2025年市场脉动报告：弥合营销工作与商业影响之间的差距（英文版）-Smartsheet

THE2025PULSEOFMARKETINGREPORT

Bridgingthegap

betweenmarketingworkandbusinessimpact

Insightsfrom1200+marketingprofessionals

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Contents

Executivesummary3

needformeasurablevalue

quantifyingtheresultsofyourwork

Tech-driveninnovation:

Thekeytoprovingyourimpact

elg:i15

Methodology16

About18

Pressure’son:Thegrowing4

Thehardtruth:Thechallengesof6

10

smartsheet

The2025pulseofmarketingreport|2

Executivesummary

KeyTakeaways

feelpressuretodemonstratethe

businessimpactoftheirwork,with

60%notingthepressurehasincreasedinthepastyear.

Recognitionasstrategic

partnersislackingformany:

Only51%reportthattheirmarketingteamisviewedasastrategicpartnerbytheorganization.

Shiftsinstrategyaremakingitmoredifficulttoproveimpact:

95%attributetheirdifficultiesin

demonstratingimpacttochangesincompanystrategy.

Provingimpactishard,andtechnology

canhelp:87%believebettertools

wouldhelpthemworkmoreefficiently,withprojectmanagementtoolsandAIbeingtoppriorities.

···Standardizedprocessesandvisibilityarecrucial:Improvedprocessesand

visibilityintoprojectandcampaigndataarekeytoenablingbetterdecision-

makinganddemonstratingimpact.

Pressureisrising:83%ofprofessionals

Marketingandcreativeprofessionalsarekey

playersinanymodernbusiness.Theybring

brandstolifethroughcompellingcontentthatengagesaudiencesanddrivesaction,while

adaptingquicklytomeetshiftingcampaign

goalsinafast-pacedmarket.However,they’reoftenalsoexpectedtodemonstratehowtheirworkisdrivingbusinessimpact,whichadds

pressuretoprovetheirstrategicvaluewithinanorganization.

Tobetterunderstandthechallengesmarketingandcreativeprofessionalsarefacingwhen

demonstratingtheirvalueasstrategicpartners,Smartsheetcommissionedasurveyof1,242

marketingandcreativeprofessionals.The

findingshighlightedthatdespitegrowing

pressure,manystillfacesignificantchallenges

whenprovingtheirstrategicvalue.Theresearchalsorevealedsomekeyinsightsthatwillbetterequipmarketingandcreativeprofessionalsto

demonstratebusinessimpactandbeseenasstrategicpartnersin2025.

Provingtheimpactofmarketingandcreativeworkhasalwaysbeenachallenge,butin

today’sfast-pacedbusinessenvironment—

wherestrategiesareconstantlyevolvingto

keepupwithdisruption—it’sbecomeeven

moredifficult.Inthisreport,weexplorehowtobridgethegapbetweenmarketinginitiatives

andmeasurablebusinessoutcomes,offering

insightsintohowteamscanbetterdemonstratetheirvalueinanever-changinglandscape.

Inthereport,we’lluncoveranswerstoquestions,suchas:

Whatchallenges

domarketersand

creativesfacewhen

theyneedtoshowtheimpactoftheirwork?

The2025pulseofmarketingreport|3

Domarketersand

creativeshaveaccesstothetechnology

theyneedtodotheirjobeffectively?

Whattoolsdo

marketersand

creativesneedtodotheirjobmoreefficiently?

INSIGHT#1

Pressure’son:Thegrowing

needformeasurablevalue

Marketersandcreativesfeelalotofpressuretodemonstrateapositivebusinessimpact

Workcanbehard!Thepressurethatmarketingand

creativeprofessionalsfeelatworkcancomefromvariousplaces.Notonlydotheyhavetodotheirwork,theyhavetoensurethattheirmanagementandpeersunderstandtheircontributions.

Employeeswhofeelpressureatworkarenotalone.Theresearchshowsthatthisisnormal—83%of

marketingandcreativeprofessionalsreporttheyfeelpressuretodemonstratethattheirworksupportsa

positivebusinessimpact.Notably,thisincludes63%whocharacterizethepressuretheyfeelas“constantly”(24%)or“frequently”(38%).

Pressuretodemonstrateapositivebusinessimpactisontherise

Withthenewrealityofbeingaskedto“domorewithless,”marketingandcreativestakeholdersfeelan

increaseinthepressuretodemonstratetheircontributiontobusinessoutcomes,withmorethantwiceasmany

sayingtheyhavefeltmorepressureinthepastyearthanthosewhosaidtheyfeltlesspressureinthepastyear.

