大学英语四级模拟试卷315

大学英语四级模拟试卷315

一、作文（本题共7题，每题7.0分，共7分。）

1、Forthispari,youareallowed30minutestowriteanessayentitledHowtoMake

GoodUseofCollegeLife.Youshouldwriteatleast120wordsfollowingtheoutline

givenbelowinChinese:1.大学生活是人生中一个重要的阶段；2.有些大学生不珍

惜宝贵的时光；3.我们应怎样充分利用大学时光。

标准答案：HowtoMakeGoodUseofCollegeLifeCollegelifeisthemostimportant

periodinourlife.Inthisspecialperiod,wegetourselveswellprepared,bothmentally

andphysically,forourfuiure.Welearnnotonlyfrombooksbutalsoputourbook

knowledgeintopracticethroughvarioussocialactivities.Meanwhile,wemakeour

lifelongfriendswhowouldbeofgreathelpinthefuture.Butsomestudentsdonot

cherishthepreciouscollegelife.Theydonotknowtheaimofeducationandtheir

responsibilityforthesociety.Theyusuallyspendmostoftheirtimeandenergyonsome

time-wastingactivitiesorotheractivitiesthatarcnotrelevanttotheirstudy.Forexample,

manystudentsareobsessedinplayingInternetgamesorloveaffairs.Asaresult,theyare

wastingtheircollegelife.Therefore,weshouldmakethebestuseofcollegelife.We

shouldfirstknowourresponsibilityforthesocietyandourfamily.Weshouldalsorealize

thatforastudent,thepriorityshouldalwaysbegiventostudy.Besides,collegestudent

shouldparticipateinbeneficialsocialactivitiestowidenknowledgeandtoenrich

experience.

知识点解析：暂无解析

二、快速阅读理解（本题共70题，每题7.0分，共70

分。）

WhyWeLaughWestartfindingthingslaughable-ornotlaughable-earlyinlife.An

infantfirstsmilesalapproximatelyeightdaysofage.Manypsychologistsassumethisis

hisfirstsignofsimplepleasure-（bod,warmthandcomibrt.Atsixmonthsorless,the

infantlaughstoexpresscomplexpleasures-suchasthelightofMother'ssmilingface.

