2025年路线图-全球人工智能（AI）市场趋势与预测报告（英文版）-Statista

GlobalAITrendseCommerce

Finance

AITrends

&Predictions

Roadmapto2025

Agencies&MediaKeyTakeaways

Ourexpertscombinereliablethird-partydatawith

Statista’sproprietarymarketpredictionstospotthetop

trendsshapingtomorrowandsetyouupforsuccess.

Inourwhitepaper,weprovideyouwithdirectlinkstothedataonourplatformandsupplementarycontent,

soyou’rereadytotakeadvantageofeachtrend.

2

We’llhelpyou

navigatethe

excitingAIlandscape

anddelveinto

theheartof

thisrevolution.

TimothyOwens,ChristophBlumtritt

3

Foreword

Westandontheprecipiceofatransformativeera.Artificialintelligence(AI)isnolongeradistantpromise,butapervasivetechnologicalforceshapingandreconceptualizingentireindustriesandredefininghumanpotential.ThisneweraofAIhasignitedawaveofdisruptionacrossindustries,transformingthewaywework,navigatecareerpaths,andevenperceivereality.

However,suchtechnologicaladvancementsraisecrucialquestions:WhatarethebestpracticesfordeployingAIinmyindustry?HowcanIstrategicallyinvestinAItoalignwithbusiness

objectives?WhatregulatoryandcomplianceissuesshouldIconsider?AndhowcanorganizationsleveragethepowerofAIresponsibly?

ThisStatistawhitepaperisspecificallytailoredtobusinessleadersintheeCommerce,finance,andmediaandadvertisingindustrieslookingtodeployAInowandinto2025andbeyond.

We’llhelpyounavigatetheexcitinglandscapeanddelveintotheheartofthisrevolution,exploringhowAIholdsthepromiseofenhancedefficiency,newbusinessopportunities,andamore

profoundunderstandingofhumancognition.

TimothyOwens,SeniorResearchLeadforTechnologyandTelecommunications,Statista&ChristophBlumtritt,HeadofMarketInsights,Statista

Agenda

Introduction:

GlobalAITrends

5–9

Spotlight:

eCommerce

10–17

Spotlight:

Finance

18–25

Spotlight:

Advertising&Media

26–33

tbd

Key

Takeaways

34–35

4

eCommerceFinance

&

5Thesearethesources

Introduction:

GlobalAITrends

ThetransformativepotentialofAIisbeing

recognizedacrossmultipleindustries—

fromeCommercetofinancialservicesand

advertisingandmedia—drivingsignificant

growthintheAImarket.Businessesare

realizingthatadoptinganAIstrategyiscrucial.Bydoingso,theywillnotonlyoutpace

competitorsinreapingthebenefitsofAI,butalsogainthepowertoinfluencehowthetechnologyadoptionunfoldsacrossvariousindustries.

Inthewakeofthe2023AIhype,2024is

witnessingasurgeinglobalAIadoption,

poisedtorevolutionizevariousfacetsof

society,withallsignspointingatevendeeperdeploymentin2025andbeyond.Buoyed

bysignsofeconomicrecovery,businessesareturningtodigitaltechnologiestoadaptandenhancetheirofferingstoremaincompetitive,leadingtoaforecastedriseinglobalIT

marketrevenuesfromUS$4.6trillionin2024toUS$5.5trillionin2028.

GlobalITmarketrevenue,2024-2028(inUS$billion)

5,456

5,238

5,000

4,577

4,789

2024

2027

2028

2026

2025

5

Source:

StatistaMarketInsights

TheAImarketisonatrajectoryofsubstantialgrowth,withStatistaestimatingitsvaluetoincreasefromUS$244billionin2025toa

staggeringUS$827billionby2030.Followingasignificant35%risein2023,2024isprojectedtosustainthisgrowthtrendwithananticipatedannualincreaseof32%.

Notably,withacompoundannualgrowthrate(CAGR)of24%from

2020to2030,itoutpacesothertechnologysectors,suchastheInternetofThings(19%)andpubliccloud(16%).