Intensifyingthatpressure,marketingandcreative

professionalsoftenfeelthey’rebeingevaluatedunfairlyagainstotherteams.Morethanthree-quarters(78%)

feeltheyhavetoprovethattheyaddvaluetotheir

organizationsmorethanotherdepartmentsorrolesdo.

Howoftendoyoufeelpressureto

demonstratethatyourworksupports

positivebusinessimpact?

2%

Occasionally

15%24%

Rarely

20%Never

Constantly

38%

Frequently

n=1242(All)

Howhasthatpressuretodemonstrate

thatyourworksupportspositivebusiness

impactchangedinthepastyear?

23%

Same

Less

60%

17%

More

n=1218(“Never”feelpressurenotasked)

smartsheet

The2025pulseofmarketingreport|4

INSIGHT#1:PRESSURE’SON

Whichofthefollowingstatementsbestdescribeshowthemarketingteamthinkstheyareperceivedatyourorganization?

1%

Avalue-addteamthatgoesbeyondassignedtasks

Agroupthatfulfillsrequeststhatare

assignedtothem

Acostcenterthatisanecessaryevil

Astrategicpartnerthatunderstandsgoalsandaddsstrategicvalue

n=1242(All)

30%

51%

17%

Onlyhalfofmarketing

teamsareperceivedas

strategicpartnersintheirorganization

Therearemanydifferentvariablesthataffecthow

marketingemployeesareabletodemonstratetheir

businessimpact,includinghowtheirteamisperceivedwithintheorganization.Onlyhalf(51%)ofmarketingandcreativestakeholdersfeeltheirorganizationviewsthe

marketingteamasstrategicpartners.

Marketingsitsinthebackgroundofourorganization.Alotoftimespeopledon’tevenknowthenamesofthepeoplewhoworkinourmarketingdepartmentbecauseitfeelsalotlikeoneofthosesupportservicesthatjustmagicallytakesplaceinthebackground.”

AngieBadgett

GlobalProjectManagementandStrategicSolutions,Celerion

TheperceptionoftheMarketingTeamisvariedacrosstheorganizationandIthinkthat’sindicativethatthereisn’treallyaclearwayforustoshowwhatwedoacrossthecompanyinaquick,easy,efficientway.”

SaraCook

DirectorofBrandManagement&Content,HomecareHomebase

The2025pulseofmarketingreport|5

INSIGHT#2

Thehardtruth:The

challengesofquantifyingtheresultsofyourwork

Shiftingstrategiesandcompetingprioritiesaresomeofthetopchallengesmarketing

andcreativeprofessionalsfacewhenitcomestodemonstratingthebusinessimpactoftheirwork.Alackofvisibilityandaccesstokeydataalsocomplicatesdecision-making,revealingtheneedforbettertoolsandcentralizedinformationtohelptheseteamsshowcasetheir

valueeffectively.

Marketersandcreativesstruggleto

demonstratetheirpersonalbusinessimpact

Beingabletoshowcasethecontributionyourworkismakingtobusinessoutcomesisn’t

alwayseasy.Thevastmajority(94%)ofmarketingandcreativeprofessionalssaytheyface

challengeswhentheyneedtodemonstratethebusinessimpactoftheirwork.Why?Shifts

instrategicplans(46%)andlimitedinternalresourcing(42%)topthelist.Theothertop

challengesthatmarketingandcreativeteamsfaceincludedisjoinedworkflowsbetween

teams(38%),lackofaccesstocentralizeddata(37%),managementdoesn’tunderstandwhatIdo(30%),andunsureofhowmyworkconnectstobusinessobjectives(28%).

60%

40%

20%

0%

Whatchallengesdoyoufacewhenyouneedtodemonstratethebusinessimpactofyourwork?

46%

42%

38%37%

30%

28%

6%

Managerdoesn’t

understandwhatIdo

Shiftsinstrategicplans

Limitedinternalresourcing

Disjoinedworkflowsbetweenteams

Lackofaccesstocentralizeddata

Unsurehowmyworkconnectstobusinessobjectives

None

n=1237(“Notapplicable”excluded)

smartsheet

The2025pulseofmarketingreport|6

INSIGHT#2:THEHARDTRUTH

Howoftendochangestoprioritiesandstrategyresultinyourorganizationnotrealizingthefullimpactofyourwork?