Betweentheagesofsixmonthsandoneyear,thebabylearnstolaughforessentiallythe

samereasonshewilllaughthroughouthislife,saysDr.JacobLevine,associateprofessor

ofpsychologyatYaleUniversity.Dr.Levinesaysthatpeoplelaughtoexpressmastery

overananxiety.Picturewhathappenswhenafatherthrowshischildintotheair.The

childwillprobablylaugh-butnotthefirsttime.Inspiteofhisenjoymentofflying",he

istooanxioustolaugh.HowdoesheknowDaddywillcatchhim?Oncethechildrealizes

hewillbecaught,heisfreetoenjoythegame.Butmoreimportantly,saysDr.Levine,

thechildlaughsbecausehehasmasteredananxiety.Adultlaughterismoresubtle,but

wealsolaughatwhatweusedtofear.Thefeelingofachievement,orlackofit,remainsa

crucialfactor.Givingafirstdinnerpartyisananxiouseventforanewbride.Willthe

foodbegood?Willtheguestsgetalong?Willshebeagoodhostess?Willtheknivesand

forks,cupsandsaucersbeallright?Allgoeswell;thepartyisover.Nowshelaughs

freely.Herpleasurefromhavingprovedhersuccessisthefoundationforherpleasurein

recallingtheeveningactivities.Shecouldn'tenjoythesecondpleasurewithoutthefirst,

moreimportantone-hermasteryofanxiety.Laughterisasocialresponsetriggeredby

cues.Scientistshavenotdeterminedabraincenterforlaughter,andtheyareperplexedby

patientswithcertaintypesofbraindamagewhogointolaughingfitsfornoapparent

reason.Therestofusrequirescompany,andareasontolaugh.Whenwefindourselves

aloneinahumoroussituation,ourusualresponseistosmile.Isn'tittruethatourhighest

complimenttoahumorousbookistosaythat"itmademelaughoutofloud"?Ofcourse,

wedooccasionallylaughalone;butwhenwedo,weare,inasense,socializingwith

ourselves.Welaughatamemory,oratapartofourselves.Ofcourse,wedon'talways

needajoketomakeuslaugh.Peoplewhosurvivefrighteningsituations,suchasafireor

anemergencyplanelanding,frequentlyrelatetheirstoryofthecrisiswithlaughter.Part

ofthelaughterexpressesreliefthateverythingisnowallright.Duringacrisis,definitely,

everyonemobilizesenergytodealwiththepotentialproblem,Ifthedangerisavoided,

weneedtoreleasethatenergy.Somepeoplecry;otherslaugh.Whenwearemadethe

targetofajoke,eitheronapersonalorimpersonallevel,weareemotionallyinvolvedin

it.Consequently,wewon'tbeabletolaugh.Knowingthatlaughterbluntsemotion,v/e

canbetterunderstandwhywesometimeslaughwhennothingisfunny.Welaughduring

momentsofanxietybecausewefeelnomasteryoverthesituation,claimsDr.Levine.He

explains,"Veryoftencompulsivelaughterisalearnedresponse,ffwelaugh,itexpresses

goodfeelingsandthefactthatweareabletocope.Whenwe'reinasituationinwhichwe

can'tcope,wclaughtoreassureourselvesthatwccan!"Howoftenhavewclaughedata

funeraloruponheatingbadnews?Welaughtodenyanunendurablerealityuntilweare

strongenoughtoaccepti(.Laughteralsobreaksourtension.However,wemayalsobe

laughingtoexpressreliefthatthetragedydidn'thappentous.Welaughbeforegivinga

bigparty,beforedeliveringaspeech,orwhilegettingatrafficticket,tosay,"Thisisn't

botheringme.See?Iamlaughing."Butifwesometimeslaughinsorrow,moreoftenwe

laughwithjoy.Laughtercreatesandstrengthensoursocialbonds.Andtheabilityto

sharealaughhasguidedmanymarriagesthroughhardperiodsofadjustment.Howcould

wemanagealifewiththeabsenceoflaugh?AccordingtoDr.Levine,wecanmeasure

ouradjustmenttotheworldbyourcapacitytolaugh.Whenwearesecureaboutour

abilities,wecanlaughatthedefectsofourowncharacter.Ifwecanlaughthroughour

anxieties,wewillnotbeoverpoweredbythem.Theabilitytolaughstartsearly,butit

takesalifetimetoperfect.SaysDr.Grotjabn,"whensocialrelationshipsaremastered,

whentheindividualhasmastered...apeacefulrelationshipwithhimself,thenhehas...thc

senseofhumour."Andthenhecanthrowbackhisheadandlaugh.

2、Bothinfantsandadultslaughforthesamereasons.

A、Y

B、N

C、NG

标准答案：A

知识点解析：文章第二段第一句中，“thebabyleamstolaughforessentiallythesame

reasonshewilllaughthroughouthis表明婴儿笑的原因、动机与他口后整个一

生中笑的原因、动机在本质上是相同的。

3、Givingyourfirstdinnerpartyisasourceoflaughter.

A、Y

B、N

C、NG

标准答案：B

知识点解析：文章第二段讲述了成人的笑”通常很微妙，这往往是因为他们克服了

恐惧和忧虑。例如，新娘在举行她的第一次宴会前有种种忧虑，宴会成功后她可以

开心地笑了。所以举行第一次宴会并非“笑”的根源，其根源在于终于克服了事先的

忧虑。

4、Thecuesthattriggerlaughterhavebeenstudiedbyscientist.

A、Y

B、N

C、NG

标准答案：C

知识点解析：文章第四段第一句，“笑”是由某种暗示引发的社会性反应，文中只是

讲述了科学家对某些大脑受损的人的“笑''无法解释，而正常人的“笑''需要理由，至

于引发“笑”的暗示是否已被科学家研究，文中并未提及。

5、Ordinarypeoplelaughalotwhentheyarealone.

