广告英语词汇

广告英语词汇汇总

广告英语大全

社论式广告advertorial倡导广告advocacyadvertising伏击式营销ambushmarketing视

听材料audiovisualmaterials公告牌bulletingboards社会参与communityinvolvement

企业广告corporateadvertising企业识别广告corporateidentityadvertising展品

exhibits

危机管理crisismanagement娱乐entertainment特写featurearticles内部通报

houseorgan

以货代款inkind机构广告institutionaladvertising游说lobbying慈善行为philanthropy

前期市场企业广告marketprepcorporateadvertising营销公关marketingpublicrelation

新闻简报news/pressrelease意见抽样opinionsampling招贴posters传媒炒作

pressagentry

传媒工具press/mediakit公共事务publicaffairs公共关系户publicrelations公众publics

公共关系广告publicrelationsadvertising宣传publicity招聘广告recruitmentadvertising

声望经营reputationmanagemenT撰写讲演稿speechwriting赞助sponsorship时间表

avails

赛场营销venuemarketing新闻通报录像videonewsrelease受众构成audiencecomposition

执行证明书affidavitofperformance受众占有率audienceshare无线电视broadcastTV

一刻平均听众数averagequarter-houraudience一刻平均收听率

averagequarter-hourrating

一刻平均占有率averagequarter-hourshare交换辛迪加bartersyndication有线电视

cableTV

单位成本CPP千人成本CPM累积听众数cumulativepersons累积收听率cumulativerating

时段组合day-partmix预定市场区域designatedmarketareas班车时间drivetime

首播辛迪加first-runsyndication毛评点grossratingpoints开机家庭HUT存货inventory

形象移植imagerytransfer信息式广告informercial互相连接interconnect手册

brochures

地方时间localtime赔偿条件make-goods广播电视网networks受众总数totalaudience

网外辛迪加off-networksyndication视听率调查服务公司ratingservices赞助

sponsorship

协办participationbasis占位价格preemptionrate黄金时段primetime节目式广告PLA

节目收率视programrating节止编排形式programmingformats电台指定时间

run-of-station

点播广播spotannouncement点播广播spotradio总体受众计划totalaudienceplan

电视家庭TVHH特高频UHF甚高频VHF广告网络adnetworks广告查询adrequest

横幅广告banner阔幅说明书broadsides商业回邮件businessreplymail按钮button

有线调制解调器cable-modem目录catalogs光驱CD-ROM点进率click-throughs

分类广告Web站classifiedadWebsite点击率clickrate编辑名录compiledlists

小甜饼cookies立体创意直邮creativedimensionaldirectmailing直接电脑DirectPC

数字互动媒介digitalinteractivemedia直由B广告direct-mailadvertising折页folders

主页homepages专属名录houselists内部刊物houseorgans互动电视interactiveTV

互联网Internet互联网服务供应商Internetserviceprovider插播广告interstitial

关键词keyword电脑亭kiosk信件公司lettershop名录经纪人listbroker明信片

postcards

邮件反应名录mail-responselisfs推播技术pushrechnology销售信函salesletfers

搜索引擎searchengines邮简self-mailers赞助sponsorship公告书statementstuffers

Web浏览器Webbrowser网页WebpageWeb电视WebTV万维网WorldWideWeb

广告调有advertisingresearch态度测试attitudetests中心场所测试

centrallocationtests

混杂测试cluttertests直接提问法directquestioning试验法experimentalmethod

