2024年旅游应用和品牌营销报告（英）-33正式版

2024TravelAppsandBrandsMarketInsightsSensorTowerIntroduction/Overview—ThereportdeliversacomprehensiveanalysisofthetravelappsmarketonboththeAppStoreandGooglePlayfor2024,includingglobaldownloadsandrevenuetrendsoftravelappsforthepastfewyears,downloadsandMAUrankingsofdominanttravelappsindifferentmarkets,digitaladvertisingtrendsoftravelbrands,andtheperformanceofleadingbrandsinAsia-PacificRegion.Additionally,thereportincludesacasestudyofT,apopulartravelappandbrand.ClarificationonRevenueandDownloadDataSensorTower’srevenuefiguresarederivedfromAppStoreandGooglePlayIAPestimates,excludingadrevenue,third-partyAndroidapp-storesales,anddirectsalesfromdeveloperwebsites.Unlessotherwisestatedasnetrevenue,allfiguresreflectgrossrevenue(beforeplatformdeductions).DownloadestimatesfromSensorTowerincludeonlyAppStoreandGooglePlaydownloads,excludingpre-installs,duplicatedownloads,andthird-partyAndroidapp-storedata.GooglePlayisnotavailableinmainlandChina.2©2024SensorTowerInc.-AllRightsReservedContents020408151925Introduction/OverviewOverviewoftheTravelAppsMarketPerformanceofTravelAppsinPopularMarketsOverviewoftheDigitalAdvertisingforTravelBrandsCaseStudy:TKeyTakeaways3©2024SensorTowerInc.-AllRightsReservedOverviewoftheTravelAppsMarket4©2024SensorTowerInc.-AllRightsReservedGlobaltravelappdownloadsincreasedby4.4%year-over-yearfromJanuarytoSeptember2024,withtotaldownloadsprojectedtosurpass2.8billionbytheendoftheyearNote:DataasofSeptember2024.Datasource:SensorTowerAppPerformanceInsights.From2020to2024,globaltravelappsdownloadshaveincreasedsteadilyyearbyyear.IntheperiodfromJanuarytoSeptember2024,downloadsgrewby4.4%year-over-year,reaching2.15billion.Itisprojectedthattotaldownloadswillexceed2.8billionbytheendof2024.Atthesametime,globalin-apppurchaserevenuefortravelappshascontinuedtogrow.FromJanuarytoSeptember2024,travelappsrevenueincreasedby19.5%year-over-year,reaching$140million.Itisprojectedthattotalrevenuefor2024willexceed$180million.TravelAppsDownloadsTrendsfrom2020to2024GlobalTravelAppsIAPRevenuefrom2020to2024AppStoreGooglePlayDownloadsForecastAppStoreGooglePlayRevenueForecast3B2B1B0B$0.2B$0.1B$0B5©2024SensorTowerInc.-AllRightsReservedGlobaltravelappsmarketexperiencesapeakindownloadsandrevenueeveryJulyNote:DataasofAugust2024.Datasource:SensorTowerAppPerformanceInsights.DuetotheimpactoftheCOVID-19pandemic,globaltravelappdownloadsfelltoahistoriclowinApril2020.Sincethen,globaltravelappdownloadsandrevenuehaveshownacyclicalupwardtrendinlinewithseasonalpatterns.EveryFebruary,bothdownloadsandrevenuefortravelappsreachtheirannuallow.FromFebruarytoJuly,travelappdownloadsgraduallyincrease,reachinganannualpeakaroundJuly.GlobalTravelAppsDownloadsandIn-AppPurchasesRevenueMonthlyTrendsfromJanuarytoSeptember2024April2020August2020February2021July2021February2022July2022February2023July2023February2024July20240.3B0.1B0B$18M$14M$9MDoloadsRevenue$5M$0M6©2024SensorTowerInc.