A、Y

B、N

C、NG

标准答案：B

知识点解析：文章第五段第三句讲到，人们并不是经常单独一个人的时候笑，只是

“occasionally”（有时候，偶尔）。只有当他们独自在一个幽默的环境中时，其反应才

通常是笑。

6、Ifyouescapefromadangeroussituationyoumightcry.

A、Y

B、N

C、NG

标准答案：A

知识点解析：文章第六段最后两句讲到，当人们脱离了危险时，有些人会哭，而其

余的人会笑。

7、Whensomeonemakesajokeaboutusweareabletosharetojoke.

A、Y

B、N

C、NG

标准答案：B

知识点解析：依据文章第七段。当自己成为被取笑的对象时，人们在感情上难以接

受，通常都不会笑。

8、Funeralsareagoodsourceofjokes.

A、Y

B、N

C、NG

标准答案：c

知识点3析：依据文章第九段。人们也许会在葬礼等悲伤场合笑，这是因为在否定

一个让人无法忍受的事实。但葬礼是否是笑话的一个很好的来源，木文没有提及。

9、Laughterisadefensemechanismwhenrealityistoohardorifwehear.

标准答案：badnews

知识点解析：依据文章第九段第一句。

10、Achildofoneandanoldmanlaughtoshowtheirofanxiety.

标准答案：mastery

知识点解析：从文章第二、三段均可看出，人们笑往往是因为他们掌控了忧虑。

11、Laughterisasocialgluethatourrelations.

标准答案：strengthen

知识点解析：依据文章第十段第二句。

三、听力短对话（本题共8题，每题7.0分，共8分。）

12、

A、TheEnglishbook.

B、Thechemistrybook.

C、Themathbook.

D、Thehistorybook.

标准答案：B

知识点解析：暂无解析

13、

A、Thedamagetothestore.

B、Thepossibleharmtothepeoplenearby.

C、Thepunishmentgiventothecrazyman.

D、Thereasonforthecrazyaction.

标准答案：B

知识点解析：暂无解析

14、

A、It'stooexpensive.

B、Itisn,tneeded.

C、Itshouldhavebeenbuiltearlier.

D、Acollegewouldbebetter.

标准答案：C

知识点解析：暂无解析

15、

A、Thefirsthousetheysawistooexpensive.

Theymaysavesomemoneyforthetimebeing.

C、Sheishappywiththepricesetbytheseller.

D、Lessmoneywillbespentinmaintainingthehouse.

标准答案：D

知识点解析：暂无解析

16、

A、Thelakeisnotfar.

B、Hedocsnotknowthereisalake.

C、Thelakeissurroundingthem.

D^Hedoesn'tknowwhatthewomanmeans.

标准答案：B

知识点解析：暂无解析

17、

A^Therewillnotbephenesinthedorm.

B>Thephoneswillbeslow.

C^Theyneedmoreinformationtobesure.

D、Theydon'tknowhow.manylinestheyneed.

标准答案：C

知识点解析：暂无解析

18、

A、Keepallthevolumesofbookstogether.

Concentrateonthemusic.

C、Findaquieterplacetostudy.

D、Bringtheproblemtohisroommate'sattention.

标准答案：D

知识点解析：暂无解析

19、

A、Theannouncershouldtrynottosoundnervous.

Thewomanshouldnotbenervous.

C、Theplanewillarriveat9:20.

D、Thewomanshouldgetontheplane.

标准答案：B

知识点解析：暂无解析

四、听力长对话（含3小题）（本题共3题，每题7.0

分，共3分。）

20、

A、Afterhemovedtoacityinthesouthwest.

B、Beforehefinishedhighschool.

C、Afterhegraduatedfromcollege.

D、Beforehehadhisowncompany.

