconceptsreachingthe

marker,(hedistinctiveSparrowmenuhadtostruggleforattention.Andtomakematters

worse,itsnewownershadboughtitasoneofanumberofcompanies,andhadnoplans

togiveittheinvestmentitrequired.Sparrowstagnatedforanothertwoyears,untilanew

chiefexecutive,CarlPearson,decidedtobuildupitsmarketshare.Hecommissioneda

survey,whichshowedthatconsumerswhoalreadyusedSpanowrestaurantswere

overwhelminglypositiveaboutthechain,whilecustomersofotherfast-foodchains,

particularlythosesellingpizzasorhamburgers,werereluctanttobetemptedawayfrom

them.Sparrowhadtodevelopanewpromotionalcampaign-onethatwouldenhance-the

public'sperceptionsofthechainandsetitapartfromitscompetitors.Pearsonfaceda

battleoverthefutureoftheSparrowbrand.Thechain'sownernowfavouredtaking

Sparrow'soutletsupmarketandrebrandingthemasMarcy'srestaurants,oneofitsother,

betterknownbrands.Pearsonresisted,arguingforanadvertisingcampaigndesignedto

convincecustomersthatvisitstoSparrowrestaurantswerefun.Suchanattemptto

establishapositiverelationshipbetweenacompanyandthegeneralpublicwasunusual

fbrthatlime.Pearsonstronglybelievedthatnumberswerethekeytosuccess,ratherthan

customers'spendingpower.Hisargumentswon(heday.Thecampaignitselfbrokesome

ofthefas(-foodindustry'sadvertisingconventions.Thetelevisioncommercialsplayed

downtraditionalproductshots-mostofitscompetitors'advertisementshadmouth­

wateringshotsoffood-andfocusedinsteadonentertainmentandhumour.Theusual

jinglesgavewaytospotsfeaturingoriginalsongsperformedbyavarietyofstars.Instead

oftryingtoshowthesuperiorityofaspecificproduct,theintentionwastoposition

Sparrowintheheartsofpotentialcustomers.Pearsonhiredtwoadvertisingagenciesto

handlethiscampaign,andspentaconsiderabletimewiththem,discussingand

developingthebriefhehadoutlined.Oncethathadbeenagreedindetail,heleftthemm

getonwiththeirwork.Insteadofdividingresponsibilities,aswouldnormallyhappen

whentwoagenciescollaborate,theydecidedtodevelopateamconcept,withbothhaving

equalopportunitiesforcreativeinput.Pearsonalsomadeotherdecisionswhichhe

believedwouldcontributetothenewSparrowimage.Helaidoff400employeesinthe

headquartersandcompanyfieldoffices,andreduced(hemanagementhierarchy.He

insistedonuniformityofstandardsinallrestaurants,andwarnedfranchiseesthatifthey

ranuntidy,unprofitablerestaurants.Sparrowwoulddosethem,orifnecessary,buythem.

InadditionSparrowofferedtolowertherentofanyfranchiseeswhoachievedacertain

increaseintheirturnover.Theseeffortspaidoff,andSparrowsoonbecameoneofthe

mostsuccessfulfast-foodchainsintheregionswhereitoperates.

13、Accordingtothefirstparagraph,whatproblemdidSpanowfacewhenitwastaken

over?

A、Itsnewownerswereuninterestedinspendingmoneyonit.

B、Itsproductsweretoosimilartothoseofitscompetitors.

C、Itreceivedfewapplicationsfrompotentialfranchisees.

D^1(hadanumberofrestaurantswhichwerepoorlysituated.

标准答案：A

知识点解析：暂无解析

14、ThesurveycommissionedbyCarlPearsonshowedthat

A^Sparrow'sexistingcustomersweredissatisfied.

B、thetypeoffoodthatSparrowofferedwaslosingpopularity.

C、peoplewereunwillingtochangetoSparrowrestaurants.

D^Sparrow'snamewasnotwellknowntothegeneralpublic.

标准答案：C

知识点解析：暂无解析

15、Accordingtothethirdparagraph,whatwasPearson'splanfbrSparrow?

A、toattractconsumerswhohadmoremoneytospend

B、toassociateitwithacertaintypeofexperience

C、tomakeitpartofanother,morefamousbrand

tomakeitsrestaurantsmoreattractiveandup-to-date

标准答案：B

知识点解析：暂无解析

16、HowwereSparrow'sTVadvertisementsdifferentfromthoseofotherfast-food

businesses?

A^Theyusedcelebritiestopresenttheproducts.

B、Therewasverylittleuseofmusic.

C、Theycomparedthecompanywithitscompetitors.

D^Therewereveryfewproductshots.