5%

Rarely

Never

Frequently

Sometimes

48%

n=1238(“Notapplicable”excluded)

Shiftsinstrategymakeitmoredifficulttoproveimpact

Whathappenswhencompanyprioritiesshiftand

strategiesareconstantlychanging?Formanymarketingandcreativeteams,thisisareality—anditdefinitely

21%

hasanimpact.Thevastmajority(95%)reportthat

26%

changestoprioritiesandstrategyresultintheir

organizationnotrealizingthefullbusinessimpactoftheircontributions,withalmostaquarter(21%)sayingthishappens“frequently.”

Interestingly,theresearchrevealedthatmarketingandcreativestakeholderswhofeelpressuretodemonstrate

businessimpactarealsotheoneswhohavetheir

prioritieschangedmostfrequently(54%).Thisconstantshiftingofprioritiesnotonlyheightenspressurebutalsodisruptsteams’abilitytoconsistentlydemonstratetheirimpactinameaningfulway.

Competingprioritiesleadtoincreasedpressure

Therearemanytypesofpressuresthatanyprofessional

mustdealwith.Whenpressuresarecomingfrommultipledirections,itcanbeparticularlyburdensome.Inadditiontotheincreaseinpressuretodemonstratebusiness

impactthatwediscussedabove,marketingandcreativeprofessionalsalsofacepressurewithchangingstrategies.Half(50%)saytheyhavefeltincreasedpressureinthe

Althoughtheywilltypicallycollaborateonprojects,marketingandcreativeprofessionalshavedifferentexperienceswhenitcomestofeelingtheeffectsofpressure.Marketersarenotablymorelikelytoreport

feelingpressuretodealwithcompetingbusinesspriorities(53%)thantheircounterpartsincreativeroles(43%).

pastyeartodealwithcompetingbusinesspriorities.

Howhasthepressureyoufeeltodealwithcompetingbusinessprioritieschanged?

Byjobfunctioninthepastyear

53%

43%

26%

21%

31%

22%

1%

3%

60%

40%

20%

0%

MarketingCreative

More

Same

Less

N/A

n=1242(All)

Howhasthatpressureyoufeeltodeal

withcompetingbusinessprioritiesatwork

changedinthepastyear?

2%

LessN/AMoreSame

n=1242(All)

50%

25%

24%

smartsheetThe2025pulseofmarketingreport|7

INSIGHT#2:THEHARDTRUTH

Marketersandcreativesciteawiderangeofchallengeswhenmakingdecisions

Havingaccesstotherightinformationtomakebusinessdecisionsiscriticalformarketingand

creativeprofessionals.However,95%saytheyfacechallengeswhentheyneedtomakebusinessdecisions.Thebiggestchallengereportedisthatinformationhastobeaccessedacrossdifferentdepartmentsorteams(37%).Conflictingdatafrommultiplesources(34%)andtheneedfor

multipleplatformsandlogins(33%)alsotopthelist.Otherchallengesincludehavingtediousmanualprocessesrequiredtocollectdata(31%),dataresidesacrossmultiplesystemsthatarepoorlyintegrated(30%),lackofaccesstoreal-timedata(28%),dataisunreliable(28%),and

unsureofwhereorhowtofindtheinformationneeded(20%)werealsoreported.

40%

20%

0%

Whatchallengesdoyoufacewhenyouneedtomakebusinessdecisions?

37%

34%

33%

31%

30%

28%

28%

28%

20%

5%

Informationhastobeaccessedacrossdifferentteams

Conflictingdatafrommultiplesources

Multipleplatformsandloginsarerequired

Tediousmanual

processesrequired

tocollectdata

Dataresidesacrossmultiplepoorly

integratedsystems

Lackofaccesstoreal-timedata

Lackofprocess,systems,ortracking

Dataisunreliable

(incompleteornotkeptuptodate)

Unsureofwhere

orhowtofindthe

informationneeded

Nochallenges

n=1242(All)

Howoftendointotherightmaking

youfeelyouhavevisibilityinformationwhenyouarebusinessdecisions?

Visibilityintodatawouldenablebetterandmore

.2%

47%

45%

8%

informeddecision-making

Itisimperativethatmarketingandcreative

SometimesRarely

Never

stakeholdershavevisibilityintotherightinformationrelatedtocampaignsandprojectstomakebusinessdecisions,yetoverhalf(53%)saytheylackthis.