标准答案：C

知识点解析：暂无解析

21、

A^Law.

B、Medicine.

C、Computer.

D^Engineering.

标准答案：D

知识点解析：暂无解析

22、

A、Becausehisunclewhoteachescomputersatauniversityinfluencedhimalot.

B、Becausehehasthecredentialsandreferencessenttotheinterviewer.

C>Becausehespecializesincomputersoftwaretechnologyandevenhashisown

companyforawhile.

D、Becausethecitiesontheeastcoastaredevelopingmorerapidlyandofferabrighter

future.

标准答案：D

知识点解析：暂无解析

五、听力长对话（含4小题）（本题共4题，每题1.0

分,共4分。）

23、

A、Tohelpinternationalstudentspreparetoenterinstitutionsofhigherlearning.

B、ToteachstudentshowtouseEnglishintheirdailylivesandatwork,

C>Toprovideworkopportunitiesforgraduatingstudentsinthecommunity.

D、Toprovidelearningopportunitiesfbrthisarea'scommunity.

标准答案：C

知识点解析：哲无解析

24、

A、June1st.

B、July1st.

C、August1st.

D、December1st.

标准答案：B

知识点解析：暂无解析

25、

A、1-20.

B、Greenvisa.

C、F-lvisa.

D、F-2visa.

标准答案：C

知识点解析：暂无解析

26、

A、ToapplytostudyinAmericaisquiteeasy.

B、ToapplytostudyinAmericaisquitedifficult.

C>ToapplytostudyinAmericaisquitecomplicated.

D、ToapplytostudyinAmericaisquitesimple.

标准答案：C

知识点解析：暂无解析

六、听力短文（含4小题）（本题共4题，每题7.0

分,共4分。）

27、

A、Morejobscouldbeprovidedthanbefore.

B、Morepeoplecouldbeeducatedthanbefore.

C、Morebookscouldbeprintedanddistributed.

D、Morewayscouldbeusedtoexchangeknowledge.

标准答案：A

知识点解析：暂无解析

28、

A^Around1,400.

B、Around1,900.

C、Around400.

D、Around900.

标准答案：A

知识点解析：暂无解析

29、

A^China.

B、Sweden.

C、Egypt.

D^Japan.

标准答案：B

知识点解析：暂无解析

30、

A、Moreandmorepaperisbeingconsumednowadays.

B、Paperenablespeopletoreceiveeducationmoreeasily.

C、Theinventionofpaperisofgreatsignificancetorran.

D、Papercontributesaloltothekeepingofhistoricalrecords.

标准答案：C'

知识点解析：暂无解析

七、听力复合式听写（本题共〃题，每题7.0分，共

〃分。）

WomenintheUnitedStatesandinmanyothercountries[Bl]inagrowing

numberofsportsandgames.Thishasnotalwaysbeenthe[B2]however.In

fact,womenhavenotbeenasactiveinsportsasmen.Onlyin[B3]yearshave

womenbeguntocatchupwithmeninthisarea.Untilthetwentiethcentury,womendid

notoftentakepartinsports.Partofthe[B4]forthisisthatwomensimply

didn'thavetime.Manywomencooked,cleaned,andtookcareofchildren.Theywereso

busythattheydidn'thavetimeforsports.Asecondreason,especiallyinthelate[B5]

century,isthatawoman's[B6]atthattimewasoneoffrailty,illness,

and[B7].IntheVictorianera,peoplethoughtthatitwasunladylikefora

womantobe[B8]inanysportsactivity.Therehavebeenchangesintheview

ofwomeninthemodemworld,andalsochangeswithintheworldofsports.[B9]

.ThegeneralviewofwomenhaschangedsubstantiallysincetheVictorianera.

[B10].Womenwhowininsportsactivitiesarehighlyregarded.[B11]

.Thisdevelopmentispartlytheresultofachangeofwomeninthemodernworld.