Accessibility,coupledwithmoresophisticatedAIsystems,isexpandingtheproblem-solvingcapabilitiesofthistechnology,furtheracceleratingitsadoption.LeadingthischargeisgenerativeAI,anticipatedtomakeupUS$356billionofthemarketby2030.

In2023,languagemodelslikeGPT-4madewavesbyachievingand

sometimesexceedinghuman-levelperformance.In2024andbeyond,multimodalAIwillopenupneweconomicopportunitiesbyenablingevenmorenatural,intuitive,andcontext-awareinteractions.

Now,let’suncoverthekeyAItrendsthatcompaniescancapitalizeonamidthehype.

6Source:

StatistaMarketInsights

GlobalAITrends

eCommerceFinance

Advertising&MediaKeyTakeaways

TotalAImarketsize,2020-2030(inUS$billion)

827

billionUS$

EstimatedAI

marketsizein2030

>

Today’spubliccloudmarket

(US$690billion)

Today’selectricvehiclesmarket(US$623billion)

Today’sGDPs

ofSweden,

Ireland,Belgium

244

184

136

125

93

24%

CAGR

32%YoY

35%YoY

203

202020212022202320242025

668

530

416

320

827

20262027202820292030

GlobalAITrends

eCommerceFinance

Advertising&MediaKeyTakeaways

TREND1

ThenewAI

standard

IndustriesworldwideareembracingthetransformativepowerofAItechnologies.GenerativeAI,projectedtorepresent43%ofthetotalAImarketby2030,isdrivingthissurge.

ApplicationslikeChatGPTandGitHubCopilotcaptivatetheimaginationofglobalaudiencesthankstotheirversatileutilityandinnovative

capabilities.Traditionally,AImodelsfocusedonasinglemodality—

language,images,orsounds.However,in2024andbeyondwewill

witnesstheriseofAImodelsthatcanunderstandandgeneratecontentacrossmultiplemodalitiessimultaneously.Thesemodelswillseamlesslycombinetext,images,andaudio,openingnewpossibilitiesforcreativity,communication,andproblem-solving.ExamplesofmultimodalAItoolsalreadyinexistenceincludeGPT-4VandGoogleGemini.

SignificanteconomicgainsareonthewayifAIcandeliveronitspromise,withwidespreadAIgenerativeadoptionpotentiallyincreasingannual

globalGDPovera10-yearperiodbysevenpercent,amountingtoalmostUS$7trillion,accordingtoa2023GoldmanSachsresearchpaper.

Moreover,generativeAIcouldboostglobalannuallaborproductivitygrowthby1.4percentagepointsandU.S.laborproductivitygrowthby1.5percentagepointsovera10-yearperiod.

356

281

215

157

2027

2028

2029

2030

38%

41%

42%

43%

GenerativeAImarketsizeandshare,2020-2030(inUS$billion)

103

36

20

20252026

4%

10%

15%

20%

26%

32%

ofcompaniesarelookingto

incorporateAIintotheirbusinessbetween2023and2027

7Sources:

StatistaMarketInsights

;

GoldmanSachs

;

WorldEconomicForum

%

2022

2024

2021

2020

2023

6%

63

12

8

6

GlobalAITrends

eCommerceFinance

Advertising&MediaKeyTakeaways

TREND2

TheAIrace

GoogleAmazon

MicrosoftNvidia

Meta

Fortechgiants,AIhasbecomethekeytounlockingnewrevenuestreamsandsecuringacompetitiveedge.Creatingan“AImoat”—aunique,

sustainableadvantage—isacrucialstrategicimperativeforbigtech

StockpricesofbigtechcompaniesfromJanuary1,2023toApril3,2024(inUS$)

firmsandAIstartups.CompanieslikeGoogle,leveragingitsvastsearchenginedataset,andMeta,utilizingitssocialgraphdataforinsights,showcasethepowerofdata-drivenAI.OpenAIstrategicallypositions

1000

itselfattheheartofasweepingecosystemofAIstartups.ByinvestinginthenextgenerationofAIcompanies,itsolidifiesitsstatusasthe

go-toAImodeldeveloper.Microsoft,throughAzureanditsenterprisedatatools,cementsitsmoatwithcorporatepartnershipsanddatalakes.