Always

n=1241(“Notapplicable”excluded)

smartsheet

8

The2025pulseofmarketingreport

INSIGHT#2:THEHARDTRUTH

Largercompanies(morethan10,000employees)reporthavinglessvisibilityandsaytheyfeelmorepressuretodemonstratebusinessimpact“frequently”or“constantly.”

Thepressuretodemonstratebusinessimpactincreaseswithcompanysize.Whileover

half(58%)ofmarketingandcreativestakeholdersworkingatcompanieswith200-2,000

employeessaytheyfeelthepressuretojustifytheircontributions“constantly”or“frequently,”

thissamenumberincreasedamongthoseworkingforcompanieswith2,000-10,000

employees(64%)andjumpedagainamongthoseworkingforcompanieswithmorethan10,000employees(69%).

Howoftendoyoufeelyouhavevisibilityintotherightinformation

youneedwhenyouaremakingbusinessdecisions?

60%

40%

20%

0%

Bycompanysize

51%

41%

48%

46%

47%

41%

8%

5%

6%

0%

12%

4%

>10,000employees

(n=276)

200-2,000employees

2,000-10,000employees

(n=539)

(n=426)

Always

Rarely

Never

Sometimes

n=1241(“Notapplicableexcluded)

Wouldhavingbettervisibilityenableyou

tomakebetterbusinessdecisions?

Bycompanysize

Wouldbettervisibilityintoprojectorcampaigndatasolvethechallengesreportedthatcreatebarrierstoeffectivedecision-making?Marketingandcreative

professionalsthinkso,withthevastmajority(94%)sayinghavingbettervisibilitywouldenablethemtomakebetterbusinessdecisions.

98%

95%

86%

2%

5%

14%

100%

Thedesiretohavebettervisibilityintoinformationto

makebetterbusinessdecisionsisconsistentlyhigh

80%

60%

40%

20%

amongcompaniesofdifferentsizesandisparticularlyhighatsmallercompanies.Almostall(98%)companieswith200-2,000employeessaybettervisibilitywould

enablethemtomakebetterbusinessdecisions,farhigherthantheircounterpartsatcompanieswithmorethan

10,000employees(86%).

0%

Thisresearchindicatesthathavingaccesstohigh-

200-2,000employees

(n=379)

>10,000employees

(n=289)

2,000-10,000employees

(n=557)

qualitydatasignificantlyenhancesteamreputation.

Thereisastrongcorrelationbetweenemployeeswho

YesNo

n=1225(“Idon’tknow”excluded)

saythey“always”havevisibilityintotherightinformationwhenmakingbusinessdecisionsandthosewhosaythemarketingteamisperceivedasastrategicpartner(57%).

smartsheet

9

The2025pulseofmarketingreport

INSIGHT#3

Tech-driveninnovation:Thekeytoproving

yourimpact

Inadequatetoolsandfragmenteddataaresomeofthemainchallengesmarketingand

creativeprofessionalsfaceinprovingthebusinessimpact.Technology,particularlyAIandprojectmanagementtools,suchasSmartsheet,offerasolutionbystreamliningworkflows,improvingefficiency,andenablingteamstobetterdemonstratetheirstrategicvalue.

Marketingandcreativestakeholderswantaccesstobettertools

Technologyisnotonlykeyforemployeestohavevisibilityintoprojectorcampaign

informationinordertomakebusinessdecisions,butitalsohelpsthemdemonstratetheir

impact.Unfortunately,half(51%)ofmarketingandcreativeprofessionalsreportthatthey

don’thaveaccesstothetoolsandresourcestheyneedtodemonstratetheirbusinessimpact.

However,thereisroomforimprovementbecause87%ofmarketingandcreative

professionalssaytheycouldusetheirtimemoreeffectivelyiftheyhadaccesstobettertools.

Ifyouhadaccesstobettertools,couldyouuseyourtimemoreeffectively?

“Myteamdoesnothavethetoolsandresourcesweneedtodemonstratethebusinessimpactofourmarketingwork.”

13%

Agree

Disagree

YesNo

87%

49%

51%

n=1231(“Idon’tknow”excluded)

n=1237(“Noopinion”excluded)

smartsheet

The2025pulseofmarketingreport|10

INSIGHT#3:TECH-DRIVENINNOVATION

Teamsarewastingvaluabletimeswitchingbetweentools

Organizationsoftenuseavarietyoftoolstocompletedifferenttasks.Thiscanrequire

employeestohavedifferentloginstousemultipleplatformstoaccomplishasingletask.Thisisanimperfectsystemthatleavesroomforerrorwhenthereisconflictingdataorrequires

additionalmanualworktodeliveraprojectorcampaign.Almostthree-quarters(72%)of

marketingandcreativestakeholdersreportwastingfiveormorehoursaweekswitching

betweentoolstocompletetasks,withanaverageof7.3hourslostperweek.Inthecontextofdemonstratingvalue,morethantwo-thirds(68%)saytedioustasks,likeswitchingbetween

tools,makesitdifficulttoprovetheirimpacteffectively.