31、[BI]

标准答案：participate

知识点解析：暂无解析

32、[B2]

标准答案：case

知识点解析：暂无解析

33、[B3]

标准答案：recent

知识点解析：暂无解析

34、[B4]

标准答案：explanation

知识点解析：暂无解析

35、[B5]

标准答案：nineteenth

知识点解析：暂无解析

36、[B6]

标准答案：image

知识点解析：暂无解析

37、[B7]

标准答案：delicacy

知识点解析：暂无解析

38、[B8]

标准答案：involved

知识点解析：暂无解析

39、[B9]

标准答案：Thechangeshaveallowedmanymorewomentoparticipateinsportslike

mendoinrecentyears.

知识点解析：暂无解析

40、[BIO]

标?答案：Womenarenolongerconsidereddelicateandpeopledonotthinkitis

unladylikeforawomantocompeteinsports.

知识点解析：暂无解析

41、[Bill

标准答案：Manywomennowtakepartinsportsandgamesofmanydifferentkinds,and

enjoydoingsowithmuchinterest.

知识点解析：暂无解析

八、阅读(选词填空)(本题共10题，每题1.0分，共

10分。)

Hungryprehistorichunters,notclimatechange,droveelephantstoextinctionduringthe

Pleistoceneera(更新世)，newresearchsuggests.Atleast12kindsofelephants[SI]

towanderabouttheAfrican,Eurasian,andAmericancontinents.Today,onlytwo

[S2]ofelephantsareleftinSouthAsiaandAfrica.Onetheoryforhisdramatic

deathholdsthatrapidclimateshiftsattheendofthemostrecentmajoriceage,some

10,000yearsago,[S3]vegetationandbrokeuphabitats(栖息地)，causingthe

deathofthoseunabletoadapttothenewconditions.Another[S4]blames

prehistorichumans,whoseimprovedweaponsandhuntingtechniquesallowedthemto

wipeoutwholeherdsofelephants.Tohelp[S5]thedebate,archaeologistTodd

SurovelloftheUniversityofWyoming,andcolleaguestestedtwoassumptions.If

humanscausedtheelephantextinction,Surovellreasoned,thetimingofthedie-offin

[S6]regionsshouldmatchhumanexpansionintothoseregions.Onthe

contrary,iftheextinctionwas[S7]toclimatechange,elephantsshouldremain

inregions[S8]colonizedbyhumansandwouldonlybegintodieoffonce

climatechangeoccurred.Theteamtestedboththeoriesbyanalyzingwhereandwhet1

elephantswerekilled.Inail,thestudyincluded41archaeologicalsitesonfivecontinents.

Theresearchersfoundthat,ashumans[S9]outofAfrica,theyleftatrailof

deadelephantsbehindthem.Thecreaturesdisappearfromthefossilrecordofaregion

onceitbecamecolonizedbyhumans.Modemelephantssurvivedinrefuges[S10]

tohumans,suchastropicalforests,saysSurovell.A)uninvitingB)migratedC)

usedD)dueE)mysteriousF)specificG)alreadyH)casuallyI)hypothesisJ)endurance

K)resolveL)polishM)alteredN)declinedO)species

42、[SI]

标准答案：c

知识点解析：此处需要一个能跟不定式词I。的动词做谓语的一部分。从选项看，

used与to搭配，指“过去常常”，与后一句的today形成对比，故为答案。

43、[S2]

标准答案：O

知识点解析：此处需要一个由限定词tw。修饰的复数名词做句子的主语。只有

species是复数名词，且与前一句中的kinds属十同义词。此处指“两种大象

44、【S3】

标准答案：M

知识点解析：根据上文所说“气候急剧变化“，可知altered正确，意指“改变植被”。

45、[S4]

标准答案：I

知识之解析：此处应该是可数名词单数，做主语。hypothesis是可数名词单数。

anotherhypothesis与前句中的主语onetheory形成并列关系。

46、[S5]

标准答案：K

知识点解析：此处需要一个及物动词原形，后可跟宾语ihedebale。能与debale搭

配的动词原形是resolve,意为“解决争议

47、[S6]