800

600

Meanwhile,companieslikeAppleprioritizeprivacy-centricAIinnovationstoreinforcetheirmarketposition,whileNvidia’sAI-driventechnology

propelsthemtotheindustryforefront,withtheirchipsnowwidelyusedfortrainingandrunningmodelslikeChatGPT.

400

200

However,regulatorychallengesloom,withpolicymakerstighteningreinsthroughexecutiveordersandlegislationsuchastheEU’sAIAct,neces-

sitatingcomplianceaspartofamoat.Tostayahead,companiesneedtodevelopalong-termstrategicapproachtoAI,consideringdataaccess,

0

1/1/20238/13/20234/3/2024

partnerships,specializedhardware,and,crucially,regulatorycompliance.

8Sources:YahooFinance/Nasdaq

GlobalAITrends

TREND3

Reskillingforthenextera

eCommerceFinance

Advertising&MediaKeyTakeaways

ImpactonlabormarketexpectedfromAIfrom2023to2027

AIisbecomingubiquitousinourdailylives,andknowledgeworkersareembracingAItoolstofocusonmorecreativeandcomplexaspects.

WhileAI‘spotentialisundeniable,itsimpactontheworkforceraisesconcerns,particularlyinwhite-collarprofessions.

23%28%49%

NegativeimpactNeutralimpactPositiveimpact

AIisprojectedtobringsignificantlabormarketdisruptions,with23%oforganizationsexpectingjobdisplacementand49%expectingittocreatenewjobs.Thistechnologicaltransformationnotonlyimpacts

u0

thewayweworkbutalsoaltersjobrequirementsandskilldemands.Understandinghowthesetechnologieswillinfluencelabormarketsisvitalfortransitioningindividualsfromdecliningjobrolestotheemergingjobsofthefuture.

%

Businessesmustprioritizereskillingandupskillingtheirworkforce.Byofferingaccessibletrainingprogramsandfosteringaculture

ofcontinuouslearning,organizationscanempoweremployeestoeffectivelyutilizeAItoolsandunlocktheirfullpotential.

ofworkerswillneedtoreskillasaresultofAIandautomationbetween2023and2025

9Sources:IBM,

WorldEconomicForum

MediaTakeaways

Finance

Spotlight:

eCommerce

In2024,theeCommerceindustryisflourishing,boastingrevenues

ofUS$4.5trillion.ThemarketisexpectedtoreachastaggeringUS$7trillionby2029,propelledbyaCAGRof9.5%.In2025,2.9billion

consumerswillbebuyingphysicalgoodsonline,representing36%oftheglobalpopulation.

eCommercerevenueworldwide,2024-2029(inUS$billion)

9.5%CAGR

6,995

6,697

6,310

5,776

5,179

4,454

202420252026202720282029

10

Source:

StatistaMarketInsights

TheeCommercesectorwitnessedaremarkablesurgeduringtheCOVID-19pandemic.However,in2022,theonsetoftheRussia-Ukrainewar,coupledwithsubsequentinflationspikesanddisruptionsinthesupplychain,ledtoasharpdownturninthemarket.

ApromisingavenueforreignitingeCommercegrowthisthroughthewidespreadadoptionofAItechnologies.AI’simpactoneCommerceisprojectedtocontribute1.1%(roughlyUS$31billion)tothetotalgrowthof14.5%thisyearalone,underscoringitssignificantpotential.NearlyhalfofeCommercebusinesseshavealreadybegunexperimentingwithAI,withcloseto30%havingfullyintegrateditintotheiroperationsin2023,accordingtoaSalesforcestudy.

11Sources:

StatistaMarketInsights

,Salesforce

Marketdriversforrevenuechange

ineCommercebetween2023and2024

-3.4%

Negativeconsumersentiment

-3.4%

Geopoliticaluncertainty

GlobalAITrends

eCommerce

Finance

Advertising&MediaKeyTakeaways

-2.4%

Supplychainpressure

GDPgrowth

4.0%

Impactofinflation

1.0%

Enhancedonline

shoppingexperience

7.2%

5.6%

Socialcommercetrend

%

4.7%

Increasingnumberofinternetusers

ImpactofAI

1.1

TREND1

Click,track,AIdeliver

eCommerceorderfulfillmentisacomplexprocess,blendingtraditionalretailsupplychainswiththeneedforfastlast-miledelivery.ForeTailers,it’saconstantchallenge:howtostreamlineoperationswhilestaying

cost-effective.