-AllRightsReservedIndia,theUnitedStates,andChinaarethethreelargestmarketsgloballyfortravelappdownloadsNote:DataasofSeptember2024.Datasource:SensorTowerAppPerformanceInsights.Indiaisthelargestindividualmarketgloballyfortravelappsdownloads,contributing15%ofthetotaldownloadsfromJanuarytoSeptember2024.TheUnitedStatesandChinaiOSmarketfollowclosely,contributing14%and10%ofthetotaldownloads,respectively.Intermsofrevenue,fromJanuarytoSeptember2024,travelappsrevenuefromtheEuropeanandUnitedStatesmarketsaccountedfor40%and38%ofthetotalglobalrevenue,respectively.GlobalTravelAppsDownloadsSharefromJanuarytoSeptember2024GlobalTravelAppsRevenueSharefromJanuarytoSeptember2024-ByMarkets-ByMarketsOthers11%Others11%Japan3%SouthKorea2%ChinaiOS3%Japan3%Europe29%LatinAmerica5%SoutheastAsia8%Europe40%RevenueLatinAmerica8%India15%ChinaiOS10%UnitedStates38%UnitedStates14%7©2024SensorTowerInc.-AllRightsReservedPerformanceofTravelAppsinPopularMarkets8©2024SensorTowerInc.-AllRightsReservedTravelappsdownloadsandMAUrankinginChina’siOSmarketfromJanuarytoSeptember2024Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.TravelAppsQuarterlyDownloadsinChina’siOSMarketfromDownloadsRankingMAURankingQ12019toQ2202490M60M30M0Mꢀꢁ12306ꢐꢋ121234ꢂꢃꢀꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢋꢑꢒꢓꢔꢗꢗꢘꢙꢑꢒꢕꢖꢗꢗꢘꢙꢐꢋꢑꢒꢓꢔ3ꢐꢋꢑꢒꢕꢖꢚꢛꢜꢙꢀꢁ123064ꢚꢛꢜꢙꢝꢂꢃꢀꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢞꢓꢔꢜꢙ5Withtheeasingofpandemicpolicies,thedownloadoftravelappsintheChineseiOSmarkethasgraduallyreboundedsinceQ12023,reachingitshighestlevelsince2020inQ32023,nearing80milliondownloads.ꢞꢗ6ꢗꢗꢘꢙꢚꢛꢜꢙꢝꢠꢛꢜꢙꢡꢢꢙThenationalrailwayticketingsystem,ꢀꢁ12306,experiencedamonth-over-monthgrowthof260%indownloadswithintheChineseiOSmarketin2023,approaching43milliondownloads.FromJanuarytoSeptember2024,thisapphasrisentothetopofthetravelappdownloadrankingsintheChineseiOSmarket.778TongchengNetworkTechnologyChinaMobileꢣꢤꢠꢛꢜꢙ8ꢥꢦꢧꢨꢝꢩꢅꢪꢌꢍꢎꢏTongchengNetworkTechnologyꢫꢬꢭꢜꢙꢫꢬꢭꢜꢙDuetoitsproductmatrixcoveringvariousaspectsofusers'lives,leaderinmonthlyactiveusersamongtravelappsintheChineseiOSmarket,approaching65millionusers.Thisappalsoranksthirdindownloads,consistentwithitspositionfromthesameperiodlastyear.ꢐꢋmaintainsitspositionasthe99BeijingQunarInformationTechnologyBeijingQunarInformationTechnologyꢮꢜꢯꢰꢮꢜꢯꢰ1010ꢂꢃꢱꢮꢲꢳꢝꢩꢴꢵꢌꢍꢎꢏꢂꢃꢱꢮꢲꢳꢝꢩꢴꢵꢌꢍꢎꢏ9©2024SensorTowerInc.-AllRightsReservedTravelappsdownloadsandMAUrankinginJapanfromJanuarytoSeptember2024Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.TravelAppsQuarterlyDownloadsinJapanfromQ12019toQ22024DownloadsRankingMAURanking22M11M0MꢀꢁꢂWiFiGoogleMapsGoogle121234WiFiShareGOJapanTaxiGoogleMapsGoogleSuicaEastJapanRailwayCompanyGoogleTranslateGoogle3DisneylandDisneySuicaEastJapanRailwayCompany4SCdings5BeginninginQ12022,travelappdownloadsintheJapanesemarkethavereturnedtoanupwardtrajectory,withayear-over-yeargrowthof13%inQ32024,surpassing20milliondownloads.A6AllNipponAirwaysUberTechnologiesAgodaAGOJapanTaxi778GoogleMapsdownloadsremainstable,rankingfirstintravelappdownloadsinJapanfromJanuarytoSeptember2024,whilealsosecuringsecondplaceinactiveuserrankings.GoogleTranslateGoogleGrabGrabHoldings8ꢃꢄꢅꢆꢇꢈThelocaltravelappSuicahasseenmonth-over-monthincreasesindownloadsandactiveusersof10%and14%,respectively,achievingthirdplaceindownloadsandfourthplaceinactiveusers.TT99CatarizmUniversalStudiosJapanComcastDisneylandDisney101010©2024SensorTowerInc.