小组讨论focusgroup正试调查formalresearch成见效应haloeffect查询测试

inquirytests

深度访问in-depthinterview非正式/试调查informalresearch营销调查

marketingresearch

深度调蛰技术intensivetechniques营销信息系统marketinginformGtionsystem.MIS

市场markets媒介种类mediaclass媒介调查mediaresearch媒介细分mediasubclass

媒介单位mediaunits媒介载体mediavehicles产品merchandise讯息message动机

motives

非概率抽样nonprobabilitysamples观察法observationmethod事后测试posttesting

事前测试pretesting初级信息primarydata投射法projectivetechniques信度reliability

定性调查qualitativeresearch定量调查quantitativeresearch销售测试salestests样本

sample

随机概率抽样randomprobabilitysamples回忆测试recalltests样本单位sampleunits

二级信息secondarydata全面调查survey试验市场testmarket注意度attentionvalue

通用产品代码universalproductcode母体universe效度validity间歇式排期blinking

广告印象advertisingimpression广告反应曲线advertisingresponsecurve集中式bursting

受众audience受众目标audienceobjectives品牌开发指数branddevelopmentindex

品种开发指数categorydevelopmentindex发行量circulation持续性continuity

持续式continuousschedule成本效益costefficiency单位成本costperpoint

千人成本costperthousand创意组合creativemix分布目标distributionobjectives

有效频次effectivefrequency有效到达率effectivereach暴露值exposurevalue

市场、资金、媒介、组合、方法5Ms起伏式flightingschedule频次frequency

总印象grossimpressions毛评点grossratingpoints市场markets组合mechanics媒介

media

媒介策划mediaplanning媒介载体mediavehicles讯息力度messageweight资金money

方法methodology组合媒介法mixed-mediaapproach驱动值motivationvalue视听率

rating

看见机会opportunitytosee脉冲式pulsingschedule每册读者数readerspercopy

至I」达率reach近期策划recencyplanning路障式roadblocking外溢媒介spillovermedia

增效效应synergy电视户televisionhouseholds发行量审核局ABC出血bleed

批量折扣bulkdiscounts行业杂志businessmagazines发行量审核circulationaudit

分类广告classifiedads纽约分类广告网络CANNY分类图片广告clcssifieddisplayads

截稿日期closingdate彩色样品纸条colorstrip混合收费制combinationrates

消费者杂志consumermagazines合同收费制contractrate赠阅发行controlledcirculation

联合形式cooperative/co-opprograms千人成本CPM封面日期coverdate插页insert

封面位置coverposition购物杂志customma9azine日报dailynewspapers清样proofcopy

人口版demographiceditions图片广告displayadvertising实际收费earnedrates

农业刊物farmpublications统一L攵费制度flatrate香味纸条fragrances什ips价目表

ratecard

频率折扣frequencydiscounts黄金版位fullposition门式折页gatefold公告publicnotice

地理版geographiceditions基本发行量guaranteedcirculation横向刊物

horizontalpublication

独立购物指南independentshoppingguide加插刊登通知insertionorder小单元juniorunit

岛形半版islandhalves地方城市杂志localcitymagazine杂志出版人协会MPA

媒介采购员mediabuyer媒介标尺调查有限公司MRI全国性杂志nationalmagazines

全国性价格nationalrate美国报业协会NAA报纸版面库NSB上市日期on-saledate

公开收费制度openrate订阅发行paidcirculation自动弹启式广告pop-upad.