Inthegameoflogistics,dataisking.PredictiveAIhelpscompanies

navigatecomplexitiesandgainreal-timeinsights,enablingeCommerceplayerstoanticipatedemandfluctuationsandavoidcostlyinventorymissteps.Asonlinedemandfluctuatesduetoseasonality,promotions,andpricingstrategies,eCommerceenterprisesrelymoreonAI-driveninventorymanagementforaccurateforecastingandsmoother

operations,especiallyduringpeakseasons.

Butthisisjustthebeginning.AIisalsorevolutionizingdeliveryoperations.Byleveragingpredictiveanalytics,companiesareoptimizingroutes

andnavigatingthroughtrafficandweatherhurdlestoensuretimelydeliveries.Andwithlivetrackingbecomingthenewnorm,customerscanstayinformedeverystepoftheway,enhancingtheiroverall

shoppingexperience.

12Source:

Bettermile

GlobalAITrends

eCommerce

Finance

Advertising&MediaKeyTakeaways

Mainadvantagesofreal-time-trackingaccordingtoonlineshoppersinGermany,2023

Itisimportanttobeupdatedoneortwohoursbeforedelivery

78%

Iconsiderit

importanttoreceiveparcelsinperson

Iloveflexibilitybeforedelivery(evenuptothelastminutes)

66%

65%

Itcreatesasenseof

efficiency,soIcanmakethemostofmytime

63%

Itprovides

asenseofsafety

49%

GlobalAITrends

eCommerce

Finance

TREND2

Advertising&MediaKeyTakeaways

EQcommerce

Recognizingtheparadoxofchoice,whereintoomanyoptionscan

overwhelmdecision-making,eCommercebusinessesaretappingintoAI-drivenpersonalization.Thisstrategicshiftaimstounderstand

Shareofshopperswantingpersonalized

productrecommendations,bygenerationalcohort,2023

individualcustomerpreferences,needs,andbehaviorsbetter,usheringinaneraofhyper-personalization,whereextensivedataandmeticulouscustomizationtakescenterstage.Fromround-the-clockchatbotsto

generativeAIvirtualassistants,personalizedsupportisbecomingthenorminonlineshopping.

46%

47%

41%

36%

Babyboomers(59–77)

Moreover,AI’sintegrationwithextendedrealitytechnologies,suchasaugmentedandvirtualreality,offersexcitingpossibilities.Visualsearchtoolsenableuserstoaccessreal-timeproductinformationviasmartphonecameras,whileAI-drivenvirtualtry-onfeaturesgainpopularity.

GenZisspearheadingthehyper-personalizationtrend,expectingretailerstocatertotheiruniqueneeds.Withonlineshoppingcartabandonmentratessurpassing70%in2023andtheproblemofchoiceoverloadintoday’sdigitalmarket,hyper-personalizationisarequirementthatonlineretailersshouldmeetnow.

GenZ(18–26)

Millennials(27–42)GenX(43–58)

13Sources:

Klarna/Nepa

GlobalAITrends

eCommerce

Finance

Advertising&MediaKeyTakeaways

TREND3

ExpectedandrealizedbenefitsofAIinitiativesinenterprisesworldwide,2023

Fraudguard

AIcanalsocounteractanotherprevalent

threatbyanalyzingextensivedomainnamesystemqueries,providingrobustdefenses

againstcybercriminalsattemptingtoaccesssensitivecustomerandbusinessdata.

ThepotentialforintegratingAItoenhanceeCommercesecurityisevident.A2023surveyindicatedthatimprovedsecurityranked

asthesecondmostreportedrealizedbenefitofAI,withhighexpectationsforitto

evolveintotheprimaryadvantageintheforeseeablefuture.