-AllRightsReservedTravelappsdownloadsandMAUrankinginSouthKoreafromJanuarytoSeptember2024Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.TravelAppsQuarterlyDownloadsinSouthKoreafromQ12019toQ22024DownloadsRankingMAURanking22M11M0MKakaoTKakaoCorpKakaoTKakaoCorp121234TTGrabGrabHoldingsꢀꢁꢂNAVERMapNAVERCorp3(ꢃ)ꢀꢁꢂT-moneyGOTmoneyCoNAVERMapNAVERCorp4ꢄMap5WSince2020,thedownloadoftravelappsintheSouthKoreanmarkethasremainedrelativelystable,reaching14.5milliondownloadsinQ32024.ꢌK6WITHINNOVATIONCorpKakaoCorpAgodaABBThelocalride-hailingapplication,KakaoT,hastoppedbothdownloadandactiveuserrankings.AsofSeptember2024,KakaoThasaccumulatednearly58milliondownloads,withamonthlyactiveuser(MAU)countof14million.778ꢉꢊꢋꢌGoogleMapsGoogle8WITHINNOVATIONCorpKorailTalkKorailTalkDuringthisperiod,Texperiencedan18%month-over-monthincreaseindownloadswithintheSouthKoreanmarket,risingtosecondplaceinthedownloadrankings,makingSouthKoreathelargestindividualmarketforthisapp.99ꢍꢎꢏꢐꢑꢒꢍꢎꢏꢐꢑꢒꢀꢁꢂSkyscannerSkyscanner1010(ꢃ)ꢀꢁꢂ11©2024SensorTowerInc.-AllRightsReservedTravelappsdownloadsandMAUrankinginSoutheastAsiafromJanuarytoSeptember2024Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.TravelAppsQuarterlyDownloadsinSoutheastAsiafromDownloadsRankingMAURankingQ12019toQ2202461M31M0MGrabGrabHoldingsGrabGrabHoldings121234GoogleMapsGoogleGoogleMapsGooglemaximPT.SITOGoogleTranslateGoogle3GojekPT.GOTOGOJEKTOKOPEDIATBKGojekPT.GOTOGOJEKTOKOPEDIATBK4oka5GInQ22024,travelappdownloadsintheSoutheastAsianmarketreachedahistoricalhighofnearly61milliondownloads(excludingthird-partyAndroidmarkets),withtheIndonesianmarketcontributingnearly44%ofthetotaldownloads.GGoogle6PT.SITOTTBBookingHoldings778FromJanuarytoSeptember2024,'Grab'experiencedamonth-over-monthgrowthof12%indownloadswithintheSoutheastAsianmarket,maintainingitspositionastheleaderinbothdownloadandactiveuserrankings.TravelokaTravelokaWazeNavigation&LiveTrafficGoogle8InstabridgeInstabridgeSwedenABinDriveSUOLINNOVATIONS99TheRussianride-hailingapplication'maxim'rankedthirdindownloads,whiletheVietnameseride-hailingapp'XanhSM'sawaremarkablemonth-over-monthincreaseof120%indownloads,climbingtofifthplaceinthedownloadrankings.AgodaAAgodaA101012©2024SensorTowerInc.