标准答案：D

知识点解析：暂无解析

17、Howwastheadvertisingcampaignhandled?

A^Theagenciesworkedtogetherasoneunit.

B、Pearsonkeptacloseeyeontheagcncies,work

C、Theagenciesfocusedondifferentpartsofthecampaign.

D、Pearsonwroteafullbriefbeforecontactingtheagencies.

标准答案：A

知识点解析：暂无解析

18、According(othesixthparagraph,Pearsondecidedto

A^reducestaffinglevelsintherestaurants.

B、offerfinancialincentivestonewfranchisees.

C、turnalltherestaurantsintocompany-ownedoutlets.

D、ensurethatalltherestaurantswereofthesamequality.

标准答案：D

知识点解析：暂无解析

四、完形填空（本题共75题，每题7.0分，共75分。）

—ReadthearticlebelowaboutthecentralproblemofEconomics.―Choosethebest

wordtofilleachgap,fromA.B,CorD.—Foreachquestion19-33,markoneletter(A,

B,CorD)onyourAnswerSheet.—Thereisanexampleatthebeginning.TheCentral

ProblemofEconomicsThecentralproblemofeconomicsistosatisfythepeople'sand

nationswants.Theproblemwcarcfacedwithisthatourresources,hereidentifiedas

money,arclimited.Theonlywaywccanresolveourproblemistomakechoices.After

lookingatourresources,wemustexamineourlistof(19)andidentifythethings

weneedimmediately,thosev/ecanpostpone,and(20)wecannotafford.As

individuals,wefacethecentralprobleminvolvedineconomicsdecidingjusthowto

allocate(分酉己)ourlimitedresourcestoprovide(21)withthegreatestsatisfaction

ofourwants.Nationsfacethesameproblem.Asacountry'spopulationgrowstheneed

formoregoodsandservicesgrowscorrespondingly.Resourcesnecessarytoproduction

mayincrease,hutthere(22)arcenoughresourcestosatisfythetotaldesiresofa

nation.Whetherthebudgetmeetingistakingplaceinthefamily(23)room,inthe

conferenceroomof(hecorporation(24)ofdirectors,orinthechamberofthe

HouseofRepresentativesinWashington,thebasicproblemstillexists.Weneedtofind

methodsofallocatinglimitedresourcesinordertosatisfyunlimitedwants.Ashorttime

agoeconomists(25)goodsintotwocategories,freeandeconomic.Theformer,

likeairandwater,werein(26)abundancethateconomistshadnoconcernfor

them.Afterall,economicsisthe(27)ofscarcity(匮乏)andwhattodoaboutit.

Todaymanyofthese"freegoods"are(28)veryexpensivetouse.Pollutionhas

madecleanairandwaterexpensiveforproducerswhohavetofiltertheirwasteproducts,

forconsumerswhoultimately(最终)(29)theproducers'extracosts,and

(30)taxpayerswhopayforthegovernment'sinvolvementincleaningthe

environment.Inthe1990s,almostallgoodsare(31)Onlybyeffortandmoney

cantheybeobtainedintheformpeoplewish.Meetingtheneedsofpeopleandforming

resourcesavailable(32)thebasicactivityofproduction.Intryingtomeet

(33)wantsfromlimitedeconomicgoods,production匕adstonewproblemsin

economics.

19、一ReadthearticlebelowaboutthecentralproblemofEconomics.―Choosethe

bestwordtofilleachgap,fromA,B,CorD.—Foreachquestion19-33,markoneletter

(A,B,CorD)onyourAnswerSheet.—Thereisanexampleatthebeginning.The

CentralProblemofEconomicsThecentralproblemofeconomicsistosatisfythe

people'sandnation'swants.Theproblemwearefacedwithisthatourresources,here

identifiedasmoney,arelimited.Theonlywaywecanresolveourproblemistomake

choices.Afterlookingatourresources,wemustexamineourlistof(19)and

identifythethingsweneedinimediaiely,thosewecanpostpone,and(20)we

cannotafford.Asindividuals.wefacethecentralprobleminvolvedineconomics

decidingjusthowtoallocate〔分酉己)ourlimitedresourcestoprovide(21)withthe

greatestsatisfactionofourwants.Nationsfacethesameproblem.Asacountry's

populationgrowstheneedformoregoodsandservicesgrowscorrespondingly.