自选版位费preferred-positionrates预印广告插页preprintedinserts费率基准ratebase

初级发彳I量primarycirculation阅读告示readingnotice地区性干lj物regionalpublications

任意版位费制ROPadvertisingrates二级读者量secondary/pass-alongreadership

欠资收费制shortrate赛蒙斯市场调查局SMRB标准广告单位SAU撕样tearsheets

标准收费与数据服务公司SRDS多胞胎版splitruns标准型报纸standard-sizenewspaper

周日增刊Sundaysupplement小报型报名氏tabloidnewspaper纵向刊物verticalpublication

三维广告3-bads数量折扣volumediscounts周报weeklynewspapers目录catalog

广告津贝占advertisingallowance回购津贝占buybackallowance减价促销cents-offpromotion

套装赠送combinationoffer公司大会与经销商聚会

companyconventions&dealermeetings

消费者销售推广consumersalesprtomotion联合广告cooperative/co-opadvertising

竞赛contest优惠券coupons顾客终身价值customerlifetimevalue数据进入dataaccess

数据管理datamanagement数据库营销databasemarketing直接营销directmarketing

直接反应广告direct-responseadvertising数据库database直接销售战略

direct-salesstrategy

直接销售directselling陈列津贴displayallowance易地销售diverting游戏game

电子优惠券electroniccoupons提早购买forwardbuying广告插页free-standinginserts

店内样品试用in-storesampling联络媒介linkagemedia人员销售personalselling

售点材料point-of-purchasematerials什锦袋装样品polybagging奖品premiums

拉式战略pullstrategy推销奖金pushmoney/spiffs推式战略pushstrategy部分退款

rebates

近期、频次、货币方程RFMformula销售推广salespromotion样品试用sampling

抽奖sweepstakes货位津贴slottingallowance电话营销telemarketing版权x

贸易广告tradeadvertising贸易集中tradeconcentration贸易折扣tradedeals亳I」

patent

贸易推广tradepromotion明确表示affirmativedisclosure美国广告联盟AAF

美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB

停止/中止令cease-and-desistorder比较广告comparativeadvertising全国广告处NAD

服罪判决书consentdecree消费者保护团体consumeradvocate推荐endorsements

消费者信息网络consumerinformationnetworks消费者保护主义consumerism作者

author

更正广告correctiveadvertising欺骗性广告deceptiveadvertising道德广告

ethicaladvertising

联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA受者receiver

知^^权intellectualproperty长期宏观论long-termmacroarguments商标trademark

国家广告审直局NARB国家广告审查委员会NARC非产品事实nonproductfacts

营养标识与教育法NutritionalLabelingandEducationAct证实testimonials广告

advertising

隐私权privacyrights夸大puffery短期操纵论short-termmanipulctivearguments

社会责任socialresponsibility潜意识广告subliminaladvertising证据substantiation

不正当广告unfairadvertising美国专利与商标署U.S.PatentandTrademarkOffice

行为广告actionadvertising实际消费者actualconsumer农业广告agriculturaladvertising

自传式讯息autobiographicalmessage知晓广告awarenessadvertising品牌术branding

工商广告businessadvertising企业对企业广告business-to-businessadvertising渠道

channel

辅助材料collateralmaterials消费者广告consumeradvertising消费者consumer

译码decode直接反应广告direct-responseadvertising戏剧式讯息dramamessage

编码encode农场广告farmadvertising反馈feedback全球性广告globaladvertising

商品goods观点ideas形象广告imageadvertising预定消费者impliedconsumer

工业时期indusirialage工业化时期indus什ializingage国际广告internationaladvertising

地方性广告localadvertising营销marketing营销传播marketingcommunications

营销公关marketingPR媒介medium讯息message叙述式讯息narrativemessage噪音

noise

全国性广告nationaladvertising非商业广告noncommercialadvertising人物persona

非产品广告nonproductadvertising人员销售personalselling后工业时期

postindustrialage

前工业化时期preindustrialage过程process产品product产品广告productadvertising

专业广告professionaladvertising公共关系publicrelations零售广告retailadvertising

公共关系活动publicrelationsactivities公共关系广告publicrelationsadvertising

区域性广告regionaladvertising常规价格广告regularprice-lineadvertising

销售推广sale即romotion服务services信源source资助性消费者sponsorialconsumers