-AllRightsReservedTravelappsdownloadsandMAUrankinginIndiafromJanuarytoSeptember2024Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.TravelAppsQuarterlyDownloadsinIndiafromQ12019toQ22024DownloadsRankingMAURankingWhereismyTrain0.1BWhereismyTrainGopiVora121234GopiVoraRapidoRapidoBikeTaxiixigoTrainsLeTravenuesTechnologyUberUberTechnologiesGoogleTranslateGoogle30BixigoTrainsLeTravenuesTechnologyUberUberTechnologies4OAoTaxi5InQ22024,downloadsoftravelappsintheIndianmarketreachedahistorichigh,exceeding110milliondownloads(excludingthird-partyAndroidmarkets).GGoogle6ANITechnologiesIRCTCRailConnectIRCTCOfficialConfirmTktLeTravenuesTechnologyThetraintravelapp,WhereisMyTrain,maintaineditspositionatthetopofboththedownloadandactiveuserrankings,withnearly400millionactiveusersintheIndianmarketasofSeptember2024(excludingthird-partyAndroidmarkets).778ConfirmTktLeTravenuesTechnologyMakeMyTripMakeMyT8MakeMyTripMakeMyTIRCTCRailConnectIRCTCOfficialRapido,alocalride-sharingapp,experiencedamonth-over-monthgrowthofnearly35%indownloadsduringthisperiod,risingtosecondplaceinthedownloadrankingsandsurpassingUberintheIndianride-hailingmarket.99redBusPilaniSoftLabsGoogleMapsGoogle101013©2024SensorTowerInc.-AllRightsReservedTravelappsdownloadsandMAUrankinginAustraliaandNewZealandfromJanuarytoSeptember2024Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.TravelAppsQuarterlyDownloadsinAustraliaandNewZealandDownloadsRankingMAURankingfromQ12019toQ2202412M6MNewZealandAustraliaGoogleMapsGoogleGoogleMapsGoogle121234UberUberTechnologiesUberUberTechnologiesBBookingHoldingsWazeNavigation&LiveTrafficGoogle30MBBookingHoldingsGrabGrabHoldings4AAeTranslate5InQ32024,downloadsoftravelappsinAustraliareachedahistorichigh,exceeding10million.ThetravelappmarketinNewZealandremainedrelativelystable,nearing1.4milliondownloadsinQ32024.DDiDiavigation&LiveTraffic6EasyParkEasyParkASOlaANITechnologies778GoogleMapsandUbersecuredthetoptwopositionsinbothdownloadsandactiveuserrankingsfortravelappsintheAustralia-NewZealandmarketfromJanuarytoSeptember2024.Balsoperformedsteadily,rankingfourthindownloadsandthirdinactiveusers.QantasAirwaysQantasAirwaysSkyscannerSkyscanner8GoogleTranslateGoogleAirbnbAirbnb99Thenavigationapp,Waze,experiencedamonth-over-monthincreaseof28%indownloads,risingtothirdplaceinthedownloadrankings.VirginAustraliaVirginAustraliaHoldingsDiDiRiderDiDi101014©2024SensorTowerInc.-AllRightsReservedOverviewoftheDigitalAdvertisingforTravelBrands15©2024SensorTowerInc.-AllRightsReservedIntheUnitedStatesandEuropeanmarkets,digitaladvertisingexpendituresandimpressionsoftravelbrandsareascendingyear-over-year,andhittinganewheightin2024Note:DataasofSeptember2024,withOctobertoDecemberdataareestimates.Datasource:SensorTowerDigitalAdvertisingInsights.TheUnitedStatescontinuestobetheleadingmarketfordigitaladvertisingexpenditurebytravelbrandsglobally.FromJanuarytoSeptember2024,spendingreached$2.55billion,reflectinga14%increaseyear-over-year.Itisprojectedthattotaldigitaladvertisingexpenditureforthefullyear2024willapproach$3.5billion.Asinvestmentincreases,theexposureofdigitaladvertisementsfortravelbrandsintheU.S.markethasrisensteadily.FromJanuarytoSeptember2024,adimpressionsexceeded280billion,markinga9%year-over-yeargrowth.Itisprojectedthatthetotaldigitaladimpressionsforthefullyear2024willsurpass380billion.TravelBrands’AdvertisingExpendituresTrendsintheUnitedStates,UnitedKingdomandGermanyfrom2019to2024TravelBrands’AdImpressionsTrendsintheUnitedStates,UnitedKingdomandGermanyfrom2019to2024UnitedStatesUnitedKingdomGermanyUnitedStatesUnitedKingdomGermany400B300B200B100B0B$4B$3B$2B$1B$0B16©2024SensorTowerInc.