标准答案：F

知识点解析：此处需要一个形容词做定语，修饰名词regions。根据上下文，

specific合适，意为“特定地区

48、[S7]

标准答案：D

知识点解析：从上下文看，此处最合适的选择是due,due与to搭配，意为“由

于“，本句中的意思为“由于气候的变化”。

49、[S8]

标准答案：G

知识点解析：从上下文看，只有already合适，即副词做状语。

50、[S9]

标准答案：B

知识点解析：此处应为动词做谓语，且是过去式，migraieoul意为“迁出”。

51、[S10]

标准答案：A

知识点解析：此处动词与lohumans一起做后置定语，修饰refuges,所以可能是形

容词或动词的过去分词。从词义看，选项中的动词过去分词均不合适，所以答案只

能是形容词。通过对比上下文，此处应该是一个具有消极意义的形容词，所以选

uninvitingorefugesuninvitingtohumans意为"人类不感兴趣的地方”。

九、阅读（常规阅读理解）（本题共70题，每题7.0

分，共70分。）

Englishpeoplearcalwayssaying"please*',"thankyou'and"sorry”.Ido,too.Itisa

habit.Nothingmore.Ithinkweallunderstandit.Anyway,thereisverylittleharminit.

Ontheotherhand,somepeoplecangetveryworriedifaforeignerforgetstosay"please"

whenheisaskingforsomething.Nowadaysitisthoughtratherformaltoshakehandsif

youarenotonbusiness.Youcantellagreatdealfromthewaypeopleshakehands.

Somepeopletrytobreakyourfingers.Withothers,itf3elsasifyouarcholdingawet

fish.Sothebestkindofhandshakeisfirmbutgentlewithasmileattheendofthearm.It

isalsoworthrememberingthatpeopletendnottoshakehandswhenpartingnorifthey

havealreadymet.Closefriendsorrelativesmayexchangeaquickkissinthecheckor

lipswhenmeetingorparting,butthereisrarelykissingorembracingbetweenmen.Men

stilltendtoopendoorsforwomeninpublic.Somegirlscannotstandthat,sonowadays

youfindmoreandmorewomenopendoorsformen.Ilikeopeningdoorsforanyone,

evenformyself.

52、ThemostoftenusedEnglishwordstoshowgoodmannersare.

A、Hi,ThankyouandBye

B、Please,ThankyouandOK

C、Hello,ByeandThankyou

D、Thankyou,SorryandPlease

标准答案：D

知识点解析：本题较为简单。答案在第一段第一句，这些礼貌用语在英国已经成为

了一种习惯。

53、Thebestkindofhandshakeis.

A、veryfirmandquick

lightandshow

C、firmbutgentle

D、quickandslight

标准答案：C」

知识点解析：握手如果力气过大，不合适；软得像一条鱼，也不行，那么怎么样的

握手才好呢?关键是对下列句子的理解：Sothebestkindofhandshakeisfirmbut

gentlewithasmileattheendofthearm.（最好的握手方式是较为有力但柔和，并且

面带微笑。）所以答案应该选择C项。

54、Betweenclosefriendsorrelatives,akissembraceis.

A、common

B、unusual

C、unexpected

D、impossible

标准答案：A

知识点解析：答案在第二段：“Closefriendsorrelativesmayexchangeaquickkissin

thecheckorlipswhenmeetingorparting,butthereisrarelykissingorembracing

betweenmen.”所以应选择A项，其他选项都是错误的。

55、Amankissesorembracesothermen.

A、always

B、seldom

C>usually

D、never

标准答案：B

知识点解析：答案选择B项。参见上题中引文的后半部分。

56、Itisfbrmentoopendoorsforwomen.

