佳能数码相机广告

Unitone:AdvertisementWelcometotheunitandreadingCanyouguesswhatdotheyadvertise?

Commercialadvertisements

PublicserviceadvertisementsDiscussion:Canyoutelluswhichadvertisementsattractyoumost?Why?Wheredoweseetheseads?

Onbillboards,ontheinternet,onTV,innewspapers,inmagazines,orinleafletsgivenoutinthestreets.Aretheygoodadvertisements?Why?

Theirexitingimages,brieflanguagesandcreativeideasattractustobuytheproductorleadustodowhattheytellus.(1)Whoisthegirlintheillustration?(2)Howdoyoufeelwhenyouseethechildinthebigeyes?(3)Whatwouldyouliketodoforthechildafterseeingthisadvertisement?(4)WhydoestheadvertisementsayThereishopeforallofus?(5)Fromthisposter,doyouknowwhatdoyouthinkthepurposeofProjectHopemean?Thereishopeforallofus!ProjectHope!(1)Whatdotheillustrationsmean?(2)Whatproblemdotheposterswanttohighlight?(3)Afterseeingthetwoadvertisement,whatwillyoudo?(1)Whatkindofpeopledoyouthinkwillbuythiskindofthings?(2)DoyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisShampoo?Why?Discussion:(1)Whichadvertisementdoyoumakeyouwanttobuyaproductorservice?Why?(2)Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?(3)Doyoubelievethatadvertisementstellusthecompletetruth?Whyorwhynot?Firstreading1)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?Readthearticleoncemoreandfindtheanswerstothefollowingquestions1)Whereareadvertisementsmostcommonlyfound?2)Whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements?3)Whyaresomeoftheadvertisementscleveraccordingtothearticle?4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5)WhyshouldwefollowtheadviceinPSAs?Answerthequestions1)Whereareadvertisementsmostcommonlyfound?2)Whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Billboards,newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindadvertisements.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.PSAsareoftenplacedforfree,andintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.3)Whyaresomeoftheadvertisementcleveraccordingtothearticle?

4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5)WhyshouldwefollowtheadviceinPSAs?Becausemostadvertisementsdon’ttellyouthecompletetrutheveniftheydon’tlie.In1996.BecauseallofthePSAsaremeanttobehelpful,andwecanoftenlearnalotbyfollowingtheadvicetheygive.Readthefollowingsentencesanddecidewhethertheyaretrueorfalseaccordingtothearticle1)Advertisementsarefoundinmanyplaces.()2)PSAsareonlyfoundinnewspapers.()3)Alladvertisementstellthecompletetruth.()4)PSAsandcommercialadsusesomeofthesamemethods.()5)Commercialadscanoftengiveussomevaluableinformationabouthowtoliveourlives.()6)AnadwarningpeopleagainstsmokingisanexampleofaPSA.()TTTFFFWhatdoyouthinktheymean?1.persuasivea.sending(children)toschool2.promoteb.abletomakesomeonebelievesomething3.intendedc.meantorplannedtodo4.beawareofd.killingoneself5.curese.helpathingoranideabecomepopular6.nationwidef.knoworrealize7.schoolingg.makesanillpersonbetterorsolveaproblem8.committingsuicideh.happenthroughoutacountry

becfghadCommercialadsPublicserviceadsAretheycommercialadvertisementsorPSAs?1)

MakeitpossiblewithCanon.

佳能数码相机广告2)

Thedailymodern

日产（尼桑）汽车广告3)

PlannedParenthoodChildrenbychoice,Notbychance4)

There’snobetterwaytofly.

德国汉莎航空5)

Thepowerofdreams

本田汽车广告6)

MakePovertyHistory7)

Likenoother

索尼产品广告8)TakeTOSHIBA,taketheworld.9)

Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.

10)

Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp11)

Thechoiceofanewgeneration.新一代的选择。——百事可乐12)

Askformore渴望无限——百事流行鞋13)

Impossiblemadepossible使不可能为可能——佳能打印机14)We'renotaskingforyourmoney;we'reaskingforyourvoice.CAs:PSAs:1\2\4\5\7\811\12\133\6\9\10\14Readingstrategy:readingexpositorywritingIntroductionofsubjectSupportingdetailsConclusionAnexamplefromourtextTheopinion:Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruthSupportingdetails:Allitsaysisthatitfightsitandthatisnotthesamethingatall.Theconclusion:Wemustnotfallforthiskindoftrick!

Readthepassageagainanddecidethemainideasforeachparagraphafterdiscussion.

Para1

Para2

Para3

Para4

Advertisementsareimportantandpopularinourdailylife.

Wehavetwotypesofadvertisementsinallkindsofmedia.

Weshouldnotbelievealltheadvertisements.

Publicserviceadsalwaystellusthetruth.

DiscussionWhat’syouropinionofadvertisements?Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobodyelsedoes.------StewartH.Britt

做生意没广告犹如在女孩眨眼．你知道你在做什么，但没有其他人知道．－－－布列特Youcantelltheidealsofanationbyit’sadvertisements.------NormanDouglas

从一个国家的广告可以看出这个国家的理想．－－－道格拉斯HomeworkRevisethetextwestudiedtodayandtrytoretellthepassageinyourownwords.FinishPartFwithyourpartnertogether.Finishthegap-informationexerciseinPartEbyyourself9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。1月-251月-25Monday,January27,202510、人的志向通常和他们的能力成正比例。21:19:1221:19:1221:191/27/2025