-AllRightsReservedAirNewZealandandCathayPacificAirwayshaveemergedasthetopAsia-PacifictravelbrandsintermsofdigitaladvertisinginvestmentintheU.S.marketAsia-PacificTravelBrandAdvertisers'DigitalAdvertisingExpenditureintheU.S.MarketRankingforJanuarytoSeptember2024RankIconAdvertisersRankIconAdvertisersAirNewZealandJapanAirlines123456711121314151617CathayPacificAirwaysTourismAustraliantingGroupQantasAirwaysAviationbrandsarethemostcommontypeamongtheleadingAsia-PacifictravelbrandsintheU.S.market.FromJanuarytoSeptember2024,nearlyhalfofthetop20Asia-Pacifictravelbrandsbyadvertisingexpenditureinthismarketwereaviationcompanies.SingaporeAirlinesPhilippineAirlinesSingaporeTourismBoardInterGlobeAviationTIndiaAmongthem,AirNewZealandtoppedthelistofAsia-Pacifictravelbrandsindigitaladvertisingexpenditure,followedbyHongKong'sCathayPacificAirwaysinsecondplace.A(AllNipponAirways)IntrepidGroupNewZealandTourismBoardSentosaDevelopmentCorporation89181920WegoTravelAsianaAirlinesNote:DataasofSeptember2024.Datasource:SensorTowerDigitalAdvertisingInsights.JapanNationalTourismOrganizationDestinationNSW1017©2024SensorTowerInc.-AllRightsReservedFacebook,Instagram,andLinkedInaretheprimaryadvertisingchannelsforleadingAsia-PacifictravelbrandsDistributionofDigitalAdvertisingExpenditurebyLeadingAsia-PacificTravelBrandAdvertisersintheU.S.MarketfromJanuarytoSeptember2024-ByChannelFacebookOTTInstagramOthersDesktopDisplayLinkedinYouTubeTikTokAirNewZealandCathayPacificAirwaysTourismAustraliaGentingGroupFacebookandInstagramaretheprimaryadvertisingchannelsforleadingAsia-PacifictravelbrandssuchasAirNewZealand,GentingGroup,AirIndia,andAllNipponAirwaysintheU.S.market.FromJanuarytoSeptember2024,thecombinedadvertisingspendonFacebookandInstagramforthesefourbrandsexceeded60%,withAirIndiaandAllNipponAirwayssurpassing75%.Incontrast,CathayPacificAirwaysallocated61%ofitsdigitaladvertisingbudgettoLinkedIn,aimingtoattractmorebusinessprofessionals.AirIndiaNote:DataasofSeptember2024.Datasource:SensorTowerDigitalAdvertisingInsights.AllNipponAirways0%25%50%75%100%18©2024SensorTowerInc.-AllRightsReservedCaseStudy:T19©2024SensorTowerInc.-AllRightsReservedDownloadsandactiveusersofThavecontinuedtogrowrapidlyinrecentyearsTTGlobalMonthlyDownloadsandActiveUserTrendsofTfromAugust2013toAugust20243M2M0M10M8M5M3M0MDownloadsMAU20©2024SensorTowerInc.