A、notalwayswelcome

B、alwaysagoodhabit

C、neverwelcome

D、aratheroldway

标准答案：A

知识点》析：文章第二段后半部分讲：很多男1•仍然喜欢帮女士开门，但是有一些

女孩并不喜欢这样，有一些女性还为男性开门。所以选择A项。

Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifference

betweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentrated

primarilyontheefficientproductionofgoods,andthenreliedon'1persuasive

salesmanships"tomoveasmuchofthesegoodsaspossible.Suchproducegoodsand

thenconvertthemintomoney.Marketing,ontheotherhand,focusesonthewantsof

consumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersand

thenproducinggoodsthatwillsatisfythem.Thiseye-on-ihe-consumerapproachis

knownasthemarketingconcept,whichsimplymeansthatinsteadoftryingtosell

whateveriseasiesttoproduceorbuyfbrresale,themakersanddealersfirstendeavorto

findoutwhattheconsumerwanttobuyandthengoaboutmakingitavailablefor

purchase.Thisconceptdoesnotimplythatbusinessisbenevolentorthatconsumer

satisfactionisgivenpriorityoverprofitinacompany.Therearcalwaystwosidesto

everybusinesstransaction-thefirmandtheconsumer-andeachmustbesatisfiedbefore

tradeoccurs.Successfulmerchantsandproducer,however,recognizethatthesurestroute

toprofitisthroughunderstandingandcateringtoconsumers.Astrikingexampleofthe

importanceofcateringtotheconsumerpresenteditselfinmid-1985,whencocacola

changedtheflavorofthedrink.Thenon-acceptanceofthenewflavorbyasignificant

portionofthepubicbroughtaboutapromptrestorationoftheclassicCoke,whichwas

thenmarketedalongsidethenewKingCustomerruled!

57、Inthepast,mostindustries.

A、analyzedconsumers'preferencesbeforeproducinggoods

B、focusedonthewantsofconsumers

C、didn'tunderstandthedifferencebetweenmarketingandselling

D、didn'twanttoconverttheirgoodsintomoney

标准答案：C

知识点。析：细节推理题。文章首句点明营销与售货是不同的，紧随其后是对过去

多数企业常用手段的剖析，意指过去的方法欠妥，在此方面理解不够。

58、The"eye-on-the-consumer"approach.

isanoutmodedmarketingconcept

B、meansconsumersatisfactionismoreimportantthanprofitinacompany

C、meansmarketingandsellingaredifferent

D^meanscompaniesshouldcatertoconsumers

标准答案：D

知识点解析：细节推理题。通过上下文对此方法的描述，不难发现该方法是在保障

公司利润的前提下迎合消费者的口味，促进销售。

59>Theword"benevolent"(sentence1,para.3)mostprobablymeans"

A、charitable

B、competitive

C、hospitable

D、selfish

标准答案：A

知识点解析：词汇题。关注消费者的手段并不意味着牺牲公司利润，公司还是以利

润为首要任务，因此公司并不是乐善好施。

60Cocacolaisusedasanexampleof.

ANtheeffectivenessofpersuasivesalesmanships

B、theimportanceofeye-on-the-consumerapproach

C、thefailureofacompanywhichconcentratedonprofitonly

D、thefailureofacompanywhichconcentratedonconsumersatisfactiononly

标准答案：B

知识点解析：细节推理题。可口可乐公司曾有改变饮料口味的失败尝试，证明不受

消费者欢迎的产品是没有理想的销路的，从而说明关注消费者的重要性。

61、Thisarticleismostprobablyintendedfor.

A^professionalsalesmen

B、studentsofbusiness

C、executivemanagers

D^salesmenofcocacola

标准答案：B

知识点解析：主旨题。文章通篇没有运用过于专业的术语，只做了入门性的介绍，

结合例证，是典型的教学内容。

十、完型填空(本题共20题，每题1.0分，共20分。)

Haveyouevertriedtoholdyourbreathforalongtimeandthenletitoutslowly?Thisis

oneofthetechniquesofan[Cl)IndiandisciplineknownasYoga.For

thousandsofyears,peoplehaveusedYogatohelpsearchforhappinessand[C2]

.StudentsofYogaoftenstudyforaslongas20years[C3]becoming

masters