目标受众targetaudience广告主/出资人sponsor目标市场targetrrarket

贸易广告tradeadvertising广告讯息advertisingmessage广告计戈Uadvertisingplan

广告战略advertisingstrategy自下而上式营销bottom-upmarketing战术tacics

传播媒介communiciationsmedia企业目标corporateobjectives创意组合creativemix

试验调置法empiricalresearchmethod整合营销传播

integratedmarketingcommunication

顾客终身价值lifetimecustomervalue营销目标marketingobjectives态度attitude

营销计划marketingplan营销战略marketingstrategy关系营销relationshipmarketing

需求一满足式目标need-satisfyingobjectives目标/任务法objective/taskmethod

销售百分比法percentage-of-salesmethod产品概念productconcept认知cognition

销售定向式目标sales-targetobjectives利益有关者stakeholder目标受众

target-audience

市场份额法/广告份额法share-of-market/share-of-voicemethod形势分析

situationanalysis

SWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threatanalysis

自上而下式营销top-downmarketing品牌兴趣brandinterest品牌忠诚brandloyalty

企业市场businessmarkets影响中心centersofinfluence消费行为consumerbehavior

有意劝服路径centralroutetopersuation消费者决策过程

consumerdecisionmakingprocess

消费者市场consumermarkets文化culture现有顾客currentcustomers参考组evokedset

详尽可能性模型日aborationLikelihoodModel环境因素environment认知learning

选将到古evaluationofalternatives评估标准evaluativecriteria交换exchange需要needs

政府市场governmentmarketsW惯habit需要层次hierachyofneed动机motivation

工业市场industrialmarkets信息性动机informationalmotives大脑档案mentalfiles

人际影响interpersonalinfluences市场market卖主marketers营销marketing

被动生成动机negativelyoriginatedmotives非人员影响nonpersonalinfluences刺激

stimulus

舆论领袖opinionleader集团买主organizationalbuyers感知perception亚文化subculture

额口过滤perceptualscreens无意劝服路径periphialroutctopersuasion自我意识

self-concept

个人过程personalprocesses劝服persuasion过滤physiologicalscreens欲望wants

主动生成动机positivelyoriginatedmotives购后失调学说postpurchasedissonance

购后评估postpurchaseevaluation潜在顾客prospectivecustomers社会阶层

socialclasses

心理过滤psychologicalscreens参照人群referencegroups经销商市场resellermarkets

选择性感知selectiveperception认知失调学说theoryofcognitivedissonance效用utility

转换性动机transformationalmotives国际市场transnationalmarkets成长期

growthstage

期里人口名田分geodemographicsegmentation顺里名田分geographicsegmentation拉pull

隐性差异hiddendifferenees独立品牌individualbrand诱导性差异induceddifferences

密集分销intensivedistribution引入期introductoryphase特许品牌licensedbrand

市场细分marketsegmentation营销组合marketingmix成熟期maturitystage定位

position

全国性品牌nationalbrand网络营销networkmarketing初级需求primarydemand

非人员传播nonpersonalcommunication人员型服务people-basedservice宣传publicity

显性差异perceptibledifferences人员传播personalcommunication

价格因素priceelement首要需求趋势primarydemandtrend私家品卜卑privatelabel

产品概念productconcept产品因素productelement产品生命周期productlifecycle

消费心态细分psychographicsegmentation消费心态psychographic推式战略

pushstrategy

拉式战略pullsirategy购买时机purchaseoccasion推入push转销商reseller服务service

销售推广salespromotion选择性需求selectivedemand选择性分销selectivedistribution

特别事件specialevents标准工业分类代码StandardlndustrialClassificationCodes

目标市场targetmarket目标营销过程targetmarketingprocess电话营销telemarketing

使用率usagerates用户身份userstatus垂直营销体系verticalmarketingsystem

用量细分volumesegmentation客户主管、客户联络Aes客户策划accountplanning

广告代理公司advertisingagency艺术指导artdirectors美术工作室artstudios

全国性广告主协会ANA品牌经理brandmanager分类广告classifiedadvertising

企业对企业广告公司business-to-businessagency清仓广告clearanceadvertising

集中式广告部centralizedadvertisingdepartment联合广告cooperativeadvertising文案

copy

文案人员copywriters创意工作室creativeboutique创意总监creativedirector