Improvedsecurity

54%

47%

Expectedbenefits

Realizedbenefits

WiththeexponentialriseinconsumerdatacollectionwithineCommerce,thelooming

Newproductcreation

50%

44%

threatoffraud,whichresultedinnearlyUS$50billioninlossesin2023,hasbecomeapressingconcern.Tocombatthischallenge,online

retailersworldwideareadoptingAI-poweredsolutions.Thesesolutionsprioritizefraud

Increasedproductivity

45%

35%

analytics(53%)andautomateddetectionaccuracy(41%)astheirtoppriorities.

AIsystemsexcelatflagginganomalieswithinuserdata,significantlyreducingtherisk

Improvedspeedandefficiencyofexistingprocesses

42%

ofonlinepaymentfraud.

29%

48

Increasedrevenuestreams

39%

32%

25%

of

17.5

Enhanced

performance/functionality

products

ValueofeCommercelossestoonlinepaymentfraud(inUS$billion)

50%

20202023

14Sources:

JuniperResearch

;

ColemanParkesResearch

These

15

GlobalAITrends

eCommerce

Finance

Advertising&MediaKeyTakeaways

Whatyouneedtodo

Investinpersonalizedsearch

UtilizeAI-drivenproductlistingsforimprovedsearchabilityandshoppingconvenience.

Enableshopperstodiscoverproductsbasedonvisualcharacteristicsandpopular

keywordstopreventchoiceoverloadandcartabandonment.

Combatfraud

ImplementAI-poweredfrauddetection

softwaretominimizecostsandenhanceconsumeridentityverification.Thisalso

reducesfalsedeclines,leadingtohigher

conversionrates.IntegrationofAIin

chargebackprocessingcanfurthermitigatefriendlyfraudattempts.ToolsthatcanbeusedincludeRiskified,Signifyed,orForter.

Challengecurrentoperations

EmbraceAI-drivensolutionstostreamline

operationalprocesses,suchasoutsourcingefficienttaggingofproductcatalogsand

employingdynamicpricingstrategiesforlocalmarkets.Additionally,enhanceshopper

engagementthroughintelligentchatbots,leveragingAI’scapabilitiesforpersonalizedinteractionsandimprovedcustomerloyalty.

GlobalAITrends

eCommerce

Finance

Advertising&MediaKeyTakeaways

Whatyouneedtokeepinmind

AIoutpacesregulations

Therapidpaceoftechnologicaladvancementoftenoutpacesregulatoryframeworks,

leavingcompaniesnavigatinguncertainlegalterrainwhileawaitingalignment.Inaddition,operatingacrossmultiplejurisdictionsaddscomplexitytocomplianceefforts,aseach

regionmayhaveitsownsetofregulations.HarmonizingAIregulationsgloballypresentsasignificantchallenge,particularlyfor

multinationalcorporations.

Ethicalimplicationsandtrust

Ethicsandtrustarepivotalconcernsforbothbusinessesandconsumersalike.

Ina2023Salesforcestudy,over70%ofB2BandB2Ccommerceleaderscitedsecurity

andtrustassignificanthurdlestoAIadoption.Thestudyalsofoundthatnearlyhalfof

customerslackedtrustincompanies’datapracticesandresponsibleAIdeployment.

AsAItechnologyprogresses,customertrustissueswillintensify.

16

Who’sleadingtheway

2-a…wzalando

Alibaba‘sTongyiQianwen

AlibabaintroducedtheirChatGPTalternative,TongyiQianwen,seamlesslyintegratingit

intotheirmarketplacesTmallandTaobao.

Thislargelanguagemodel(LLM)modelservesasafoundationforfurtherapplications,

includingtheenhancedcustomerservicechatbotAliXiaomi.

Zalando’sextendedreality

ZalandoannouncedaChatGPTbasedfashionshoppingassistant,empoweringcustomers

toexploretheirbroadproductrangeinamorepersonalizedandintuitiveway.Theretaileralsorolledoutavirtualfittingroom,allowingshopperstocreate3Davatarsandtryon

clothesbeforemakingapurchase.

17

Amazonoptimizesbuyingexperiences

In2024,AmazonlauncheditsFitInsightTool,poweredbyanLLM.Thistoolprovides

precisesizechartsandenrichedproduct

descriptions,enhancingtheshoppingjourneywithaccuraterecommendationsandfewer

productreturns.Additionally,AmazonusesgenerativeAItohighlightandsummarizeproductreviewsefficiently,savingshoppersvaluabletime.