1%

Howoftendointotherightmaking

“Tedioustaskslikeswitchingtoolsmakeitdifficulttoeffectivelyprovemyimpact.”

.2%

youfeelyouhavevisibilityinformationwhenyouarebusinessdecisions?

5%

16%

4orlesshours

5-10hours

11-15hours

>15hours

27%

32%

Agree

Disagree

68%

NoneN/A

50%

n=1242(All)

n=1231(“Noopinion”excluded”)

7.3

HOURS

Onaverage,morethansevenhoursarelost

perweekswitching

betweendifferenttoolstocompletetasks.

11

The2025pulseofmarketingreport

INSIGHT#3:TECH-DRIVENINNOVATION

Toolsareusedubiquitouslytodemonstratebusinessimpact

Whatarethetools(reporting,projecttracking,etc.)thatmarketersandcreativesuseto

demonstratethebusinessimpactoftheirworktomanagementandcolleagues?Theresearchshowsthattoolsareusedubiquitously(98.8%)todemonstratethebusinessimpactofwork.

AIhasemergedasthemostwidelyusedtoolfordemonstratingbusinessimpact,withhalfofmarketingandcreativeprofessionalsrelyingonittoshowcasetheircontributions.AlongsideAI,toolslikedataanalytics,projectmanagementplatforms,andCRMarecommonlyutilizedtoprovideevidenceofimpact.

60%

40%

20%

0%

Whattypesoftoolsareyoucurrentlyusingtoeffectivelydemonstratethebusinessimpactofyourworktomanagementandcolleagues?

50%

48%

47%

46%

41%40%38%36%

35%

28%

22%

.2%

Basicprojectreports

Real-timeprojectdashboards

Digitalassetmanagement

Spreadsheets

orothermanual

trackingmethods

Collaborative

workmanagementsoftware

Project

managementplatform

Customer

Relationship

AI(ArtificialIntelligence)

Dataanalytics

Automation

CalenderingNone

Management(CRM)

n=1241(“Idon’tknow”excluded)

Whichofthefollowingbestdescribes

yourabilitytoaccessprojectinformation

inordertomakebusinessdecisions?

Theinabilitytoeasilyaccessinformationaboutprojectsorcampaignstomakebusinessdecisionsisanobviousproblem.Astonishingly,only16%ofmarketingand

creativestakeholderssaytheycaneasilyaccess

19%

16%

22%

44%

Easilyaccessprojectinformationonmy

owninoneplace

informationontheirowninoneplacetomakebusinessdecisions.Havingtousemultipletools,relyonpeopleinvariousdepartmentsorroles,oruseavarietyof

Needtousemultipletoolstofindthe

informationIneed

toolsorpeopletoaccessinformationisaburdenthatorganizationsneedtounderstand.

Relyonpeoplein

multipledepartmentsorrolestosendmethe

informationIneed

Useavarietyoftoolsorpeopletoaccess

theinformationIneed

n=1239(“Notapplicable”excluded)

smartsheet

12

The2025pulseofmarketingreport

INSIGHT#3:TECH-DRIVENINNOVATION

AIisbroadlyusedbymarketingandcreativestakeholders

UsingAIintheworkplaceisbecomingmoreandmorecommonasitisintegratedintonew

andexistingtoolsthatcanbeusedinamultitudeofways.WesawabovethatAIisthetoptoolusedtodemonstratebusinessimpact.Inaddition,marketingandcreativeprofessionalssay

theyuseAItosupporttheireffortsinmanydifferentways,includingusingAIforanalyticsandreporting(61%),automationorprocessoptimization(53%),generatingcontent(50%),contentoptimizations(50%),aswellasstrategyandplanning(41%).

AIishavingahugeimpactonproductivity

ThereisoftenacombinationoffearandexcitementassociatedwithusingAI,butthe

benefitsareclearformarketingandcreativeprofessionals—AIishavingapositiveeffectonproductivity.ThisresearchfoundthatmarketersandcreativessaveanaverageofmorethanninehoursperweekusingAIatwork.Themajority(84%)reportsavingapproximatelyfiveormorehoursperweekusingAIatwork,including30%thatsavemorethan10hoursperweek.