分体制decentralizedsystem部门式departmentalsystem进展期developmentstage

数字互联媒介digitalin+eractivemedia直邮广告direct-mailadvertising差价markup

电子媒介electronicmedia手续费代理费混合制fee-commissioncombination

外国媒介foreignmedia全面服务公司fullserviceadvertisingagency集团式groupsystem

普通消费者广告公司generalconsumeragency全球性卖主globalmarketers媒介media

横向联合广告horizontalcooperativeadvertising专属广告公司in-houseagency

奖励制incentivesystem独立制作社independentproductionhouse印刷媒介printmedia

独立调蛰公司independentresearchcompany机构广告institutionaladvertising

整合营销传播integratedmarketingcommunications互联广告公司interactiveagency点

point

国际广告公司internationalagency国际媒介internationalmedia维持期

maintenancestage

国际化架构internationalstructure地方性广告localadvertising地方广告公司

localagency

经营总监managementsupervisors媒介购买公司media-buyingservice印刷厂printers

媒介代理费mediacommission跨国公司multinationalcorporations减价广告

saleadvertising

全国性广告主nationaladvertiser全国性广告公司nationalagency下游公司supplier

户外广告outdooradvertising关系预备期prerelationshipstage产品广告

productadvertising

区域性广告主regionaladvertiser区域性广告公司regionalagency奖品Premiums

常规价格广告regular.price-lineadvertising截留费制retainersystem名录Directories

销售推广部salespromotiondepartment推测性提案speculativepresentation展台Booths

直接费制straight-feesystem终结期terminationstage交iST■告transitadvertising

纵向联合广告verticalcoopera+iveadvertising网络■社Webdesignhouse登场Showing

广告礼品advertisingspecialty自动取款机ATM基本巴士单位basicbus陈列品Exhibits

路牌bulletinstructure车内尾部招贴car-endposters电影贴片广告cinemaadvertising

8张招贴eight-sheetposters电子显示屏eleclronicsigns车内广告牌insidecards

陈列媒介exhibitivemedia全面登场fullshowing全球定位系统GPS包装Packaging

100露出数lOOshowing户外媒介out-of-homemedia车体招贴outsideposters

产品安插productplacement看板Spectaculars标准户外广告

standardizedoutdooradvertising

成品招贴stockposters优惠赠券take-ones出租车外壳taxicabextsriors艺术Art

终点站招贴terminalposters3O张招贴架30-sheetposterpanel整车牌位totalbus

商业展示会iradeshows交通广告transitadvertising广告讯息advertisingmessage

车站棚广州广告transitshelteradvertising录像手册videobrochure指定mandatories

艺术指导artdirection艺术家Artist美术总监artdirector大创意bigidea法官judge

头脑风暴法Brainstorming传播媒介communica+ionsmedia概念化Conceptualization

方案人员Copywriter创意纲要creativebrief创意总监creativedirector非文字

Nonverbal

创意过程creativeprocess创意金字塔crea+ivepyramid创意creative制造creativity

感性诉求emotionalappeals控险家explorer事实型思维fact-basedthinking技巧

technical

信息性informational讯息战略messagestrategy产品概念productconcept文字的verbal

理性诉求rationalappeals目标受众targetaudience转换性transformational战士warrior

价值型思维value-basedthinking形象化visualization利益式标题benefitheadlines

样片animatic动画技法animationtechniques声频audio艾耶1号式AyerNo.l结尾close

正文bodycopy粗体boldface照相制版camera-readyart表演纲要castingbrief设计

design

命令时示题commandheadlines末稿comprehensivelayout/comp演示demonstration

技巧式正文devicecopy对白/独白式正文dialog/monologcopy旁白donut标题headline

吸引技巧hook图标icon插图画家illustrators企业形象式正文institutionalcopy斜体italic

整合广告integratedcommercial内容段落interiorparagraphs歌谣式jingles标志

logotypes

肩题kicker布局图layout预备段落lead-inparagraph生活方式式技法lifestyletechniques

助记手段mnemonicdevice音乐式广告musicalcommercials音乐标志musicallogo

叙述式正文narrativecopy新闻/信息式标题news/informationheadlines出镜头oncamera

拼版pasteup摄影师photographers图片说明式正文picture-captioncopy印签seal

方框图片式布局picture-windowlayout招贴式格式poster-styleformat签名

signaturecuts

主持人式广告presentercommercial启发式标题provocativeheadlines故事板storyboard

疑问式标题questionheadlines广播人物ra