GlobalAITrends

eCommerce

Finance

Advertising&MediaKeyTakeaways

sources

Spotlight:

Finance

ThefinancesectorisatrailblazerinAIintegration,exhibitingoneofthehighestadoptionratesacrossindustries,surpassedonlybythehigh-techsector.WhiletraditionalAI,suchasmachinelearning,hasbeenused

widelysincethelate2000s,aneweraofgenerativeAIispoisedtorevolutionizetheindustryinthecomingyears.ForecastspredictasubstantialsurgeinAIspendingwithinthefinancesector,whichisexpectedtoreachUS$97billionby2027,representingaCAGRof29%.

FinancialsectorAIspendingworldwide,2023-2027(inUS$billion)

29%

CAGR

97.0

58.3

45.2

35.0

75.2

20232024202520262027

18

Sources:

IMF/IDC/Statista

LeadingthechargeinAIreadinessareprominentinstitutionslike

CapitalOne,JPMorganChase,andtheRoyalBankofCanada,positioningthemselvesattheforefrontofinnovation.Thiswidespreadadoption

ofAI,alongwithsignificantinvestmentsinAItechnologies,underscorestheindustry’sreadinesstothriveinanAI-centricworld.

19Source:

CBInsights

GlobalAITrendseCommerce

Finance

Advertising&MediaKeyTakeaways

LeadingbanksintheAIreadinessindex,AmericasandEurope,2023

90.9

CapitalOne

JPMorganChase

89.5

RoyalBankofCanada

73.7

TDBank

60.4

ING

45.5

Citi

37.5

HSBC

37.1

UBS

37.0

GlobalAITrendseCommerce

Finance

Advertising&MediaKeyTakeaways

TREND1

BankingonAI

%

60

TheuseofAIinfinancialservicesisbeing

fueledbyasteepriseininvestment.

Thesector’sAIspendingisforecasttoexceedUS$45billionin2024,markingasignificant

ofAIinvestmentsinthefinancial

servicesindustryaremadeinthebankingsector.

leapfromtheestimatedinvestmentvalueofUS$35billionin2023.

FinancialservicesindustryandbankingsectorAIspendingworldwide,2023-2027(inUS$billion)

97.0

Financialservices

Banking

Particularlynoteworthyisthedominanceofthebankingsectorintheseinvestments.In2023,bankingaloneaccountedfornearlyUS$21billion,representingalmost60%

75.2

58.3

57.2

oftheentirefinancialservicesindustry’sspending.Thistrendisexpectedtocontinueatasimilarratethrough2025,withtotal

45.2

44.3

industryspendingtoexceedUS$58billion,ofwhichbankingisexpectedtomakeup

34.3

35.0

US$34billion.

20.6

26.6

2023

2027

202420252026

20

Sources:

IMF/IDC/Statista

GlobalAITrendseCommerce

Finance

TREND2

GenAIatwork

Advertising&MediaKeyTakeaways

Shareoffinancialservicesprofessionalswhoconsidertheimplementation

ofthefollowinggenerativeAIusecasesas“extremelyvaluable“fortheircompany,2023

Enhanced

virtualassistants

In2023,whiletraditionalAIapplicationsdominatedthefinancial

45%

landscape,asignificantshiftwasinprogress.Over40%offinancial

Financialdocumentsearchandsynthesis

Personalizedfinancialrecommendations

36%

institutionshadalreadyembracedgenerativeAI,withmoreexplorationunderwayamongindustryleaders.

36%

GenerativeAIoffersaplethoraofrelevantusecases.Forinstance,

Capitalmarketsresearch

34%

itoptimizesfinancialdocumentsearchandsynthesis,swiftlyextractingkeyinsightsfromextensivedocuments.Additionally,enhancedvirtualassistantspoweredbygenerativeAIstreamlineclientinteractions,

25%

Regulatorycodechange

consultantwithgenerativeAI

dataanalysis,anddecision-making,boostingefficiencyandsatisfaction.Incapitalmarketsresearch,itautomatesdatasynthesis,trendanalysis,andreportgenerationforquickerdecisions.