-AllRightsReserved65%ofT'stotaldownloadsoriginatefromAsia,withSouthKoreaemergesasthehighestcontributortothesedownloadsT'sGlobalCumulativeDownloadsbyMarketOthers14%AsiaservesastheprimarymarketforT,accountingfor65%ofthetotalglobaldownloads.Withinthisregion,SoutheastAsia,SouthKorea,Japan,HongKong,Taiwan,andMacaucontributedto28%,13%,7%,and12%,ofthedownloadsrespectively.SoutheastAsia28%HongKong,TaiwanandMacau12Incontrast,EuropeandtheUnitedStatesaccountfor19%and7%ofthetotalglobaldownloads,respectively.DownloadsUnitedStat7%Japan7%Europe19%Note:DataasofSeptember2024.Datasource:SensorTowerAppPerformanceInsights.SouthKorea13%DownloadestimatesfromSensorTowerincludeonlyAppStoreandGooglePlaydownloads,excludingpre-installs,duplicatedownloads,andthird-partyAndroidapp-storedata.GooglePlayisnotavailableinmainlandChina.21©2024SensorTowerInc.-AllRightsReservedTtoppedthedownloadrankingsfortravelappsandrankedamongthetop10travelappsbydownloadsinTravelApps'Q32024DownloadsRankingsinSouthKorea,Japan,andSoutheastAsia.DataSource:SensorTowerAppPerformanceInsightsSouthKoreaJapanSoutheastAsiaTTGOJapanTaxiGrabGrabHoldings123451234512345KakaoTKakaoCorpGoogleMapsGoogleGoogleMapsGoogleNAVERMapNAVERCorpSuicaEastJapanRailwayCompanymaximPT.SITO캐치테이블AgodaAGojekPT.GOTOGOJEKTOKOPEDIATBKWADcorpT-moneyGOTmoneyCoSmartEXCentralJapanRailwayCompanyXanhSMGSMGreenandSmartMobilityJSCAgodaAANAAllNipponAirwaysTT676767KakaoMapKakaoCorpDisneylandDisneyGoogleTranslateGoogle여기어때TTTravelokaTraveloka888WITHINNOVATIONCorpUberUberTechnologiesGoogleTranslateGoogleAgodaA999KorailTalk한국철도공사BBookingHoldingsInstabridgeInstabridgeSwedenAB10101022©2024SensorTowerInc.-AllRightsReservedTadvertisedextensivelyinSouthKoreaandJapan,toppingtheShareofVoice(SOV)rankingsfortravelappadvertisingacrossmultipleplatformsNote:DataasofJuly2024.Datasource:SensorTowerAppPerformanceInsights.InQ32024,TtoppedtheSoVfortravelappadvertisingontheAdMobandYouTubeplatformsinSouthKoreaandJapan,significantlyoutperformingthesecondandthird-rankedapps.IntheU.S.market,Thasalsoengagedinextensiveadvertising,withInstagramandFacebookaccountingfor44%and36%ofthetotaladimpressions,respectively.Q32024SOVRankingsforTravelAppAdvertisingonAdMobandYouTubePlatformsinSouthKoreaandJapanT'sDigitalAdImpressionsintheU.S.MarketforJanuarytoSeptember2024SouthKorea-AdMobSouthKorea-YouTubeInstagramFacebookYouTubeOthers12M8MTSkyscannerAgodaTAgodaGcar0%70%Japan-YouTube4MTskyticketAirTripTskyticket0MB0%70%0%40%23©2024SensorTowerInc.-AllRightsReservedTrip.com’slocalizedadvertisingmaterialsemphasisethepriceadvantagesandhighqualityofbookingflightsandhotelsDataSource:SensorTowerAppAdvertisingInsights24©2024SensorTowerInc.-AllRightsReservedKeyTakeawaysFromJanuarytoSeptember2024,globaldownloadsoftravelappsincreasedby4.4%year-over-year,reaching2.15billiondownloads.Globaltravelappsdownloadsexhibitcyclicalfluctuations,withapeakoccurringeveryJuly.India,theUnitedStates,andChinaarethethreelargestmarketsforglobaltravelappsdownloadsBothdownloadsandrevenueofglobaltravelappsshowaseasonalupwardtrend.Februarymarkstheannuallowforbothdownloadsandrevenue,aferwhichthereisacontinuousincrease,culminatinginanannualpeakaroundJuly.Indiaranksasthelargestmarketfortravelappsdownloads,contributing15%ofthetotaldownloadsfromJanuarytoSeptember2024.TheUnitedStatesandChinaiOSmarketfollowclosely,withtheUnitedStatescontributing14%,whileChina'scontributionstandsat10%.Between2020and2024,downloadsofglobaltravelappshavesteadilyriseneachyear.FortheperiodofJanuarytoSeptember2024,travelappdownloadssawa4.4%year-over-yearincrease,totalling2.15billiondownloads.Itisprojectedthatthetotaldownloadsfortheyear2024willexceed2.8billion.25©2024SensorTowerInc.-AllRightsReservedSensorTowerAPACInsightsTeamHideyukiTsujiMobileInsightsStrategistTokyoNanLuYenaYouSeniorDirectorMarketing,APACSanFranciscoMobileInsightsStrategistSeoulRuiMaSeniorAnalyst,APACHubeiSaraTanMarketingOperations,APACPrincipalMarketInsightsManagerSingaporeSingaporeDonnyKristianto26©2024SensorTowerInc.-AllRightsReservedSensorTowerAboutUsSensorTowerisplatform,aimincomprehensivemarket.GlobalDataCoverage—Accurate—Ourplatformprovidesthemostcomprehensivedataondownloadsandin-apprevenueinthemobilemarket,withtheAppStore'sglobaldatacoveragereaching99%MultipleidataerroStoreDataAcquisition—DatafromtheAppStoreandGooglePlayStoreobtainedviatheAPIisupdatedonadailybasisProductF—Ourplatfpartnersa27©2024SensorTowerInc.-AllRightsReservedSensorTowerSolutionsSensorTowerAppPerformanceInsightsSensorTowerAppAdvertisingInsightsSensorTowerAudienceInsights—SensorTowerDigitalAdvertisingInsights———ForthosewhoneedvisibilityintothemobileappecosystemForthosewhoneedvisibilityintopaiduseracquisitionstrategiesForthosewhoneedvisibilityintoyourexisting,competitor,andpotentialnewaudiencesForthosewhoneedvisibilityintothedigitaladecosystemEnjoyinsightinto:apprankings,downloads,andrevenue;activeusers,demographics,retention,sessions,andtimespent;appratingsandreviews,keywords,searchads,andmore.Enjoyinsightinto:globalandregionalshareofvoice(SOV)acrossappsandthebiggestmobileappadnetworks,topadvertisers,publishers,creatives,andmore.Gaininsightinto:adsserved,spendandimpressionestimates,SOV,andmoreacrosskeychannels,like:Facebook,Instagram,X(formerlyTwitter),OTT,YouTube,display,video,andothers.Enjoyinsightinto:whichappsconsumersareactuallyinteractingwith(appengagement)ANDwhichadsthey’reseeing(adexposure).28©2024SensorTowerInc.-AllRightsReservedSensorTowerSolutionsPathmaticsbySensorTowerPremiumAdd-OnSensorTowerAdd-OnsSensorTowerGamingInsights—SensorTowerAdvancedUsageInsights—PathmaticsbySensorTowerRetailMediaInsights—ForthosewhoneedthedeepestlookintothemobilegamingecosystemForthosewhoneedthedeepestlookintoappuserengagementForthosewhoneedindustry-firstinsightintoon-andoff-siteretailmedianetworkinvestmentsEnjoyinsightinto:downloads,revenue,RPD,andARPDAUbeyondthetop-levelcategory(Lifestyle&Puzzle)andcandrilldeeperintogenres(Puzzle,Arcade,etc.)andsub-genres(Swap,Word,etc.).Enjoyinsightinto:sessionsperuser;timespent;timeofday;daysusedpertimeperiod;new,retained,resurrected,andchurnedusertrends