Resourcesnecessarytoproductionmayincrease,butthere(22)areenoughre

sourcestosatisfythetotaldesiresofanation.Whetherthebudgetmeetingistakingplace

inthefamily(23)room,intheconferenceroomofthecorporation(24)of

directors,orinthechamberoftheHouseofRepresentativesinWashington,thebasic

problemstillexists.Wcneedtofindmethodsofallocatinglimitedresourcesinorderto

satisfyunlimitedwants.Ashorttimeagoeconomists(25)goodsintotwo

categories,freeandeconomic.Theformer,likeairandwater,werein(26)

abundancethateconomistshadnoconcernforthem.Afterall,economicsisthe

(27)ofscarcity(匮乏jandwhatiodoaboutit.Todaymanyofthese"freegoods"

are(28)veryexpensivetouse.Pollutionhasmadecleanairandwaterexpensive

fbrproducerswhohavetofillertheirwasteproducts,forconsumerswhoultimately(最

终)(29)theproducers'extracosts,and(30)taxpayerswhopayfbrthe

government'sinvolvementincleaningtheenvironment.Inthe1990s,almostallgoods

arc(31)Onlyhyeffortandmoneycantheybeobtainedintheformpeoplewish.

Meetingtheneedsofpeopleandformingresourcesavailable(32)thebasic

activityofproduction.Intryingtomeet(33)wantsfromlimitedeconomicgoods,

productionleadstonewproblemsineconomics.

A^want

B、problems

C、wants

D、resources

标准答案：C

知识2解析：这句话是说，我们必须查看我们有哪些需求，并对他们做出选择。

wanl作，需求，解时，常用复数。

20、

A、those

B、some

C、others

many

标准答案：A

知识点解析：这句中的动词identify有三个并列的宾语从句；Ihethingsweneed

immediately,thosewecanpostpone,andthosewecannotafford<>Those代替things。

因此，只看those是正确盅择。

21、

A、them

B、themselves

C、ourselves

D、him

标准答案：C

知识点解析:这里不能用them和themselves，也不能用him,闪为这个句子使用的

人称代词都是第一人称复数形式：...wefacethecentralproblem...decidingjusthowto

allocateourlimitedresourcestoprovideourselveswiththegreatestsatisfactionofour

wants.这里的规则是：如昊人称代词是泛指的，在句子中，乃至在篇章中都应保

持人称的一致。

22、

A、always

B、sometimes

C、often

D、never

标准答案：D

知识点解析：该句前半句说：生产所需的资源可能会增长；后半句是由but引导，

表示句子意义的转折：但从来没有足够的资源可满足一个国家的全部需求。所以,

never是惟一的正确选择。

23、

A、living

B、bedroom

C、store

D、kitchen

标准答案：A

知识点解析：根据常识，如果在家里讨论预算的问题，一定是在起居室进行。

24、

A、management

B、function

C、board

D^group

标准答案：C

知识点解析：boardofdirectors即董事会。

25、

A^divide

B、divided

C、haddivided

D^weredivided

标准答案：B

知识点解析：句子的时间状语Ashorttimeago要求句子的动词用一般过去时。

26、

AxSO

B、great

C、such

D^suchan

标准答案：C

知识点解析：such...ihal...如此的……以至……因为修饰的是不可数名词，所以不

能用so（修饰形容词），也不能用sucha（后跟可数名词单数）。例如：Thefreegoods

weresoabundantthateconomistshadnoconcernforthem.Itissuchahotweatherthat

onlyafewpeoplecanbeseeninthestreetso

27、

A、form

B、study

C、means

D^source

标准答案：B

知识点解析：经济学是一门研究匮乏和如何对付匮乏的学问。studyof：对……的

研究。

28、

A、practically

B、inpractice

C、inreality

D、practical

标准答案：C

知识点解析：inreality实际上。这个句子说，“免费物品”实际上用起来价格昂贵。

29、

A、use

B、willuse

C、payfor

D、willpayfor

标准答案：C

知识点解析：payfor：付的款。这个句子说明的是一般现象，只需要用一般现在

时，该句并列结构中用的就是一般现在时：producerswhohavetofilter...,tax

payerswhopayfbrthegovernment's...

30、

A、the

B、/

C、for

D^with

标准答案：C

知识点解析：这个句子较K,但结构匚整，expensive后有三个for引导的介词短

语：forproducerswho...,forconsumerswho...andfortaxpayerswho...只要看清楚了

这一结构，就不难做出正确选择。

31、

A、plentiful

B、scarce

C^inshortage

D、infullsupply

标准答案；B

知识点解析：如没有上下文，较难做出选择，但下面一句很明确地表明，，物品，是

匮乏的，只有通过努力，并使用金钱才能获得。句中的ihey即指前面一句中的

goodso

32、

Asareledto

B、leads

C、leadto

D、leadsto

标准答案：D

知识点解析：leadio：导致，作，导致，解时，leadt。不能用被动语态，所以A是错

误选择；C是