Onaverage,approximatelyhow

manyhoursperweekdoyouthink

yousavebyusingAIatwork?

80%

.1%

60%

9%

4orlesshours

5-10hours

11-15hours

>15hours

16%

40%

61%

53%

50%

50%

41%

3%

21%

20%

0%

54%

Generatecontent

Idon’tuseAIinmywork

n=1239(“Idon’tknow”excluded)n=1205(“Idon’tuseAIinmywork”notasked;“Idon’tknow”excluded)

Onaverage,morethanninehoursaresavedperweekbyusingAIatwork.

The2025pulseofmarketingreport

None

Analyticsandreporting

Content

optimizations

Automationor

processoptimization

Strategyandplanning

9.1

HOURS

13

Whichofthefollowingtasksdoyou

useAItosupportyourefforts?

INSIGHT#3:TECH-DRIVENINNOVATION

Standardizedprocesses

andprojectmanagementtoolscanhelp

Howcanprojectandcampaignefficiencybeimproved?Marketingandcreativestakeholders(84%)largelyagreethathavingstandardizedprocessesinplacecanhaveapositiveimpact.

Thereisalwaysanopportunityforimprovement,and99.5%ofmarketingandcreative

professionalssaytheirorganizationwouldbenefitfromadditionaltechnicalcapabilities.Whatdomarketingandcreativeprofessionalswant?Projectmanagementtools(64%)areatthetopofthelist.Consistentwithotherfindings,AItools(60%)arealsoreportedasacapabilitythatwouldbenefitorganizations.Automatedworkflows(58%)andstandardizedprocesses(54%)werealsoselectedbymorethanhalfoftheparticipants.

2/3

ofmarketingandcreativeprofessionalsbelievetheirorganizationswouldbenefitfromprojectmanagementtools.

“Standardizedprocesseshavea

positiveimpactonprojectand

campaignefficiency.”

Inyouropinion,whichofthe

followingcapabilitieswouldbenefit

80%

60%

16%

40%

Agree

Disagree

20%

84%

0%

yourorganization?

64%

60%

58%

54%

.5%

Projectmanagementtools

Standardizedprocesses

n=1229(“Noopinion”excluded)n=1239(“Noopinion”excluded)

The2025pulseofmarketingreport

Automatedworkflows

AItools

None

14

Fromchaostoclarity:Overcomingthe

barriersofconnectingworktoimpact

Thisresearchunderscoresthegrowingpressuremarketingandcreativeprofessionalsfacetodemonstratethebusinessimpactoftheirwork.Asorganizationsincreasinglyexpect

marketingteamstoprovetheirvaluetobroaderbusinessoutcomes,thestruggletobeviewedbytherestoftheorganizationasastrategicpartneronlyincreases.

Manyprofessionalsarefacingobstacleslikeshiftingpriorities,limitedresources,and

disjointedworkflowsthatpreventthemfromeffectivelydemonstratingtheirimpact.Nearlyallrespondentsagreedthatgreatervisibilityintoprojectandcampaigndatawouldenhancetheirdecision-makingandhelpbridgethegapbetweenworkandimpact.Unfortunately,

thelackofvisibilityintocriticalinformationandtheneedtousemultipletoolsarecommonbarriersthatcomplicatetheirabilitytoreportontheirbusinesscontributions.

Technologyisclearlyacrucialenablerinovercomingthesechallenges.AItools,inparticular,haveproventobeagame-changer,savingmarketingandcreativeprofessionalssignificanttimeeachweek,allowingthemtofocusonstrategictasksandprovingtheimpactoftheir

hardwork.

Asorganizationscontinuetodemandmorefromtheirmarketingandcreativeteams,

investingintherighttechnologyandstreamliningworkflowswillbekeytoempowering

theseprofessionalstodemonstratetheirvalueandsucceedinafast-paced,high-pressureenvironment.

Readytotakethefirststeptowardovercomingthesechallenges?Let’sgetstarted.

Showmehow

Learnmoreabouthowyoucanmanageyourmarketingandcreativeworkwithina

singleplatform.

Watchademo

Surveymethodology

andparticipantdemographics

Marketingandcreativeprofessionalswereinvitedtoparticipateinanonlinesurvey.Atotalof1,242qualifiedindividualswithjobresponsibilities