Thetechnologyalsoassistsinnavigatingregulatorycodechangesbyanalyzinglegaldocumentsandofferingactionableinsights.Lastly,

inaneraofhyper-personalization,generativeAIprovidespersonalizedfinancialrecommendationsbasedonindividualdataandmarkettrends,optimizingclients’financialgoalsandportfolios.In2025,businessesthatleveragegenerativeAIintheirworkflowswilllikelygainasignificantadvantage,drivingfurtheradoptionofthetechnology.

21Source:CBInsights

GlobalAI

eCommerceFinance

AgenciesKey

GlobalAITrendseCommerce

Finance

Advertising&MediaKeyTakeaways

TREND3

Thetalentcrisis

BanksfaceanuphillbattleinsecuringandretainingAIspecialistsamidsoaringdemandfortalent.ResearchconductedinNovember2023byAmazonWebServicesandAccessPartnershiprevealedthatapproximately

75%ofcompaniesprioritizingthehiring

ofAIspecialistsstruggledtofilltheseroles.Moreover,recruitingandretainingAIexpertsanddatascientistsrankamongthetop

challengesinrealizingthepotentialofAI

withinthefinancialsector.About32%of

financialinstitutionsidentifiedthisasamajorobstacleinachievingtheirAIgoals.Alongsidetraditionalrecruitmentmethods,someof

thelargestbanksarepartneringwithAI

chatbotdeveloperstoaccessAIcapabilities.WiththeongoingsurgeingenerativeAI

adoption,thedemandforAItalentandstrategicpartnershipsispoisedtosurgeintheyearsahead.

AIchatbotdevelopersthatborrowAItalenttotheirbankingclients

Developer

Client

Kasisto

StandardChartered,

TDBank,

JPMorganChase

Kore.ai

PNC,PSCU

Shareof companies prioritizingthe hiringofAI- skilledtalentstrugglingtofillAIspecialistroles:

%

AiseraDave

75

22Sources:CBInsights;Investopedia;Amazon;AccessPartnership;Nvidia

GlobalAITrendseCommerce

Finance

Advertising&MediaKeyTakeaways

Whatyouneedtodo

AdoptAI-drivencustomerrelations

GenerativeAIhasthepowertotransformrelationshipmanagementandimprove

customerinteractions.WithAI-powered

toolslikevirtualassistantsandchatbots,

companiescanoffer24/7customersupportefficientlyanddriverevenuethrough

personalizedservicetoeachcustomer’sfinancialdecision-makingjourney.

AnexemplarytoolforthisisConversica.

Improveriskmanagement

Byimplementingpredictiveanalytics,

financialservicesinstitutionscanassessrisksmoreaccuratelyanddeliverprecisecreditriskdecisions.AIprovidesthefoundationforthisbyanalyzingvastamountsofdata

withinshorttimeframes.AtoolthathelpstacklingthisusecaseisZestAI.

Optimizesoftwaredeliveryprocesses

CompaniescanleverageAIadvancementstostreamlineproductdevelopmentand

acceleratesoftwaredeliverytimelines.Toolscanefficientlydetectandrepairoccurringbugswhileautomaticallyimprovinglegacycode,optimizingoperationalefficiency.

AnexampleforthisisthetoolCodota.

23

GlobalAITrends

eCommerce

Finance

Advertising&MediaKeyTakeaways

Whatyouneedtokeepinmind

Dataprivacy

Financialservicesinstitutionsnavigating

generativeAIfacecomplexdataprivacy

challenges.Tomitigaterisksofdataexposure,it’scrucialtoavoidtheunmediateduseof

closed-sourceproprietarygenerativeAI

solutions,suchasChatGPT,hostedonexternalservers.Instead,theseorganizationsshouldoptforself-securingmethodssuchasrunningalocalizedLLM,orbuildtheirownprivateLLMfromscratch.However,thislattersolution

requiressubstantialeffort,posingachallengeamidtheongoingstruggletosecureand

retainAItalentinthefinancialsector.

Inaccuracy

GenerativeAIcansometimesproduce

inaccurateornonsensicaloutputs,known

ashallucinations.Thisissuecanarisefrom

var